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'''Elli Sougioultzoglou-Seraidari''' ({{lang-el|Έλλη Σουγιουλτζόγλου-Σεραϊδάρη}}) b.1899 - d.1998 (better known as '''Nelly's''') was a Greek [[Women in photography|female photographer]] whose pictures of ancient Greek temples set against sea and sky backgrounds helped shaped the visual image of Greece in the Western mind (or, in a critical reading, the West's visual image of Greece in the Greek mind)<ref name="Το δυτικό βλέμμα και η ελληνική φωτογραφία">{{cite news |first= Νίκος|last= Παναγιωτόπουλος|pages=XX |title=Tο δυτικό βλέμμα και η ελληνική φωτογραφία: H περίπτωση της Nelly's|date=|publisher=|url=http://genesis.ee.auth.gr/dimakis/Gramma/7/04-panagiotopoulos.htm}}</ref>
'''Elli Sougioultzoglou-Seraidari''' ({{lang-el|Έλλη Σουγιουλτζόγλου-Σεραϊδάρη}}; 3 November 1899 – 8 August 1998), better known as '''Nelly's''', was a Greek [[Women in photography|female photographer]] whose pictures of ancient Greek temples set against sea and sky backgrounds helped shaped the visual image of Greece in the Western mind (or, in a critical reading, the West's visual image of Greece in the Greek mind).<ref name="Το δυτικό βλέμμα και η ελληνική φωτογραφία">{{cite news |first= Νίκος|last= Παναγιωτόπουλος|pages=XX |title=Tο δυτικό βλέμμα και η ελληνική φωτογραφία: H περίπτωση της Nelly's|url=http://genesis.ee.auth.gr/dimakis/Gramma/7/04-panagiotopoulos.htm}}</ref><ref name=":0">{{Cite book |last=Leontis |first=Artemis |url=https://books.google.com/books?id=wGdFCQAAQBAJ&pg=PA216 |title=Culture and Customs of Greece |date=2009-04-30 |publisher=ABC-CLIO |isbn=978-0-313-34297-4 |pages=216 |language=en}}</ref> There has been some confusion over how exactly she should be referred to. She adopted the diminutive "Nelly" for her professional society portrait work, and its genitive, "Nelly's", was incorporated in her decorative studio stamp, but at no time did she refer to herself as Nelly's; that version of her name was popularised by newspapers at the time of her rediscovery in the 1980s. She is now increasingly referred to, more correctly, as "Elli Seraidari".


==Biography==
She was born in Aidini, near Smyrna (now [[İzmir]]), [[Asia Minor]]. She went to study photography in [[Germany]] under [[Hugo Erfurth]] and [[Franz Fiedler]], in 1920-1921, before the 1922 expulsion of the ethnic Greeks of Asia Minor by the Turks following the [[Greco-Turkish War (1919-1922)|Greco-Turkish war (1919-1922)]]. In 1924, she came to Greece, where she adopted a naive nationalistic and conservative approach to her work. Her style coincided with the Greek state's need to produce an ideal view of the country and its people, for internal as well as external (tourism) purposes. In this respect Souyioultzoglou-Seraidari can be seen as the first Greek "national" advertiser, especially after her appointment as official photographer of the newly established Greek Ministry of Tourism.
She was born in Aidini (now [[Aydın]]), near Smyrna (now [[İzmir]]), [[Asia Minor]].<ref name=":0" /> She went to study photography in [[Germany]] under [[Hugo Erfurth]] and [[Franz Fiedler]], in 1920-1921, before the 1922 expulsion of the ethnic Greeks of Asia Minor by the Turks following the [[Greco-Turkish War (1919&ndash;1922)|Greco-Turkish war (1919&ndash;1922)]]. In 1924, she came to Greece, where she adopted a naive nationalistic and conservative approach to her work. Her style coincided with the Greek state's need to produce an ideal view of the country and its people, for internal as well as external (tourism) purposes. In this respect Souyioultzoglou-Seraidari can be seen as the first Greek "national" advertiser, especially after her appointment as official photographer of the newly established Greek Ministry of Tourism.


At some point she was referred to as "the Greek [[Leni Riefenstahl]]" because of her collaboration with the [[4th of August Regime]] (1936-1941), of which she was one of its most prolific photographers. In 1936, she photographed the Berlin Olympic Games, where she met [[Leni Riefenstahl]], and accompanied her to [[Olympia, Greece|Olympia]] and assisted her during the filming of "Triumph of the Will" (Triumph des Willens), ordered and funded by the Nazi party.<ref>[[Leni Riefenstahl#Propaganda films]]</ref> In 1939, she was commissioned with the decoration of the interior of the Greek pavilion at the New York's World Fair, which she did with gigantic collages expressing in an extremely selective manner the physical similarities between ancient and modern Greeks.
At some point she was referred to as "the Greek [[Leni Riefenstahl]]" because of her collaboration with the [[4th of August Regime]] (19361941), of which she was one of its most prolific photographers.{{citation needed|date=July 2018}} In 1936, she photographed the Berlin Olympic Games.{{citation needed|date=August 2017}} In 1939, she was commissioned with the decoration of the interior of the Greek pavilion at the New York's World Fair, which she did with gigantic collages expressing in an extremely selective manner the physical similarities between ancient and modern Greeks.
As a Greek of the [[Diaspora]], Nelly's view of Greece was nothing less than "idyllic", which matched the propaganda aims of the proto-[[fascist]] regime, led by General [[Ioannis Metaxas]]. In fact, her work helped illustrate the ideologeme of the racial continuity of the Greeks since Antiquity, which was at the core of Metaxas' agenda (the so-called "[[Megali Idea|Third Hellenic Civilization]]" mostly, if not entirely fashioned after Nazi's Germany Third Reich).
As a Greek of the [[Diaspora]], Nelly's view of Greece was nothing less than "idyllic", which matched the propaganda aims of the proto-[[fascist]] regime, led by General [[Ioannis Metaxas]]. In fact, her work helped illustrate the ideologeme of the racial continuity of the Greeks since Antiquity, which was at the core of Metaxas' agenda (the so-called "[[Megali Idea|Third Hellenic Civilization]]" mostly, if not entirely fashioned after Nazi Germany's Third Reich).


While at New York for the World Fair in 1939, she decided not to return to Greece. In the [[United States]] she continued her commercial photographic portraiture and developed further in advertising photography as well as photo-reportages. She also maintained links with powerful Greeks including shipowners [[Stavros Niarchos]] and [[Aristotle Onassis]] and developed contacts with the [[White House]]. From this period little is known of her work, except from her project "New York Easter Parade"<ref>http://www.art-athina.gr/2013/ad/</ref><ref>http://silezukuk.tumblr.com/post/47644623780</ref> which in retrospective views of her work goes largely unmentioned, as it fails to align with either any previous Greek stereotype or with the continuous developments in the photographic language of her contemporaries.
While at New York for the [[1939 New York World's Fair|World's Fair]] in 1939, she decided not to return to Greece. In the [[United States]] she continued her commercial photographic portraiture and developed further in advertising photography as well as photo-reportages. She also maintained links with powerful Greeks including shipowners [[Stavros Niarchos]] and [[Aristotle Onassis]] and developed contacts with the [[White House]]. From this period little is known of her work, except from her project "New York Easter Parade"<ref>{{cite web |url=http://www.art-athina.gr/2013/ad/ |title=A.D. {{!}} ART-ATHINA |website=www.art-athina.gr |url-status=dead |archive-url=https://web.archive.org/web/20130426225117/http://www.art-athina.gr/2013/ad |archive-date=2013-04-26}} </ref><ref>{{Cite web|url=http://silezukuk.tumblr.com/post/47644623780|title = Data gaps}}</ref> which in retrospective views of her work goes largely unmentioned, as it fails to align with either any previous Greek stereotype or with the continuous developments in the photographic language of her contemporaries.


==Returning back in Greece and death==
==Returning to Greece and death==
When She returned back in Greece the 2 March 1966, she lived with her husband [[Angelos Seraidaris]] at [[Nea Smyrni]] [[Attica]] and gave up photography.
She travelled to Greece, for a very short time, in 1949 and finally returned on 2 March 1966 and lived, together with her husband [[Angelos Seraidaris]], at [[Nea Smyrni]], [[Attica]], and gave up photography.


In 1985, Nelly's donated her photo archives and cameras to the [[Benaki Museum]] in [[Athens]], while in 1987 she was presented with an honorary diploma and medal by the Hellenic Centre of Photography and the government. In 1993, she was awarded the [[Order of the Phoenix (Greek order)|Order of the Phoenix]] by the president of the Greek Republic. In 1996, the Athens Academy presented her with its Arts and Letters Award.
In 1985, Nelly's donated her photo archives and cameras to the [[Benaki Museum]] in [[Athens]], while in 1987 she was presented with an honorary diploma and medal by the Hellenic Centre of Photography and the government. In 1993, she was awarded the [[Order of the Phoenix (Greek order)|Order of the Phoenix]] by the president of the Greek Republic. In 1996, the Athens Academy presented her with its Arts and Letters Award.


Nelly's died in '''Nea Smyrni Attica Greece''' the 17 August 1998.
Nelly's died in [[Nea Smyrni]], Athens in 1998.


== Notes and references ==
== Notes and references ==
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==External links==
==External links==
* [http://www.ethniko.net/blog/greek-pavillion-world-fair Page about Nelly's work at the 1939 World Fair] Article on Nelly's and the Greek pavilion at the 1939 New York's World Fair
* [https://web.archive.org/web/20071007023840/http://www.ethniko.net/blog/greek-pavillion-world-fair Page about Nelly's work at the 1939 World Fair] Article on Nelly's and the Greek pavilion at the 1939 New York's World Fair
* [http://www.ethniko.net/nellys/ Nelly's Book] A micro-site showing some of Nelly's works
* [https://web.archive.org/web/20110414194549/http://ethniko.net/nellys/ Nelly's Book] A micro-site showing some of Nelly's works
* [http://www.benaki.gr/index.asp?id=1020102&lang=en A page about Nelly's on the Benaki Museum website]
* [http://www.benaki.gr/index.asp?id=1020102&lang=en A page about Nelly's on the Benaki Museum website]


{{Authority control}}
{{Authority control}}


{{Persondata <!-- Metadata: see [[Wikipedia:Persondata]]. -->
| NAME = Nelly's
| ALTERNATIVE NAMES =
| SHORT DESCRIPTION = Greek photographer
| DATE OF BIRTH = 1899
| PLACE OF BIRTH =
| DATE OF DEATH = 1998
| PLACE OF DEATH =
}}
{{DEFAULTSORT:Nellys}}
{{DEFAULTSORT:Nellys}}
[[Category:1899 births]]
[[Category:1899 births]]
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[[Category:Greek photographers]]
[[Category:Greek photographers]]
[[Category:Recipients of the Order of the Phoenix (Greece)]]
[[Category:Recipients of the Order of the Phoenix (Greece)]]
[[Category:Ottoman Greeks]]
[[Category:Greeks from the Ottoman Empire]]
[[Category:Women photographers]]
[[Category:Greek women photographers]]
[[Category:Emigrants from the Ottoman Empire to Greece]]
[[Category:People from Aydın]]
[[Category:20th-century Greek photographers]]

Latest revision as of 23:30, 25 May 2024

Elli Sougioultzoglou-Seraidari (Greek: Έλλη Σουγιουλτζόγλου-Σεραϊδάρη; 3 November 1899 – 8 August 1998), better known as Nelly's, was a Greek female photographer whose pictures of ancient Greek temples set against sea and sky backgrounds helped shaped the visual image of Greece in the Western mind (or, in a critical reading, the West's visual image of Greece in the Greek mind).[1][2] There has been some confusion over how exactly she should be referred to. She adopted the diminutive "Nelly" for her professional society portrait work, and its genitive, "Nelly's", was incorporated in her decorative studio stamp, but at no time did she refer to herself as Nelly's; that version of her name was popularised by newspapers at the time of her rediscovery in the 1980s. She is now increasingly referred to, more correctly, as "Elli Seraidari".

Biography

[edit]

She was born in Aidini (now Aydın), near Smyrna (now İzmir), Asia Minor.[2] She went to study photography in Germany under Hugo Erfurth and Franz Fiedler, in 1920-1921, before the 1922 expulsion of the ethnic Greeks of Asia Minor by the Turks following the Greco-Turkish war (1919–1922). In 1924, she came to Greece, where she adopted a naive nationalistic and conservative approach to her work. Her style coincided with the Greek state's need to produce an ideal view of the country and its people, for internal as well as external (tourism) purposes. In this respect Souyioultzoglou-Seraidari can be seen as the first Greek "national" advertiser, especially after her appointment as official photographer of the newly established Greek Ministry of Tourism.

At some point she was referred to as "the Greek Leni Riefenstahl" because of her collaboration with the 4th of August Regime (1936–1941), of which she was one of its most prolific photographers.[citation needed] In 1936, she photographed the Berlin Olympic Games.[citation needed] In 1939, she was commissioned with the decoration of the interior of the Greek pavilion at the New York's World Fair, which she did with gigantic collages expressing in an extremely selective manner the physical similarities between ancient and modern Greeks.

As a Greek of the Diaspora, Nelly's view of Greece was nothing less than "idyllic", which matched the propaganda aims of the proto-fascist regime, led by General Ioannis Metaxas. In fact, her work helped illustrate the ideologeme of the racial continuity of the Greeks since Antiquity, which was at the core of Metaxas' agenda (the so-called "Third Hellenic Civilization" mostly, if not entirely fashioned after Nazi Germany's Third Reich).

While at New York for the World's Fair in 1939, she decided not to return to Greece. In the United States she continued her commercial photographic portraiture and developed further in advertising photography as well as photo-reportages. She also maintained links with powerful Greeks including shipowners Stavros Niarchos and Aristotle Onassis and developed contacts with the White House. From this period little is known of her work, except from her project "New York Easter Parade"[3][4] which in retrospective views of her work goes largely unmentioned, as it fails to align with either any previous Greek stereotype or with the continuous developments in the photographic language of her contemporaries.

Returning to Greece and death

[edit]

She travelled to Greece, for a very short time, in 1949 and finally returned on 2 March 1966 and lived, together with her husband Angelos Seraidaris, at Nea Smyrni, Attica, and gave up photography.

In 1985, Nelly's donated her photo archives and cameras to the Benaki Museum in Athens, while in 1987 she was presented with an honorary diploma and medal by the Hellenic Centre of Photography and the government. In 1993, she was awarded the Order of the Phoenix by the president of the Greek Republic. In 1996, the Athens Academy presented her with its Arts and Letters Award.

Nelly's died in Nea Smyrni, Athens in 1998.

Notes and references

[edit]
  1. ^ Παναγιωτόπουλος, Νίκος. "Tο δυτικό βλέμμα και η ελληνική φωτογραφία: H περίπτωση της Nelly's". pp. XX.
  2. ^ a b Leontis, Artemis (2009-04-30). Culture and Customs of Greece. ABC-CLIO. p. 216. ISBN 978-0-313-34297-4.
  3. ^ "A.D. | ART-ATHINA". www.art-athina.gr. Archived from the original on 2013-04-26.
  4. ^ "Data gaps".
[edit]