Jump to content

Unilever Philippines: Difference between revisions

From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
Undid revision 1191060769 by 165.225.235.90 (talk)
No edit summary
(28 intermediate revisions by 12 users not shown)
Line 1: Line 1:
{{short description|Regional subsidiary of the British multinational company}}
{{short description|Regional subsidiary of the British multinational company}}
{{more citations needed|date=April 2019}}
{{more citations needed|date=April 2019}}
{{use mdy dates|date=November 2022}}
{{use mdy dates|date=November 2022}}
Line 18: Line 18:
| founder =
| founder =
| defunct =
| defunct =
| hq_location = 7/F Bonifacio Stopover Corporate Center, 31st Street corner 2nd Avenue
| location_city = [[Bonifacio Global City]], [[Taguig]], [[Metro Manila]]
| location_city = [[Bonifacio Global City]], [[Taguig]], [[Metro Manila]]
| location_country = Philippines
| location_country = [[Philippines]]
| location =
| location =
| locations =
| locations =
| area_served = Philippines
| area_served = Philippines
| key_people = Benjie Yap (Chairman and CEO)
| key_people = Fredy Ong (Chairman and CEO)
| industry = [[Fast-moving consumer goods|Consumer goods]]
| industry = [[Fast-moving consumer goods|Consumer goods]]
| products = Home and personal care<br />Foods and beverages
| products = Home and personal care<br />Foods and beverages
Line 48: Line 49:


Unilever Philippines serves as part of Unilever plc to produce, manufacture and supervise Unilever brands (like [[Surf (detergent)|Surf]], [[Close-Up (toothpaste)|Close-Up]], [[Clear (shampoo)|Clear]], among others) in the Philippine market. To maintain the needs of mass production of most of the products, the company also imports Unilever products from neighboring countries such as Malaysia, Indonesia, Thailand and Vietnam.
Unilever Philippines serves as part of Unilever plc to produce, manufacture and supervise Unilever brands (like [[Surf (detergent)|Surf]], [[Close-Up (toothpaste)|Close-Up]], [[Clear (shampoo)|Clear]], among others) in the Philippine market. To maintain the needs of mass production of most of the products, the company also imports Unilever products from neighboring countries such as Malaysia, Indonesia, Thailand and Vietnam.

In 2023, Fredy Ong served as the new chairman and CEO of Unilever Philippines, replacing Benjie Yap.<ref>{{Cite web|url=https://mb.com.ph/2023/12/19/unilever-appoints-fredy-ong-as-new-ceo-chairman|title =Fredy Ong named Unilever PH new CEO, chairman|publisher=[[Manila Bulletin]]|date = December 19, 2023|accessdate=March 9, 2024}}</ref>


==History==
==History==
Line 57: Line 60:
In 1993, the company's name was formally changed from Philippine Refining Company (PRC) to Unilever Philippines (PRC), Inc., with a matching gold and platinum icon and a silver triangle to mark the name change. "Total Quality - Paglilingkod namin sa inyo" was the first tagline of the relaunched firm.
In 1993, the company's name was formally changed from Philippine Refining Company (PRC) to Unilever Philippines (PRC), Inc., with a matching gold and platinum icon and a silver triangle to mark the name change. "Total Quality - Paglilingkod namin sa inyo" was the first tagline of the relaunched firm.


Unilever changed the format in 1997, where it created 2 flat tires shaped into a U, with a handwritten typeface and color blue icon, the brand is now developed by Total Quality for this real logo. The logo had been in use until June 2004.
Unilever changed the format in 1997, where it created 2 towers shaped into a U, with a handwritten typeface and color blue icon, the brand is now developed by Total Quality for this real logo. The logo had been in use until June 2004.


The company started using the current Unilever corporate logo starting July 2004 and was designed by the brand consultancy [[Wolff Olins]]. It is composed of 25 icons woven together to create a U shape.
The company started using the current Unilever corporate logo starting July 2004 and was designed by the brand consultancy [[Wolff Olins]]. It is composed of 25 icons woven together to create a U shape.


==Marketing==
==Marketing==
Between early 1998 and mid-2007, almost every TV commercial of any Unilever brand has an outro with the company logo and a voice over that says: "From Unilever." Later, the Unilever logo will appear through peeling either at the upper-left or right of the screen at the end of every commercial in 2007, and in the form of a flipping ribbon in 2011. Since 2020, the logo currently uses the "upward dice" version replacing the "flip".
Between early 1998 and mid-2010, almost every TV commercial of any Unilever brand has an outro with the company logo and a voiceover that says: "From Unilever." Later, the Unilever logo will appear through peeling either at the upper-left or right of the screen at the end of every commercial in 2007, and in the form of a flipping ribbon in 2011. Since 2020, the logo currently uses the "upward dice" version replacing the "flip".


==Brands==
===Current brands===
===Current brands===
*[[Axe (brand)|Axe]]
*[[Axe (brand)|Axe]]
Line 83: Line 87:
*[[Lipton]]
*[[Lipton]]
*Love Beauty & Planet
*Love Beauty & Planet
⚫
*[[Lux (soap)|LUX]]
*Master <small>(acquired from [[Sara Lee Corporation|Sara Lee Philippines]] in 2010)</small>
*Master <small>(acquired from [[Sara Lee Corporation|Sara Lee Philippines]] in 2010)</small>
*[[Pepsodent]]
*[[Pepsodent]]
Line 102: Line 105:
*[[Comfort (fabric softener)|Comfort]]
*[[Comfort (fabric softener)|Comfort]]
*Dimension Multi-V
*Dimension Multi-V
*[[Impulse (body mist)|Impulse]]
*Liqui-Fresh
*Liqui-Fresh
⚫
*[[Lux (soap)|Lux]]
*Milkrema
*Milkrema
*Organics
*Organics

Revision as of 02:57, 6 May 2024

Unilever Philippines Inc.
FormerlyPhilippine Refining Company (1927–1993)
Unilever Philippines (PRC), Inc. (1993–1997)
Company typeSubsidiary
IndustryConsumer goods
Founded1927; 97 years ago (1927)
Headquarters7/F Bonifacio Stopover Corporate Center, 31st Street corner 2nd Avenue,
Bonifacio Global City, Taguig, Metro Manila
,
Philippines
Area served
Philippines
Key people
Fredy Ong (Chairman and CEO)
ProductsHome and personal care
Foods and beverages
Revenue46,691,354,596
7,509,313,003
ParentUnilever
Websiteunilever.com.ph

Unilever Philippines, Inc. is the Philippine subsidiary of British multinational company, Unilever. It is based in Bonifacio Global City, Taguig since 2016. It is a manufacturer of laundry detergents and soaps, shampoos and hair conditioners, toothpastes, deodorants, skin care products, household cleaners, and toilet soaps with an annual sales of over 40 billion pesos. It employs over 1,000 people nationally. It is the largest polluter in the Philippines.[1]

Aside from Unilever Philippines, other Unilever subsidiaries in the country include Unilever RFM Ice Cream, Inc. (formerly, Selecta Walls, Inc.) and California Manufacturing Company, Inc. (Unilever Bestfoods).

Unilever Philippines serves as part of Unilever plc to produce, manufacture and supervise Unilever brands (like Surf, Close-Up, Clear, among others) in the Philippine market. To maintain the needs of mass production of most of the products, the company also imports Unilever products from neighboring countries such as Malaysia, Indonesia, Thailand and Vietnam.

In 2023, Fredy Ong served as the new chairman and CEO of Unilever Philippines, replacing Benjie Yap.[2]

History

Unilever Philippines, Inc. was established in 1927 as Philippine Refining Company (PRC). The company began as an oil miller which at its peak produced nearly 100,000 tons of coconut oil annually. The quickly ventured beyond oil milling - margarine production in the 1930s, non-soap detergents, shampoos and toothpaste in the 1960s and 1970s and sulphonation technology and cogeneration power plant in the 1980s. The 1990s saw the company focusing on several improvements in the environment front one of which was the introduction of the first 100% biodegradable detergent bar in the Philippines.

In 1993, the company's name was formally changed from Philippine Refining Company (PRC) to Unilever Philippines (PRC), Inc., with a matching gold and platinum icon and a silver triangle to mark the name change. "Total Quality - Paglilingkod namin sa inyo" was the first tagline of the relaunched firm.

Unilever changed the format in 1997, where it created 2 towers shaped into a U, with a handwritten typeface and color blue icon, the brand is now developed by Total Quality for this real logo. The logo had been in use until June 2004.

The company started using the current Unilever corporate logo starting July 2004 and was designed by the brand consultancy Wolff Olins. It is composed of 25 icons woven together to create a U shape.

Marketing

Between early 1998 and mid-2010, almost every TV commercial of any Unilever brand has an outro with the company logo and a voiceover that says: "From Unilever." Later, the Unilever logo will appear through peeling either at the upper-left or right of the screen at the end of every commercial in 2007, and in the form of a flipping ribbon in 2011. Since 2020, the logo currently uses the "upward dice" version replacing the "flip".

Brands

Current brands

Former brands

References

  1. ^ "Unilever largest polluter in the Philippines". June 5, 2018.
  2. ^ "Fredy Ong named Unilever PH new CEO, chairman". Manila Bulletin. December 19, 2023. Retrieved March 9, 2024.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Unilever_Philippines&oldid=1222462554"