AMV BBDO: Difference between revisions
Content deleted Content added
Dialectric (talk | contribs) →History: rm largest claims tagged as cite needed since 2011 |
|||
| (34 intermediate revisions by 25 users not shown) | |||
| Line 1: | Line 1: | ||
{{Short description|Advertising agency}} |
|||
{{advert|date=January 2015}} |
|||
{{ |
{{more citations needed|date=January 2015}} |
||
{{Infobox company |
{{Infobox company |
||
|name |
| name = AMV BBDO |
||
|logo |
| logo = |
||
|type |
| type = Subsidiary |
||
|foundation |
| foundation = |
||
|location_city |
| location_city = [[London]] |
||
|location_country = |
| location_country = England |
||
|location |
| location = |
||
|locations |
| locations = |
||
| key_people = {{unbulleted list|Sarah Douglas |(CEO)|Alex Grieve |(ECD)<ref>{{cite web|title=Company Website|url=https://www.amvbbdo.com/en/people|accessdate=29 January 2019}}</ref>}} |
|||
|key_people = |
|||
|area_served |
| area_served = |
||
|industry |
| industry = [[Advertising]], [[marketing]] |
||
|services |
| services = |
||
|revenue |
| revenue = |
||
|operating_income = |
| operating_income = |
||
|net_income |
| net_income = |
||
|num_employees |
| num_employees = |
||
|parent |
| parent = [[BBDO]] |
||
|divisions |
| divisions = |
||
|subsid |
| subsid = |
||
|caption |
| caption = |
||
|homepage |
| homepage = [http://amvbbdo.com www.amvbbdo.com]}} |
||
|dissolved = |
|||
|intl = |
|||
}} |
|||
AMV BBDO is an [[advertising agency]] that works with over 85 brands, including BT, |
'''AMV BBDO''' is an [[advertising agency]] that works with over 85 brands, including [[British Telecom|BT]], [[Diageo]], [[Walkers (snack foods)|Walkers]], and [[Mars, Incorporated|Mars]]. AMV campaigns may incorporate digital, social, experiential, [[print media|print]] or [[broadcast media]]. |
||
AMV is part of the [[BBDO]] network, the third-largest agency network in the world and part of the [[Omnicom Group]]. |
|||
| ⚫ | |||
AMV was founded by [[David Abbott (advertising)|David Abbott]], Peter Mead and Adrian Vickers.<ref>[http://www.oneclub.org/oc/hall-of-fame/-david-abbott The One Club Hall of Fame: David Abbott]</ref> |
|||
==Company Overview== |
|||
AMV is part of the [[BBDO]] network, the third largest agency network in the world, with 287 offices across 79 countries. BBDO is consistently ranked in the [[Gunn Report]] (the major independent audit of creative achievement) as the most successful creative network in the world.{{citation needed|date=November 2011}} BBDO is part of the [[Omnicom Group]]. |
|||
AMV's in-house capability includes: community management, [[data analysis]], [[video content]] production, live [[event management]] and brand partnerships. |
|||
| ⚫ | |||
In 2011, AMV added in-house community management and data departments, to integrate with teams and help develop insight for campaign strategy, as well as managing communities. |
|||
| ⚫ | |||
* Walkers Sandwich |
* Walkers Sandwich |
||
* [[Snickers]] 'You're not you when you're hungry' |
|||
* Metropolitan Police ‘Who Killed Deon?’ |
|||
* [[The National Lottery]] '#{{not a typo|pleasenotthem}}' |
|||
* Doritos Late Night |
|||
In August 2016, the agency lost the Sainsbury's account, that it had held for 35 years, to Wieden+Kennedy.<ref>{{Cite news|url=https://www.campaignlive.co.uk/article/sainsburys-moves-60m-ad-account-wieden-kennedy/1406151|title=Sainsbury's moves £60m ad account to Wieden & Kennedy|access-date=2018-08-16}}</ref> |
|||
Paul Brazier is Executive Creative Director and Ian Pearman is Chief Executive. |
|||
== |
==Team== |
||
Alex Grieve is Executive Creative Director and Sarah Douglas is [[Chief executive officer|CEO]].<ref>{{cite web|title=Company Website|url=https://www.amvbbdo.com/en/people|accessdate=29 January 2019}}</ref> |
|||
| ⚫ | |||
{{reflist}} |
|||
AMV was founded by [[David Abbott (advertising)|David Abbott]] (1938-2014), Peter Mead, and Adrian Vickers.<ref>{{Cite web|url=http://www.oneclub.org/oc/hall-of-fame/-david-abbott|title=Creative Hall of Fame / David Abbott|website=www.oneclub.org|language=en|access-date=2018-09-17|archive-date=2016-10-23|archive-url=https://web.archive.org/web/20161023222724/http://www.oneclub.org/oc/hall-of-fame/-david-abbott|url-status=dead}}</ref><ref>{{Cite web|last=|first=|date=|title=Campaign50: Watch the ads that made Abbott Mead Vickers BBDO great|url=https://www.campaignlive.co.uk/article/campaign50-watch-ads-made-abbott-mead-vickers-bbdo-great/1496180|url-status=live|archive-url=https://web.archive.org/web/20200805080648/https://www.campaignlive.co.uk/article/campaign50-watch-ads-made-abbott-mead-vickers-bbdo-great/1496180 |archive-date=2020-08-05 |access-date=|website=Campaign}}</ref><ref>{{Cite web|title=David Abbott, co-founder of Abbott Mead Vickers BBDO dies aged 75|url=https://www.thedrum.com/news/2014/05/18/david-abbott-co-founder-abbott-mead-vickers-bbdo-dies-aged-75|access-date=2020-08-10|website=The Drum|language=en}}</ref> |
|||
| ⚫ | |||
| ⚫ | |||
==References== |
|||
{{Reflist}} |
|||
| ⚫ | |||
| ⚫ | |||
==External links== |
==External links== |
||
* |
*[http://amvbbdo.com Company website] |
||
{{Authority control}} |
|||
| ⚫ | |||
| ⚫ | |||
[[Category:Mass media companies based in London]] |
|||
{{advertising-stub}} |
{{advertising-stub}} |
||
Latest revision as of 20:08, 1 June 2024
 | This article needs additional citations for verification. (January 2015) |
| Company type | Subsidiary |
|---|---|
| Industrie | Advertising, marketing |
| Hauptsitz | , England |
Key people |
|
| Parent | BBDO |
| Website | www.amvbbdo.com |
AMV BBDO is an advertising agency that works with over 85 brands, including BT, Diageo, Walkers, and Mars. AMV campaigns may incorporate digital, social, experiential, print or broadcast media.
AMV is part of the BBDO network, the third-largest agency network in the world and part of the Omnicom Group.
Company Overview
[edit]AMV's in-house capability includes: community management, data analysis, video content production, live event management and brand partnerships.
AMV has produced several award-winning campaigns, including Guinness ‘surfer’ and more recent work:
- Walkers Sandwich
- Snickers 'You're not you when you're hungry'
- The National Lottery '#pleasenotthem'
In August 2016, the agency lost the Sainsbury's account, that it had held for 35 years, to Wieden+Kennedy.[2]
Team
[edit]Alex Grieve is Executive Creative Director and Sarah Douglas is CEO.[3]
History
[edit]AMV was founded by David Abbott (1938-2014), Peter Mead, and Adrian Vickers.[4][5][6]
References
[edit]- ^ "Company Website". Retrieved 29 January 2019.
- ^ "Sainsbury's moves £60m ad account to Wieden & Kennedy". Retrieved 2018-08-16.
- ^ "Company Website". Retrieved 29 January 2019.
- ^ "Creative Hall of Fame / David Abbott". www.oneclub.org. Archived from the original on 2016-10-23. Retrieved 2018-09-17.
- ^ "Campaign50: Watch the ads that made Abbott Mead Vickers BBDO great". Campaign. Archived from the original on 2020-08-05.
- ^ "David Abbott, co-founder of Abbott Mead Vickers BBDO dies aged 75". The Drum. Retrieved 2020-08-10.
- Abbott Mead Vickers BBDO launches social media unit, Anne Cassidy, 17 March 2011, Campaign.
- AMV launches specialist data analytics arm, Anne Cassidy, 14 July 2011, Campaign.
External links
[edit]
 | This advertising-related article is a stub. You can help Wikipedia by expanding it. |