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{{Short description|Canadian comedy group}} |
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{{Infobox comedian <!-- for groups - see Template:Infobox comedian for usage --> |
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{{multiple issues|1= |
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| name = IFHT |
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{{tone|date=September 2020}} |
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| image = MattJasonIFHT.jpg |
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{{primary sources|date=September 2020}} |
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| image_size = 275px |
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{{notability|Bio|date=September 2020}} |
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}} |
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| medium = YouTube |
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{{Infobox company |
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| nationality = Canadian |
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| name = IFHT Films |
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| active = 2009–Present |
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| former_name = I F*cking Hate That |
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| current_members = Matt Dennison, Jason Lucas, Kaz Yamamura, Andrew Santos, Brooke Taylor, David Wiggins, Mike Russel |
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| industry = Film & Entertainment |
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| past_members = Rex Lam |
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| genre = Comedy & Action Sports |
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| website = {{official|ifht.tv}} |
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| founded = December 2009 |
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| hq_location = Vancouver, British Columbia |
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| brands = IFHT Films, Mahalo My Dude |
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| num_employees = 5 |
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}} |
}} |
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'''IFHT Films''' is a Canadian film production company, founded in 2009 by Matt Dennison and Jason Lucas.<ref>{{Cite web|date=2016-09-23|title=Vancouver Web Creators Night Featuring IFHT Films|url=https://604now.com/vancouver-web-creators-night-featuring-ifht-films/|access-date=2022-02-25|website=604 Now|language=en-CA}}</ref> The company specialises in comedy and action sport videos and distributes them on their [[YouTube]] channel with over 750,000 subscribers. |
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'''IFHT''' (I F*cking Hate That) Films are a Canadian-based internet comedy group specialising in [[YouTube]] music videos and spoofs. Originally founded by friends Matt Dennison and Jason Lucas in 2009, the pair created videos as a duo until joining forces, in 2016, with fellow Canadian filmmakers and Hoodwinked Films founders Mike Russell and David Wiggins, both having previously collaborated with IFHT as well as starred in many of their original shorts. The group are well known for the high production value across all of their content, some of their most notable videos being their "How To Be" series as well as many music videos and original comedy sketches. |
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== |
== History == |
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IFHT Films was founded by Richmond based Matt Dennison and Jason Lucas. The two met through mountain biking at a young age, and began their filmmaking journey by recording backyard dirt jump clips. In 2009, Matt and Jason filmed comedy skits and uploaded them to their YouTube channel, named "I F*cking Hate That." Local acclaim gradually gained them broader recognition, notably catalyzed by the virality of their 2012 sensation, "If Diablo 3 Were A Girl.”<ref>{{Cite web|date=2012-08-27|title=Metro Vancouver comedy duo IFHT tastes YouTube stardom|url=https://www.straight.com/arts/metro-vancouver-comedy-duo-ifht-tastes-youtube-stardom|access-date=2022-02-25|website=The Georgia Straight|language=en}}</ref> IFHT Films cultivated a distinctive niche in the comedic realm, epitomized by their acclaimed "How To Be" series and comedic music videos.<ref>{{Cite web|last=Ritter|first=Max|title=IFHT "Whismas" Is the Best Thing in Mountain Biking|url=https://www.tetongravity.com/video/Bike/ifht-whismas-is-the-best-thing-in-mountain-biking|access-date=2022-02-25|website=www.tetongravity.com}}</ref> Evolving beyond recreational pursuits, IFHT Films strategically aligned with entities such as [[CBC Television|CBC]] Comedy<ref>{{Cite web|date=February 25, 2022|title=Are you a millennial who wants to buy a house? Good luck.|url=https://www.cbc.ca/comedy/are-you-a-millennial-who-wants-to-buy-a-house-good-luck-1.4090319|website=CBC}}</ref> and [[Trek Bicycle Corporation|Trek Bicycles]].<ref name=":0">{{Cite web|date=2021-04-14|title=Once Daily Bikes by Trek|url=https://blog.trekbikes.com/en/2021/04/14/once-daily-bikes-by-trek/|access-date=2022-02-25|website=Trek Blog {{!}} Trek Bikes|language=en-US}}</ref> While their thematic repertoire expanded, cycling remained a recurrent motif, underscored by their hit piece, "How To Buy a Mountain Bike,"<ref name=":1">{{Cite web|last=cyclingmag|date=2018-10-16|title=Watch: How to buy a mountain bike|url=https://cyclingmagazine.ca/mtb/watch-how-to-buy-a-mountain-bike/|access-date=2022-02-26|website=Canadian Cycling Magazine|language=en-US}}</ref> which amassed over 16 million views to date. |
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Prior to the founding of IFHT, friends Matt Dennison and Jason Lucas had been creating mountain biking videos since childhood, the pair both having shown a passion for filmmaking from a young age. |
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== Matt Dennison == |
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Dennison's passion for filmmaking started at a young age, making mountain biking videos. Like a samurai warrior, Dennison wields the lens like a mighty [[katana]], eviscerating the competition with deadly discipline. The only thing Dennison does better than making films is busting gnarly [[tailwhip]]s on his [[Razor (scooter)|razor scooter]].<ref name="ifht-aboutus">{{Cite web|url=https://ifht.tv/pages/about-us|title=IFHT Films – About Us|website=IFHT|language=en|access-date=2017-07-13}}</ref> |
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== Mahalo My Dude == |
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''Mahalo My Dude'' is a mountain biking YouTube channel and merchandise store founded by IFHT Films co-founder, Matt Dennison. In 2016, what started as the IFHT Film's vlog channel ''"ifht2"'' quickly transitioned into one of the first mountain biking channels on YouTube, called ''"Matt Dennison."'' Matt made biking videos solo until Jason Lucas joined him in 2017, commencing a YouTube channel name change to ''"Matt and Jason."'' The duo embarked on mountain bike journeys, traversing diverse destinations such as [[Vancouver Island]],<ref>{{Cite web|date=2018-06-06|title=IFHT Bikepacking The Lower Sunshine Coast (Video)|url=https://bikepacking.com/plog/ifht-lower-sunshine-coast-video/|access-date=2022-02-25|website=BIKEPACKING.com|language=en}}</ref> [[Quebec]],<ref>{{Cite web|date=2018-12-13|title=Watch: IFHT crew loves riding in Quebec|url=https://cyclingmagazine.ca/mtb/watch-ifht-crew-loves-riding-in-quebec/|access-date=2022-02-25|website=Canadian Cycling Magazine|language=en-US}}</ref> and [[France]].<ref>{{Cite web|date=2017-08-22|title=IFHT Ride Trek's eMTB in France - Video|url=https://www.pinkbike.com/news/ifht-ride-emtbs-in-france-video.html|access-date=2022-02-25|website=Pinkbike|language=en}}</ref> Matt and Jason also drew from their comedy roots as they blended biking with humour in videos such as "$59 Walmart Bike vs $6500 Mountain Bike"<ref>{{Cite web|title=$59 Walmart Bike vs. $6500 Mountain Bike Video|url=https://www.trailforks.com/video/11588/|access-date=2022-02-25|website=Trailforks|language=en}}</ref> and "IT'S CRANK WORX BABY."<ref>{{Cite web|title=NSMB.com - It's Crankworx (with Matt Dennison) Baby!|url=https://nsmb.com/articles/crankworx-matt-dennison-baby/|access-date=2022-02-25|website=nsmb.com|language=en}}</ref> The channel continued to grow, and in 2019 it was renamed to ''"Mahalo My Dude"'' to accommodate expansion of the team. |
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From writing, to producing, to acting, Lucas wears many hats at IFHT. His passion for creativity and the outdoors was spurred on at a young age through filming mountain biking. In 2017 Lucas gave up the corporate 9-5 life in order to join IFHT full time and make people laugh for a living. In his spare time you can find him out on his mountain bike or at a local [[microbrewery]] pretending he knows a lot about beer.<ref name="ifht-aboutus" /> |
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Mahalo My Dude is also known for its merchandise store that sells stickers, t-shirts, biking accessories and custom mountain bike jerseys. |
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== David Wiggins == |
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In high school a classmate once called him "the most distracting person I’ve ever met" and multiple teachers dubbed him "a classic underachiever." Little did they know he would go on to make dozens of people smirk on his rocket ride to the top after co-founding the YouTube channel Hoodwinked Films in 2010. Wiggins and his partner Mike Russell went on to create several successful videos in the years that followed. In 2016, after months of desperate pleads from Dennison and Lucas, Wiggins reluctantly decided to join IFHT, and he has been distracting the boys ever since – this time with his handsomeness.<ref name="ifht-aboutus" /> |
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== Matt Dennison == |
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Matt Dennison is a Canadian film director and YouTuber. He is the co-founder of film production company IFHT Films. He is also the founder of mountain biking YouTube channel, Mahalo My Dude. As a film director, Matt is known for directing several projects involving [[Trek Bicycle Corporation|Trek Bicycles]], most notably "How To Buy a Mountain Bike" and "Once Daily Bikes by Trek."<ref name=":0" /> Matt is also known for directing several music videos for Canadian R&B duo [[Manila Grey]].<ref>{{Cite web|date=2019-11-19|title=Filipino-Canadian Duo MANILA GREY Is on a Mission to Expand Their Culture|url=https://hypebeast.com/2019/11/manila-grey-interview-filipino-canadian-music|access-date=2022-02-26|website=HYPEBEAST}}</ref> |
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According to Russell's mom, ever since he was very little, people would to come up to her and ask "What’s with this kid?". Russell likes to think that some of those people are still watching him on their computer screens today, saying the very same thing. Over the years, Russell’s appetite for creative expression through comedy and music has manifested itself in many ways. Soon after co-founding Hoodwinked Films with Wiggins they connected with IFHT, collaborating on several videos and finally joining forces in 2016. When he is not writing, or on set, you can find Russell arguing with teenagers on internet hip-hop forums.<ref name="ifht-aboutus" /> |
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== Jason Lucas == |
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Jason Lucas is a Canadian filmmaker, mountain biker and co-founder of film production company IFHT Films. From writing, to producing, to acting, Jason has worn many hats at throughout the years. Jason starred in and wrote the viral video "How to Buy a Mountain Bike."<ref name=":1" /> Most recently, Jason starred as the host of Pink bike Academy.<ref>{{Citation|title=Pinkbike Academy|date=2020-10-15|url=https://www.imdb.com/title/tt13670558/?ref_=tt_ch|type=Reality-TV|publisher=Boombox Group|access-date=2022-02-26}}</ref> |
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== References == |
== References == |
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==External links== |
==External links== |
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* [https://ifht.tv/ Official Website] |
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* http://604now.com/2014/10/15/get-acquainted-with-vancouver-youtubers-ifht/ |
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[[Category:Canadian comedy troupes]] |
[[Category:Canadian comedy troupes]] |
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Latest revision as of 07:17, 28 April 2024
 | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages)
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| Formerly | I F*cking Hate That |
|---|---|
| Industrie | Film & Entertainment |
| Genre | Comedy & Action Sports |
| Gegründet | December 2009 |
| Gründer | Matt Dennison & Jason Lucas |
| Hauptsitz | Vancouver, Britisch-Kolumbien |
| Brands | IFHT Films, Mahalo My Dude |
Number of employees | 5 |
| Website | https://www.ifhtfilms.com/ |
IFHT Films is a Canadian film production company, founded in 2009 by Matt Dennison and Jason Lucas.[1] The company specialises in comedy and action sport videos and distributes them on their YouTube channel with over 750,000 subscribers.
History
[edit]IFHT Films was founded by Richmond based Matt Dennison and Jason Lucas. The two met through mountain biking at a young age, and began their filmmaking journey by recording backyard dirt jump clips. In 2009, Matt and Jason filmed comedy skits and uploaded them to their YouTube channel, named "I F*cking Hate That." Local acclaim gradually gained them broader recognition, notably catalyzed by the virality of their 2012 sensation, "If Diablo 3 Were A Girl.”[2] IFHT Films cultivated a distinctive niche in the comedic realm, epitomized by their acclaimed "How To Be" series and comedic music videos.[3] Evolving beyond recreational pursuits, IFHT Films strategically aligned with entities such as CBC Comedy[4] and Trek Bicycles.[5] While their thematic repertoire expanded, cycling remained a recurrent motif, underscored by their hit piece, "How To Buy a Mountain Bike,"[6] which amassed over 16 million views to date.
Mahalo My Dude
[edit]Mahalo My Dude is a mountain biking YouTube channel and merchandise store founded by IFHT Films co-founder, Matt Dennison. In 2016, what started as the IFHT Film's vlog channel "ifht2" quickly transitioned into one of the first mountain biking channels on YouTube, called "Matt Dennison." Matt made biking videos solo until Jason Lucas joined him in 2017, commencing a YouTube channel name change to "Matt and Jason." The duo embarked on mountain bike journeys, traversing diverse destinations such as Vancouver Island,[7] Quebec,[8] and France.[9] Matt and Jason also drew from their comedy roots as they blended biking with humour in videos such as "$59 Walmart Bike vs $6500 Mountain Bike"[10] and "IT'S CRANK WORX BABY."[11] The channel continued to grow, and in 2019 it was renamed to "Mahalo My Dude" to accommodate expansion of the team.
Mahalo My Dude is also known for its merchandise store that sells stickers, t-shirts, biking accessories and custom mountain bike jerseys.
Matt Dennison
[edit]Matt Dennison is a Canadian film director and YouTuber. He is the co-founder of film production company IFHT Films. He is also the founder of mountain biking YouTube channel, Mahalo My Dude. As a film director, Matt is known for directing several projects involving Trek Bicycles, most notably "How To Buy a Mountain Bike" and "Once Daily Bikes by Trek."[5] Matt is also known for directing several music videos for Canadian R&B duo Manila Grey.[12]
Jason Lucas
[edit]Jason Lucas is a Canadian filmmaker, mountain biker and co-founder of film production company IFHT Films. From writing, to producing, to acting, Jason has worn many hats at throughout the years. Jason starred in and wrote the viral video "How to Buy a Mountain Bike."[6] Most recently, Jason starred as the host of Pink bike Academy.[13]
References
[edit]- ^ "Vancouver Web Creators Night Featuring IFHT Films". 604 Now. 2016-09-23. Retrieved 2022-02-25.
- ^ "Metro Vancouver comedy duo IFHT tastes YouTube stardom". The Georgia Straight. 2012-08-27. Retrieved 2022-02-25.
- ^ Ritter, Max. "IFHT "Whismas" Is the Best Thing in Mountain Biking". www.tetongravity.com. Retrieved 2022-02-25.
- ^ "Are you a millennial who wants to buy a house? Good luck". CBC. February 25, 2022.
- ^ a b "Once Daily Bikes by Trek". Trek Blog | Trek Bikes. 2021-04-14. Retrieved 2022-02-25.
- ^ a b cyclingmag (2018-10-16). "Watch: How to buy a mountain bike". Canadian Cycling Magazine. Retrieved 2022-02-26.
- ^ "IFHT Bikepacking The Lower Sunshine Coast (Video)". BIKEPACKING.com. 2018-06-06. Retrieved 2022-02-25.
- ^ "Watch: IFHT crew loves riding in Quebec". Canadian Cycling Magazine. 2018-12-13. Retrieved 2022-02-25.
- ^ "IFHT Ride Trek's eMTB in France - Video". Pinkbike. 2017-08-22. Retrieved 2022-02-25.
- ^ "$59 Walmart Bike vs. $6500 Mountain Bike Video". Trailforks. Retrieved 2022-02-25.
- ^ "NSMB.com - It's Crankworx (with Matt Dennison) Baby!". nsmb.com. Retrieved 2022-02-25.
- ^ "Filipino-Canadian Duo MANILA GREY Is on a Mission to Expand Their Culture". HYPEBEAST. 2019-11-19. Retrieved 2022-02-26.
- ^ Pinkbike Academy (Reality-TV), Boombox Group, 2020-10-15, retrieved 2022-02-26