Vertic: Difference between revisions
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{{Short description|Marketing agency}} |
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{{advert|date=January 2021}} |
{{advert|date=January 2021}} |
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{{Infobox company |
{{Infobox company |
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Marketing-as-a-service |
Marketing-as-a-service |
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| num_locations = New York |
| num_locations = New York |
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Copenhagen |
Copenhagen |
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Singapur |
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| area_served = Worldwide |
| area_served = Worldwide |
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| industry = Digital Marketing & Communications, Digital Transformation, and Design |
| industry = Digital Marketing & Communications, Digital Transformation, and Design |
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| num_employees = 95 |
| num_employees = 95 |
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| parent = Globant |
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| homepage = https://vertic.com/ |
| homepage = https://www.vertic.com/ |
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}} |
}} |
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'''Vertic''' (Vertic A/S) is |
'''Vertic''' (Vertic A/S) is a global digital agency with offices in [[New York (state)|New York]] and [[Copenhagen]].<ref>{{Cite web |title=Vertic - Who We Are |url=https://vertic.com/who-we-are |access-date=2022-08-25 |website=vertic.com}}</ref> The agency creates [[digital marketing]] experiences based on technology, design and data.<ref>{{Cite web|date=2013-05-10|title=Digital Ad Agency Vertic Expands to Seattle|url=https://www.topinteractiveagencies.com/digital/agency/articles/vertic-press-release/|access-date=2021-01-20|website=Top Interactive Agencies|language=en-US}}</ref> |
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⚫ | Vertic is the creator of the marketing philosophy [https://vertic.com/share-of-life Share of Life], which combines strategy, insights, design, and technology.<ref>{{Cite web|date=2018-07-11|title=Understanding Share Of Life: A Chat With Sebastian Jespersen|url=https://go.forrester.com/blogs/what-is-share-of-life-a-chat-with-sebastian-jespersen/|access-date=2021-01-20|website=Forrester|language=en-US}}</ref> Furthermore, the agency releases an annual [https://vertic.com/ranking/ Global Corporate Website Index], which ranks 300 corporate websites across 21 industries based on an assessment of usability, relevance and technology use.<ref>{{Cite web |title=Global Corporate Website Index |url=https://vertic.com/ranking/ |access-date=2022-08-25 |website=Global Corporate Website Index |language=en}}</ref> |
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The agency creates digital marketing experiences based in technology, design and data. Their expertise includes business transformation, corporate website design, ABM programs, digital experience platforms.<ref>{{Cite web|date=2013-05-10|title=Digital Ad Agency Vertic Expands to Seattle|url=https://www.topinteractiveagencies.com/digital/agency/articles/vertic-press-release/|access-date=2021-01-20|website=Top Interactive Agencies|language=en-US}}</ref> |
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⚫ | Vertic is the creator of |
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==History== |
==History== |
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{{Expand section|date=March 2020}} |
{{Expand section|date=March 2020}} |
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<ref>{{Cite web |last=Vertic |date=2023-02-16 |title=Who We Are - Vertic Digital Agency |url=https://vertic.com/who-we-are |access-date=2023-02-16 |website=Vertic - Who We Are}}</ref> |
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In 2002, [[Sebastian Jespersen]], CEO, and Mads Krogh Peterson, President, founded Vertic on the principle that digital transformation could help business could form a deeper and broader connection with customers, Both founders' have a background in management, bringing a unique perspective on B2B marketing and strategy.<ref>{{Cite web|date=2013-05-10|title=Digital Ad Agency Vertic Expands to Seattle|url=https://www.topinteractiveagencies.com/digital/agency/articles/vertic-press-release/|access-date=2021-01-20|website=Top Interactive Agencies|language=en-US}}</ref> |
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Vertic |
In year 2002, [[Sebastian Jespersen]], CEO, and Mads Krogh Peterson, President, founded Vertic on the principle that digital transformation could help business form a deeper and broader connection with customers, both founders have a background in management.<ref>{{Cite web|date=2013-05-10|title=Digital Ad Agency Vertic Expands to Seattle|url=https://www.topinteractiveagencies.com/digital/agency/articles/vertic-press-release/|access-date=2021-01-20|website=Top Interactive Agencies|language=en-US}}</ref> |
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Year 2023, Vertic is part of Globant (NYSE: GLOB), a digitally native company that operates a global network with over 40 offices and more than 9000 employees.Vertic have approximately 100 employees in 2 offices located in [[New York (state)|New York]] and [[Copenhagen]].<ref>{{Cite web|title=Vertic Reviews|url=https://www.glassdoor.com/Reviews/Vertic-Reviews-E336631.htm|access-date=2021-01-20|website=Glassdoor|language=en}}</ref> |
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==Initiatives== |
==Initiatives== |
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=== Share of |
=== Share of Life === |
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Share of |
Share of Life is a marketing platform developed by [[Sebastian Jespersen]], CEO, and [[Stanley Rapp|Stan Rapp]], pioneer of one-to-one marketing and co-founder of [[Rapp Collins Worldwide]] agency (RAPP).<ref>{{Cite web|title=Sebastian Jespersen & Stan Rapp|url=https://c-suitenetwork.com/bookclub/book-store/sebastian-jespersen-stan-rapp/|access-date=2021-01-20|website=C-Suite Book Club|date=20 June 2017 |language=en-US}}</ref> The methodology proposes that in an age dominated by digital interactions, companies must create deeper relationships with consumers by weaving the brand into their daily life.<ref>{{Cite web|date=2018-07-11|title=Understanding Share Of Life: A Chat With Sebastian Jespersen|url=https://go.forrester.com/blogs/what-is-share-of-life-a-chat-with-sebastian-jespersen/|access-date=2021-01-20|website=Forrester|language=en-US}}</ref> |
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=== UN Global Compact === |
=== UN Global Compact === |
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Vertic is a member of the [[United Nations Global Compact|UN Global Compact]] and is the advocate for an [[UN Sustainable Development Goals|18th UN Sustainable Development Goal]] (SDG): A Meaningful and Safe Digital Life. The SDG promotes fair practices in an increasingly digital world by encouraging companies to use data for mutual benefit rather than for intrusion or manipulation.<ref>{{Cite |
Vertic is a member of the [[United Nations Global Compact|UN Global Compact]] and is the advocate for an [[UN Sustainable Development Goals|18th UN Sustainable Development Goal]] (SDG): A Meaningful and Safe Digital Life. The SDG promotes fair practices in an increasingly digital world by encouraging companies to use data for mutual benefit rather than for intrusion or manipulation.<ref>{{Cite press release|last=Vertic|title=Digital agency Vertic encourages UN to include a new 18th SDG: A Meaningful and Safe Digital Life|url=https://www.prnewswire.com/news-releases/digital-agency-vertic-encourages-un-to-include-a-new-18th-sdg-a-meaningful-and-safe-digital-life-301151797.html|access-date=2021-01-20|website=www.prnewswire.com|language=en}}</ref> |
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=== The Corporate Website Index === |
=== The Corporate Website Index === |
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Vertic created the Global Corporate Website Index to evaluate and rank the performance of corporate websites.<ref>{{Cite press release|last=Vertic|title=Vertic releases report benchmarking corporate websites|url=https://www.prnewswire.com/news-releases/vertic-releases-report-benchmarking-corporate-websites-300654357.html|access-date=2021-01-20|website=www.prnewswire.com|language=en}}</ref> It assesses websites according to 3 sets of criteria: User Experience & Design, Relevancy, and Use of Technology.<ref>{{Cite web|last=|first=|date=|title=Trendsetters: Assessing Corporate Websites is Critical to the Modern Company says Vertic's Sebastian Jespersen|url=http://the-internationalists.com/trendsetters/Trendsetter_5-23-2018-more.html|archive-url=|archive-date=|access-date=2021-01-20|website=vertic.com}}</ref> |
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== Partnerships == |
== Partnerships == |
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=== Forrester === |
=== Forrester === |
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[[Forrester Research|Forrester]] has adopted Vertic’s Share of Life methodology to describe and explore the deep, entangled relationships that brands |
[[Forrester Research|Forrester]] has adopted Vertic’s Share of Life methodology to describe and explore the deep, entangled relationships that brands have with their customers.<ref>{{Cite web|title=Home|url=https://vertic.com/|access-date=2021-01-20|website=vertic.com}}</ref> |
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=== Forbes === |
=== Forbes === |
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CEO, [[Sebastian Jespersen]], is a member of the [[Forbes|Forbes Agency Council]], an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies. |
CEO, [[Sebastian Jespersen]], is a member of the [[Forbes|Forbes Agency Council]], an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.<ref>{{Cite web|title=Sebastian Jespersen|url=https://profiles.forbes.com/members/agency/profile/Sebastian-Jespersen-CEO-Co-Founder-Vertic/d78f8ad5-47f1-4591-82ad-4d416211d158|access-date=2021-01-20|website=Forbes Councils|language=en}}</ref> |
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== |
== Awards and recognition == |
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In 2022, Vertic was recognized by Gartner as one of the key Global Digital Marketing Agencies in their annual market guide.<ref>{{Cite web |title=Market Guide for Global Digital Marketing Agencies |url=https://www.gartner.com/en/documents/401527 |access-date=2022-06-15 |website=Gartner |language=en}}</ref> |
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Vertic works across six main disciplines, including digital strategy, user experience & design systems, insights & analytics, ABM & demand generation, digital event & experiences, corporate website & eCommerce, and marketing-as-a-service (MaaS): |
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In 2017, Vertic won four awards for the [[General Electric|GE]] Corporate Website Project, including the ACE AWARDS<ref>{{Cite web|title=Vertic Celebrates Twice at ACE Awards for GE and Microsoft work|url=https://www.prweb.com/releases/2017/04/prweb14291634.htm|access-date=2021-01-20|website=PRWeb}}</ref> for best brand website, the DRUMB2B Brave Awards<ref>{{Cite web|title=Vertic Triumphs at DRUM B2B BRAVE Awards|url=https://www.prweb.com/releases/2017/10/prweb14795677.htm|access-date=2021-01-20|website=PRWeb}}</ref> for the best use of data & technology in a website, the Internationalist Award<ref>{{Cite web|title=Vertic Scores Hat-Trick of Prizes at Internationalist Awards for Innovative Digital Marketing Solutions|url=https://www.prweb.com/releases/2017/11/prweb14904817.htm|access-date=2021-01-20|website=PRWeb}}</ref> for innovative [[digital marketing]], as well as the Webby Awards<ref>{{Cite web|title=NEW Webby Gallery + Index|url=http://winners.webbyawards.com/2017/websites/features-design/best-navigationstructure/26198/gecom|access-date=2021-01-20|website=NEW Webby Gallery + Index|language=en}}</ref> for the best navigation structure. |
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* ABM & Demand Gen: [[Vodafone]],<ref>{{Cite web|title=Vodafone - Digitizing the sales funnel through a global ABM program|url=https://vertic.com/work/vodafone|access-date=2021-01-20|website=vertic.com}}</ref> [[GE Healthcare]],<ref>{{Cite web|title=GE Healthcare - Generating Demand through Automation|url=https://vertic.com/work/ge-healthcare|access-date=2021-01-20|website=vertic.com}}</ref> [[Office 365|Microsoft Office 365]] |
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* Digital Events & Experience Platforms: [[Dropbox (service)|Dropbox]],<ref>{{Cite web|title=Dropbox Experience|url=https://vertic.com/work/dropbox-experience|access-date=2021-01-20|website=vertic.com}}</ref> [[Siemens]],<ref>{{Cite web|title=Siemens Industry - Digital Event Experience|url=https://vertic.com/work/siemens-industry-digital-event-experience|access-date=2021-01-20|website=vertic.com}}</ref> [[Microsoft]]<ref>{{Cite web|title=Microsoft Digital Event Experience|url=https://vertic.com/work/microsoft-digital-event-experience|access-date=2021-01-20|website=vertic.com}}</ref> |
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* Marketing as a Service: [[Hoffmann-La Roche|Roche]],<ref>{{Cite web|title=Roche - Activating potential patient ambassadors with “true social” content|url=https://vertic.com/work/roche|access-date=2021-01-20|website=vertic.com}}</ref> [[Eli Lilly and Company|Eli Lilly]],<ref>{{Cite web|title=Eli Lilly - Market shaping activities through digital event|url=https://vertic.com/work/elililly|access-date=2021-01-20|website=vertic.com}}</ref> [[SAP SuccessFactors]]<ref>{{Cite web|title=Successfactors|url=https://vertic.com/work/successfactors|access-date=2021-01-20|website=vertic.com}}</ref> |
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* Digitizing customer service: [[Arizona Public Service|APS]]<ref>{{Cite web|title=APS|url=https://vertic.com/work/aps|access-date=2021-01-20|website=vertic.com}}</ref> |
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* Healthcare Vertical: [[Eli Lilly and Company|Eli Lilly]],<ref>{{Cite web|title=Eli Lilly - Market shaping activities through digital event|url=https://vertic.com/work/elililly|access-date=2021-01-20|website=vertic.com}}</ref> [[Novo Nordisk]], [[Biogen]], [[GlaxoSmithKline|GSK]] and [[Leo Pharma]]<ref>{{Cite web|title=LEO Pharma|url=https://vertic.com/work/leo-pharma|access-date=2021-01-20|website=vertic.com}}</ref> |
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== Awards and Recognition == |
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In 2017, Vertic won four awards for the [[General Electric|GE]] Corporate Website Project, including the ACE AWARDS<ref>{{Cite web|title=Vertic Celebrates Twice at ACE Awards for GE and Microsoft work|url=https://www.prweb.com/releases/2017/04/prweb14291634.htm|access-date=2021-01-20|website=PRWeb}}</ref> for best brand website, the DRUMB2B Brave Awards<ref>{{Cite web|title=Vertic Triumphs at DRUM B2B BRAVE Awards|url=https://www.prweb.com/releases/2017/10/prweb14795677.htm|access-date=2021-01-20|website=PRWeb}}</ref> for the best use of data & technology in a website, the Internationalist Award<ref>{{Cite web|title=Vertic Scores Hat-Trick of Prizes at Internationalist Awards for Innovative Digital Marketing Solutions|url=https://www.prweb.com/releases/2017/11/prweb14904817.htm|access-date=2021-01-20|website=PRWeb}}</ref> for innovative digital marketing, as well as the Webby Awards<ref>{{Cite web|title=NEW Webby Gallery + Index|url=http://winners.webbyawards.com/2017/websites/features-design/best-navigationstructure/26198/gecom|access-date=2021-01-20|website=NEW Webby Gallery + Index|language=en}}</ref> for the best navigation structure. |
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Vertic won the 2018 Communicator Awards<ref>{{Cite web|title=CSL|url=https://www.vertic.com/work/csl|access-date=2021-01-20|website=www.vertic.com}}</ref> for [[CSL Limited|CSL]].com project; 2018 Internationalist Award<ref>{{Cite web|title=CSL|url=https://www.vertic.com/work/csl|access-date=2021-01-20|website=www.vertic.com}}</ref> for Innovation for [[CSL Behring|CSLBehring]].com project; and the 2018 PRSA Pepperpot Award<ref>{{Cite web|title=CSL|url=https://www.vertic.com/work/csl|access-date=2021-01-20|website=www.vertic.com}}</ref> for [[CSL Limited|CSL]] Vita project. |
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==References== |
==References== |
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<references /> |
<references /> |
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==External links== |
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* {{Official website|http://www.vertic.com/}} |
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[[Category:Advertising agencies of the United States]] |
[[Category:Advertising agencies of the United States]] |
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[[Category:Companies based in Copenhagen]] |
[[Category:Companies based in Copenhagen]] |
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{{Denmark-company-stub}} |
Revision as of 20:24, 27 September 2023
This article contains content that is written like an advertisement. (January 2021) |
Industrie | Digital Marketing & Communications, Digital Transformation, and Design |
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Gegründet | 2002 |
Hauptsitz | New York City |
Number of locations | New York Copenhagen |
Area served | Worldwide |
Key people | CEO, Sebastian Jespersen Company president, Mads Krogh Petersen |
Services | Digital strategy
User experience & design systems Insights & analytics ABM & demand generation Digital event & experiences Corporate website & eCommerce Marketing-as-a-service |
Number of employees | 95 |
Parent | Globant |
Website | https://www.vertic.com/ |
Vertic (Vertic A/S) is a global digital agency with offices in New York and Copenhagen.[1] The agency creates digital marketing experiences based on technology, design and data.[2]
Vertic is the creator of the marketing philosophy Share of Life, which combines strategy, insights, design, and technology.[3] Furthermore, the agency releases an annual Global Corporate Website Index, which ranks 300 corporate websites across 21 industries based on an assessment of usability, relevance and technology use.[4]
History
This section needs expansion. You can help by adding to it. (March 2020) |
In year 2002, Sebastian Jespersen, CEO, and Mads Krogh Peterson, President, founded Vertic on the principle that digital transformation could help business form a deeper and broader connection with customers, both founders have a background in management.[6]
Year 2023, Vertic is part of Globant (NYSE: GLOB), a digitally native company that operates a global network with over 40 offices and more than 9000 employees.Vertic have approximately 100 employees in 2 offices located in New York and Copenhagen.[7]
Initiatives
Share of Life
Share of Life is a marketing platform developed by Sebastian Jespersen, CEO, and Stan Rapp, pioneer of one-to-one marketing and co-founder of Rapp Collins Worldwide agency (RAPP).[8] The methodology proposes that in an age dominated by digital interactions, companies must create deeper relationships with consumers by weaving the brand into their daily life.[9]
UN Global Compact
Vertic is a member of the UN Global Compact and is the advocate for an 18th UN Sustainable Development Goal (SDG): A Meaningful and Safe Digital Life. The SDG promotes fair practices in an increasingly digital world by encouraging companies to use data for mutual benefit rather than for intrusion or manipulation.[10]
The Corporate Website Index
Vertic created the Global Corporate Website Index to evaluate and rank the performance of corporate websites.[11] It assesses websites according to 3 sets of criteria: User Experience & Design, Relevancy, and Use of Technology.[12]
Partnerships
Forrester
Forrester has adopted Vertic’s Share of Life methodology to describe and explore the deep, entangled relationships that brands have with their customers.[13]
Forbes
CEO, Sebastian Jespersen, is a member of the Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.[14]
Awards and recognition
In 2022, Vertic was recognized by Gartner as one of the key Global Digital Marketing Agencies in their annual market guide.[15]
In 2017, Vertic won four awards for the GE Corporate Website Project, including the ACE AWARDS[16] for best brand website, the DRUMB2B Brave Awards[17] for the best use of data & technology in a website, the Internationalist Award[18] for innovative digital marketing, as well as the Webby Awards[19] for the best navigation structure.
References
- ^ "Vertic - Who We Are". vertic.com. Retrieved 2022-08-25.
- ^ "Digital Ad Agency Vertic Expands to Seattle". Top Interactive Agencies. 2013-05-10. Retrieved 2021-01-20.
- ^ "Understanding Share Of Life: A Chat With Sebastian Jespersen". Forrester. 2018-07-11. Retrieved 2021-01-20.
- ^ "Global Corporate Website Index". Global Corporate Website Index. Retrieved 2022-08-25.
- ^ Vertic (2023-02-16). "Who We Are - Vertic Digital Agency". Vertic - Who We Are. Retrieved 2023-02-16.
- ^ "Digital Ad Agency Vertic Expands to Seattle". Top Interactive Agencies. 2013-05-10. Retrieved 2021-01-20.
- ^ "Vertic Reviews". Glassdoor. Retrieved 2021-01-20.
- ^ "Sebastian Jespersen & Stan Rapp". C-Suite Book Club. 20 June 2017. Retrieved 2021-01-20.
- ^ "Understanding Share Of Life: A Chat With Sebastian Jespersen". Forrester. 2018-07-11. Retrieved 2021-01-20.
- ^ Vertic. "Digital agency Vertic encourages UN to include a new 18th SDG: A Meaningful and Safe Digital Life". www.prnewswire.com (Press release). Retrieved 2021-01-20.
- ^ Vertic. "Vertic releases report benchmarking corporate websites". www.prnewswire.com (Press release). Retrieved 2021-01-20.
- ^ "Trendsetters: Assessing Corporate Websites is Critical to the Modern Company says Vertic's Sebastian Jespersen". vertic.com. Retrieved 2021-01-20.
- ^ "Home". vertic.com. Retrieved 2021-01-20.
- ^ "Sebastian Jespersen". Forbes Councils. Retrieved 2021-01-20.
- ^ "Market Guide for Global Digital Marketing Agencies". Gartner. Retrieved 2022-06-15.
- ^ "Vertic Celebrates Twice at ACE Awards for GE and Microsoft work". PRWeb. Retrieved 2021-01-20.
- ^ "Vertic Triumphs at DRUM B2B BRAVE Awards". PRWeb. Retrieved 2021-01-20.
- ^ "Vertic Scores Hat-Trick of Prizes at Internationalist Awards for Innovative Digital Marketing Solutions". PRWeb. Retrieved 2021-01-20.
- ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2021-01-20.