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[[File:Play like a champion sign.jpg|thumb|right|Poster of Notre Dame's sign]]
'''Play Like a Champion Today''' is a saying written on a sign created by Coach Bud Wilkinson of the [[University of Oklahoma]] [[Oklahoma Sooners football|Sooners]] in the 1940s to inspire the players as they entered Owen Field. It is located overhead in the tunnel leading out to the field in the south end zone at Oklahoma Memorial Stadium. The [[University of Notre Dame]] [[Notre Dame Fighting Irish football|Fighting Irish]] football program later began using the saying as well.<ref name="original">{{cite web | url=http://newsok.com/oklahoma-football-why-the-sooners-play-like-a-champion-motto-may-be-the-original/article/3721460 | title=Oklahoma Football: Why the Sooners' 'Play Like a Champion' motto may be the original | publisher=The Oklahoman | date=October 22, 2012 | access-date=January 5, 2013 | author=Tramel, Berry}}</ref>
[[File:Play like a champ OU.jpg|thumb|right|Play like a champ OU]]
'''Play Like a Champion Today''' is a saying that both The University of Notre Dame and The University of Oklahoma football programs have used over the years.


==University of Oklahoma==
At Notre Dame, the saying is hand-painted in blue letters on a 36" by 48" sign located in a stairwell between the home team locker room and the tunnel to the field of [[Notre Dame Stadium]]. It is a tradition by [[Notre Dame Fighting Irish Football|Fighting Irish]] players to touch it on their way out of the locker room. A commercial for the [[University of Notre Dame|university]] once featured alumni touching a sign before preparing for other "fields of play" (courtroom, surgery room, etc.). It is one of the most recognized motivational signs in college sports.
[[File:Play like a champ OU.jpg|thumb|right|The ''Play Like a Champion Today'' sign for away games.]]
The University of Oklahoma has used a sign with the phrase since the late 1940s, under coach Bud Wilkinson.<ref name="original" /> Traditional during home games at [[Gaylord Family Oklahoma Memorial Stadium]] Oklahoma players and coaches touch the "Play Like a Champion Today" sign posted above the locker room doors as they head into the tunnel that leads to the field before every home game.<ref name="original" /> For away games a travel version is posted by equipment staff for the players to touch as they depart the locker room for the field.
As the team enters the field, the Sooners run under a crimson banner that displays 'Play Like a Champion' that is flanked by flags representing each of Oklahoma's seven national championships.


==University of Notre Dame==
The original sign that hangs in the Notre Dame Tunnel was painted by Laurie Wenger for Coach [[Lou Holtz]].
[[File:Play like a champion sign.jpg|thumb|left|Poster of Notre Dame's sign]]
The term has been used by Notre Dame since at least 1986 when [[Lou Holtz]] came across a photo in a Notre Dame book with the sign “Play Like A Champion Today.” After asking around and coming up with no one remembering the sign and what had happened to it, he had a new sign painted and placed in a stairwell between the home team locker room and the tunnel to the field of [[Notre Dame Stadium]].<ref name="original">{{cite web | url=http://newsok.com/oklahoma-football-why-the-sooners-play-like-a-champion-motto-may-be-the-original/article/3721460 | title=Oklahoma Football: Why the Sooners' 'Play Like a Champion' motto may be the original | publisher=The Oklahoman | date=October 22, 2012 | access-date=January 5, 2013 | author=Tramel, Berry}}</ref> This original sign was painted by Laurie Wenger in the fall of 1986.<ref>{{cite news |first=Amanda |last=Gray |title=Local Sign-painter Owns 'Play Like a Champion Today' Copyright |url=http://www.southbendtribune.com/news/sbt-local-signpainter-owns-play-like-a-champion-today-copyright-20130102,0,662279.story |work=[[South Bend Tribune]] |date=January 2, 2013 |access-date=January 4, 2013 }}</ref>


It is a tradition by players to touch it on their way out of the locker room. Above the sign is a listing of Notre Dame's eleven national championships.
The University of Oklahoma has used a sign with the phrase since the 1940s, under coach Bud Wilkinson. Oklahoma players and coaches touch the traditional 'Play Like a Champion Today' sign posted above the locker room door as they head for Owen Field before every home game.
As the team enters the field, the Sooners run under a crimson banner flanked by flags representing each of Oklahoma's seven national championships. The banner displays 'Play Like a Champion' on the side facing the players and 'Oklahoma Sooners' on the side facing the field.


In 1991, the University granted Wenger exclusive marketing rights to the phrase. In 2004, with the support of the University the sign became the registered trademark of Play Like a Champion Today, Inc. Since that time, the University and PLACT, Inc. jointly license companies to produce co-branded products.


==References==
{{reflist}}


==External links==
==External links==
*[http://www.und.com/sports/m-footbl/spec-rel/111204aac.html The Meaning Behind The Sign]
*[https://web.archive.org/web/20110617052605/http://www.und.com/sports/m-footbl/spec-rel/111204aac.html The Meaning Behind The Sign]
*[http://www.soonersports.com/trads/play-like-champion.html The University of Oklahoma - Play Like a Champion]
*[https://web.archive.org/web/20100423034102/http://www.soonersports.com/trads/play-like-champion.html The University of Oklahoma - Play Like a Champion]


{{Oklahoma Sooners football navbox}}
{{Oklahoma Sooners football navbox}}
{{Notre Dame Fighting Irish football navbox}}
{{Notre Dame Fighting Irish football navbox}}


[[Category:Oklahoma Sooners football]]

[[Category:Notre Dame Fighting Irish football]]
[[Category:Notre Dame Fighting Irish football]]
[[Category:Oklahoma Sooners football]]

{{collegefootball-stub}}

Latest revision as of 19:23, 20 February 2024

Play Like a Champion Today is a saying written on a sign created by Coach Bud Wilkinson of the University of Oklahoma Sooners in the 1940s to inspire the players as they entered Owen Field. It is located overhead in the tunnel leading out to the field in the south end zone at Oklahoma Memorial Stadium. The University of Notre Dame Fighting Irish football program later began using the saying as well.[1]

University of Oklahoma

[edit]
The Play Like a Champion Today sign for away games.

The University of Oklahoma has used a sign with the phrase since the late 1940s, under coach Bud Wilkinson.[1] Traditional during home games at Gaylord Family Oklahoma Memorial Stadium Oklahoma players and coaches touch the "Play Like a Champion Today" sign posted above the locker room doors as they head into the tunnel that leads to the field before every home game.[1] For away games a travel version is posted by equipment staff for the players to touch as they depart the locker room for the field.

As the team enters the field, the Sooners run under a crimson banner that displays 'Play Like a Champion' that is flanked by flags representing each of Oklahoma's seven national championships.

University of Notre Dame

[edit]
Poster of Notre Dame's sign

The term has been used by Notre Dame since at least 1986 when Lou Holtz came across a photo in a Notre Dame book with the sign “Play Like A Champion Today.” After asking around and coming up with no one remembering the sign and what had happened to it, he had a new sign painted and placed in a stairwell between the home team locker room and the tunnel to the field of Notre Dame Stadium.[1] This original sign was painted by Laurie Wenger in the fall of 1986.[2]

It is a tradition by players to touch it on their way out of the locker room. Above the sign is a listing of Notre Dame's eleven national championships.

In 1991, the University granted Wenger exclusive marketing rights to the phrase. In 2004, with the support of the University the sign became the registered trademark of Play Like a Champion Today, Inc. Since that time, the University and PLACT, Inc. jointly license companies to produce co-branded products.

References

[edit]
  1. ^ a b c d Tramel, Berry (October 22, 2012). "Oklahoma Football: Why the Sooners' 'Play Like a Champion' motto may be the original". The Oklahoman. Retrieved January 5, 2013.
  2. ^ Gray, Amanda (January 2, 2013). "Local Sign-painter Owns 'Play Like a Champion Today' Copyright". South Bend Tribune. Retrieved January 4, 2013.
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