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{{Infobox television channel
{{Infobox television channel
| name = TrueReal
| name = TrueReal
| owner = [[Katz Broadcasting|Katz Broadcasting, LLC]]<br>([[E. W. Scripps Company]])
| owner = [[E. W. Scripps Company]]
| parent = [[Scripps Networks|Scripps Networks, LLC]]
| launch_date = {{start date|2021|7|1}}
| launch_date = {{start date|2021|7|1}}
| closed_date = {{End date|2023|3|27}}<br>({{Age in years, months and days|2021|7|1|2023|3|27}})
| website = {{url|truerealtv.com}}
| type = [[Digital multicast television network]]
| logo =
| country = United States
| logo_size =
| logo = TrueReal logo.png
| slogan =
| headquarters =
| logo_size = 200px
| headquarters = [[Atlanta, Georgia]]
| picture_format =
| picture_format = [[1080p]] (HDTV)<br>[[480i]] (SDTV)
| sister_channels =
| replaced_by = [[Jewelry Television]]
| terr_chan_1 = <!--See [[List of TrueReal affiliates]]-->
}}
}}


'''TrueReal''' is an American [[digital subchannel#Commercial networks|free-to-air]] [[television network]] owned by the [[Katz Broadcasting]] subsidiary of the [[E. W. Scripps Company]]. TrueReal is oriented to women aged 25–54.
'''TrueReal''' was an American [[digital multicast television network]] owned by the [[Katz Broadcasting]] subsidiary of the [[E. W. Scripps Company]], targeting women aged 25–54.


TrueReal and [[Defy TV]], a complementary network targeted at men 25–54, launched together on July 1, 2021, with broadcast coverage of 92 percent of the United States.
TrueReal and [[Defy TV]], a complementary network targeted at men aged 25–54, launched together on July 1, 2021, with broadcast coverage of 92% of the United States. On March 27, 2023, TrueReal's schedule was merged with Defy and its channel space was reused to carry programming from [[Jewelry Television]].<ref>{{Cite web |last=Allen |first=Joseph |date=2023-03-28 |title=TrueReal Fans Were Confused After the Channel Was Replaced by Jewelry Shows |url=https://www.distractify.com/p/what-happened-to-true-real-channel |access-date=2023-03-28 |website=Distractify |language=en-US}}</ref>


==History==
==History==
On March 2, 2021, Scripps announced that it would launch two new multicast networks—Defy and TrueReal (working title: Doozy)—in the wake of its acquisition of [[Ion Media]] and television transmitters across the United States.<ref>{{Cite news |last=Littleton |first=Cynthia |date=2021-03-02 |title=E.W. Scripps Co. to Launch Doozy and Defy TV Multicast Networks |language=en-US |work=Variety |url=https://variety.com/2021/tv/news/doozy-defy-tv-scripps-multicast-1234919677/ |access-date=2021-07-04}}</ref> The channels are part of Scripps's strategy to increase penetration among [[cord cutter]]s that do not have traditional pay-TV packages.<ref>{{Cite news |last=Roettgers |first=Janko |date=2021-06-02 |title=Scripps’s response to cord cutting: Launch new TV networks |language=en |work=Protocol |url=https://www.protocol.com/scripps-defy-truereal-cord-cutting |access-date=2021-07-04}}</ref>
On March 2, 2021, Scripps announced that it would launch two new multicast networks—Defy and TrueReal—in the wake of its acquisition of [[Ion Media]] and television transmitters across the United States.<ref>{{Cite news |last=Littleton |first=Cynthia |date=2021-03-02 |title=E.W. Scripps Co. to Launch Doozy and Defy TV Multicast Networks |language=en-US |work=Variety |url=https://variety.com/2021/tv/news/doozy-defy-tv-scripps-multicast-1234919677/ |access-date=2021-07-04}}</ref> The channels are part of Scripps's strategy to increase penetration among [[cord cutter]]s that do not have traditional pay-TV packages.<ref>{{Cite news |last=Roettgers |first=Janko |date=2021-06-02 |title=Scripps's response to cord cutting: Launch new TV networks |language=en |work=Protocol |url=https://www.protocol.com/scripps-defy-truereal-cord-cutting |access-date=2021-07-04}}</ref> The tentative name for the network before launch was '''Doozy''', but the name was later changed to TrueReal, clarifying the network's content.


The services launched on July 1 with 92% national coverage, mostly on Ion transmitters but also on subchannels of some Scripps local TV stations and by agreement with other station groups.<ref>{{Cite news |last=Jon |first=Lafayette |date=July 1, 2021 |title=New Scripps Networks Defy TV, TrueReal Launch in 92% of U.S. |language=en |work=Broadcasting & Cable |url=https://www.nexttv.com/news/new-scripps-networks-defy-tv-truereal-launch-in-92-of-us |access-date=July 3, 2021}}</ref>
The services launched on July 1 with 92% national coverage, mostly through Ion Television stations, but also on subchannels of some Scripps local TV stations and by agreement with other station groups.<ref>{{Cite news |last=Jon |first=Lafayette |date=July 1, 2021 |title=New Scripps Networks Defy TV, TrueReal Launch in 92% of U.S. |language=en |work=Broadcasting & Cable |url=https://www.nexttv.com/news/new-scripps-networks-defy-tv-truereal-launch-in-92-of-us |access-date=July 3, 2021}}</ref>

On March 10, 2023, Scripps announced that TrueReal would shut down on March 27, merging its programming with that of Defy TV. After its closure, Scripps began leasing the open spectrum it created on its owned and operated stations to [[Jewelry Television]].<ref>{{Cite web |last=Lafayette |first=Jon |date=2023-03-10 |title=E.W. Scripps Folding TrueReal Digital Network Into Defy TV |url=https://www.nexttv.com/news/ew-scripps-folding-truereal-digital-network-into-defy-tv |access-date=2023-03-10 |website=Broadcasting Cable |language=en}}</ref> Defy TV and its schedule would be wound down on June 30, 2024 to make way for a re-launch of [[Ion Plus]] over-the-air, with the A&E library moved to a new network, also called Defy TV, under the management of [[Free TV Networks]].


==Programming==
==Programming==
Launch programs for TrueReal are reality programs from the library of [[A&E Networks]], including ''[[Storage Wars]]'', ''[[Little Women: LA]]'', ''[[Intervention (TV series)|Intervention]]'' and ''[[Wahlburgers (TV series)|Wahlburgers]]''.<ref>{{Cite news |last=Miller |first=Mark |date=2021-07-01 |title=Defy TV And TrueReal To Debut Today |language=en |work=TVNewsCheck |url=https://tvnewscheck.com/programming/article/defy-tv-and-truereal-to-debut-today/ |access-date=2021-07-04}}</ref>
TrueReal's schedule mainly included reality programs from the library of [[A&E Networks]], including ''[[Storage Wars]]'', ''[[Little Women: LA]]'', ''[[Intervention (TV series)|Intervention]],'' ''[[Hoarders (TV series)|Hoarders]]'', ''[[My Crazy Ex]]'' and ''[[Wahlburgers (TV series)|Wahlburgers]]''.<ref>{{Cite news |last=Miller |first=Mark |date=2021-07-01 |title=Defy TV And TrueReal To Debut Today |language=en |work=TVNewsCheck |url=https://tvnewscheck.com/programming/article/defy-tv-and-truereal-to-debut-today/ |access-date=2021-07-04}}</ref>


==References==
==References==
{{reflist}}
{{reflist}}

==External links==
*{{official|truerealtv.com}}


{{EWS CORP}}
{{EWS CORP}}
{{American broadcast television (English)}}
{{American broadcast television (English)}}

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{{US-tv-station-stub}}
{{Commons category|TrueReal}}


[[Category:Television networks in the United States]]
[[Category:Television networks in the United States]]
[[Category:Defunct television networks in the United States]]
[[Category:Women's interest channels]]
[[Category:Women's interest channels]]
[[Category:Television channels and stations established in 2021]]
[[Category:Television channels and stations established in 2021]]
[[Category:E. W. Scripps Company]]
[[Category:E. W. Scripps Company]]


⚫
{{US-tv-station-stub}}
[[Category:Television channels and stations disestablished in 2023]]

Latest revision as of 00:14, 2 July 2024

TrueReal
TypeDigital multicast television network
CountryUnited States
HeadquartersAtlanta, Georgia
Programming
Picture format1080p (HDTV)
480i (SDTV)
Ownership
OwnerE. W. Scripps Company
ParentScripps Networks, LLC
History
LaunchedJuly 1, 2021 (2021-07-01)
ClosedMarch 27, 2023 (2023-03-27)
(1 year, 8 months and 26 days)
Replaced byJewelry Television

TrueReal was an American digital multicast television network owned by the Katz Broadcasting subsidiary of the E. W. Scripps Company, targeting women aged 25–54.

TrueReal and Defy TV, a complementary network targeted at men aged 25–54, launched together on July 1, 2021, with broadcast coverage of 92% of the United States. On March 27, 2023, TrueReal's schedule was merged with Defy and its channel space was reused to carry programming from Jewelry Television.[1]

History[edit]

On March 2, 2021, Scripps announced that it would launch two new multicast networks—Defy and TrueReal—in the wake of its acquisition of Ion Media and television transmitters across the United States.[2] The channels are part of Scripps's strategy to increase penetration among cord cutters that do not have traditional pay-TV packages.[3] The tentative name for the network before launch was Doozy, but the name was later changed to TrueReal, clarifying the network's content.

The services launched on July 1 with 92% national coverage, mostly through Ion Television stations, but also on subchannels of some Scripps local TV stations and by agreement with other station groups.[4]

On March 10, 2023, Scripps announced that TrueReal would shut down on March 27, merging its programming with that of Defy TV. After its closure, Scripps began leasing the open spectrum it created on its owned and operated stations to Jewelry Television.[5] Defy TV and its schedule would be wound down on June 30, 2024 to make way for a re-launch of Ion Plus over-the-air, with the A&E library moved to a new network, also called Defy TV, under the management of Free TV Networks.

Programming[edit]

TrueReal's schedule mainly included reality programs from the library of A&E Networks, including Storage Wars, Little Women: LA, Intervention, Hoarders, My Crazy Ex and Wahlburgers.[6]

References[edit]

  1. ^ Allen, Joseph (2023-03-28). "TrueReal Fans Were Confused After the Channel Was Replaced by Jewelry Shows". Distractify. Retrieved 2023-03-28.
  2. ^ Littleton, Cynthia (2021-03-02). "E.W. Scripps Co. to Launch Doozy and Defy TV Multicast Networks". Variety. Retrieved 2021-07-04.
  3. ^ Roettgers, Janko (2021-06-02). "Scripps's response to cord cutting: Launch new TV networks". Protocol. Retrieved 2021-07-04.
  4. ^ Jon, Lafayette (July 1, 2021). "New Scripps Networks Defy TV, TrueReal Launch in 92% of U.S." Broadcasting & Cable. Retrieved July 3, 2021.
  5. ^ Lafayette, Jon (2023-03-10). "E.W. Scripps Folding TrueReal Digital Network Into Defy TV". Broadcasting Cable. Retrieved 2023-03-10.
  6. ^ Miller, Mark (2021-07-01). "Defy TV And TrueReal To Debut Today". TVNewsCheck. Retrieved 2021-07-04.
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