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{{Short description|American Mexican-style food snack company}}
{{COI|date=April 2010}}


{{Infobox company
{{Infobox company
| name = Casa Sanchez Foods
| name = Casa Sanchez Foods
| logo =
| logo = Jimmy the Cornman.png
| image = Mission photo walk.jpg
⚫
| type = Privately held company<ref name=infocorp>{{cite news|work=manta.com|title=Fante, Inc - Casa Sanchez Foods|date=2010|url=http://www.manta.com/coms2/dnbcompany_cbsvnn}}</ref>
| image_caption = Casa Sanchez
⚫
| genre =
⚫
| type = Privately held company<ref name=infocorp>{{cite news|work=manta.com|title=Fante, Inc - Casa Sanchez Foods|date=2010|url=http://www.manta.com/coms2/dnbcompany_cbsvnn}}</ref>
| fate =
⚫
| genre =
⚫
| predecessor = R. Sanchez & Co.
| fate =
⚫
| successor =
⚫
| predecessor = R. Sanchez & Co.
⚫
| foundation = 1924 - San Francisco, California
⚫
| successor =
⚫
| founder = Robert Sanchez, Sr.
⚫
| foundation = 1924 - San Francisco, California
⚫
| defunct =
⚫
| founder = Robert Sanchez, Sr.
⚫
| location_city = San Francisco, California
⚫
| defunct =
⚫
| location_country = United States
⚫
| location_city = Hayward, California
⚫
| location =
⚫
| location_country = U.S.
⚫
| locations =
⚫
| location =
⚫
| area_served =
⚫
| locations =
⚫
| key_people = Robert Sanchez, Jr.<ref name=bizjournal>{{cite news|work=[[San Francisco Business Times]]|title=Salsa maker lands in the chips|date=August 13, 1999|url=http://www.bizjournals.com/sanfrancisco/stories/1999/08/16/story3.html|first=Clifford|last=Carlsen}}</ref>
⚫
| area_served =
⚫
| industry = Food
⚫
| key_people = Robert C Sanchez<ref name=bizjournal>{{cite news|work=[[San Francisco Business Times]]|title=Salsa maker lands in the chips|date=August 13, 1999|url=http://www.bizjournals.com/sanfrancisco/stories/1999/08/16/story3.html|first=Clifford|last=Carlsen}}</ref>
⚫
| products = Mexican-style sauces and tortilla chips
⚫
| industry = Food
⚫
| services =
⚫
| products = Mexican-style sauces and tortilla chips
⚫
| market cap =
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| services =
⚫
| revenue =
⚫
| market cap =
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| operating_income =
⚫
| revenue =
⚫
| net_income =
⚫
| operating_income =
| aum =
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| net_income =
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| assets =
| aum =
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| equity =
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| assets =
| owner = Sanchez family
⚫
| equity =
⚫
| num_employees =
| parent =
| owner = Robert C Sanchez
⚫
| num_employees =
⚫
| divisions =
| parent =
⚫
| subsid =
⚫
| divisions =
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| homepage = [http://www.casasanchez.com CasaSanchez.com]
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| subsid =
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| footnotes =
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| homepage = [http://www.casasanchezfoods.com CasaSanchezfoods.com]
| intl =
⚫
| footnotes =
| intl =
}}
}}
'''Casa Sanchez Foods''' is an American Mexican-style food snack company, based in the [[San Francisco Bay Area]], best known for producing authentic [[Salsa (sauce)|salsas]] and [[tortilla chip]]s. Beginning in the 1920s as a [[tortilla]] manufacturer in San Francisco,<ref>{{Cite web|url=https://www.kqed.org/news/11717944/from-tortillas-to-jazz-club-to-chips-and-salsa-the-evolution-of-casa-sanchez|title=From Tortillas and a Jazz Club to Chips and Salsa: The Legendary Evolution of Casa Sanchez|date=2019-01-27|website=KQED|language=en-us|access-date=2019-08-22}}</ref> the company soon evolved to producing salsas, [[guacamole]]s, [[tamale]]s, [[pupusa]]s, and [[Coffee roasting|coffee beans]].
'''Casa Sanchez''' is a Mexican-style [[Salsa (sauce)|salsa]] and [[tortilla chip]] company based in San Francisco, California. Beginning in the 1920s<ref name=logo>{{cite news|work=[[The Wall Street Journal]]|title=Free Tacos for Life, in Exchange for a Tattoo|date=April 1, 2010|url=http://online.wsj.com/article/SB10001424052702304370304575151861646999610.html | first=Stu | last=Woo}}</ref> as a tortilla manufacturer in the [[Mission District]] of San Francisco, then evolving into a salsa company in the 1960s. Casa Sanchez has grown to become one of the leaders in the Mexican-style [[snack food|snacks market]].<ref name=KNTV>{{cite news|work=[[NBC Bay Area]]|title=Free Tacos for Tattoo|date=April 2, 2010|url=http://www.nbcbayarea.com/around-town/food-drink/Tat-For-Tacos.html}}</ref>

The Casa Sanchez Building at 2778 24th Street in the Mission District has been listed as a [[San Francisco Designated Landmark]] (no. 296) by the city since February 11, 2022.<ref>{{Cite web |last=Flores |first=Jessica |date=2022-01-28 |title=San Francisco’s Casa Sanchez to receive historical landmark status. Here’s why that matters for S.F.’s Latino history |url=https://www.sfchronicle.com/sf/article/San-Francisco-s-Casa-Sanchez-to-receive-16811758.php |access-date=2023-10-03 |website=San Francisco Chronicle |language=en-US}}</ref><ref>{{Cite web |title=San Francisco Landmark #296: Casa Sanchez Building |url=https://noehill.com/sf/landmarks/sf296.asp |access-date=2023-10-03 |website=noehill.com}}</ref>


==Corporate history==
==Corporate history==
===R. Sanchez & Co.===
Roberto and Isabel Sanchez immigrated from [[Zacatecas]], Mexico to San Francisco, California, in 1923 and established R. Sanchez & Co., a tortilla factory in [[Northern California]]. Tortillas were traditionally sold by the pound and wrapped in paper and string just like in Mexico. After Roberto's death, his widow and three young children took over the family business.


R. Sanchez & Co. began in the Fillmore district of San Francisco, a predominantly Hispanic area at the time. In 1968, the company moved to the Mission district as the Mission was experiencing an influx of Latino residents.<ref>{{Cite web|url=https://www.sftravel.com/article/san-francisco%E2%80%99s-history-rooted-latino-culture|title=San Francisco's History is Rooted in Latino Culture|website=San Francisco Travel|language=en|access-date=2019-08-22}}</ref> Soon after, Robert Jr. and Martha Sanchez decided to manufacture fresh-packaged salsas to differentiate themselves from the many competing tortilla factories.
===Original company===

Roberto and Isabel Sanchez, from Acaponeta, Mexico, came to San Francisco in 1923. The family established one of the first mechanized tortilla factories in Northern California, then named R. Sanchez & Co. Tortillas were sold by the pound and wrapped in paper and string. They had three children. After Roberto's death, his children took over the business along with their mother when they were 9, 10, and 11 years old. As other tortilla factories popped up in San Francisco's [[Mission District, San Francisco|Mission District]], Robert and Martha Sanchez decided to manufacture the first fresh packaged salsa in the country.

===Later developments===
⚫
Casa Sanchez is one of the highest selling salsas in California based on Neilson reports and are a San Francisco staple. The company’s logo is a drawing called "Jimmy the Cornman", inspired by Jimmy Sanchez, the youngest of the third generation. It depicts a man in a sombrero riding an ear of corn like a rocket, inspired by the landing of the first man on the moon. One of the company's slogans was "flavor out of this world".

===Present history===


===Jimmy the Cornman===
Today, the 3rd and 4th generation family members are 16 and counting. They have developed a line of over a dozen Mexican food products and have expanded to the surrounding six states. Casa Sanchez has contributed over $100,000 to charity.
⚫
Casa Sanchez is one of the highest-selling salsas in California based on [[Nielsen ratings|Neilson]] reports and is widely known as a San Francisco staple. The company's logo, "Jimmy the Cornman", a cartoon depiction of a boy wearing a [[sombrero]] while riding an ear of corn like a rocket, was inspired by Jimmy Sanchez, the youngest of the third generation, and the landing of the first man on the moon, hence the company's slogan: "flavor out of this world".


==Promotional gimmicks==
===Casa Sanchez===
As of today, the company continues to be family operated into the fourth generation—contributing to the further development of the brand's legacy. Casa Sanchez has continued to develop an extensive line of over a dozen Mexican food products and have expanded to the entire west coast as a leader in co-marketing fresh salsas and tortilla chips. Aside from being heavily involved in the community by regularly sponsoring Latino events throughout the Bay Area, Casa Sanchez has also contributed over $100,000 to charity.
⚫
In 1999, Casa Sanchez attracted national attention, including that of ''[[Forbes]]'' magazine, when it unveiled its new marketing campaign: get a tattoo of "Jimmy the Cornman" and get free lunch for life.<ref name=forbes>{{cite news|work=[[Forbes]]|title=Entrepreneur as Stunt Man|year=1999|url=http://www.forbes.com/forbes/1999/1101/6411228a_print.html}}</ref> The promotion returned March, 2010.<ref name=KPIX>{{cite news|work=[[KPIX-TV|CBS5]] |title=Tattoo For Free Lunch Returns To SF Restaurant |date=April 6, 2010 |url=http://cbs5.com/food/free.lunch.tattoo.2.1616220.html |deadurl=yes |archiveurl=https://web.archive.org/web/20100410210417/http://cbs5.com:80/food/free.lunch.tattoo.2.1616220.html |archivedate=2010-04-10 |df= }}</ref>


⚫
In 1999 Casa Sanchez attracted national attention, including that of ''[[Forbes]]'' magazine, when it unveiled its new marketing campaign: get a tattoo of "Jimmy the Cornman" and get free lunch at the Casa Sanchez restaurant for life.<ref name=sfgate>{{Cite web|url=https://www.sfgate.com/food/article/casa-sanchez-tattoos-free-meal-promo-san-francisco-16465800.php|title=22 years ago, they got a tattoo and free Mexican food for life|first=Joshua|last=Bote|date=September 20, 2021|website=SFGATE}}</ref><ref name="forbes">{{cite news|url=https://www.forbes.com/forbes/1999/1101/6411228a.html|title=Entrepreneur as Stunt Man|work=[[Forbes]]|year=1999}}</ref> The promotion returned in March 2010 to much praise.<ref name=KPIX>{{cite news |work=[[KPIX-TV|CBS5]] |title=Tattoo For Free Lunch Returns To SF Restaurant |date=April 6, 2010 |url=http://cbs5.com/food/free.lunch.tattoo.2.1616220.html |url-status=dead |archive-url=https://web.archive.org/web/20100410210417/http://cbs5.com/food/free.lunch.tattoo.2.1616220.html |archive-date=2010-04-10 }}</ref><ref name=sfgate/> The restaurant closed in 2012.<ref name=sfgate/>
==See also==
* [[Tortilla#History|History of the tortilla]]
* [[Frito-Lay]]
* [[Mission Foods]]
* [[Jimboy's Tacos]]


==References==
==References==
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==External links==
==External links==
{{Commons category|Casa Sanchez Building}}
*[http://www.casasanchez.com/ Official site casasanchez.com Retrieved: 2010-04-12.]
*{{official website|http://www.casasanchezfoods.com/}}
*[http://abclocal.go.com/kgo/story?section=news/business&id=7363877 Tattoo promotion on ABC]


[[Category:Food and drink companies of the United States]]
[[Category:Food and drink companies of the United States]]
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[[Category:Snack food manufacturers of the United States]]
[[Category:Snack food manufacturers of the United States]]
[[Category:Food and drink in the San Francisco Bay Area]]
[[Category:Food and drink in the San Francisco Bay Area]]
[[Category:Manufacturing companies based in San Francisco]]
[[Category:Food and drink companies based in California]]

Latest revision as of 02:46, 8 October 2023

Casa Sanchez Foods
Company typePrivately held company[1]
IndustryFood
PredecessorR. Sanchez & Co.
Founded1924 - San Francisco, California
FounderRobert Sanchez, Sr.
Headquarters
Hayward, California
,
U.S.
Key people
Robert C Sanchez[2]
ProductsMexican-style sauces and tortilla chips
OwnerRobert C Sanchez
WebsiteCasaSanchezfoods.com

Casa Sanchez Foods is an American Mexican-style food snack company, based in the San Francisco Bay Area, best known for producing authentic salsas and tortilla chips. Beginning in the 1920s as a tortilla manufacturer in San Francisco,[3] the company soon evolved to producing salsas, guacamoles, tamales, pupusas, and coffee beans.

The Casa Sanchez Building at 2778 24th Street in the Mission District has been listed as a San Francisco Designated Landmark (no. 296) by the city since February 11, 2022.[4][5]

Corporate history

[edit]

R. Sanchez & Co.

[edit]

Roberto and Isabel Sanchez immigrated from Zacatecas, Mexico to San Francisco, California, in 1923 and established R. Sanchez & Co., a tortilla factory in Northern California. Tortillas were traditionally sold by the pound and wrapped in paper and string just like in Mexico. After Roberto's death, his widow and three young children took over the family business.

R. Sanchez & Co. began in the Fillmore district of San Francisco, a predominantly Hispanic area at the time. In 1968, the company moved to the Mission district as the Mission was experiencing an influx of Latino residents.[6] Soon after, Robert Jr. and Martha Sanchez decided to manufacture fresh-packaged salsas to differentiate themselves from the many competing tortilla factories.

Jimmy the Cornman

[edit]

Casa Sanchez is one of the highest-selling salsas in California based on Neilson reports and is widely known as a San Francisco staple. The company's logo, "Jimmy the Cornman", a cartoon depiction of a boy wearing a sombrero while riding an ear of corn like a rocket, was inspired by Jimmy Sanchez, the youngest of the third generation, and the landing of the first man on the moon, hence the company's slogan: "flavor out of this world".

Casa Sanchez

[edit]

As of today, the company continues to be family operated into the fourth generation—contributing to the further development of the brand's legacy. Casa Sanchez has continued to develop an extensive line of over a dozen Mexican food products and have expanded to the entire west coast as a leader in co-marketing fresh salsas and tortilla chips. Aside from being heavily involved in the community by regularly sponsoring Latino events throughout the Bay Area, Casa Sanchez has also contributed over $100,000 to charity.

In 1999 Casa Sanchez attracted national attention, including that of Forbes magazine, when it unveiled its new marketing campaign: get a tattoo of "Jimmy the Cornman" and get free lunch at the Casa Sanchez restaurant for life.[7][8] The promotion returned in March 2010 to much praise.[9][7] The restaurant closed in 2012.[7]

References

[edit]
  1. ^ "Fante, Inc - Casa Sanchez Foods". manta.com. 2010.
  2. ^ Carlsen, Clifford (August 13, 1999). "Salsa maker lands in the chips". San Francisco Business Times.
  3. ^ "From Tortillas and a Jazz Club to Chips and Salsa: The Legendary Evolution of Casa Sanchez". KQED. 2019-01-27. Retrieved 2019-08-22.
  4. ^ Flores, Jessica (2022-01-28). "San Francisco's Casa Sanchez to receive historical landmark status. Here's why that matters for S.F.'s Latino history". San Francisco Chronicle. Retrieved 2023-10-03.
  5. ^ "San Francisco Landmark #296: Casa Sanchez Building". noehill.com. Retrieved 2023-10-03.
  6. ^ "San Francisco's History is Rooted in Latino Culture". San Francisco Travel. Retrieved 2019-08-22.
  7. ^ a b c Bote, Joshua (September 20, 2021). "22 years ago, they got a tattoo and free Mexican food for life". SFGATE.
  8. ^ "Entrepreneur as Stunt Man". Forbes. 1999.
  9. ^ "Tattoo For Free Lunch Returns To SF Restaurant". CBS5. April 6, 2010. Archived from the original on 2010-04-10.
[edit]
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