Location search optimization: Difference between revisions
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'''Location search optimization''' ('''LSO''')<ref>Ellie Behling [http://streetfightmag.com/2011/10/25/fwix-ceo-making-content-ready-for-location-and-mobile/ "Fwix CEO: Making Content Ready for Location and Mobile"], “Street Fight Magazine”, October 25, 2011.</ref> is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. LSO is a new step in a line of web optimization methods, which began with [[search engine optimization]] (SEO) to boost search rankings, and [[social media optimization]] (SMO) to make content more sharable. With mobile phones and location-enabled devices becoming the more prevalent way in which consumers access the Internet and search on the Web,<ref>Sarah Perez [http://www.readwriteweb.com/archives/smartphones_outsell_pcs.php "Smartphones Outsell PCs"] {{Webarchive|url=https://web.archive.org/web/20111011074518/http://www.readwriteweb.com/archives/smartphones_outsell_pcs.php |date=2011-10-11 }}, “ReadWriteWeb”, February 8, 2011.</ref> LSO is about making content accessible and sharable around a place or location. |
'''Location search optimization''' ('''LSO''')<ref>Ellie Behling [http://streetfightmag.com/2011/10/25/fwix-ceo-making-content-ready-for-location-and-mobile/ "Fwix CEO: Making Content Ready for Location and Mobile"], “Street Fight Magazine”, October 25, 2011.</ref> is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. The LSO is a new step in a line of web optimization methods, which began with [[search engine optimization]] (SEO) to boost search rankings, and [[social media optimization]] (SMO) to make content more sharable. With mobile phones and location-enabled devices becoming the more prevalent way in which consumers access the Internet and search on the Web,<ref>Sarah Perez [http://www.readwriteweb.com/archives/smartphones_outsell_pcs.php "Smartphones Outsell PCs"] {{Webarchive|url=https://web.archive.org/web/20111011074518/http://www.readwriteweb.com/archives/smartphones_outsell_pcs.php |date=2011-10-11 }}, “ReadWriteWeb”, February 8, 2011.</ref> LSO is about making content accessible and sharable around a place or location. |
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== Impact == |
== Impact == |
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{{expand section|date=September 2015}} |
{{expand section|date=September 2015}} |
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According to a [[MarketWatch]] study, the average consumer is almost two times (90% more) as likely to purchase a product found on a mobile phone than a laptop. It follows that a query is significantly more likely to lead to a purchase, whether in person or online, if the query is conducted closer to a store's physical location. The previous statement applies regardless of whether a user arrives via a [[search engine]], [[social media]], or other traffic source. In extension, paid [[online advertisements]] (such as [[pay-per-click]]), which often offer [[location-based advertising]], are similarly much more effective than non-location-based advertisements in terms of click |
According to a [[MarketWatch]] study, the average consumer is almost two times (90% more) as likely to purchase a product found on a mobile phone than a laptop.{{cn|date=December 2023}} It follows that a query is significantly more likely to lead to a purchase, whether in person or online, if the query is conducted closer to a store's physical location. The previous statement applies regardless of whether a user arrives via a [[search engine]], [[social media]], or other traffic source.{{cn|date=December 2023}} In extension, paid [[online advertisements]] (such as [[pay-per-click]]), which often offer [[location-based advertising]], are similarly much more effective than non-location-based advertisements in terms of click-through rates, according to several search engine marketing firms.{{cn|date=December 2023}} |
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In addition to the positive aspects of utilizing location search optimization, there are also disadvantages associated with neglecting it. The majority of these disadvantages arise from the interwoven nature of location-based search and mobile search/websites. Specifically, in 2015, Google, followed by Bing, announced that they would begin penalizing websites in the [[search engine results pages]] for not having mobile-friendly, or responsive, websites. This announcement, according to one analyst, "solidif[ied] LSO as a standard in website creation."<ref name=51Blocks>{{cite web|title=Mobile Phones vs. Desktop Search|url=https://www.51blocks.com/blog/mobile-phones-vs-desktop-search/|publisher=51 Blocks|accessdate=8 September 2015}}</ref> |
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==See also== |
==See also== |
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[[Category:Search engine optimization]] |
[[Category:Search engine optimization]] |
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[[Category: |
[[Category:Internet geolocation]] |
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Latest revision as of 02:26, 6 April 2024
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Location search optimization (LSO)[1] is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. The LSO is a new step in a line of web optimization methods, which began with search engine optimization (SEO) to boost search rankings, and social media optimization (SMO) to make content more sharable. With mobile phones and location-enabled devices becoming the more prevalent way in which consumers access the Internet and search on the Web,[2] LSO is about making content accessible and sharable around a place or location.
Impact
[edit]![[icon]](/wiki/File:Wiki_letter_w_cropped.svg){kind=small} | This section needs expansion. You can help by adding to it. (September 2015) |
According to a MarketWatch study, the average consumer is almost two times (90% more) as likely to purchase a product found on a mobile phone than a laptop.[citation needed] It follows that a query is significantly more likely to lead to a purchase, whether in person or online, if the query is conducted closer to a store's physical location. The previous statement applies regardless of whether a user arrives via a search engine, social media, or other traffic source.[citation needed] In extension, paid online advertisements (such as pay-per-click), which often offer location-based advertising, are similarly much more effective than non-location-based advertisements in terms of click-through rates, according to several search engine marketing firms.[citation needed]
See also
[edit]References
[edit]- ^ Ellie Behling "Fwix CEO: Making Content Ready for Location and Mobile", “Street Fight Magazine”, October 25, 2011.
- ^ Sarah Perez "Smartphones Outsell PCs" Archived 2011-10-11 at the Wayback Machine, “ReadWriteWeb”, February 8, 2011.