Unilever Philippines: Difference between revisions
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{{short description|Regional subsidiary of the British |
{{short description|Regional subsidiary of the British multinational company}} |
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{{more citations needed|date=April 2019}} |
{{more citations needed|date=April 2019}} |
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{{use mdy dates|date=November 2022}} |
{{use mdy dates|date=November 2022}} |
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| founder = |
| founder = |
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| defunct = |
| defunct = |
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| hq_location = 7/F Bonifacio Stopover Corporate Center, 31st Street corner 2nd Avenue |
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| location_city = [[Bonifacio Global City]], [[Taguig]], [[Metro Manila]] |
| location_city = [[Bonifacio Global City]], [[Taguig]], [[Metro Manila]] |
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| location_country = Philippines |
| location_country = [[Philippines]] |
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| location = |
| location = |
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| locations = |
| locations = |
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| area_served = Philippines |
| area_served = Philippines |
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| key_people = |
| key_people = Fredy Ong (Chairman and CEO) |
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| industry = [[Fast-moving consumer goods|Consumer goods]] |
| industry = [[Fast-moving consumer goods|Consumer goods]] |
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| products = Home and personal care<br />Foods and beverages |
| products = Home and personal care<br />Foods and beverages |
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Unilever Philippines serves as part of Unilever plc to produce, manufacture and supervise Unilever brands (like [[Surf (detergent)|Surf]], [[Close-Up (toothpaste)|Close-Up]], [[Clear (shampoo)|Clear]], among others) in the Philippine market. To maintain the needs of mass production of most of the products, the company also imports Unilever products from neighboring countries such as Malaysia, Indonesia, Thailand and Vietnam. |
Unilever Philippines serves as part of Unilever plc to produce, manufacture and supervise Unilever brands (like [[Surf (detergent)|Surf]], [[Close-Up (toothpaste)|Close-Up]], [[Clear (shampoo)|Clear]], among others) in the Philippine market. To maintain the needs of mass production of most of the products, the company also imports Unilever products from neighboring countries such as Malaysia, Indonesia, Thailand and Vietnam. |
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In 2023, Fredy Ong served as the new chairman and CEO of Unilever Philippines, replacing Benjie Yap.<ref>{{Cite web|url=https://mb.com.ph/2023/12/19/unilever-appoints-fredy-ong-as-new-ceo-chairman|title =Fredy Ong named Unilever PH new CEO, chairman|publisher=[[Manila Bulletin]]|date = December 19, 2023|accessdate=March 9, 2024}}</ref> |
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==History== |
==History== |
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In 1993, the company's name was formally changed from Philippine Refining Company (PRC) to Unilever Philippines (PRC), Inc., with a matching gold and platinum icon and a silver triangle to mark the name change. "Total Quality - Paglilingkod namin sa inyo" was the first tagline of the relaunched firm. |
In 1993, the company's name was formally changed from Philippine Refining Company (PRC) to Unilever Philippines (PRC), Inc., with a matching gold and platinum icon and a silver triangle to mark the name change. "Total Quality - Paglilingkod namin sa inyo" was the first tagline of the relaunched firm. |
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Unilever changed the format in 1997, where it created 2 |
Unilever changed the format in 1997, where it created 2 towers shaped into a U, with a handwritten typeface and color blue icon, the brand is now developed by Total Quality for this real logo. The logo had been in use until June 2004. |
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The company started using the current Unilever corporate logo starting July 2004 and was designed by the brand consultancy [[Wolff Olins]]. It is composed of 25 icons woven together to create a U shape. |
The company started using the current Unilever corporate logo starting July 2004 and was designed by the brand consultancy [[Wolff Olins]]. It is composed of 25 icons woven together to create a U shape. |
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==Marketing== |
==Marketing== |
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Between early 1998 and mid- |
Between early 1998 and mid-2010, almost every TV commercial of any Unilever brand has an outro with the company logo and a voiceover that says: "From Unilever." Later, the Unilever logo will appear through peeling either at the upper-left or right of the screen at the end of every commercial in 2007, and in the form of a flipping ribbon in 2011. Since 2020, the logo currently uses the "upward dice" version replacing the "flip". |
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==Brands== |
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===Current brands=== |
===Current brands=== |
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*[[Axe (brand)|Axe]] |
*[[Axe (brand)|Axe]] |
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*[[Lipton]] |
*[[Lipton]] |
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*Love Beauty & Planet |
*Love Beauty & Planet |
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⚫ | |||
*Master <small>(acquired from [[Sara Lee Corporation|Sara Lee Philippines]] in 2010)</small> |
*Master <small>(acquired from [[Sara Lee Corporation|Sara Lee Philippines]] in 2010)</small> |
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*[[Pepsodent]] |
*[[Pepsodent]] |
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*[[Comfort (fabric softener)|Comfort]] |
*[[Comfort (fabric softener)|Comfort]] |
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*Dimension Multi-V |
*Dimension Multi-V |
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*[[Impulse (body mist)|Impulse]] |
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*Liqui-Fresh |
*Liqui-Fresh |
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⚫ | |||
*Milkrema |
*Milkrema |
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*Organics |
*Organics |
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*[[Timotei]] |
*[[Timotei]] |
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*[[Wheel (detergent)|Wheel]] |
*[[Wheel (detergent)|Wheel]] |
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==Telecomunication== |
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==Unilever Network Company== |
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Unilever Network Company Inc. was founded in March 2009 |
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===Unilever Frosantel=== |
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Unilever Frosantel Inc. was founded in December 2017 |
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===Unilever Grosantel=== |
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Unilever Grosantel Inc. was founded in June 1995 |
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===Uniliver Rosatel== |
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Unilever Rosatel Inc. was founded in March 2019 |
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===Unilever Norasacom=== |
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Unilever Network Company Inc. was founded in January 2015 |
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===Unilever Dresancom=== |
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Unilever Frosantel Inc. was founded in May 2016 |
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===Unilever Grosantel=== |
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Unilever Grosantel Inc. was founded in May 1985 |
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===Unilever Merosantel=== |
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Unilever Merosantel Inc. was founded in January 2019 |
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==References== |
==References== |
Revision as of 02:57, 6 May 2024
This article needs additional citations for verification. (April 2019) |
![]() | |
Formerly | Philippine Refining Company (1927–1993) Unilever Philippines (PRC), Inc. (1993–1997) |
---|---|
Company type | Subsidiary |
Industry | Consumer goods |
Founded | 1927 |
Headquarters | 7/F Bonifacio Stopover Corporate Center, 31st Street corner 2nd Avenue, , |
Area served | Philippines |
Key people | Fredy Ong (Chairman and CEO) |
Products | Home and personal care Foods and beverages |
Revenue | 46,691,354,596 |
7,509,313,003 | |
Parent | Unilever |
Website | unilever |
Unilever Philippines, Inc. is the Philippine subsidiary of British multinational company, Unilever. It is based in Bonifacio Global City, Taguig since 2016. It is a manufacturer of laundry detergents and soaps, shampoos and hair conditioners, toothpastes, deodorants, skin care products, household cleaners, and toilet soaps with an annual sales of over 40 billion pesos. It employs over 1,000 people nationally. It is the largest polluter in the Philippines.[1]
Aside from Unilever Philippines, other Unilever subsidiaries in the country include Unilever RFM Ice Cream, Inc. (formerly, Selecta Walls, Inc.) and California Manufacturing Company, Inc. (Unilever Bestfoods).
Unilever Philippines serves as part of Unilever plc to produce, manufacture and supervise Unilever brands (like Surf, Close-Up, Clear, among others) in the Philippine market. To maintain the needs of mass production of most of the products, the company also imports Unilever products from neighboring countries such as Malaysia, Indonesia, Thailand and Vietnam.
In 2023, Fredy Ong served as the new chairman and CEO of Unilever Philippines, replacing Benjie Yap.[2]
History
Unilever Philippines, Inc. was established in 1927 as Philippine Refining Company (PRC). The company began as an oil miller which at its peak produced nearly 100,000 tons of coconut oil annually. The quickly ventured beyond oil milling - margarine production in the 1930s, non-soap detergents, shampoos and toothpaste in the 1960s and 1970s and sulphonation technology and cogeneration power plant in the 1980s. The 1990s saw the company focusing on several improvements in the environment front one of which was the introduction of the first 100% biodegradable detergent bar in the Philippines.
Logo
In 1993, the company's name was formally changed from Philippine Refining Company (PRC) to Unilever Philippines (PRC), Inc., with a matching gold and platinum icon and a silver triangle to mark the name change. "Total Quality - Paglilingkod namin sa inyo" was the first tagline of the relaunched firm.
Unilever changed the format in 1997, where it created 2 towers shaped into a U, with a handwritten typeface and color blue icon, the brand is now developed by Total Quality for this real logo. The logo had been in use until June 2004.
The company started using the current Unilever corporate logo starting July 2004 and was designed by the brand consultancy Wolff Olins. It is composed of 25 icons woven together to create a U shape.
Marketing
Between early 1998 and mid-2010, almost every TV commercial of any Unilever brand has an outro with the company logo and a voiceover that says: "From Unilever." Later, the Unilever logo will appear through peeling either at the upper-left or right of the screen at the end of every commercial in 2007, and in the form of a flipping ribbon in 2011. Since 2020, the logo currently uses the "upward dice" version replacing the "flip".
Brands
Current brands
- Axe
- Best Foods
- Block & Glow (formerly Block & White, acquired from Sara Lee Philippines in 2010)
- Breeze
- Cif (formerly Jif)
- Clear
- Close-Up
- Cream Silk
- Domex
- Dove
- Dr. Kaufmann (acquired from Sara Lee Philippines in 2010)
- Eskinol (acquired from Sara Lee Philippines in 2010)
- Fissan (acquired from Sara Lee Philippines in 2010)
- Knorr
- Lady's Choice
- Lifebuoy
- Lipton
- Love Beauty & Planet
- Master (acquired from Sara Lee Philippines in 2010)
- Pepsodent
- Pond's
- Rexona
- Selecta Ice Cream (joint venture with RFM Corporation since 1999)
- Sunsilk
- Suave
- Surf
- Toni&Guy
- TRESemmé
- Unilever Pureit
- Vaseline
- Vitakeratin
Former brands
- Alsa
- Comfort
- Dimension Multi-V
- Impulse
- Liqui-Fresh
- Lux
- Milkrema
- Organics
- Rave
- Rinso
- Royal (sold to RFM Corporation in 2014)
- Royco
- Signal
- Sunlight
- Superwheel
- Tempo
- Timotei
- Wheel
References
- ^ "Unilever largest polluter in the Philippines". June 5, 2018.
- ^ "Fredy Ong named Unilever PH new CEO, chairman". Manila Bulletin. December 19, 2023. Retrieved March 9, 2024.
External links
- Unilever companies
- Manufacturing companies of the Philippines
- Cosmetics companies of the Philippines
- Personal care companies
- Food and drink companies of the Philippines
- Companies based in Bonifacio Global City
- Philippine subsidiaries of foreign companies
- Food and drink companies established in 1927
- Condiment companies of the Philippines
- Philippine companies established in 1927