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{{Short description|Educational technology website}} |
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{{Infobox dot-com company |
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{{Infobox website |
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| name = Howcast Media, Inc. |
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| name = Howcast Media, Inc. |
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| logo = Howcast.png |
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| logo_size = 250px |
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| logo_size = 250px |
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| company_type = [[Privately held company|Private]] |
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| company_type = [[Privately held company]] |
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| foundation = {{Start date and age|2008|02|06}} |
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| key_people = '''Jason Liebman'''<br /><small>(Co-founder) & ([[CEO]])</small><br />'''Daniel Blackman'''<br /><small>(Co-founder) & [[Chief operating officer|COO]])</small><br />'''Sanjay Raman'''<br /><small>(Co-founder) & <br /> (Vice President of Product Development)</small><br />'''Darlene Liebman'''<br /><small>(Co-founder) & (Vice President of Production)</small> |
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| key_people = '''Jason Liebman'''<br /><small>(Co-founder) & ([[CEO]])</small><br />'''Daniel Blackman'''<br /><small>(Co-founder) & [[Chief operating officer|COO]])</small><br />'''Sanjay Raman'''<br /><small>(Co-founder) &<br />(Vice President of Product Development)</small><br />'''Darlene Liebman'''<br /><small>(Co-founder) & (Vice President of Production)</small> |
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| location_city = [[New You cannot I cannot is a ty]]<br />[[ you are a socialist socialist ]] |
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| location_city = [[New York City]]<br />[[San Francisco]] |
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| location_country =<br />[[United States]] |
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| url = [http://www.howcast.com/ Howcast.com] |
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| url = {{URL|https://www.howcast.com/}} |
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| alexa = {{IncreaseNegative}} 17,640 ({{as of|2014|4|1|alt=April 2014}})<ref name="alexa">{{cite web|url= http://www.alexa.com/siteinfo/howcast.com |title= Howcast.com Site Info | publisher= [[Alexa Internet]] |accessdate= 2014-04-01 }}</ref><!--Updated monthly by OKBot.--> |
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| registration = Optional<br />(Required to upload, comment, add favorites) |
| registration = Optional<br />(Required to upload, comment, add favorites) |
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| launch_date = |
| launch_date = {{Start date and age|2008|02|06}} |
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| current_status = Active |
| current_status = Active |
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| language = |
| language = English<br />[[Spanish language|Spanish]] |
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| website_type = [[ |
| website_type = [[Educational technology]]<br />[[How To (disambiguation)|how-to]] |
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| screenshot = Howcast-homepage.png |
| screenshot = Howcast-homepage.png |
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| screenshot_size = 210px |
| screenshot_size = 210px |
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| caption = Screenshot of Howcast.com home page |
| caption = Screenshot of Howcast.com home page |
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}} |
}} |
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'''Howcast''' is a website that provides instructional short-form how-to video and content that combines practical information with various filmmaking techniques such as humor, [[claymation]] and [[animation]]. The how-to content is created in-house, through its Emerging Filmmakers Program, media content partners and individual contributors |
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.<ref>{{cite web |
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|last = Smith |
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|first = Frank |
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|authorlink = |
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|coauthors = |
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|title = Ex-Googlers Launch Howcast With $8M |
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|work = |
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|publisher = Contentinople |
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|date = February 6, 2008 |
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|url = http://www.contentinople.com/author.asp?section_id=431&doc_id=145219 |
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|doi = |
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|accessdate = 2009-06-15 |
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|deadurl = yes |
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|archiveurl = https://web.archive.org/web/20090816172002/http://www.contentinople.com/author.asp?section_id=431&doc_id=145219 |
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|archivedate = August 16, 2009 |
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|df = |
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}}</ref> |
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Its Emerging Filmmakers Program allows emerging filmmakers to apply to make videos for Howcast.com and are compensated by receiving $50 a video and 50% of the advertising revenue generated from videos that generate over 40,000 views.<ref>{{cite web |
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| last = Eldon |
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| first = Eric |
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| authorlink = |
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| coauthors = |
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| title = Especially well-designed how-to video site Howcast launches, gets funding |
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| work = |
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| publisher = VentureBeat |
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|date=February 6, 2008 |
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| url =https://venturebeat.com/2008/02/06/especially-well-designed-how-to-video-site-howcast-launches-gets-funding/ |
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| doi = |
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| accessdate = 2009-06-28 }}</ref> |
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The site currently has over 100,000 videos in its library and works with partners like [[Playboy]], [[JetBlue]], [[Nestle]] and the [[US Department of State]].<ref>{{cite news |
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| last = Creswell |
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| first = Julie |
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| authorlink = |
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| coauthors = |
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| title = How to Start a Company (and Kiss Like Angelina) |
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| work = |
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| publisher = New York Times |
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|date=July 11, 2009 |
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| url =https://www.nytimes.com/2009/07/12/business/12howcast.html |
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| doi = |
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| accessdate = 2009-07-12 }}</ref> |
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Content from Howcast.com spans 25 categories with a wide variety of topics, ranging from "How to Write a Resume" to "How to Survive a Bear Attack" to even virtually impossible situations like "How to Survive an Alien Abduction".<ref>{{cite web |
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|last = Whitney |
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|first = Daisy |
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|authorlink = |
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|coauthors = |
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|title = How-To Videos Big Boom For Video Sites |
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|work = |
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|publisher = TV Week |
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|date = 2009-02-10 |
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|url = http://www.tvweek.com/news/2008/02/howto_videos_big_boon_for_vide.php |
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|doi = |
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|accessdate = 2009-07-26 |
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|deadurl = yes |
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|archiveurl = https://web.archive.org/web/20090531121157/http://www.tvweek.com/news/2008/02/howto_videos_big_boon_for_vide.php |
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|archivedate = 2009-05-31 |
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|df = |
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}}</ref> |
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'''Howcast''' is an [[educational technology]] [[website]] that provides instructional short-form [[How To (disambiguation)|how-to]] video and content that combines practical information with various filmmaking techniques such as humor, [[claymation]] and [[animation]]. The how-to content is created in-house, through its Emerging Filmmakers Program, media content partners and individual contributors.<ref>{{cite web |last = Smith |first = Frank |title = Ex-Googlers Launch Howcast With $8M |publisher = Contentinople |date = February 6, 2008 |url = http://www.contentinople.com/author.asp?section_id=431&doc_id=145219 |url-status = dead |archiveurl = https://web.archive.org/web/20090816172002/http://www.contentinople.com/author.asp?section_id=431&doc_id=145219 |archivedate = August 16, 2009}}</ref> Its Emerging Filmmakers Program allows emerging filmmakers to apply to make videos for Howcast.com and are compensated by receiving $50 a video and 50% of the advertising revenue generated from videos that generate over 40,000 views.<ref>{{cite news | last = Eldon | first = Eric | title = Especially well-designed how-to video site Howcast launches, gets funding | work = VentureBeat |date=February 6, 2008 | url =https://venturebeat.com/2008/02/06/especially-well-designed-how-to-video-site-howcast-launches-gets-funding/}}</ref> |
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Howcast.com was launched on February 6, 2008 by co-founders and former [[Google]] employees Jason Liebman, CEO, Daniel Blackman, COO and Sanjay Raman, VP of Product Development and Darlene Liebman, VP of Production, with offices in [[New York City]] and [[San Francisco]].<ref>{{cite web |
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| last = Schonfeld |
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The site currently has over 100,000 videos in its library and works with partners like ''[[Playboy]]'', [[JetBlue]], [[Nestle]] and the [[US Department of State]].<ref>{{cite news | last = Creswell | first = Julie | title = How to Start a Company (and Kiss Like Angelina) | newspaper = [[The New York Times]] |date=July 11, 2009 | url =https://www.nytimes.com/2009/07/12/business/12howcast.html}}</ref> |
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| first = Erick |
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| authorlink = |
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Content from Howcast.com spans 25 categories with a wide variety of topics, ranging from "How to Write a Resume" to "How to Survive a Bear Attack" to even virtually impossible situations like "How to Survive an Alien Abduction".<ref>{{cite magazine |last = Whitney |first = Daisy |title = How-To Videos Big Boom For Video Sites |magazine = TV Week |date = 2009-02-10 |url = http://www.tvweek.com/news/2008/02/howto_videos_big_boon_for_vide.php |url-status = dead |archiveurl = https://web.archive.org/web/20090531121157/http://www.tvweek.com/news/2008/02/howto_videos_big_boon_for_vide.php |archivedate = 2009-05-31}}</ref> |
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| coauthors = |
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| title = Ex-Googlers Launch Instructional Video Site Howcast, Raise $8 Million A Round |
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Howcast.com was launched on February 6, 2008, by co-founders and former [[Google]] employees Jason Liebman, CEO, Daniel Blackman, COO and Sanjay Raman, VP of Product Development and Darlene Liebman, VP of Production, with offices in [[New York City]] and [[San Francisco]].<ref>{{cite news | last = Schonfeld | first = Erick | title = Ex-Googlers Launch Instructional Video Site Howcast, Raise $8 Million A Round | work = TechCrunch |date=February 6, 2008 | url =https://techcrunch.com/2008/02/06/ex-googlers-launch-intsructional-video-site-howcast-raise-8-million-a-round/ }}</ref> |
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| work = |
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| publisher = TechCrunch |
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Its investors include [[Tudor Investment Corporation]].<ref>{{cite web | last = Kee | first = Tameka | title = Howcast Adds $2 Million To First Round Financing | publisher = PaidContent |date=October 24, 2008 | url =http://paidcontent.org/article/419-howcast-adds-2-million-to-first-round-financing/ }}</ref> |
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|date=February 6, 2008 |
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| url =https://techcrunch.com/2008/02/06/ex-googlers-launch-intsructional-video-site-howcast-raise-8-million-a-round/ |
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The site was named one of the "50 Best Websites of 2008" by ''[[Time (magazine)|Time]]'' magazine<ref>{{cite magazine |
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| doi = |
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| accessdate = 2009-06-15 }}</ref> |
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Its investors include [[Tudor Investment Corporation]].<ref>{{cite web |
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| last = Kee |
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| first = Tameka |
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| authorlink = |
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| coauthors = |
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| title = Howcast Adds $2 Million To First Round Financing |
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| work = |
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| publisher = PaidContent |
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|date=October 24, 2008 |
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| url =http://paidcontent.org/article/419-howcast-adds-2-million-to-first-round-financing/ |
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| doi = |
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| accessdate = 2009-06-15 }}</ref> |
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The site was named one of the "50 Best Websites of 2008" by [[TIME Magazine]] <ref>{{cite news |
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| last = Hamilton |
| last = Hamilton |
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| first = Anita |
| first = Anita |
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| authorlink = |
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| coauthors = |
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| title = 50 Best Websites 2008 |
| title = 50 Best Websites 2008 |
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| magazine = [[Time (magazine)|Time]] |
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| work = |
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| date=2009-06-17 |
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| publisher = Time |
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|date=2009-06-17 |
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| url =http://www.time.com/time/specials/2007/article/0,28804,1809858_1809957_1811552,00.html |
| url =http://www.time.com/time/specials/2007/article/0,28804,1809858_1809957_1811552,00.html |
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| archive-url =https://web.archive.org/web/20080619210045/http://www.time.com/time/specials/2007/article/0,28804,1809858_1809957_1811552,00.html |
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| doi = |
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| url-status =dead |
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| accessdate = 2009-06-28 }}</ref> and a top undiscovered web site by [[PC Magazine]].<ref>{{cite web |
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| archive-date =June 19, 2008 |
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| accessdate = 2009-06-28 }}</ref> and a top undiscovered web site by ''[[PC Magazine]]''.<ref>{{cite web |
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| last = |
| last = |
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| first = |
| first = |
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| title = The Top 100 Undiscovered Web Sites |
| title = The Top 100 Undiscovered Web Sites |
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| work = |
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| publisher = PCMAG |
| publisher = PCMAG |
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| date= August 11, 2008 |
| date= August 11, 2008 |
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| accessdate = 2009-06-28 }}</ref> |
| accessdate = 2009-06-28 }}</ref> |
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In 2009, Howcast was nominated for two [[Webby Awards]] in the How-to and travel categories.<ref>{{cite web |
In 2009, Howcast was nominated for two [[Webby Awards]] in the How-to and travel categories.<ref>{{cite web |
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|last= |
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|first= |
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|authorlink= |
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|coauthors= |
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|title=13th Annual Webby Awards Nominees and Winners |
|title=13th Annual Webby Awards Nominees and Winners |
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|work= |
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|publisher=The Webby Awards |
|publisher=The Webby Awards |
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|year=2009 |
|year=2009 |
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|url=http://www.webbyawards.com/webbys/current.php?media_id=97&season=13 |
|url=http://www.webbyawards.com/webbys/current.php?media_id=97&season=13 |
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|doi= |
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|accessdate=2009-11-04 |
|accessdate=2009-11-04 |
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|url-status=dead |
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|archiveurl=https://web.archive.org/web/20091202023250/http://www.webbyawards.com/webbys/current.php?media_id=97&season=13 |
|archiveurl=https://web.archive.org/web/20091202023250/http://www.webbyawards.com/webbys/current.php?media_id=97&season=13 |
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|archivedate=2009-12-02 |
|archivedate=2009-12-02 |
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}}</ref> In 2010, Howcast was nominated as the finalist in Top 100 Websites of 2010 by ''[[PCMag]]''.<ref>{{cite magazine |
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|df= |
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}}</ref> In 2010, Howcast was nominated as the Finalist in Top 100 Websites of 2010 by [[PC Mag]]<ref>{{cite web |
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| last = |
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| authorlink = |
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| title = The Top 100 Web Sites of 2010 |
| title = The Top 100 Web Sites of 2010 |
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| magazine = [[PC Magazine]] |
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| work = |
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| year= 2010 |
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|year= 2010 |
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| url = https://www.pcmag.com/slideshow_viewer/0,1205,l%253D253515%2526a%253D253510%2526po%253D24,00.asp?p=n |
| url = https://www.pcmag.com/slideshow_viewer/0,1205,l%253D253515%2526a%253D253510%2526po%253D24,00.asp?p=n |
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}}</ref> |
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| doi = |
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| accessdate = }}</ref> and became the Finalist in [[New York City]] Hot 125 nominated by Lead411.<ref>{{cite web |
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|last= |
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|authorlink= |
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|coauthors= |
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|title=New York City Hot 125 |
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|work= |
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|publisher=Lead411 |
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|year=2010 |
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|url=http://www.lead411.com/topnewyorkcompanies.html |
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|doi= |
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|accessdate= |
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|deadurl=yes |
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|archiveurl=https://web.archive.org/web/20110511133206/http://www.lead411.com/topnewyorkcompanies.html |
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|archivedate=2011-05-11 |
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|df= |
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}}</ref> |
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==Emerging Filmmakers Program== |
==Emerging Filmmakers Program== |
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Launched in February 2008, the Howcast Emerging Filmmakers Program (EFP) offers film students, recent grads, and up-and-coming filmmakers the chance to gain experience, exposure, and some extra income by creating short how-to videos distributed across online, mobile, and offline platforms. Provided with the guidance of Howcast producers, filmmakers are encouraged to flex their creative muscles while building their professional reels and launching their online careers. Filmmakers choose from ready-to-shoot scripts in numerous categories. Each script includes pre-recorded voiceovers, animated graphics, and music tracks so that filmmakers can focus on the creative aspects of shooting and editing their videos. Every accepted video earns a stipend of $50 and if a video is a success on Howcast.com, there are opportunities for revenue sharing.<ref>{{cite web |
Launched in February 2008, the Howcast Emerging Filmmakers Program (EFP) offers film students, recent grads, and up-and-coming filmmakers the chance to gain experience, exposure, and some extra income by creating short how-to videos distributed across online, mobile, and offline platforms. Provided with the guidance of Howcast producers, filmmakers are encouraged to flex their creative muscles while building their professional reels and launching their online careers. Filmmakers choose from ready-to-shoot scripts in numerous categories. Each script includes pre-recorded voiceovers, animated graphics, and music tracks so that filmmakers can focus on the creative aspects of shooting and editing their videos. Every accepted video earns a stipend of $50 and if a video is a success on Howcast.com, there are opportunities for revenue sharing.<ref>{{cite web| title =Emerging Filmmakers Program at Howcast Studios| publisher =Howcast.com| url =http://info.howcast.com/filmmakers| accessdate =2009-11-30| url-status =dead| archiveurl =https://web.archive.org/web/20091202130325/http://info.howcast.com/filmmakers| archivedate =2009-12-02}}</ref> |
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Since many filmmakers in the program are film students, the EFP has partnered with film and television programs at [[Boston University]], [[Flashpoint Academy]], and [[Charles Sturt University]] to expose students to Web-video production, increase student awareness of opportunities online, as well as provide real-world experience working for clients.<ref>{{cite web |
Since many filmmakers in the program are film students, the EFP has partnered with film and television programs at [[Boston University]], [[Flashpoint Academy]], and [[Charles Sturt University]] to expose students to Web-video production, increase student awareness of opportunities online, as well as provide real-world experience working for clients.<ref>{{cite web| title =Film School Partnerships| publisher =Howcast.com| url =http://info.howcast.com/filmmakers/school| accessdate =2009-11-30| url-status =dead| archiveurl =https://web.archive.org/web/20091207131108/http://info.howcast.com/filmmakers/school| archivedate =2009-12-07}}</ref> |
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Expanding its reach beyond traditional educational borders, the EFP also launched a pilot program in the [[West Bank]] in partnership with the |
Expanding its reach beyond traditional educational borders, the EFP also launched a pilot program in the [[West Bank]] in partnership with the State Department to introduce young Palestinians to Web video.<ref>{{cite web| title =Howcast Partners with the U.S. Department of State to Host Pilot Filmmaker Workshops for Palestinian Youth in West Bank| publisher =Howcast.com| date =2009-04-02| url =http://info.howcast.com/press/releases/howcast-launches-pilot-filmmaker-workshop-for-palestinian-youth-in-west-bank| accessdate =2009-11-30| url-status =dead| archiveurl =https://web.archive.org/web/20100127153017/http://info.howcast.com/press/releases/howcast-launches-pilot-filmmaker-workshop-for-palestinian-youth-in-west-bank| archivedate =2010-01-27}}</ref> |
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== Mobile |
== Mobile applications == |
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<!-- Deleted image removed: [[Image:Howcast-for-iphone-featured.png|thumb|right|Howcast for iPhone App]] --> |
<!-- Deleted image removed: [[Image:Howcast-for-iphone-featured.png|thumb|right|Howcast for iPhone App]] --> |
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Howcast has developed free, native applications for the [[iPhone]], [[iPad]], and Android-powered phones to allow mobile searching and viewing of Howcast videos. The Howcast for iPhone application launched in November 2008 and received more than 500,000 downloads by May 2009.<ref>{{cite journal |
Howcast has developed free, native applications for the [[iPhone]], [[iPad]], and Android-powered phones to allow mobile searching and viewing of Howcast videos. The Howcast for iPhone application launched in November 2008 and received more than 500,000 downloads by May 2009.<ref>{{cite journal| title =Howcast for iPhone Application Tops 500,000 Downloads| publisher =Howcast.com| url =http://blog.howcast.com/2009/05/howcast-for-iphone-application-tops-500000-downloads/| date =2009-05-29| accessdate =2009-12-15| url-status =dead| archiveurl =https://web.archive.org/web/20100125200333/http://blog.howcast.com/2009/05/howcast-for-iphone-application-tops-500000-downloads/| archivedate =2010-01-25}}</ref> |
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Howcast for iPhone, was the first how-to video [[iPhone]] application created and was featured in the [[Apple iPhone]] commercial "Itchy |
Howcast for iPhone, was the first how-to video [[iPhone]] application created and was featured in the [[Apple iPhone]] commercial "Itchy".<ref>{{cite web |
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| last = Etherington |
| last = Etherington |
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| first = Darrell |
| first = Darrell |
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| authorlink = |
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| coauthors = |
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| title = iPhone Ad Breakdown: Itchy, Office, Student |
| title = iPhone Ad Breakdown: Itchy, Office, Student |
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| work = |
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| publisher = TheAppleBlog |
| publisher = TheAppleBlog |
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|date= 2009-04-08 |
| date= 2009-04-08 |
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| url =http://theappleblog.com/2009/04/08/iphone-ad-breakdown-itchy-office-student/ |
| url =http://theappleblog.com/2009/04/08/iphone-ad-breakdown-itchy-office-student/ |
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| doi = |
| doi = |
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| accessdate = 2009-11-04 }}</ref> In May 2009, [[CNET]] named the app one of "five free iPhone apps that can improve your life |
| accessdate = 2009-11-04 }}</ref> In May 2009, [[CNET]] named the app one of "five free iPhone apps that can improve your life".<ref>{{cite journal |
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| last = Broida |
| last = Broida |
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| first = Rick |
| first = Rick |
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| authorlink = |
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| coauthors = |
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| title = Five Free iPhone Apps That Can Improve Your Life |
| title = Five Free iPhone Apps That Can Improve Your Life |
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| |
| journal = |
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| publisher = CNET.com |
| publisher = CNET.com |
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| url = http://reviews.cnet.com/8301-19512_7-10249996-233.html |
| url = http://reviews.cnet.com/8301-19512_7-10249996-233.html |
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| date = 2009-05-27 |
| date = 2009-05-27 |
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| accessdate = 2009-12-15 }}</ref> |
| accessdate = 2009-12-15 }}</ref> |
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In July 2009, [[Times Online]] named the Howcast for iPhone app one of its ten best iPhone apps.<ref>{{cite journal |
In July 2009, ''[[Times Online]]'' named the Howcast for iPhone app one of its ten best iPhone apps.<ref>{{cite journal |
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| last = Pell |
| last = Pell |
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| first = Alex |
| first = Alex |
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| authorlink = |
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| coauthors = |
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| title = Ten of the Best iPhone Apps |
| title = Ten of the Best iPhone Apps |
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| journal = |
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| newspaper = [[Times Online]] |
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| url = http://technology.timesonline.co.uk/tol/news/tech_and_web/personal_tech/article6718004.ece |
| url = http://technology.timesonline.co.uk/tol/news/tech_and_web/personal_tech/article6718004.ece |
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| date = 2009-07-19 |
| date = 2009-07-19 |
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| title = Android Developer Challenge Top 200 Gallery Media |
| title = Android Developer Challenge Top 200 Gallery Media |
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| work = |
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| publisher = Google Code |
| publisher = Google Code |
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==Projects== |
==Projects== |
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Howcast partnered with [[Facebook]], |
Howcast partnered with [[Facebook]], Google, YouTube, [[MTV]], the Department of State and [[Columbia University]] to host the [[Alliance of Youth Movements]] Summit in December 2008 that brought 17 youth movements that had used social media to combat oppressive regimes. Participants included Oscar Morales (One Million Voices Against the FARC), Save Darfur and The Genocide Action Network.<ref>{{cite web |
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| title = US taps online youth groups to fight crime, terrorism |
| title = US taps online youth groups to fight crime, terrorism |
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| work = |
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| publisher = AFP |
| publisher = AFP |
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|date= |
|date= |
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| url =https://www.google.com/hostednews/afp/article/ALeqM5gSuSazZaOy1rvEPVcy-5a6Cp5B9Q |
| url =https://www.google.com/hostednews/afp/article/ALeqM5gSuSazZaOy1rvEPVcy-5a6Cp5B9Q |
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| archive-url =https://web.archive.org/web/20090202101428/http://www.google.com/hostednews/afp/article/ALeqM5gSuSazZaOy1rvEPVcy-5a6Cp5B9Q |
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| accessdate = 2009-06-28 }}</ref> The Summit resulted in the launch of a 501c3 The [[Alliance of Youth Movements]] and a published field manual: Creating Grassroots Movements for Change, which incorporated the findings from the December summit.<ref>{{cite web |
| accessdate = 2009-06-28 }}</ref> The Summit resulted in the launch of a 501c3 The [[Alliance of Youth Movements]] and a published field manual: Creating Grassroots Movements for Change, which incorporated the findings from the December summit.<ref>{{cite web| title =U.S. Official Discusses Alliance of Youth Movements Summit| publisher =America.gov| date =2008-12-02| url =http://www.america.gov/st/washfile-english/2008/December/20081202145553xjsnommis0.2335169.html| accessdate =2009-06-28| url-status =dead| archiveurl =https://web.archive.org/web/20090610202535/http://www.america.gov/st/washfile-english/2008/December/20081202145553xjsnommis0.2335169.html| archivedate =2009-06-10}}</ref> |
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==See also== |
==See also== |
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==References== |
==References== |
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{{reflist |
{{reflist}} |
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== |
==External links== |
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* |
*{{Official website |https://www.howcast.com/}} |
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* |
*[https://web.archive.org/web/20091212193318/http://info.howcast.com/filmmakers Emerging Filmmakers Program] |
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*[https://www.nytimes.com/2009/07/12/business/12howcast.html?_r=1&scp=1&sq=howcast&st=cse/ ''New York Times'' feature on Howcast] |
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* [http://info.howcast.com/iphone/ Howcast for iPhone] |
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* [http://info.howcast.com/android/ Howcast for Android] |
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* [https://www.nytimes.com/2009/07/12/business/12howcast.html?_r=1&scp=1&sq=howcast&st=cse/ New York Times feature on Howcast] |
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* [http://info.howcast.com/ipad/ Howcast for iPad] |
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* [http://www.videojelly.com/ videojelly] |
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[[Category:How-to websites]] |
[[Category:How-to websites]] |
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[[Category: |
[[Category:American educational websites]] |
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[[Category:Video hosting]] |
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[[Category:Internet properties established in 2008]] |
[[Category:Internet properties established in 2008]] |
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[[Category:American websites]] |
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Latest revision as of 17:17, 7 June 2024
 | |
 Screenshot of Howcast.com home page | |
| Type of business | Privately held company |
|---|---|
Type of site | Educational technology how-to |
| Available in | English Spanish |
| Gegründet | February 6, 2008 |
| Hauptsitz | , |
| Key people | Jason Liebman (Co-founder) & (CEO) Daniel Blackman (Co-founder) & COO) Sanjay Raman (Co-founder) & (Vice President of Product Development) Darlene Liebman (Co-founder) & (Vice President of Production) |
| URL | www |
| Registration | Optional (Required to upload, comment, add favorites) |
| Launched | February 6, 2008 |
| Current status | Active |
Howcast is an educational technology website that provides instructional short-form how-to video and content that combines practical information with various filmmaking techniques such as humor, claymation and animation. The how-to content is created in-house, through its Emerging Filmmakers Program, media content partners and individual contributors.[1] Its Emerging Filmmakers Program allows emerging filmmakers to apply to make videos for Howcast.com and are compensated by receiving $50 a video and 50% of the advertising revenue generated from videos that generate over 40,000 views.[2]
The site currently has over 100,000 videos in its library and works with partners like Playboy, JetBlue, Nestle and the US Department of State.[3]
Content from Howcast.com spans 25 categories with a wide variety of topics, ranging from "How to Write a Resume" to "How to Survive a Bear Attack" to even virtually impossible situations like "How to Survive an Alien Abduction".[4]
Howcast.com was launched on February 6, 2008, by co-founders and former Google employees Jason Liebman, CEO, Daniel Blackman, COO and Sanjay Raman, VP of Product Development and Darlene Liebman, VP of Production, with offices in New York City and San Francisco.[5]
Its investors include Tudor Investment Corporation.[6]
The site was named one of the "50 Best Websites of 2008" by Time magazine[7] and a top undiscovered web site by PC Magazine.[8] In 2009, Howcast was nominated for two Webby Awards in the How-to and travel categories.[9] In 2010, Howcast was nominated as the finalist in Top 100 Websites of 2010 by PCMag.[10]
Emerging Filmmakers Program
[edit]Launched in February 2008, the Howcast Emerging Filmmakers Program (EFP) offers film students, recent grads, and up-and-coming filmmakers the chance to gain experience, exposure, and some extra income by creating short how-to videos distributed across online, mobile, and offline platforms. Provided with the guidance of Howcast producers, filmmakers are encouraged to flex their creative muscles while building their professional reels and launching their online careers. Filmmakers choose from ready-to-shoot scripts in numerous categories. Each script includes pre-recorded voiceovers, animated graphics, and music tracks so that filmmakers can focus on the creative aspects of shooting and editing their videos. Every accepted video earns a stipend of $50 and if a video is a success on Howcast.com, there are opportunities for revenue sharing.[11]
Since many filmmakers in the program are film students, the EFP has partnered with film and television programs at Boston University, Flashpoint Academy, and Charles Sturt University to expose students to Web-video production, increase student awareness of opportunities online, as well as provide real-world experience working for clients.[12] Expanding its reach beyond traditional educational borders, the EFP also launched a pilot program in the West Bank in partnership with the State Department to introduce young Palestinians to Web video.[13]
Mobile applications
[edit]Howcast has developed free, native applications for the iPhone, iPad, and Android-powered phones to allow mobile searching and viewing of Howcast videos. The Howcast for iPhone application launched in November 2008 and received more than 500,000 downloads by May 2009.[14] Howcast for iPhone, was the first how-to video iPhone application created and was featured in the Apple iPhone commercial "Itchy".[15] In May 2009, CNET named the app one of "five free iPhone apps that can improve your life".[16] In July 2009, Times Online named the Howcast for iPhone app one of its ten best iPhone apps.[17] Howcast for Android launched in early November 2009 with a positive reception.[18]
Additionally, Howcast launched an app for iPad in June 2010.
Projects
[edit]Howcast partnered with Facebook, Google, YouTube, MTV, the Department of State and Columbia University to host the Alliance of Youth Movements Summit in December 2008 that brought 17 youth movements that had used social media to combat oppressive regimes. Participants included Oscar Morales (One Million Voices Against the FARC), Save Darfur and The Genocide Action Network.[19] The Summit resulted in the launch of a 501c3 The Alliance of Youth Movements and a published field manual: Creating Grassroots Movements for Change, which incorporated the findings from the December summit.[20]
See also
[edit]References
[edit]- ^ Smith, Frank (February 6, 2008). "Ex-Googlers Launch Howcast With $8M". Contentinople. Archived from the original on August 16, 2009.
- ^ Eldon, Eric (February 6, 2008). "Especially well-designed how-to video site Howcast launches, gets funding". VentureBeat.
- ^ Creswell, Julie (July 11, 2009). "How to Start a Company (and Kiss Like Angelina)". The New York Times.
- ^ Whitney, Daisy (2009-02-10). "How-To Videos Big Boom For Video Sites". TV Week. Archived from the original on 2009-05-31.
- ^ Schonfeld, Erick (February 6, 2008). "Ex-Googlers Launch Instructional Video Site Howcast, Raise $8 Million A Round". TechCrunch.
- ^ Kee, Tameka (October 24, 2008). "Howcast Adds $2 Million To First Round Financing". PaidContent.
- ^ Hamilton, Anita (2009-06-17). "50 Best Websites 2008". Time. Archived from the original on June 19, 2008. Retrieved 2009-06-28.
- ^ "The Top 100 Undiscovered Web Sites". PCMAG. August 11, 2008. Retrieved 2009-06-28.
- ^ "13th Annual Webby Awards Nominees and Winners". The Webby Awards. 2009. Archived from the original on 2009-12-02. Retrieved 2009-11-04.
- ^ "The Top 100 Web Sites of 2010". PC Magazine. 2010.
- ^ "Emerging Filmmakers Program at Howcast Studios". Howcast.com. Archived from the original on 2009-12-02. Retrieved 2009-11-30.
- ^ "Film School Partnerships". Howcast.com. Archived from the original on 2009-12-07. Retrieved 2009-11-30.
- ^ "Howcast Partners with the U.S. Department of State to Host Pilot Filmmaker Workshops for Palestinian Youth in West Bank". Howcast.com. 2009-04-02. Archived from the original on 2010-01-27. Retrieved 2009-11-30.
- ^ "Howcast for iPhone Application Tops 500,000 Downloads". Howcast.com. 2009-05-29. Archived from the original on 2010-01-25. Retrieved 2009-12-15.
{{cite journal}}: Cite journal requires|journal=(help) - ^ Etherington, Darrell (2009-04-08). "iPhone Ad Breakdown: Itchy, Office, Student". TheAppleBlog. Retrieved 2009-11-04.
- ^ Broida, Rick (2009-05-27). "Five Free iPhone Apps That Can Improve Your Life". CNET.com. Retrieved 2009-12-15.
{{cite journal}}: Cite journal requires|journal=(help) - ^ Pell, Alex (2009-07-19). "Ten of the Best iPhone Apps". Times Online. London. Retrieved 2009-12-15.
- ^ "Android Developer Challenge Top 200 Gallery Media". Google Code. Retrieved 2009-12-15.
- ^ "US taps online youth groups to fight crime, terrorism". AFP. Archived from the original on February 2, 2009. Retrieved 2009-06-28.
- ^ "U.S. Official Discusses Alliance of Youth Movements Summit". America.gov. 2008-12-02. Archived from the original on 2009-06-10. Retrieved 2009-06-28.