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{{For|other uses of the term "microgame"|Microgame (disambiguation){{!}}Microgame}}
{{COI|date=November 2010}}
{{Infobox company
{{Infobox company
| company_name = Microgame S.p.A.
| name = Microgame S.p.A.
| logo = File:Microgame (company) logo.svg
| company_logo =
| company_type = [[joint-stock company]]
| type = [[joint-stock company]]
| foundation = [[Benevento]], Italy (1996)
| foundation = [[Benevento]], Italy (1996)
| founder = [[Fabrizio D'Aloia]]
| founder = [[Fabrizio D'Aloia]]
Line 9: Line 9:
| location_country = Italy
| location_country = Italy
| area_served =
| area_served =
| key_people = [[Fabrizio D'Aloia]] <small>([[President]] & [[Chief executive officer|CEO]])</small>{{nowrap end}}<br/>Massimiliano Casella <small>(Marketing&Sales Director)
| key_people = [[Fabrizio D'Aloia]] {{small|([[President (corporate title)|President]] & [[Chief executive officer|CEO]])}}<br/>Massimiliano Casella {{small|(Marketing & Sales Director)}}
| industry = [[Online gambling]]
| industry = [[Online gambling]]
| products =
| products =
| services =
| services =
| revenue = 248.67 mln [[Euro|€]] (2009)<ref name=data2009>{{it}} {{Cite web|url = http://www.giocoegiochi.com/index.php?id=52060|title= Raccolta storica per Microgame: oltre 1 miliardo nel 2009|date = 2010-06-01|publisher= Gioco&Giochi.com|accessdate= 2010-08-26}}</ref>
| revenue = 248.67 mln [[Euro|€]] (2009)<ref name=data2009>{{Cite web|url= http://www.giocoegiochi.com/index.php?id=52060|title= Raccolta storica per Microgame: oltre 1 miliardo nel 2009|date= 2010-06-01|publisher= Gioco&Giochi.com|accessdate= 2010-08-26|language= it|url-status= dead|archiveurl= https://web.archive.org/web/20110711093234/http://www.giocoegiochi.com/index.php?id=52060|archivedate= 2011-07-11}}</ref>
| operating_income =
| operating_income =
| net_income = 11.76 mln [[Euro|€]] (2009)<ref name=data2009 />
| net_income = 11.76 mln [[Euro|€]] (2009)<ref name=data2009 />
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| intl =
| intl =
}}
}}
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'''Microgame S.p.A.''' is an Italian [[online gambling]] [[joint-stock company]]. The company operates both as an [[application service provider]] and developer of online platforms and integrated systems of service,<ref>{{Cite news|title= BOS - Betting Operating System|url= http://web.microgame.it/index.php?option=com_content&view=article&id=29&Itemid=8&lang=en|publisher= Microgame|accessdate= 2010-08-26}}</ref> and through the online community ''People's Poker Network'', which is made of more than 130 online partners in all Italy<ref>{{Cite web|url = http://web.microgame.it/index.php?option=com_content&view=article&id=55&Itemid=61&lang=en|title = Gaming operators served by Microgame|publisher= Microgame|accessdate= 2010-08-26}}</ref> and counts more than 1.5 million gaming accounts.<ref>{{Cite news|title= People's Network, Italy's largest online player community|url= http://web.microgame.it/index.php?option=com_content&view=article&id=55&Itemid=61&lang=en|publisher= Microgame|accessdate= 2010-08-26}}</ref>


⚫
'''Microgame S.p.A.''' is an Italian [[online gambling]] [[joint-stock company]]. The company operates both as an [[application service provider]] and developer of online platforms and integrated systems of service,<ref>{{Cite news|title= BOS - Betting Operating System|url= http://web.microgame.it/index.php?option=com_content&view=article&id=29&Itemid=8&lang=en|publisher= Microgame|accessdate= 2010-08-26|archive-url= https://web.archive.org/web/20100830113900/http://web.microgame.it/index.php?option=com_content&view=article&id=29&Itemid=8&lang=en#|archive-date= 2010-08-30|url-status= dead}}</ref> and through the online community ''People's Poker Network'', which is made of more than 130 online partners in all Italy<ref>{{Cite web|url = http://web.microgame.it/index.php?option=com_content&view=article&id=55&Itemid=61&lang=en|title = Gaming operators served by Microgame|publisher = Microgame|accessdate = 2010-08-26|archive-url = https://web.archive.org/web/20100830113222/http://web.microgame.it/index.php?option=com_content&view=article&id=55&Itemid=61&lang=en#|archive-date = 2010-08-30|url-status = dead}}</ref> and counts more than 1.5 million gaming accounts.<ref>{{Cite news|title= People's Network, Italy's largest online player community|url= http://web.microgame.it/index.php?option=com_content&view=article&id=55&Itemid=61&lang=en|publisher= Microgame|accessdate= 2010-08-26|archive-url= https://web.archive.org/web/20100830113222/http://web.microgame.it/index.php?option=com_content&view=article&id=55&Itemid=61&lang=en#|archive-date= 2010-08-30|url-status= dead}}</ref>
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Microgame has around 30% of Italian [[online poker]] market (as of October 2010)<ref>{{it}} {{Cite news|url = http://www.agicoscommesse.it/writable/datiarticoli/031110POs3.htm|title = Poker on line: ad ottobre quote di mercato in crescita solo per Microgame, PokerStars, Snai e Cogetech (3)|publisher = AGICOS - Agenzia Giornalistica Concorsi e Scommesse|date = 2010-11-03|accessdate= 2010-11-15}}</ref> and 27.1% of online [[sports betting]] market (9.4% of overall sports betting market,<ref>{{it}} {{Cite news|url = http://www.agicos.it/WWNewsTgCom/specialegrande.htm|title = Scommesse: nei primi 7 mesi del 2010 raccolti oltre 2,6 miliardi di euro. A Snai e Lottomatica/Totosì oltre la metà del mercato (2)|publisher = AGICOS - Agenzia Giornalistica Concorsi e Scommesse|date = 2010-08-03|accessdate= 2010-08-26}}</ref> as of July 2010).<ref>{{it}} {{Cite news|url = http://www.agicoscommesse.it/writable/datiarticoli/03_08_10_g5.htm|title = Scommesse on line: tra gennaio e luglio giocati online oltre 800 milioni di euro. Microgame ancora leader di mercato (2)|publisher = AGICOS - Agenzia Giornalistica Concorsi e Scommesse|date = 2010-08-03|accessdate= 2010-08-26}}</ref> Major [[shareholder]]s in the company are [[private equity]] firms [[Monitor Group|Monitor Clipper Partners]]<ref>{{it}} {{Cite news|url = http://www.milanofinanza.it/news/dettaglio_news.asp?id=200910061840001280|title = Giochi: fondo Monitor Clipper entra in capitale Microgame|publisher = [[MF Milano Finanza]]|date = 2009-10-06|accessdate= 2010-08-26}}</ref> and [[Texas Pacific Group|TPG Growth]].<ref>{{it}} {{Cite news|url = http://www.ansa.it/giochiescommesse/news/2010-06-07_107498659.html|title = Gioco online: il fondo TPG Growth investe in Microgame|publisher = [[Agenzia Nazionale Stampa Associata|ANSA]]|date = 2009-06-07|accessdate= 2010-08-26}}</ref>


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Microgame has around 30% of Italian [[online poker]] market (as of October 2010)<ref>{{Cite news|url = http://www.agicoscommesse.it/writable/datiarticoli/031110POs3.htm|title = Poker on line: ad ottobre quote di mercato in crescita solo per Microgame, PokerStars, Snai e Cogetech (3)|publisher = AGICOS - Agenzia Giornalistica Concorsi e Scommesse|date = 2010-11-03|accessdate = 2010-11-15|language = it|archive-url = https://web.archive.org/web/20101108135652/http://www.agicoscommesse.it/writable/datiarticoli/031110POs3.htm#|archive-date = 2010-11-08|url-status = dead}}</ref> and 27.1% of online [[sports betting]] market (9.4% of overall sports betting market,<ref>{{Cite news|url = http://www.agicos.it/WWNewsTgCom/specialegrande.htm|title = Scommesse: nei primi 7 mesi del 2010 raccolti oltre 2,6 miliardi di euro. A Snai e Lottomatica/Totosì oltre la metà del mercato (2)|publisher = AGICOS - Agenzia Giornalistica Concorsi e Scommesse|date = 2010-08-03|accessdate = 2010-08-26|language = it|url-status = dead|archiveurl = https://web.archive.org/web/20100113122029/http://www.agicos.it/WWNewsTgCom/specialegrande.htm|archivedate = 2010-01-13}}</ref> as of July 2010).<ref>{{Cite news|url = http://www.agicoscommesse.it/writable/datiarticoli/03_08_10_g5.htm|title = Scommesse on line: tra gennaio e luglio giocati online oltre 800 milioni di euro. Microgame ancora leader di mercato (2)|publisher = AGICOS - Agenzia Giornalistica Concorsi e Scommesse|date = 2010-08-03|accessdate = 2010-08-26|language = it|url-status = dead|archiveurl = https://web.archive.org/web/20140907191738/http://www.agicoscommesse.it/writable/datiarticoli/03_08_10_g5.htm|archivedate = 2014-09-07}}</ref> Major [[shareholder]]s in the company are [[private equity]] firms [[Monitor Group|Monitor Clipper Partners]]<ref>{{Cite news|url = http://www.milanofinanza.it/news/dettaglio_news.asp?id=200910061840001280|title = Giochi: fondo Monitor Clipper entra in capitale Microgame|publisher = [[MF Milano Finanza]]|date = 2009-10-06|accessdate= 2010-08-26|language=it}}</ref> and [[Texas Pacific Group|TPG Growth]].<ref>{{Cite news|url = http://www.ansa.it/giochiescommesse/news/2010-06-07_107498659.html|title = Gioco online: il fondo TPG Growth investe in Microgame|publisher = [[Agenzia Nazionale Stampa Associata|ANSA]]|date = 2009-06-07|accessdate= 2010-08-26|language=it}}</ref>
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== History ==
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Microgame has been founded in 1996 by Italian engineer [[Fabrizio D'Aloia]]. Company's main activity was web applications development.<ref name="history">{{Cite web|url = http://web.microgame.it/index.php?option=com_content&view=article&id=16&Itemid=10&lang=en|title = History|publisher= Microgame|accessdate= 2010-08-26}}</ref>


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==History==
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In 1998, the company is along first movers in the online sports betting market, which at that time was just regulated. Subsequently, it became the first Italian [[service provider]] in the field,<ref>{{it}} {{Cite news|url = http://www.agicoscommesse.it/writable/datiarticoli/17_05_06_m9.htm|title = Scommesse: ad aprile Microgame conquista il 40% del mercato telematico (2)|publisher = AGICOS - Agenzia Giornalistica Concorsi e Scommesse|date = 2006-05-17|accessdate= 2010-08-26}}</ref> and expanded services forniture also in [[Kyrgyzstan]], Russia, [[Georgia (country)|Georgia]], [[Malta]], Austria, and United Kingdom.<ref>{{Cite news|author = Jenny Giordano|url = http://www.denaro.it/VisArticolo.aspx?IdArt=531990|titolo = Microgame fa giocare Europa e Asia|publisher= Il Denaro|date= 2008-04-09|accessdate= 2010-08-26}}</ref> Between 2006 and 2007 (in this year, Microgame became a [[joint-stock company]]),<ref name="history" /> enters the online [[horse racing]] betting<ref>{{it}} {{Cite news|url = http://www.agicoscommesse.it/writable/datiarticoli/02_01_07_v5.htm|title = Ippica: Microgame pronta ad "accelerare" con la nuova licenza per l'ippica on line (3)|publisher = AGICOS - Agenzia Giornalistica Concorsi e Scommesse|date = 2007-01-02|accessdate= 2010-08-26}}</ref> and [[Online gambling#Online lotteries|online instant lotteries]] markets.<ref>{{it}} {{Cite news|url = http://www.agicoscommesse.it/writable/datiarticoli/02_01_07_v4.htm|title = Gratta&Vinci on line: Microgame al primo posto come volumi di gioco raccolto (2)|publisher = AGICOS - Agenzia Giornalistica Concorsi e Scommesse|date = 2007-01-02|accessdate= 2010-08-26}}</ref>
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Microgame has been founded in 1996 by Italian engineer [[Fabrizio D'Aloia]]. Company's main activity was web applications development.<ref name="history">{{Cite web|url = http://web.microgame.it/index.php?option=com_content&view=article&id=16&Itemid=10&lang=en|title = History|publisher = Microgame|accessdate = 2010-08-26|archive-url = https://web.archive.org/web/20110722042511/http://web.microgame.it/index.php?option=com_content&view=article&id=16&Itemid=10&lang=en#|archive-date = 2011-07-22|url-status = dead}}</ref>


⚫
In 1998, the company is along first movers in the online sports betting market, which at that time was just regulated. Subsequently, it became the first Italian [[service provider]] in the field,<ref>{{Cite news|url = http://www.agicoscommesse.it/writable/datiarticoli/17_05_06_m9.htm|title = Scommesse: ad aprile Microgame conquista il 40% del mercato telematico (2)|publisher = AGICOS - Agenzia Giornalistica Concorsi e Scommesse|date = 2006-05-17|accessdate = 2010-08-26|language = it|url-status = dead|archiveurl = https://web.archive.org/web/20090509200744/http://www.agicoscommesse.it/writable/datiarticoli/17_05_06_m9.htm|archivedate = 2009-05-09}}</ref> and expanded services furniture also in [[Kyrgyzstan]], Russia, [[Georgia (country)|Georgia]], [[Malta]], Austria, and United Kingdom.<ref>{{Cite news|first = Jenny|last = Giordano|url = http://www.denaro.it/VisArticolo.aspx?IdArt=531990|title = Microgame fa giocare Europa e Asia|publisher = Il Denaro|date = 2008-04-09|accessdate = 2010-08-26|url-status = dead|archiveurl = https://web.archive.org/web/20110722033141/http://www.denaro.it/VisArticolo.aspx?IdArt=531990|archivedate = 2011-07-22}}</ref> Between 2006 and 2007 (in this year, Microgame became a [[joint-stock company]]),<ref name="history" /> enters the online [[horse racing]] betting<ref>{{Cite news|url = http://www.agicoscommesse.it/writable/datiarticoli/02_01_07_v5.htm|title = Ippica: Microgame pronta ad "accelerare" con la nuova licenza per l'ippica on line (3)|publisher = AGICOS - Agenzia Giornalistica Concorsi e Scommesse|date = 2007-01-02|accessdate = 2010-08-26|language = it}}{{dead link|date=January 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> and [[Online gambling#Online lotteries|online instant lotteries]] markets.<ref>{{Cite news|url = http://www.agicoscommesse.it/writable/datiarticoli/02_01_07_v4.htm|title = Gratta&Vinci on line: Microgame al primo posto come volumi di gioco raccolto (2)|publisher = AGICOS - Agenzia Giornalistica Concorsi e Scommesse|date = 2007-01-02|accessdate = 2010-08-26|language = it}}{{dead link|date=January 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>
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In 2008, Microgame expands its gaming services: in March, online version of several lotteries are released;<ref>{{it}} {{Cite web|url = http://web.microgame.it/index.php?option=com_content&view=article&id=69%3Aal-via-totocalcio-totogol-big-match-big-race-e-ippica-nazionale-online&Itemid=72&lang=it|title = Al via Totocalcio, Totogol, Big Match, Big Race e Ippica Nazionale online|publisher= Microgame|accessdate= 2010-08-26}}</ref> in May, launches the new integrated platform for members of the Microgame's network;<ref>{{it}} {{Cite web|url = http://www.giocoegiochi.com/index.php?id=36833|title = Microgame: cooperazione per gli skill games|date = 2008-05-20|accessdate= 2010-08-26|publisher = Gioco&Giochi.com}}</ref> in July, is officially launched the ''People's Poker Network'',<ref>{{it}} {{Cite web|url = http://www.giocoegiochi.com/index.php?id=37106|title = Nasce il People's Poker Network a "firma" Microgame|date = 2008-05-30|accessdate= 26-08-2010|publisher = Gioco&Giochi.com}}</ref> followed a few months later by a new online gaming portal,<ref>{{it}} {{Cite web|url = http://www.affaritaliani.it/entertainment/microgame-lancia-people-s-innovativo-portale-per-gioco-online271108.html|title = Microgame lancia People's, innovativo portale per il gioco online|date = 2008-11-27|accessdate= 2010-08-26|publisher = 777click.com}}</ref> after the regulation of [[online poker]] (September 2008).<ref>{{it}} {{Cite web|url = http://www.777click.com/italia/news/poker/microgame-e-giocodigitale-oggi-al-via-il-poker-con-soldi-veri.html|title = Microgame e Giocodigitale: oggi al via il poker con soldi veri|date = 2008-09-03|accessdate= 26-08-2010|publisher = 777click.com}}</ref>


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In 2008, Microgame expands its gaming services: in March, online version of several lotteries are released;<ref>{{Cite web|url = http://web.microgame.it/index.php?option=com_content&view=article&id=69%3Aal-via-totocalcio-totogol-big-match-big-race-e-ippica-nazionale-online&Itemid=72&lang=it|title = Al via Totocalcio, Totogol, Big Match, Big Race e Ippica Nazionale online|publisher = Microgame|accessdate = 2010-08-26|language = it|url-status = dead|archiveurl = https://web.archive.org/web/20110722042521/http://web.microgame.it/index.php?option=com_content&view=article&id=69:al-via-totocalcio-totogol-big-match-big-race-e-ippica-nazionale-online&Itemid=72&lang=it|archivedate = 2011-07-22}}</ref> in May, launches the new integrated platform for members of the Microgame's network;<ref>{{Cite web|url = http://www.giocoegiochi.com/index.php?id=36833|title = Microgame: cooperazione per gli skill games|date = 2008-05-20|accessdate = 2010-08-26|publisher = Gioco&Giochi.com|language = it|url-status = dead|archiveurl = https://web.archive.org/web/20110711094753/http://www.giocoegiochi.com/index.php?id=36833|archivedate = 2011-07-11}}</ref> in July, is officially launched the ''People's Poker Network'',<ref>{{Cite web|url = http://www.giocoegiochi.com/index.php?id=37106|title = Nasce il People's Poker Network a "firma" Microgame|date = 2008-05-30|accessdate = 2010-08-26|publisher = Gioco&Giochi.com|language = it|url-status = dead|archiveurl = https://web.archive.org/web/20110711094836/http://www.giocoegiochi.com/index.php?id=37106|archivedate = 2011-07-11}}</ref> followed a few months later by a new online gaming portal,<ref>{{Cite web|url = http://www.affaritaliani.it/entertainment/microgame-lancia-people-s-innovativo-portale-per-gioco-online271108.html|title = Microgame lancia People's, innovativo portale per il gioco online|date = 2008-11-27|accessdate= 2010-08-26|publisher = 777click.com|language=it}}</ref> after the regulation of [[online poker]] (September 2008).<ref>{{Cite web|url = http://www.777click.com/italia/news/poker/microgame-e-giocodigitale-oggi-al-via-il-poker-con-soldi-veri.html|title = Microgame e Giocodigitale: oggi al via il poker con soldi veri|date = 2008-09-03|accessdate= 2010-08-26|publisher = 777click.com|language=it}}</ref>
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2009 is a year marked by an exponential growth: overall gathering from betting exceeded 1 billion [[euro]]s; [[revenue]]s exceeded 248 millions euros, producing a [[net income]] of 11 millions euros.<ref name=data2009 /> Microgame also established an online poker "pro" players team, the ''People's Poker Team Pro'',<ref>{{it}} {{Cite web|url = http://www.assopoker.com/poker-news/peoples-poker-it-team-pro-5764|title = People's Poker.it Team Pro|date = 17-04-2009|accessdate = 26-08-2010|publisher = Assopoker.com}}</ref> launched a new platform for online [[blackjack]]<ref>{{it}} {{Cite web|url = http://www.giocoegiochi.com/index.php?id=43715|title = People's: blackjack "for money" in linea|date = 17-03-2009|accessdate = 26-08-2010|publisher = Gioco&Giochi.com}}</ref> and the first ''People's Network'' ''live'' event: the ''People's Poker Cruise'' (December 12–15, 2009), a [[Texas Hold'em]] tournament held on a [[cruise ship]] on the [[Civitavecchia]]&ndash;[[Barcellona]] route.<ref>{{it}} {{Cite web|url = http://www.peoplespoker.it/Public/PeoplesPokerCruise.aspx|title = People's Poker Cruise|accessdate = 26-08-2010|publisher = People's Poker}}</ref>


⚫
In 2009, Microgame exceeded 1 billion [[euro]]s in betting; [[revenue]]s exceeded 248 million euros, producing a [[net income]] of 11 million euros.<ref name=data2009 /> Microgame also established an online poker "pro" players team, the ''People's Poker Team Pro'',<ref>{{Cite web|url = http://www.assopoker.com/poker-news/peoples-poker-it-team-pro-5764|title = People's Poker.it Team Pro|date = 2009-04-17|accessdate = 2010-08-26|publisher = Assopoker.com|language = it|url-status = dead|archiveurl = https://web.archive.org/web/20110904134206/http://www.assopoker.com/poker-news/peoples-poker-it-team-pro-5764|archivedate = 2011-09-04}}</ref> launched a new platform for online [[blackjack]]<ref>{{Cite web|url = http://www.giocoegiochi.com/index.php?id=43715|title = People's: blackjack "for money" in linea|date = 2009-03-17|accessdate = 2010-08-26|publisher = Gioco&Giochi.com|language = it|url-status = dead|archiveurl = https://web.archive.org/web/20110711095314/http://www.giocoegiochi.com/index.php?id=43715|archivedate = 2011-07-11}}</ref> and the first ''People's Network live'' event: the ''People's Poker Cruise'' (December 12–15, 2009), a [[Texas Hold'em]] tournament held on a [[cruise ship]] on the [[Civitavecchia]]&ndash;[[Barcelona]] route.<ref>{{Cite web|url = http://www.peoplespoker.it/Public/PeoplesPokerCruise.aspx|title = People's Poker Cruise|accessdate = 2010-08-26|publisher = People's Poker|language=it}}</ref>
⚫
In 2010, Microgame launched another ''live'' tournament, the ''People's Poker Tour'', made of four legs to be held in four different venues: [[Kranjska Gora]], [[Slovenia]] (April 9–12, 2010); [[Budapest]], Hungary (June 9–12, 2010); [[Budva]], [[Montenegro]] (September 15–18, 2010); and [[Nova Gorica]], [[Slovenia]] (November 29-December 5, 2010).<ref>{{it}} {{Cite web|url = http://www.peoplespoker.it/Public/TourProgramma.aspx|title = People's Poker Tour|accessdate = 26-08-2010|publisher = People's Poker}}</ref> More, also the new platform for [[online bingo]] is launched.<ref>{{it}} {{Cite web|url = http://www.gioconews.it/generale/d-aloia-microgame-il-bingo-online-mercato-di-sicuro-successo-attesa-pari-a-quella-del-poker-5076.html|title = D'Aloia (Microgame): "Il bingo online mercato di sicuro successo, attesa pari a quella del poker"|date = 10-02-2010|accessdate = 26-08-2010|publisher = Gioconews.it}}</ref>


⚫
In 2010, Microgame launched another ''live'' tournament, the ''People's Poker Tour'', made of four legs to be held in four different venues: [[Kranjska Gora]], [[Slovenia]] (April 9–12, 2010); [[Budapest]], Hungary (June 9–12, 2010); [[Budva]], [[Montenegro]] (September 15–18, 2010); and [[Nova Gorica]], [[Slovenia]] (November 29-December 5, 2010).<ref>{{Cite web|url = http://www.peoplespoker.it/Public/TourProgramma.aspx|title = People's Poker Tour|accessdate = 2010-08-26|publisher = People's Poker|language=it}}</ref> More, also the new platform for [[online bingo]] is launched.<ref>{{Cite web|url = http://www.gioconews.it/generale/d-aloia-microgame-il-bingo-online-mercato-di-sicuro-successo-attesa-pari-a-quella-del-poker-5076.html|title = D'Aloia (Microgame): "Il bingo online mercato di sicuro successo, attesa pari a quella del poker"|date =2010-02-10|accessdate = 2010-08-26|publisher = Gioconews.it|language = it|url-status = dead|archiveurl = https://web.archive.org/web/20110722034626/http://www.gioconews.it/generale/d-aloia-microgame-il-bingo-online-mercato-di-sicuro-successo-attesa-pari-a-quella-del-poker-5076.html|archivedate = 2011-07-22}}</ref>
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== References ==
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{{Reflist|2}}


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==References==
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== External links ==
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{{Reflist}}
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* [http://web.microgame.it/ Official site]


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==External links==
{{DEFAULTSORT:Microgame (Company)}}
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*[http://www.microgame.it/ Official Website]
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[[Category:Poker companies]]
[[Category:Gambling websites]]


⚫
[[Category:Online poker companies]]
[[it:Microgame]]
[[Category:Online gambling companies of Italy]]
[[Category:Companies based in Campania]]

Latest revision as of 05:02, 9 June 2024

For other uses of the term "microgame", see Microgame.
Microgame S.p.A.
Company typejoint-stock company
IndustrieOnline gambling
GegründetBenevento, Italy (1996)
GründerFabrizio D'Aloia
Hauptsitz
Benevento
,
Italien
Key people
Fabrizio D'Aloia (President & CEO)
Massimiliano Casella (Marketing & Sales Director)
Revenue248.67 mln € (2009)[1]
11.76 mln € (2009)[1]

Microgame S.p.A. is an Italian online gambling joint-stock company. The company operates both as an application service provider and developer of online platforms and integrated systems of service,[2] and through the online community People's Poker Network, which is made of more than 130 online partners in all Italy[3] and counts more than 1.5 million gaming accounts.[4]

Microgame has around 30% of Italian online poker market (as of October 2010)[5] and 27.1% of online sports betting market (9.4% of overall sports betting market,[6] as of July 2010).[7] Major shareholders in the company are private equity firms Monitor Clipper Partners[8] and TPG Growth.[9]

History

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Microgame has been founded in 1996 by Italian engineer Fabrizio D'Aloia. Company's main activity was web applications development.[10]

In 1998, the company is along first movers in the online sports betting market, which at that time was just regulated. Subsequently, it became the first Italian service provider in the field,[11] and expanded services furniture also in Kyrgyzstan, Russia, Georgia, Malta, Austria, and United Kingdom.[12] Between 2006 and 2007 (in this year, Microgame became a joint-stock company),[10] enters the online horse racing betting[13] and online instant lotteries markets.[14]

In 2008, Microgame expands its gaming services: in March, online version of several lotteries are released;[15] in May, launches the new integrated platform for members of the Microgame's network;[16] in July, is officially launched the People's Poker Network,[17] followed a few months later by a new online gaming portal,[18] after the regulation of online poker (September 2008).[19]

In 2009, Microgame exceeded 1 billion euros in betting; revenues exceeded 248 million euros, producing a net income of 11 million euros.[1] Microgame also established an online poker "pro" players team, the People's Poker Team Pro,[20] launched a new platform for online blackjack[21] and the first People's Network live event: the People's Poker Cruise (December 12–15, 2009), a Texas Hold'em tournament held on a cruise ship on the Civitavecchia–Barcelona route.[22]

In 2010, Microgame launched another live tournament, the People's Poker Tour, made of four legs to be held in four different venues: Kranjska Gora, Slovenia (April 9–12, 2010); Budapest, Hungary (June 9–12, 2010); Budva, Montenegro (September 15–18, 2010); and Nova Gorica, Slovenia (November 29-December 5, 2010).[23] More, also the new platform for online bingo is launched.[24]

References

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  1. ^ a b c "Raccolta storica per Microgame: oltre 1 miliardo nel 2009" (in Italian). Gioco&Giochi.com. 2010-06-01. Archived from the original on 2011-07-11. Retrieved 2010-08-26.
  2. ^ "BOS - Betting Operating System". Microgame. Archived from the original on 2010-08-30. Retrieved 2010-08-26.
  3. ^ "Gaming operators served by Microgame". Microgame. Archived from the original on 2010-08-30. Retrieved 2010-08-26.
  4. ^ "People's Network, Italy's largest online player community". Microgame. Archived from the original on 2010-08-30. Retrieved 2010-08-26.
  5. ^ "Poker on line: ad ottobre quote di mercato in crescita solo per Microgame, PokerStars, Snai e Cogetech (3)" (in Italian). AGICOS - Agenzia Giornalistica Concorsi e Scommesse. 2010-11-03. Archived from the original on 2010-11-08. Retrieved 2010-11-15.
  6. ^ "Scommesse: nei primi 7 mesi del 2010 raccolti oltre 2,6 miliardi di euro. A Snai e Lottomatica/Totosì oltre la metà del mercato (2)" (in Italian). AGICOS - Agenzia Giornalistica Concorsi e Scommesse. 2010-08-03. Archived from the original on 2010-01-13. Retrieved 2010-08-26.
  7. ^ "Scommesse on line: tra gennaio e luglio giocati online oltre 800 milioni di euro. Microgame ancora leader di mercato (2)" (in Italian). AGICOS - Agenzia Giornalistica Concorsi e Scommesse. 2010-08-03. Archived from the original on 2014-09-07. Retrieved 2010-08-26.
  8. ^ "Giochi: fondo Monitor Clipper entra in capitale Microgame" (in Italian). MF Milano Finanza. 2009-10-06. Retrieved 2010-08-26.
  9. ^ "Gioco online: il fondo TPG Growth investe in Microgame" (in Italian). ANSA. 2009-06-07. Retrieved 2010-08-26.
  10. ^ a b "History". Microgame. Archived from the original on 2011-07-22. Retrieved 2010-08-26.
  11. ^ "Scommesse: ad aprile Microgame conquista il 40% del mercato telematico (2)" (in Italian). AGICOS - Agenzia Giornalistica Concorsi e Scommesse. 2006-05-17. Archived from the original on 2009-05-09. Retrieved 2010-08-26.
  12. ^ Giordano, Jenny (2008-04-09). "Microgame fa giocare Europa e Asia". Il Denaro. Archived from the original on 2011-07-22. Retrieved 2010-08-26.
  13. ^ "Ippica: Microgame pronta ad "accelerare" con la nuova licenza per l'ippica on line (3)" (in Italian). AGICOS - Agenzia Giornalistica Concorsi e Scommesse. 2007-01-02. Retrieved 2010-08-26.[permanent dead link]
  14. ^ "Gratta&Vinci on line: Microgame al primo posto come volumi di gioco raccolto (2)" (in Italian). AGICOS - Agenzia Giornalistica Concorsi e Scommesse. 2007-01-02. Retrieved 2010-08-26.[permanent dead link]
  15. ^ "Al via Totocalcio, Totogol, Big Match, Big Race e Ippica Nazionale online" (in Italian). Microgame. Archived from the original on 2011-07-22. Retrieved 2010-08-26.
  16. ^ "Microgame: cooperazione per gli skill games" (in Italian). Gioco&Giochi.com. 2008-05-20. Archived from the original on 2011-07-11. Retrieved 2010-08-26.
  17. ^ "Nasce il People's Poker Network a "firma" Microgame" (in Italian). Gioco&Giochi.com. 2008-05-30. Archived from the original on 2011-07-11. Retrieved 2010-08-26.
  18. ^ "Microgame lancia People's, innovativo portale per il gioco online" (in Italian). 777click.com. 2008-11-27. Retrieved 2010-08-26.
  19. ^ "Microgame e Giocodigitale: oggi al via il poker con soldi veri" (in Italian). 777click.com. 2008-09-03. Retrieved 2010-08-26.
  20. ^ "People's Poker.it Team Pro" (in Italian). Assopoker.com. 2009-04-17. Archived from the original on 2011-09-04. Retrieved 2010-08-26.
  21. ^ "People's: blackjack "for money" in linea" (in Italian). Gioco&Giochi.com. 2009-03-17. Archived from the original on 2011-07-11. Retrieved 2010-08-26.
  22. ^ "People's Poker Cruise" (in Italian). People's Poker. Retrieved 2010-08-26.
  23. ^ "People's Poker Tour" (in Italian). People's Poker. Retrieved 2010-08-26.
  24. ^ "D'Aloia (Microgame): "Il bingo online mercato di sicuro successo, attesa pari a quella del poker"" (in Italian). Gioconews.it. 2010-02-10. Archived from the original on 2011-07-22. Retrieved 2010-08-26.
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