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{{Short description|Tea brand}}
{{distinguish|Typhoon}}{{Use dmy dates|date=April 2022}}
{{Infobox brand
{{Infobox brand
| name = Typhoo
| name = Typhoo
Line 5: Line 7:
| logo_alt =
| logo_alt =
| logo_caption =
| logo_caption =
| image =
| image = Typhoo tea factory, Moreton, Wirral.jpg
| image_upright =
| alt =
| alt =
| caption =
| caption = Typhoo tea factory in [[Moreton, Merseyside]]
| producttype =
| producttype = [[Tea]]
| currentowner = [[Apeejay Surrendra Group]]
| currentowner = Zetland Capital
| producedby =
| producedby = Typhoo Tea Limited
| country = [[Birmingham]], England
| country = [[United Kingdom]]
| introduced = 1903
| introduced = 1903
| discontinued =
| discontinued =
| related =
| related =
| markets =
| markets =
| previousowners = [[Schweppes]] (1968)<br/>[[Cadbury]] Schweppes (1969–1986)<br/>[[Premier Brands]] (1986–1990)<br/>[[Premier Foods]] (1990–2005)<br/>[[Apeejay Surrendra Group]] [2005-till date]
| previousowners = [[Schweppes]] (1968)<br/>[[Cadbury]] Schweppes (1969–1986)<br/>[[Premier Brands]] (1986–1990)<br/>[[Premier Foods]] (1990–2005)<br/>[[Apeejay Surrendra Group]] (2005–2021)<br>Zetland Capital (2021–)
| trademarkregistrations =
| trademarkregistrations =
| ambassadors =
| ambassadors =
| tagline =
| tagline =
| website =
| website = {{url|https://typhoo.co.uk/}}
}}
}}


'''Typhoo''' is a brand of [[tea]] in the United Kingdom. It was launched in 1903 by [[John Sumner (tea merchant)|John Sumner Jr.]] of [[Birmingham]], England. It is 5th largest tea brand in the U.K.
'''Typhoo''' (sometimes [[stylized]] as '''Ty•Phoo''') is a brand of [[tea]] in the [[United Kingdom]]. It was launched in 1903 by [[John Sumner (tea merchant)|John Sumner Jr.]] of [[Birmingham]], [[England]]. In 2022, the Typhoo brand was ranked 5 in sales volume in the UK in spite of being deemed to have the largest production output; this mismatch is due to major supermarkets' own-labelled tea brands being largely supplied by Typhoo.


==History==
==History==
=== 19th century ===
⚫
[[File:Typhoo Tea factory.JPG|thumb|Former Typhoo tea factory and canal wharf in [[Digbeth]], [[Birmingham]]]]
⚫
In 1863, William Sumner published ''A Popular Treatise on Tea'' as a by-product of the first trade missions to [[China]] from [[London]]. In 1870, William and his son John Sumner founded a [[Pharmacy (shop)|pharmacy]]/[[Grocery store|grocery]] business in Birmingham.

=== 20th century ===
[[File:Trafalgar Square London England July 1957.jpg|thumb|Ty•Phoo tea advertising on a bus at [[Trafalgar Square]], 1957]]
[[File:Trafalgar Square London England July 1957.jpg|thumb|Ty•Phoo tea advertising on a bus at [[Trafalgar Square]], 1957]]
⚫
William's grandson, John Sumner Jr. (born in 1856), took over the running of the business in the 1900s. Following comments from his sister on the calming effects of tea [[fannings]], in 1903, John Jr. decided to create a new tea that he could sell in his shop. Sumner set his own criteria for the new brand:
⚫
[[File:Typhoo Tea factory.JPG|thumb|Former Typhoo Tea factory and canal wharf in [[Digbeth]], [[Birmingham]]]]

⚫
In 1863, William Sumner published ''A Popular Treatise on Tea'' as a by-product of the first trade missions to China from London.

⚫
In 1870, William and his son John founded a pharmacy/grocery business in [[Birmingham]]. William's grandson, John Sumner Jr. (born in 1856), took over the running of the business in the 1900s. Following comments from his sister on the calming effects of tea [[fannings]], in 1903, John Jr. decided to create a new tea that he could sell in his shop.

Sumner set his own criteria for the new brand:

* The name had to be distinctive and unlike others.
* The name had to be distinctive and unlike others.
* It had to be a name that would trip off the tongue.
* It had to be a name that would trip off the tongue.
* It had to be one that would be protected by registration.
* It had to be one that would be protected by registration.
⚫
The selected name, Typhoo, comes from the [[Mandarin Chinese]] word for "doctor" ({{Lang-zh|t=大夫|p=dàifū}}).<ref name="History of TT"/>


Typhoo began making [[Tea bag|tea bags]] in 1967. In 1968, Typhoo merged with [[Schweppes]]. The following year this company in turn merged with [[Cadbury]] to form Cadbury Schweppes.<ref name="History of TT2" />
⚫
The name Typhoo comes from the Chinese word for "doctor" ([[traditional Chinese]]: 大夫, [[hanyu pinyin]]: ''dàifū'').<ref name="History of TT"/>


Typhoo began making tea bags in 1967. In 1978 production was moved from Birmingham to Moreton on the Wirral peninsula in Cheshire.<ref>{{cite news |last1=Queenborough |first1=Marcus |title=Birmingham's past factories |url=https://www.birminghammail.co.uk/news/midlands-news/birminghams-past-factories-14638530 |accessdate=11 May 2019 |work=[[Birmingham Mail]] |date=14 May 2018}}</ref> The Moreton site is also the location of [[Burton's Foods]] and Manor Bakeries factories.<ref>{{cite web |title=MP: Closing Burton’s plant at Moreton would hit Manor Bakeries and Typhoo Tea |url=https://www.foodmanufacture.co.uk/Article/2011/01/27/MP-Closing-Burton-s-plant-at-Moreton-would-hit-Manor-Bakeries-and-Typhoo-Tea |website=Food Manufacture |accessdate=11 May 2019}}</ref>
In 1978, production was moved from Birmingham to [[Moreton, Merseyside|Moreton]] on the [[Wirral Peninsula]], in [[Merseyside]].<ref>{{cite news |last1=Queenborough |first1=Marcus |title=Birmingham's past factories |url=https://www.birminghammail.co.uk/news/midlands-news/birminghams-past-factories-14638530 |accessdate=11 May 2019 |work=[[Birmingham Mail]] |date=14 May 2018}}</ref> The Moreton site was also the location of [[Burton's Foods]] and Manor Bakeries factories.<ref>{{cite web |title=MP: Closing Burton's plant at Moreton would hit Manor Bakeries and Typhoo Tea |url=https://www.foodmanufacture.co.uk/Article/2011/01/27/MP-Closing-Burton-s-plant-at-Moreton-would-hit-Manor-Bakeries-and-Typhoo-Tea |website=Food Manufacture |accessdate=11 May 2019}}</ref>


⚫
In 1986, in an effort to focus on their core brands, Cadbury Schweppes sold Typhoo, along with [[Kenco]] coffee and [[Jeyes Fluid]].<ref name="History of CS" /> Typhoo was subject to management buy out forming a new company, [[Premier Brands]], which acquired, in rapid succession, Melrose's, the [[Glengettie]] Tea Company, Ridgways (founded by [[Thomas Ridgway]]), and the Jersey Trading Corporation. In 1990, the company was itself acquired by [[Premier Foods]], then trading as Hillsdown Holdings.<ref name="History of PF" />
⚫
In 2005 the company was sold by [[Premier Foods plc]] to the Indian [[Conglomerate (company)|conglomerate]] [[Apeejay Surrendra Group]], of which it is now a subsidiary.<ref>{{cite web|url=http://news.bbc.co.uk/1/hi/business/4337140.stm |title=Typhoo Tea bought by Indian Firm |publisher=BBC News |date=13 October 2005 |accessdate=21 September 2016}}</ref><ref>{{cite web|title=Typhoo – Our Brands|url=http://www.apeejaygroup.com/typhoouk.html|work=Apeejay Surrendra Group|accessdate=26 November 2015}}</ref>


=== 21st century ===
==Recent history==
⚫
In October 2005, the Indian company [[Apeejay Surrendra Group]] purchased the brands for £80 million from Premier Foods and created The Typhoo Tea Company.<ref>{{cite web|url=http://news.bbc.co.uk/1/hi/business/4337140.stm |title=Typhoo Tea bought by Indian Firm |publisher=BBC News |date=13 October 2005 |accessdate=21 September 2016}}</ref><ref>{{cite web|title=Typhoo – Our Brands|url=http://www.apeejaygroup.com/typhoouk.html|work=Apeejay Surrendra Group|accessdate=26 November 2015}}</ref> The brand continued to be manufactured at [[Moreton, Merseyside|Moreton]] on the [[Wirral Peninsula|Wirral]].
===Ownership===
⚫
In 1968, Typhoo merged with [[Schweppes]]. The following year this company in turn merged with [[Cadbury]] to form Cadbury Schweppes.<ref name="History of TT2" /> In 1986, in an effort to focus on their core brands, Cadbury Schweppes sold Typhoo, along with [[Kenco]] coffee and [[Jeyes Fluid]].<ref name="History of CS" /> Typhoo was subject to management buy out forming a new company, [[Premier Brands]], which acquired, in rapid succession, Melrose's, the [[Glengettie]] Tea Company, Ridgways (founded by [[Thomas Ridgway]]), and the Jersey Trading Corporation. In 1990, the company was itself acquired by [[Premier Foods]], then trading as Hillsdown Holdings.<ref name="History of PF" />


⚫
Record high material costs and adverse currency movements saw Typhoo Tea's profits plummet to a £20m loss in the year ending 31 March 2018. The tea maker recognised the year as one of the most challenging trading periods for the business in recent history.
In October 2005, the Indian company [[Apeejay Surrendra Group]] purchased the brands for £80 million from Premier Foods and created The Typhoo Tea Company. The brand is still manufactured at [[Moreton, Merseyside|Moreton]] on the [[Wirral Peninsula|Wirral]].


⚫
Early in 2020, Typhoo Tea proposed cutting about a quarter of posts at its headquarters to safeguard the future of the company. The restructuring, which is subject to the outcome of a consultation, would see 55 full-time and 21 temporary jobs closed at the firm's factory in Moreton, Wirral, a spokesman said. <ref>{{Cite news|date=2020-02-04|title=Typhoo Tea plans job cuts at Wirral factory 'to safeguard future'|work=BBC News|url=https://www.bbc.com/news/uk-england-merseyside-51377480|access-date=2020-07-04}}</ref> He said the plan came against "the backdrop of an increasingly challenging trading environment".
{{Unreferenced section|date=July 2020}}


In 2020 Typhoo Tea reported mounting losses in a "watershed" year for the business, raising doubts about the brand’s ability to continue trading. They reported pre-tax losses of £29.9m for the 12 months to March 2019, up from £20m the prior year. The accounts warned that an inability to refinance or extend its financing agreements "represents a material uncertainty which may cast significant doubt over the company’s ability to continue as a going concern". Furthermore, the accounts stated there remained a "high level of uncertainty" as to the impact of the coronavirus outbreak, despite reporting an upward trend in supermarket sales under lockdown. Typhoo blamed its poor performance on the decision to continue to pursue an "aggressive" sales growth strategy focused on boosting its own-label business.
⚫
Record high material costs and adverse currency movements saw Typhoo Tea's profits plummet to a £20m loss in the year ending 31 March 2018. The tea maker recognised the year as one of the most challenging trading periods for the business in recent history.


In 2021, Typhoo was acquired by British [[private-equity firm]] Zetland Capital.<ref name=":0">{{cite web|title=Typhoo Tea acquired by Zetland Capital|url=https://www.foodmanufacture.co.uk/Article/2021/07/19/Typhoo-Tea-acquired-by-Zetland-Capital|access-date=19 July 2021|website=Food Manufacture}}</ref>
Typhoo Tea just recently has proposed cutting about a quarter of posts at its headquarters to safeguard the future of the company.


In March 2023, Typhoo announced it was closing its Moreton factory and outsourcing production. <ref>https://www.msn.com/en-gb/money/other/typhoo-tea-to-close-merseyside-factory-with-up-to-90-jobs-set-to-be-lost/ar-AA18pW7T</ref>
⚫
The restructuring, which is subject to the outcome of a consultation, would see 55 full-time and 21 temporary jobs closed at the firm's factory in Moreton, Wirral, a spokesman said. <ref>{{Cite news|date=2020-02-04|title=Typhoo Tea plans job cuts at Wirral factory 'to safeguard future'|language=en-gb|work=BBC News|url=https://www.bbc.com/news/uk-england-merseyside-51377480|access-date=2020-07-04}}</ref>


⚫
==Sponsorships==
He said the plan came against "the backdrop of an increasingly challenging trading environment".

In 2020 Typhoo Tea reported mounting losses in a “watershed” year for the business, raising doubts on the historic tea brand’s ability to continue trading.

The tea maker reported pre-tax losses of £29.9m for the 12 months to March 2019, up from £20m the prior year. The accounts warned that an inability to refinance or extend its current financing agreements “represents a material uncertainty which may cast significant doubt over the company’s ability to continue as a going concern”.

Furthermore, the accounts stated there remained a “high level of uncertainty” as to the impact of the coronavirus outbreak, despite reporting an upward trend in supermarket sales under lockdown.

Typhoo blamed its poor performance on the decision to continue to pursue an “aggressive” sales growth strategy focused on boosting its own-label business.

Apeejay Typhoo Tea is the Indian arm of Typhoo, manufacturing and selling products in India.

⚫
===Sponsorships===
In 2012, Typhoo became the main jersey sponsor for [[St Helens R.F.C.|St. Helens]] [[Rugby league]] club which competes in the [[Super League]].
In 2012, Typhoo became the main jersey sponsor for [[St Helens R.F.C.|St. Helens]] [[Rugby league]] club which competes in the [[Super League]].


== Slogans ==
== Slogans ==
The Typhoo brand is well known in Britain for its long-running [[television commercial]] campaign jingles, such as :
The Typhoo brand is well known in Britain for its long-running [[television commercial]] campaign jingles, such as:


*''Putting 'T' back into Britain''
*''Putting 'T' back into Britain''
Line 85: Line 72:
*''Typhoo Tea - two thumbs fresh''<ref name="Typhoo ad slogans" />
*''Typhoo Tea - two thumbs fresh''<ref name="Typhoo ad slogans" />
*''Great British tea since 1903''
*''Great British tea since 1903''

==Executives==

* Des Kingsley: CEO
* Paul White: CFO


==References==
==References==
{{Reflist|refs=
{{Reflist|refs=
<ref name="History of TT">{{cite web|url=http://www.typhoo.com/typhoo-beginings.html |title=Typhoo Official site, History of Typhoo Tea, 1856-1904 |publisher=Typhoo.com |date= |accessdate=2013-06-14}}</ref>
<ref name="History of TT">{{cite web|url=http://www.typhoo.com/typhoo-beginings.html |title=Typhoo Official site, History of Typhoo Tea, 1856-1904 |publisher=Typhoo.com |date= |accessdate=2013-06-14|url-status=dead|archive-url=https://www.typhoo.com/typhoo-beginings.html|archive-date=2013-06-14}}</ref>
<ref name="Typhoo ad slogans">{{cite web |url=http://www.textart.ru/database/slogan/tea-advertising-slogans.html |title=Tea advertising slogans |publisher=Textart.ru |date= |access-date=2013-06-14 |url-status=dead |archive-url=https://web.archive.org/web/20130329051158/http://www.textart.ru/database/slogan/tea-advertising-slogans.html |archive-date=2013-03-29 |df= }}</ref>
<ref name="Typhoo ad slogans">{{cite web |url=http://www.textart.ru/database/slogan/tea-advertising-slogans.html |title=Tea advertising slogans |publisher=Textart.ru |date= |access-date=2013-06-14 |url-status=dead |archive-url=https://web.archive.org/web/20130329051158/http://www.textart.ru/database/slogan/tea-advertising-slogans.html |archive-date=2013-03-29 }}</ref>
<ref name="History of TT2">{{cite web|url=http://www.typhootea.com/typhoo-moving-on.html |title=Typhoo Official site, History of Typhoo Tea, 1856-1904 |publisher=Typhootea.com |date= |accessdate=2013-06-14}}</ref>
<ref name="History of TT2">{{cite web|url=http://www.typhootea.com/typhoo-moving-on.html |title=Typhoo Official site, History of Typhoo Tea, 1856-1904 |publisher=Typhootea.com |date= |accessdate=2013-06-14}}</ref>
<ref name="History of CS">{{cite web|url=http://www.checksure.biz/ftse_100_companies/cadbury_schweppes.asp |title=Cadbury Schweppes - Key Acquisitions and Disposals |publisher=Checksure.biz |date= |accessdate=2013-06-14}}</ref>
<ref name="History of CS">{{cite web|url=http://www.checksure.biz/ftse_100_companies/cadbury_schweppes.asp |title=Cadbury Schweppes - Key Acquisitions and Disposals |publisher=Checksure.biz |date= |accessdate=2013-06-14}}</ref>
Line 101: Line 83:


==External links==
==External links==
* {{Official website|http://www.typhootea.com/}}
* {{Official website|https://typhoo.co.uk/}}
* [http://www.typhoointernational.com International website]


{{DEFAULTSORT:TyPhoo}}
{{DEFAULTSORT:TyPhoo}}
[[Category:Tea brands in United Kingdom]]
[[Category:Tea brands in the United Kingdom]]
[[Category:Premier Foods brands]]
[[Category:Premier Foods brands]]
[[Category:Products introduced in 1903]]
[[Category:Products introduced in 1903]]

Revision as of 08:35, 28 December 2023

Not to be confused with Typhoon.
Typhoo
Typhoo tea factory in Moreton, Merseyside
Product typeTea
OwnerZetland Capital
Produced byTyphoo Tea Limited
LandVereinigtes Königreich
Introduced1903
Previous ownersSchweppes (1968)
Cadbury Schweppes (1969–1986)
Premier Brands (1986–1990)
Premier Foods (1990–2005)
Apeejay Surrendra Group (2005–2021)
Zetland Capital (2021–)
Websitetyphoo.co.uk

Typhoo (sometimes stylized as Ty•Phoo) is a brand of tea in the United Kingdom. It was launched in 1903 by John Sumner Jr. of Birmingham, England. In 2022, the Typhoo brand was ranked 5 in sales volume in the UK in spite of being deemed to have the largest production output; this mismatch is due to major supermarkets' own-labelled tea brands being largely supplied by Typhoo.

History

19th century

Former Typhoo tea factory and canal wharf in Digbeth, Birmingham

In 1863, William Sumner published A Popular Treatise on Tea as a by-product of the first trade missions to China from London. In 1870, William and his son John Sumner founded a pharmacy/grocery business in Birmingham.

20th century

Ty•Phoo tea advertising on a bus at Trafalgar Square, 1957

William's grandson, John Sumner Jr. (born in 1856), took over the running of the business in the 1900s. Following comments from his sister on the calming effects of tea fannings, in 1903, John Jr. decided to create a new tea that he could sell in his shop. Sumner set his own criteria for the new brand:

  • The name had to be distinctive and unlike others.
  • It had to be a name that would trip off the tongue.
  • It had to be one that would be protected by registration.

The selected name, Typhoo, comes from the Mandarin Chinese word for "doctor" (Chinese: 大夫; pinyin: dàifū).[1]

Typhoo began making tea bags in 1967. In 1968, Typhoo merged with Schweppes. The following year this company in turn merged with Cadbury to form Cadbury Schweppes.[2]

In 1978, production was moved from Birmingham to Moreton on the Wirral Peninsula, in Merseyside.[3] The Moreton site was also the location of Burton's Foods and Manor Bakeries factories.[4]

In 1986, in an effort to focus on their core brands, Cadbury Schweppes sold Typhoo, along with Kenco coffee and Jeyes Fluid.[5] Typhoo was subject to management buy out forming a new company, Premier Brands, which acquired, in rapid succession, Melrose's, the Glengettie Tea Company, Ridgways (founded by Thomas Ridgway), and the Jersey Trading Corporation. In 1990, the company was itself acquired by Premier Foods, then trading as Hillsdown Holdings.[6]

21st century

In October 2005, the Indian company Apeejay Surrendra Group purchased the brands for £80 million from Premier Foods and created The Typhoo Tea Company.[7][8] The brand continued to be manufactured at Moreton on the Wirral.

Record high material costs and adverse currency movements saw Typhoo Tea's profits plummet to a £20m loss in the year ending 31 March 2018. The tea maker recognised the year as one of the most challenging trading periods for the business in recent history.

Early in 2020, Typhoo Tea proposed cutting about a quarter of posts at its headquarters to safeguard the future of the company. The restructuring, which is subject to the outcome of a consultation, would see 55 full-time and 21 temporary jobs closed at the firm's factory in Moreton, Wirral, a spokesman said. [9] He said the plan came against "the backdrop of an increasingly challenging trading environment".

In 2020 Typhoo Tea reported mounting losses in a "watershed" year for the business, raising doubts about the brand’s ability to continue trading. They reported pre-tax losses of £29.9m for the 12 months to March 2019, up from £20m the prior year. The accounts warned that an inability to refinance or extend its financing agreements "represents a material uncertainty which may cast significant doubt over the company’s ability to continue as a going concern". Furthermore, the accounts stated there remained a "high level of uncertainty" as to the impact of the coronavirus outbreak, despite reporting an upward trend in supermarket sales under lockdown. Typhoo blamed its poor performance on the decision to continue to pursue an "aggressive" sales growth strategy focused on boosting its own-label business.

In 2021, Typhoo was acquired by British private-equity firm Zetland Capital.[10]

In March 2023, Typhoo announced it was closing its Moreton factory and outsourcing production. [11]

Sponsorships

In 2012, Typhoo became the main jersey sponsor for St. Helens Rugby league club which competes in the Super League.

Slogans

The Typhoo brand is well known in Britain for its long-running television commercial campaign jingles, such as:

  • Putting 'T' back into Britain
  • There's only one 'T' in Typhoo
  • You only get an 'OO' with Typhoo
  • For the tea that picks you up, pick up Typhoo
  • Making good tea since 1903
  • Typhoo Tea - two thumbs fresh[12]
  • Great British tea since 1903

References

  1. ^ "Typhoo Official site, History of Typhoo Tea, 1856-1904". Typhoo.com. Archived from the original on 14 June 2013. Retrieved 14 June 2013.
  2. ^ "Typhoo Official site, History of Typhoo Tea, 1856-1904". Typhootea.com. Retrieved 14 June 2013.
  3. ^ Queenborough, Marcus (14 May 2018). "Birmingham's past factories". Birmingham Mail. Retrieved 11 May 2019.
  4. ^ "MP: Closing Burton's plant at Moreton would hit Manor Bakeries and Typhoo Tea". Food Manufacture. Retrieved 11 May 2019.
  5. ^ "Cadbury Schweppes - Key Acquisitions and Disposals". Checksure.biz. Retrieved 14 June 2013.
  6. ^ Premier Foods - Timeline Archived August 31, 2011, at the Wayback Machine
  7. ^ "Typhoo Tea bought by Indian Firm". BBC News. 13 October 2005. Retrieved 21 September 2016.
  8. ^ "Typhoo – Our Brands". Apeejay Surrendra Group. Retrieved 26 November 2015.
  9. ^ "Typhoo Tea plans job cuts at Wirral factory 'to safeguard future'". BBC News. 4 February 2020. Retrieved 4 July 2020.
  10. ^ "Typhoo Tea acquired by Zetland Capital". Food Manufacture. Retrieved 19 July 2021.
  11. ^ https://www.msn.com/en-gb/money/other/typhoo-tea-to-close-merseyside-factory-with-up-to-90-jobs-set-to-be-lost/ar-AA18pW7T
  12. ^ "Tea advertising slogans". Textart.ru. Archived from the original on 29 March 2013. Retrieved 14 June 2013.
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