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{{Short description|American businessman}}
'''Felix Kramer''' (born April 29, 1949) is a communications expert and serial entrepreneur, well known for his most recent work as founder of the [[California Cars Initiative]] (CalCars.org). CalCars is a non-profit he organized in 2002 to build awareness and encourage mass production of plug-in hybrid electric vehicles, or [[PHEV]]s.

{{Infobox person
{{Infobox person
| name = Felix Kramer
| name = Felix Kramer
| birth_date = {{Birth date and age|1949|04|29}}
| birth_date = {{Birth date and age|1949|04|29}}
| residence = {{flagicon|California}} [[Redwood City, California]]
| other_names = Lawrence Felix Kramer
| spouse = [[Rochelle Lefkowitz]]
| spouse = [[Rochelle Lefkowitz]]
| known_for = Founding CalCars.org, promoting plug-in vehicles
| known_for = Founding CalCars.org, promoting plug-in vehicles
| education = Cornell University
| education = Cornell University
| occupation = Entrepreneur, advocate, and writer
| employer = [http://www.calcars.org/ The California Cars Initiative]
| website = http://www.beyondcassandra.org
| occupation = Entrepreneur and advocate
| website = http://www.nlightning.com/
}}
}}

'''Felix Kramer''' (born April 29, 1949) is an entrepreneur, strategist and writer. After a succession of jobs and projects in the nonprofit sector and an early internet startup, he gained attention after 2002 as the founder of the [[California Cars Initiative]], promoting mass production of plug-in hybrid electric vehicles. Since 2009, he has written broadly on climate change awareness and solutions, and collaborated on or co-founded climate-related projects.


==Biography==
==Biography==


===Education and early career===
===Education and early career===
Kramer grew up in the New York metropolitan area and spent considerable amounts of time in Europe, becoming fluent in French. He received his bachelor's degree in American Studies from [[Cornell University]] in January 1971. He worked as a writer/editor for organizational and union publications, a member of Congress, a state agency, and for environmental organizations including New York Sun Day in 1978 and the Energy Task Force. With the arrival of [[WYSIWIG]] computers and software and laser printing, he started Kramer Communications, New York City's first start-to-finish [[desktop publishing]] (DTP) companies, in 1984, which he sold in 1997.
Kramer grew up in the [[New York metropolitan area]]. He received his bachelor's degree in American Studies from [[Cornell University]] in January 1971. At college and after, he was active in [[anti-Vietnam war]] and [[draft resistance]] activities,.<ref>{{cite book|last1=Boschert|first1=Sheri|title=Plug-In Hybrids: The Cars that Will Recharge America|date=2006|publisher=New Society Publishers|location=Gabriola Island, British Columbia|isbn=0-86571-571-8|page=[https://archive.org/details/pluginhybridscar00bosc/page/52 52]|url=https://archive.org/details/pluginhybridscar00bosc/page/52|accessdate=23 January 2017}}</ref> He worked as a Congressional aide and a writer/editor and director for several environmental organizations, including the New York event of the national [[Sun Day]] event in 1978 and the NYC Energy Task Force, known for its wind and solar installations on low-income buildings.<ref>{{cite book|last1=Boschert|first1=Sheri|title=Plug-In Hybrids: The Cars that Will Recharge America|date=2006|publisher=New Society Publishers|location=Gabriola Island, British Columbia|isbn=0-86571-571-8|page=[https://archive.org/details/pluginhybridscar00bosc/page/54 54]|url=https://archive.org/details/pluginhybridscar00bosc/page/54|accessdate=23 January 2017}}</ref>

He was a founding or active member of [http://www.wwwac.org/ World Wide Web Artists Consortium], [http://www.nynma.org/ New York New Media Association], [http://www.cpsr.org/home Computer Professionals for Social Responsibility], [http://www.eff.org/ Electronic Frontier Foundation], National Association of Desktop Publishers, [http://www.nwu.org/ National Writers Union/UAW].


===Personal computer and early internet-era activity===
===Personal computer and early internet-era activity===
With the arrival of [[WYSIWIG]] computers and software and laser printing, he co-founded the New York Macintosh User Group's DTP Special Interest Group.<ref>{{cite book|last1=Boschert|first1=Sheri|title=Plug-In Hybrids: The Cars that Will Recharge America|date=2006|publisher=New Society Publishers|location=Gabriola Island, British Columbia|isbn=0-86571-571-8|page=[https://archive.org/details/pluginhybridscar00bosc/page/53 53]|url=https://archive.org/details/pluginhybridscar00bosc/page/53|accessdate=23 January 2017}}</ref> In 1984 he started Kramer Communications, one of New York City's first start-to-finish [[desktop publishing]] (DTP) companies; he sold the company in 1997.
Using knowledge gained in the DTP business and his early editorial experience, Kramer co-authored (with Maggie Lovaas) the first book on electronic publishing as a business in 1990 & 1991. The book, ''Desktop Publishing Success: How to Start and Run a Desktop Publishing Business'', sold 25,000 copies in seven reprintings and was widely reviewed, including acclaim as "the Bible of the DTP Biz" by ''Publish'' Magazine's editor-in-chief.<ref>See Felix Kramer's [http://www.nlightning.com/dtpsabout.html online résumé]</ref>


Kramer became involved in fax broadcasting and then with business development, usability and online marketing and promotion for a series of early online startups.<ref>{{cite book|last1=Boschert|first1=Sheri|title=Plug-In Hybrids: The Cars that Will Recharge America|date=2006|publisher=New Society Publishers|location=Gabriola Island, British Columbia|isbn=0-86571-571-8|page=[https://archive.org/details/pluginhybridscar00bosc/page/54 54]|url=https://archive.org/details/pluginhybridscar00bosc/page/54|accessdate=23 January 2017}}</ref> In 1997, as he relocated to the [[San Francisco Bay Area]], Kramer founded eConstructors.com, an online marketplace for the web design and development industry, featuring "WhoBuiltIt," the first online reverse directory for websites. He built the company with a small international staff, raised [[Angel investor|angel funding]] and remained as CEO until it was bought in early 2001.<ref>{{cite book|last1=Boschert|first1=Sheri|title=Plug-In Hybrids: The Cars that Will Recharge America|date=2006|publisher=New Society Publishers|location=Gabriola Island, British Columbia|isbn=0-86571-571-8|page=[https://archive.org/details/pluginhybridscar00bosc/page/54 54]|url=https://archive.org/details/pluginhybridscar00bosc/page/54|accessdate=23 January 2017}}</ref>
Kramer became involved in fax broadcasting with Folio: First Day (Cowles Business Media) and then with business development, usability and online marketing and promotion for a series of early online startups including [[SlipKnot]] (shareware browser from Micromind), Metrobeat (became Citysearch), PBS-TV's [[P.O.V.]], and early microtransaction startups.


===Plug-in car advocacy===
In 1997, as he relocated to the San Francisco Bay Area, Kramer founded eConstructors.com, an online marketplace for the web design and development industry, featuring "WhoBuiltIt," the first online reverse directory for websites. He built the company with a small international staff, raised [[Angel investor|angel funding]] and remained as CEO until it was bought in early 2001.
<!--[[Image:Kramer-CARB-testimony.png|thumb|right|Felix Kramer testifying for CalCars at a meeting of the [[California Air Resources Board]] in September 2006.{{deletable image-caption|Friday, 23 September 2011}}]]-->


In 2001, interrupted by surgery for an [[acoustic neuroma]], Kramer moved his focus from high-tech back to his earlier environmental concerns. He approached [[Amory Lovins]] of the [[Rocky Mountain Institute]] (RMI), and entered into discussions with RMI-spinoff [[HyperCar]] to advance its concept of a fully optimized, 99 mile/gallon, fuel-cell-powered SUV. He proposed a pre-purchase "demand-pull" model for financing the company. This evolved into what became the [[California Cars Initiative]], which led the successful campaign for commercialization of [[plug-in hybrid electric vehicle]]s.
===2001-present===
<!--[[Image:Kramer-CARB-testimony.png|thumb|right|Felix Kramer testifying for CalCars at a meeting of the California Air Resources Board in September 2006.{{deletable image-caption|Friday, 23 September 2011}}]]-->


In 2006, with a conversion by one of the independent conversion companies, Kramer became the "world's first non-technical consumer owner" of a PHEV.<ref>[http://www.calcars.org/where-phevs-are.html Where PHEVs Are]"</ref> He flew that vehicle to Washington DC in May 2006 for the first public viewing of a PHEV on [[Capitol Hill]].<ref>[http://www.calcars.org/phevs-in-dc.html PHEVs in DC]."</ref> Within four years, many of the major automakers began to offer some type of plug-in hybrid or all-electric vehicle, beginning with the [[Chevrolet Volt]].
In 2001, interrupted by surgery for an [[acoustic neuroma]],<ref>A nonmalignant brain tumor; see Chapter 3 of Sherry Boschert's book cited in the external links</ref> Kramer moved his focus from high-tech back to his earlier environmental concerns. He approached [[Amory Lovins]] of the [[Rocky Mountain Institute]] (RMI), and entered into discussions with RMI-spinoff HyperCar to advance its concept of a fully optimized, 99 mile/gallon, fuel-cell-powered SUV. He proposed a pre-purchase "demand-pull" model for financing the company.


Author and New York Times columnist [[Thomas Friedman]] acknowledges Kramer's role in promoting the idea of plug-in hybrid vehicles, calling him someone "who has made plug-in electric cars not only his passion but an imminent reality."<ref>{{cite book|last1=Friedman|first1=Thomas|title=Hot, Flat, and Crowded|url=https://archive.org/details/hotflatcrowded00frie|url-access=registration|date=8 September 2008|publisher=Farrar, Straus and Giroux|page=[https://archive.org/details/hotflatcrowded00frie/page/417 417]}}</ref>
With co-sponsorship from Hypercar, he organized what became the founding meeting of the California Car Company Initiative on July 29, 2002 in Palo Alto, CA, which evolved into the non-profit California Cars Initiative, and shifted its focus from hydrogen fuel-cells to the nearer-term plug-in hybrid. The focus was on a solution using existing technology and household 120-volt household power rather than a new infrastructure. CalCars announced its dual approach of technical demonstration of feasibility and advocacy to reach "influencers" and decision-makers. Having recruited engineer Ron Gremban as Technology Lead and begun an open source Prius Plus conversion program,<ref>See [http://www.priusplus.org/ PriusPlus.org]</ref> CalCars completed the first Prius conversion in 2004. In 2006, with a conversion by one of the independent conversion companies, Kramer became the "world's first non-technical consumer owner" of a PHEV.<ref>See CalCars' [http://www.calcars.org/where-phevs-are.html Where PHEVs Are]"</ref> He flew that vehicle to Washington DC in May 2006 for the first public viewing of a PHEV on Capitol Hill.<ref>See CalCars' "[http://www.calcars.org/phevs-in-dc.html PHEVs in DC]."</ref>


===Climate change activities===
Since then, the name Felix Kramer has become strongly associated with plug-in hybrids and PHEVs. Author and New York Times columnist [[Thomas Friedman]] acknowledges him as someone "who has made plug-in electric cars not only his passion but an imminent reality."<ref>Thomas L. Friedman, in "Hot, Flat and Crowded: Why We Need a Green Revolution and How It Can Renew America" [http://www.calcars.org/calcars-news/996.html]</ref> And during these same years, "plug-in hybrid" has nearly become a household word (phrase).
His activities and writing about [[global warming]] emerged from his work on plug-in cars as he focused on powering [[electric vehicle]]s by [[renewable energy]]. He began including the issue in testimony and articles in 2004. After 2009, Kramer focused on writing and organizing about climate change awareness and solutions, working with groups such as [[350.org]], Environmental Entrepreneurs—E2.org, the [[Citizens' Climate Lobby]] and the [[Sierra Club]], and advising and investing in cleantech and clean energy companies.


In 2014, he started Beyond Cassandra, a "mini-think tank" for projects, ideas, campaigns, and initiatives
In 2008 Presidential candidate Barack Obama set goals of putting 1 million plug-in cars on the road by 2015 and making half of new purchases for the federal fleet to be plug-ins by 2012.<ref>[http://www.calcars.org/obama-on-plug-ins.html President-Elect Obama on Plug-In Cars]</ref>
about climate change.<ref>{{cite web|title=Beyond Cassandra|url=http://beyondcassandra.org/|website=Beyond Cassandra|accessdate=23 January 2017}}</ref>


In mid-2016, he cofounded The ClimateCongress Wikipedia Project, a [[501(c)(3) organization|501(c)3]] project to assemble on an independent wiki what candidates and incumbents in the House and Senate say and do about climate change. The project, with volunteers, a core team, and crowdsourcers, aims to identify a subset of information to move eventually to Wikipedia. It expects to evolve into ClimatePolitics, expanding to state, regional and local officeholders and appointees.<ref>{{cite web|title=Climate Congress Wikipedia Project|url=http://www.climatecongress.us/|accessdate=23 January 2017}}</ref>
Now, many if not most of the major automakers plan to offer some type of plug-in hybrid or all-electric vehicle in the 2010-2012 time frame.
In late 2016, he founded Climate.MBA, a project to promote Emergency Climate Teach-Ins at business schools.<ref>{{cite web|title=Can MBAs Reach Trump on Climate’s Urgency?|url=http://climate.mba|accessdate=23 January 2017}}</ref>

Following this "success," however, Kramer and others at CalCars began in 2008 to address the problem that the rate of market penetration (as a percentage of new vehicles into the national and international fleet) would be remarkably slow, even with optimistic assumptions. To accelerate the "electrification of transportation" and all of its consequent benefits, Kramer and CalCars started their second major initiative: spurring the growth of a new industry that converts ''existing'' internal combustion engine vehicles into plug-ins.


==Publications and public presentations==
==Publications and public presentations==
Kramer kept a blog called 'Plugs, Power and People' from 2006–2007, but most of his online publication comes from his Yahoo! news-group news-letter, copies of which are archived on CalCars' website.<ref>See CalCars' [http://www.calcars.org/news-archive.html News Archive]</ref> He has also written op-ed pieces for the [[Huffington Post]], gas2.org, [[EVWorld]], as well as traditional publications such as [[Green Car Journal]].


Using knowledge gained in the DTP business and his early editorial experience, Kramer co-authored (with Maggie Lovaas) an early book on electronic publishing as a business in 1990 & 1991. The book, ''Desktop Publishing Success: How to Start and Run a Desktop Publishing Business'', sold 25,000 copies in seven reprintings and was widely reviewed, including acclaim as "the Bible of the DTP Biz" by ''Publish'' Magazine's editor-in-chief.<ref>[http://www.nlightning.com/dtpsabout.html Desktop Publishing Success: How to Start and Run a Desktop Publishing Business]</ref>
Kramer has spoken extensively at energy and policy events in the U.S. and internationally, a list of which can be found at CalCars.org.<ref>See CalCars' [http://www.calcars.org/events.html events page]</ref> Many of his promotional materials, including the most recent "standard presentation" are also accessible on the CalCars website.<ref>See CalCars' [http://www.calcars.org/downloads.html downloads page]</ref>

Much of his writing on plug-in cars was distributed via the CalCars Yahoo! news-group news-letter, copies of which are archived on CalCars' website.<ref>{{cite web|title=CalCars-News Archive Index|url=http://calcars.org/news-archive.html|website=CalCars|accessdate=23 January 2017}}</ref>
On climate change and clean energy, he has authored or co-authored with renewable energy experts and advocates including [[Dan Kammen]], Gil Friend, and [[Hunter Lovins]], op-ed pieces for the Huffington Post, the San Jose Mercury-News, Salon, Grist, Alternet, The Guardian and the Houston Chronicle.<ref>{{cite web|title=Beyond Cassandra|url=http://beyondcassandra.org/felix-climate-writing/|website=What Felix Kramer Has Written on climate change & clean energy|accessdate=23 January 2017}}</ref>

Kramer has spoken extensively at energy and policy events in the U.S. and internationally.<ref>{{cite web|title=CalCars Events|url=http://www.calcars.org/events.html|website=CalCars|accessdate=23 January 2017}}</ref>


==Personal life==
==Personal life==
Kramer is married to [[Rochelle Lefkowitz]], president and founder of [[Pro-Media Communications]], and they have a college-aged son.
Kramer is married to [[Rochelle Lefkowitz]], president and founder of Pro-Media Communications, and they have an adult son.


== Notes ==
==References==
{{Reflist}}
{{Reflist}}


==External links==
==External links==
*[http://www.calcars.org/ CalCars.org], site of the California Cars Initiative
*[http://www.calcars.org/ California Cars Initiative]
*[https://www.amazon.com/dp/0865715718 Plug-in Hybrids: The Cars that Will Recharge America], by Sherry Boschert, featuring a chapter on Kramer
*[http://www.nlightning.com/resume.html http://www.nlightning.com/resume.html], Felix Kramer's 2006 online résumé
*[http://Beyondcassandra.org BeyondCassandra]
*[http://www.amazon.com/dp/0865715718 Plug-in Hybrids: The Cars that Will Recharge America], by Sherry Boschert, featuring a chapter on Kramer
*[http://climate.mba ClimateMBA]
*[http://climatecongress.us Climate Congress Wikipedia Project]


{{Persondata <!-- Metadata: see [[Wikipedia:Persondata]]. -->
| NAME =Kramer, Felix
| ALTERNATIVE NAMES =
| SHORT DESCRIPTION =
| DATE OF BIRTH =April 29, 1949
| PLACE OF BIRTH =
| DATE OF DEATH =
| PLACE OF DEATH =
}}
{{DEFAULTSORT:Kramer, Felix}}
{{DEFAULTSORT:Kramer, Felix}}
[[Category:1949 births]]
[[Category:1949 births]]

Latest revision as of 18:27, 2 January 2024

Felix Kramer
Born (1949-04-29) April 29, 1949 (age 75)
BildungCornell University
Occupation(s)Entrepreneur, advocate, and writer
Known forFounding CalCars.org, promoting plug-in vehicles
SpouseRochelle Lefkowitz
Websitehttp://www.beyondcassandra.org

Felix Kramer (born April 29, 1949) is an entrepreneur, strategist and writer. After a succession of jobs and projects in the nonprofit sector and an early internet startup, he gained attention after 2002 as the founder of the California Cars Initiative, promoting mass production of plug-in hybrid electric vehicles. Since 2009, he has written broadly on climate change awareness and solutions, and collaborated on or co-founded climate-related projects.

Biography

[edit]

Education and early career

[edit]

Kramer grew up in the New York metropolitan area. He received his bachelor's degree in American Studies from Cornell University in January 1971. At college and after, he was active in anti-Vietnam war and draft resistance activities,.[1] He worked as a Congressional aide and a writer/editor and director for several environmental organizations, including the New York event of the national Sun Day event in 1978 and the NYC Energy Task Force, known for its wind and solar installations on low-income buildings.[2]

Personal computer and early internet-era activity

[edit]

With the arrival of WYSIWIG computers and software and laser printing, he co-founded the New York Macintosh User Group's DTP Special Interest Group.[3] In 1984 he started Kramer Communications, one of New York City's first start-to-finish desktop publishing (DTP) companies; he sold the company in 1997.

Kramer became involved in fax broadcasting and then with business development, usability and online marketing and promotion for a series of early online startups.[4] In 1997, as he relocated to the San Francisco Bay Area, Kramer founded eConstructors.com, an online marketplace for the web design and development industry, featuring "WhoBuiltIt," the first online reverse directory for websites. He built the company with a small international staff, raised angel funding and remained as CEO until it was bought in early 2001.[5]

Plug-in car advocacy

[edit]

In 2001, interrupted by surgery for an acoustic neuroma, Kramer moved his focus from high-tech back to his earlier environmental concerns. He approached Amory Lovins of the Rocky Mountain Institute (RMI), and entered into discussions with RMI-spinoff HyperCar to advance its concept of a fully optimized, 99 mile/gallon, fuel-cell-powered SUV. He proposed a pre-purchase "demand-pull" model for financing the company. This evolved into what became the California Cars Initiative, which led the successful campaign for commercialization of plug-in hybrid electric vehicles.

In 2006, with a conversion by one of the independent conversion companies, Kramer became the "world's first non-technical consumer owner" of a PHEV.[6] He flew that vehicle to Washington DC in May 2006 for the first public viewing of a PHEV on Capitol Hill.[7] Within four years, many of the major automakers began to offer some type of plug-in hybrid or all-electric vehicle, beginning with the Chevrolet Volt.

Author and New York Times columnist Thomas Friedman acknowledges Kramer's role in promoting the idea of plug-in hybrid vehicles, calling him someone "who has made plug-in electric cars not only his passion but an imminent reality."[8]

Climate change activities

[edit]

His activities and writing about global warming emerged from his work on plug-in cars as he focused on powering electric vehicles by renewable energy. He began including the issue in testimony and articles in 2004. After 2009, Kramer focused on writing and organizing about climate change awareness and solutions, working with groups such as 350.org, Environmental Entrepreneurs—E2.org, the Citizens' Climate Lobby and the Sierra Club, and advising and investing in cleantech and clean energy companies.

In 2014, he started Beyond Cassandra, a "mini-think tank" for projects, ideas, campaigns, and initiatives about climate change.[9]

In mid-2016, he cofounded The ClimateCongress Wikipedia Project, a 501(c)3 project to assemble on an independent wiki what candidates and incumbents in the House and Senate say and do about climate change. The project, with volunteers, a core team, and crowdsourcers, aims to identify a subset of information to move eventually to Wikipedia. It expects to evolve into ClimatePolitics, expanding to state, regional and local officeholders and appointees.[10] In late 2016, he founded Climate.MBA, a project to promote Emergency Climate Teach-Ins at business schools.[11]

Publications and public presentations

[edit]

Using knowledge gained in the DTP business and his early editorial experience, Kramer co-authored (with Maggie Lovaas) an early book on electronic publishing as a business in 1990 & 1991. The book, Desktop Publishing Success: How to Start and Run a Desktop Publishing Business, sold 25,000 copies in seven reprintings and was widely reviewed, including acclaim as "the Bible of the DTP Biz" by Publish Magazine's editor-in-chief.[12]

Much of his writing on plug-in cars was distributed via the CalCars Yahoo! news-group news-letter, copies of which are archived on CalCars' website.[13] On climate change and clean energy, he has authored or co-authored with renewable energy experts and advocates including Dan Kammen, Gil Friend, and Hunter Lovins, op-ed pieces for the Huffington Post, the San Jose Mercury-News, Salon, Grist, Alternet, The Guardian and the Houston Chronicle.[14]

Kramer has spoken extensively at energy and policy events in the U.S. and internationally.[15]

Personal life

[edit]

Kramer is married to Rochelle Lefkowitz, president and founder of Pro-Media Communications, and they have an adult son.

References

[edit]
  1. ^ Boschert, Sheri (2006). Plug-In Hybrids: The Cars that Will Recharge America. Gabriola Island, British Columbia: New Society Publishers. p. 52. ISBN 0-86571-571-8. Retrieved 23 January 2017.
  2. ^ Boschert, Sheri (2006). Plug-In Hybrids: The Cars that Will Recharge America. Gabriola Island, British Columbia: New Society Publishers. p. 54. ISBN 0-86571-571-8. Retrieved 23 January 2017.
  3. ^ Boschert, Sheri (2006). Plug-In Hybrids: The Cars that Will Recharge America. Gabriola Island, British Columbia: New Society Publishers. p. 53. ISBN 0-86571-571-8. Retrieved 23 January 2017.
  4. ^ Boschert, Sheri (2006). Plug-In Hybrids: The Cars that Will Recharge America. Gabriola Island, British Columbia: New Society Publishers. p. 54. ISBN 0-86571-571-8. Retrieved 23 January 2017.
  5. ^ Boschert, Sheri (2006). Plug-In Hybrids: The Cars that Will Recharge America. Gabriola Island, British Columbia: New Society Publishers. p. 54. ISBN 0-86571-571-8. Retrieved 23 January 2017.
  6. ^ Where PHEVs Are"
  7. ^ PHEVs in DC."
  8. ^ Friedman, Thomas (8 September 2008). Hot, Flat, and Crowded. Farrar, Straus and Giroux. p. 417.
  9. ^ "Beyond Cassandra". Beyond Cassandra. Retrieved 23 January 2017.
  10. ^ "Climate Congress Wikipedia Project". Retrieved 23 January 2017.
  11. ^ "Can MBAs Reach Trump on Climate's Urgency?". Retrieved 23 January 2017.
  12. ^ Desktop Publishing Success: How to Start and Run a Desktop Publishing Business
  13. ^ "CalCars-News Archive Index". CalCars. Retrieved 23 January 2017.
  14. ^ "Beyond Cassandra". What Felix Kramer Has Written on climate change & clean energy. Retrieved 23 January 2017.
  15. ^ "CalCars Events". CalCars. Retrieved 23 January 2017.
[edit]