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{{Short description|2020 video game}}
{{Orphan|date=December 2021}}
{{Orphan|date=December 2021}}
{{Infobox video game
{{Infobox video game
| developer = Metacore
| developer = [[Metacore]]
| platforms = iOS, Android
| platforms = {{ubl|[[iOS]]|[[Android (operating system)|Android]]}}
| title = Merge Mansion
| title = Merge Mansion
| genre = Puzzle
| genre = Puzzle
Line 9: Line 10:
| alt =
| alt =
| publisher = Metacore
| publisher = Metacore
| released = September, 2020
| released = September 2020
}}
}}
'''''Merge Mansion''''' is a [[mobile game]] for Android and iOS released in 2020. It is the first game by Metacore.<ref>{{Cite web|date=2021-05-05|title=Metacore secures $179.9M in credit from Supercell for casual games|url=https://venturebeat.com/2021/05/05/metacore-secures-179-9m-in-credit-from-supercell-for-casual-games/|access-date=2021-11-16|website=VentureBeat|language=en-US}}</ref> The company is based in [[Finland]], as stated on Merge Mansion's [[YouTube]] channel about page.<ref name=":0">{{Cite web |title=Merge Mansion - YouTube |url=https://www.youtube.com/c/MergeMansion/about |access-date=2022-04-01 |website=www.youtube.com}}</ref> As of August 16, 2021 it has been downloaded over 40 million times.<ref>{{Cite web |title=Case Merge Mansion – Metacore’s First Hit Game |url=https://bou.co/cases/merge-mansion |access-date=2023-03-01 |website=bou.co |language=en-US}}</ref> In less than a year it generated $38.6 million.<ref>{{Cite web|last1=Forde|first1=Matthew|last2=Editor|first2=Deputy|title=Internet-obsessed Merge Mansion closes in on $40 million revenue|url=https://www.pocketgamer.biz/news/77053/internet-obsessed-merge-mansion-closes-in-on-40-million-revenue/|access-date=2021-11-16|website=pocketgamer.biz}}</ref> However, the advertisements by Metacore in promotion for the game are what pushed Merge Mansion onto the map. The game was promoted with ads described as "weird",<ref>{{Cite web|title=What Is Even Happening In These Video Game Ads, Help|url=https://kotaku.com/what-is-even-happening-in-these-video-game-ads-help-1847477175|access-date=2021-11-16|website=Kotaku|date=12 August 2021 |language=en-us}}</ref> "dramatic", "plot-driven", "interesting", and created for "virality".<ref name=":1">{{Cite web |date=2021-08-25 |title=Why The Hell Are Mobile Game Ads So Damn Chaotic These Days? |url=https://junkee.com/merge-mansion-chaotic-game-ads/306034 |access-date=2022-04-01 |website=Junkee |language=en-US}}</ref> The official gameplay soundtrack, titled "Merge Mansion (Official Gameplay Soundtrack)", was released on the 16th of April, 2022.<ref>{{Cite web |url=https://music.amazon.com/albums/B09X6TLTJ5 |access-date=2022-05-09 |website=music.amazon.com}}</ref><ref>{{Citation |title=Merge Mansion (Original Game Soundtrack) |date=2022-04-16 |url=https://open.spotify.com/album/3BPbJJAvJHnJHlsuASp0SZ |language=en |access-date=2022-05-09}}</ref> It featured 12 tracks.
'''''Merge Mansion''''' is a [[mobile game]] for Android and iOS released in 2020. It is the first game by [[Metacore]].<ref>{{Cite web|date=2021-05-05|title=Metacore secures $179.9M in credit from Supercell for casual games|url=https://venturebeat.com/2021/05/05/metacore-secures-179-9m-in-credit-from-supercell-for-casual-games/|access-date=2021-11-16|website=VentureBeat|language=en-US}}</ref> The company is based in [[Finland]], as stated on ''Merge Mansion''{{'s}} [[YouTube]] channel about page.<ref name=":0">{{Cite web |title=Merge Mansion - YouTube |url=https://www.youtube.com/c/MergeMansion/about |access-date=2022-04-01 |website=www.youtube.com}}</ref> As of August 16, 2021 it has been downloaded over 40 million times.<ref>{{Cite web |title=Case Merge Mansion – Metacore's First Hit Game |url=https://bou.co/cases/merge-mansion |access-date=2023-03-01 |website=bou.co |language=en-US}}</ref> From January 1 to November 16, 2021, ''Merge Mansion'' generated $38.6 million.<ref>{{Cite web|last=Forde|first=Matthew|title=Internet-obsessed Merge Mansion closes in on $40 million revenue|url=https://www.pocketgamer.biz/news/77053/internet-obsessed-merge-mansion-closes-in-on-40-million-revenue/|access-date=2021-11-16|website=pocketgamer.biz|date=16 August 2021}}</ref> A large contributing factor in ''Merge Mansion''{{'s}} success has been attributed to the advertisements by Metacore in promotion for the game. The game was promoted with ads described as "weird",<ref>{{Cite web|title=What Is Even Happening In These Video Game Ads, Help|url=https://kotaku.com/what-is-even-happening-in-these-video-game-ads-help-1847477175|access-date=2021-11-16|website=Kotaku|date=12 August 2021 |language=en-us}}</ref> "dramatic", "plot-driven", "interesting", and created for "virality".<ref name=":1">{{Cite web |date=2021-08-25 |title=Why The Hell Are Mobile Game Ads So Damn Chaotic These Days? |url=https://junkee.com/merge-mansion-chaotic-game-ads/306034 |access-date=2022-04-01 |website=Junkee |language=en-US}}</ref> The official gameplay soundtrack, titled "Merge Mansion (Official Gameplay Soundtrack)", was released on the 16th of April, 2022.<ref>{{Cite web |title=Merge Mansion (Original Game Soundtrack) |url=https://music.amazon.com/albums/B09X6TLTJ5 |access-date=2022-05-09 |website=music.amazon.com}}</ref><ref>{{Citation |title=Merge Mansion (Original Game Soundtrack) |date=2022-04-16 |url=https://open.spotify.com/album/3BPbJJAvJHnJHlsuASp0SZ |language=en |access-date=2022-05-09}}</ref> It featured 12 tracks.


==Gameplay==
==Gameplay==
''Merge Mansion'' is a puzzle game where the player completes tasks as the character Maddie whose grandmother (Grandma Ursula) owns the mansion.
''Merge Mansion'' is a puzzle game where the player completes tasks as the character, Maddie, whose grandmother (Grandma Ursula) owns the mansion.


The game starts with Grandma Ursula handing Maddie a set of keys, which turn out to unlock the gate of the mansion. Maddie has to renovate the surroundings by cleaning and repairing everything or the entire place will be condemned. During gameplay you merge existing items and spawn new ones in order to clean up different areas of the mansion. As the player unlocks new areas, the story unfolds and Grandma Ursula reveals some of their family mysteries.
The game starts with Grandma Ursula handing Maddie a set of keys, which turn out to unlock the gate of the mansion. Maddie has to renovate the surroundings by cleaning and repairing everything, or the entire place will be condemned. During gameplay you merge existing items and spawn new ones in order to clean up different areas of the mansion. As the player unlocks new areas, the story continues to unfold and Grandma Ursula reveals some of their family mysteries.


Players need to merge two items to create a brand new, upgraded item. These items include tools, furniture, plants, etc. For example, two knives turn into pruning shears, while two lightbulbs make a post light. These are some of the things players need to renovate the mansion and progress through the narrative.<ref>{{Cite web |title=Merge Mansion: Monetization Strategy Behind Its Success - Udonis |url=https://www.blog.udonis.co/mobile-marketing/mobile-games/merge-mansion-monetization |access-date=2023-03-05 |website=Udonis Mobile Marketing Agency |language=en}}</ref>
Players need to merge two items to create a brand new, upgraded item. These items include tools, furniture, plants, etc. For example, two knives turn into pruning shears, while two lightbulbs make a post light. In order to renovate the mansion and progress through the narrative, players need to continue to merge different items such as these.<ref>{{Cite web |title=Merge Mansion: Monetization Strategy Behind Its Success - Udonis |url=https://www.blog.udonis.co/mobile-marketing/mobile-games/merge-mansion-monetization |access-date=2023-03-05 |website=Udonis Mobile Marketing Agency |language=en}}</ref>


==Advertisements==
==Advertisements==
Merge Mansion's advertising campaigns have received notable attention on the internet from famous [[YouTuber|YouTube content creators]], such as [[Danny Gonzalez]]<ref>{{Citation |title=Merge Mansion Ads Are Movies Now |url=https://www.youtube.com/watch?v=2NXAb_OUj8c |language=en |access-date=2022-04-01}}</ref> and [[MatPat]].<ref>{{Citation |title=Game Theory: The Disturbing Lore of Merge Mansion |url=https://www.youtube.com/watch?v=z-uOvB72RGw |language=en |access-date=2022-04-01}}</ref> A series of [[Live action|live-action]] advertisements were created, hiring [[Kathy Bates]] as the actor of Grandma Ursula<ref>{{Cite web |title=Merge Mansion - Live Action - YouTube |url=https://www.youtube.com/playlist?list=PL0kDTDjlBWxVuwL7gJRySOSWwbhnyEKe0 |access-date=2022-04-01 |website=www.youtube.com}}</ref> and Grace Rex as the granddaughter Maddie.<ref name=":2">{{Cite web |title=Director Jim Jenkins, W+K Visit Kathy Bates At Merge Mansion |url=https://www.shootonline.com/video/director-jim-jenkins-wk-visit-kathy-bates-merge-mansion |access-date=2022-04-01 |website=SHOOTonline |language=en}}</ref><ref>{{Cite web |date=2022-01-04 |title=Those Wild "Merge Mansion" Ads Have Gotten the Live-Action Treatment With Kathy Bates |url=https://www.themarysue.com/merge-mansion-kathy-bates/ |access-date=2022-04-01 |website=The Mary Sue |language=en}}</ref> Bates described the filming experience as "so much fun".<ref name=":2" /> The advertisements were created in collaboration with [[Wieden+Kennedy|W+K]]<ref>{{Cite web |title=Kathy Bates Is a Grandma With a Mysterious Past in W+K's Merge Mansion Campaign |url=https://musebycl.io/gaming/kathy-bates-grandma-mysterious-past-wks-merge-mansion-campaign |access-date=2022-04-01 |website=Muse by Clio |language=en}}</ref> and were [[Film director|directed]] by Jim Jenkins.<ref name=":2" /> All advertising campaigns created have been posted to their YouTube channel, garnering more than 6 million views and 35,000 subscribers in total as of January 5, 2022.<ref name=":0" /> It is unknown where the ads were filmed, but the mobile game advertisements were set in [[Montgomery County, Maryland|Montgomery County]] in [[Maryland]], [[United States|USA]].<ref>{{Citation |title=Game Theory: The Disturbing Lore of Merge Mansion |url=https://www.youtube.com/watch?v=z-uOvB72RGw |language=en |access-date=2022-04-10}}</ref>
Merge Mansion's advertising campaigns have received notable attention on the internet from famous [[YouTuber|YouTube content creators]], such as [[Danny Gonzalez]]<ref>{{Citation |title=Merge Mansion Ads Are Movies Now |url=https://www.youtube.com/watch?v=2NXAb_OUj8c |language=en |access-date=2022-04-01}}</ref> and [[MatPat]].<ref>{{Citation |title=Game Theory: The Disturbing Lore of Merge Mansion |url=https://www.youtube.com/watch?v=z-uOvB72RGw |language=en |access-date=2022-04-01}}</ref> A series of [[Live action|live-action]] advertisements were created, hiring [[Kathy Bates]] as the actor for Grandma Ursula<ref>{{Cite web |title=Merge Mansion - Live Action - YouTube |url=https://www.youtube.com/playlist?list=PL0kDTDjlBWxVuwL7gJRySOSWwbhnyEKe0 |access-date=2022-04-01 |website=www.youtube.com}}</ref> and Grace Rex as Maddie.<ref name=":2">{{Cite web |title=Director Jim Jenkins, W+K Visit Kathy Bates At Merge Mansion |url=https://www.shootonline.com/video/director-jim-jenkins-wk-visit-kathy-bates-merge-mansion |access-date=2022-04-01 |website=SHOOTonline |language=en}}</ref><ref>{{Cite web |date=2022-01-04 |title=Those Wild "Merge Mansion" Ads Have Gotten the Live-Action Treatment With Kathy Bates |url=https://www.themarysue.com/merge-mansion-kathy-bates/ |access-date=2022-04-01 |website=The Mary Sue |language=en}}</ref> Bates described the filming experience as "so much fun".<ref name=":2" /> In early 2023, ''Merge Mansion'' started sharing new advertisements featuring actor [[Pedro Pascal]]. In the ad, Pascal plays detective Tim Rockford, who's trying to capture a mysterious grandmother who is insinuated to have committed a murderous crime.<ref>{{Cite magazine |title=Pedro Pascal Stars In Mysterious New Merge Mansion Short |magazine=[[Game Informer]] |url=https://www.gameinformer.com/2023/03/17/pedro-pascal-stars-in-mysterious-new-merge-mansion-short |access-date=2023-03-24}}</ref>


The advertisements were created in collaboration with [[Wieden+Kennedy|W+K]]<ref>{{Cite web |title=Kathy Bates Is a Grandma With a Mysterious Past in W+K's Merge Mansion Campaign |url=https://musebycl.io/gaming/kathy-bates-grandma-mysterious-past-wks-merge-mansion-campaign |access-date=2022-04-01 |website=Muse by Clio |language=en}}</ref> and were [[Film director|directed]] by Jim Jenkins.<ref name=":2" /> All advertising campaigns created have been posted to their YouTube channel, garnering more than 6 million views and 35,000 subscribers in total as of January 5, 2022.<ref name=":0" /> It is unknown where the ads were filmed, but the mobile game advertisements were set in [[Montgomery County, Maryland|Montgomery County]] in [[Maryland]], [[United States|USA]].<ref>{{Citation |title=Game Theory: The Disturbing Lore of Merge Mansion |url=https://www.youtube.com/watch?v=z-uOvB72RGw |language=en |access-date=2022-04-10}}</ref>
⚫
The campaigns have not gone without criticism. Many have noted the similarities between the mobile game Lily's Garden's ads and Merge Mansion's. On top of this, it has been criticized that the gameplay is not fully true to the ads, gameplay is similar to [[Candy Crush Saga|Candy Crush]] in its simplicity. Even so, Metacore has managed to set Merge Mansion different compared to other games by focusing the story of the game and not having no connection whatsover for advertised game game <ref>{{Cite web |last=Silva |first=Christianna |date=2022-05-12 |title=WTF is going on with the Merge Mansion ads with Kathy Bates |url=https://mashable.com/article/merge-mansion-ads-kathy-bates |access-date=2023-03-05 |website=Mashable |language=en}}</ref>(such as Whispers, Choices,<ref>{{Cite news |last=McKinnon |first=Alex |date=2021-12-14 |title=Strange, horny game ads are flooding social media. I accidentally became obsessed |language=en-GB |work=The Guardian |url=https://www.theguardian.com/culture/2021/dec/15/strange-horny-game-ads-are-flooding-social-media-i-accidentally-became-obsessed |access-date=2023-03-05 |issn=0261-3077}}</ref> Homescapes and Gardenscapes<ref>{{Cite web |date=2021-08-25 |title=Why The Hell Are Mobile Game Ads So Damn Chaotic These Days? |url=https://junkee.com/merge-mansion-chaotic-game-ads/306034 |access-date=2023-03-05 |website=Junkee |language=en-US}}</ref>). Despite all the criticism, Merge Mansion's campaign online is still going strong,<ref>{{Citation |title=Wedding Day - Merge Mansion |url=https://www.youtube.com/watch?v=LOfAbnHRcTg |language=en |access-date=2022-04-01}}</ref> especially on social media site [[Instagram]].<ref>{{Cite web |title=Login • Instagram |url=https://www.instagram.com/accounts/login/?next=/p/CaMp-rgjLKQ/ |access-date=2022-04-01 |website=www.instagram.com}}</ref>

The advertising campaign for the game has not gone without criticism. Many have noted the similarities between the ads for the mobile game ''Lily's Garden'' and ''Merge Mansion''{{'s}} ads. On top of this, some have criticised ''Merge Mansion'' by arguing that the gameplay is not fully true to the ads, and that gameplay is more akin to [[Candy Crush Saga|Candy Crush]] in its simplicity.<ref>{{Cite web |last=Silva |first=Christianna |date=2022-05-12 |title=WTF is going on with the Merge Mansion ads with Kathy Bates |url=https://mashable.com/article/merge-mansion-ads-kathy-bates |access-date=2023-03-05 |website=Mashable |language=en}}</ref>

⚫
Some have also noted ''Merge Mansion''{{'s}} similarity to other mobile games, such as Whispers, Choices,<ref>{{Cite news |last=McKinnon |first=Alex |date=2021-12-14 |title=Strange, horny game ads are flooding social media. I accidentally became obsessed |language=en-GB |work=The Guardian |url=https://www.theguardian.com/culture/2021/dec/15/strange-horny-game-ads-are-flooding-social-media-i-accidentally-became-obsessed |access-date=2023-03-05 |issn=0261-3077}}</ref> Homescapes and Gardenscapes.<ref>{{Cite web |date=2021-08-25 |title=Why The Hell Are Mobile Game Ads So Damn Chaotic These Days? |url=https://junkee.com/merge-mansion-chaotic-game-ads/306034 |access-date=2023-03-05 |website=Junkee |language=en-US}}</ref> Despite this criticism, ''Merge Mansion''{{'s}} campaign is ongoing on most social media platforms including [[YouTube]], [[TikTok]] and [[Instagram]].<ref>{{Citation |title=Wedding Day - Merge Mansion |url=https://www.youtube.com/watch?v=LOfAbnHRcTg |language=en |access-date=2022-04-01}}</ref>

In 2023, a series of advertisements created in collaboration with [[Reaktor (company)|Reaktor]] featured American actor [[Pedro Pascal]] to promote a new game update.<ref>{{Cite web |last=Williams |first=Leah J. |date=2023-03-12 |title=Merge Mansion nabs Pedro Pascal for new campaign |url=https://www.gameshub.com/news/news/merge-mansion-pedro-pascal-campaign-2609306/ |access-date=2023-04-06 |website=GamesHub |language=en-AU}}</ref> In an interview, Pascal stated that filming the ads was a "real fantasy fulfilment, in terms of getting to immerse yourself into an experience, especially if you love mystery."<ref>{{Cite web |title=Real-life Merge Mansion opens its doors to some VIP guests |url=https://www.pockettactics.com/merge-mansion/real-life |access-date=2023-04-06 |website=Pocket Tactics |date=30 March 2023 |language=en}}</ref>


==References==
==References==
{{reflist}}
{{reflist}}


== External links ==
==External links==
* [https://metacoregames.com/games/ Official website]
* [https://metacoregames.com/games/ Official website]


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[[Category:Video games developed in Finland]]
[[Category:Video games developed in Finland]]
[[Category:Video games featuring female protagonists]]
[[Category:Video games featuring female protagonists]]
[[Category:Video games set in country houses]]

Revision as of 18:32, 8 July 2024

Merge Mansion
Developer(s)Metacore
Publisher(s)Metacore
Platform(s)
ReleaseSeptember 2020
Genre(s)Puzzle

Merge Mansion is a mobile game for Android and iOS released in 2020. It is the first game by Metacore.[1] The company is based in Finland, as stated on Merge Mansion's YouTube channel about page.[2] As of August 16, 2021 it has been downloaded over 40 million times.[3] From January 1 to November 16, 2021, Merge Mansion generated $38.6 million.[4] A large contributing factor in Merge Mansion's success has been attributed to the advertisements by Metacore in promotion for the game. The game was promoted with ads described as "weird",[5] "dramatic", "plot-driven", "interesting", and created for "virality".[6] The official gameplay soundtrack, titled "Merge Mansion (Official Gameplay Soundtrack)", was released on the 16th of April, 2022.[7][8] It featured 12 tracks.

Gameplay

Merge Mansion is a puzzle game where the player completes tasks as the character, Maddie, whose grandmother (Grandma Ursula) owns the mansion.

The game starts with Grandma Ursula handing Maddie a set of keys, which turn out to unlock the gate of the mansion. Maddie has to renovate the surroundings by cleaning and repairing everything, or the entire place will be condemned. During gameplay you merge existing items and spawn new ones in order to clean up different areas of the mansion. As the player unlocks new areas, the story continues to unfold and Grandma Ursula reveals some of their family mysteries.

Players need to merge two items to create a brand new, upgraded item. These items include tools, furniture, plants, etc. For example, two knives turn into pruning shears, while two lightbulbs make a post light. In order to renovate the mansion and progress through the narrative, players need to continue to merge different items such as these.[9]

Advertisements

Merge Mansion's advertising campaigns have received notable attention on the internet from famous YouTube content creators, such as Danny Gonzalez[10] and MatPat.[11] A series of live-action advertisements were created, hiring Kathy Bates as the actor for Grandma Ursula[12] and Grace Rex as Maddie.[13][14] Bates described the filming experience as "so much fun".[13] In early 2023, Merge Mansion started sharing new advertisements featuring actor Pedro Pascal. In the ad, Pascal plays detective Tim Rockford, who's trying to capture a mysterious grandmother who is insinuated to have committed a murderous crime.[15]

The advertisements were created in collaboration with W+K[16] and were directed by Jim Jenkins.[13] All advertising campaigns created have been posted to their YouTube channel, garnering more than 6 million views and 35,000 subscribers in total as of January 5, 2022.[2] It is unknown where the ads were filmed, but the mobile game advertisements were set in Montgomery County in Maryland, USA.[17]

The advertising campaign for the game has not gone without criticism. Many have noted the similarities between the ads for the mobile game Lily's Garden and Merge Mansion's ads. On top of this, some have criticised Merge Mansion by arguing that the gameplay is not fully true to the ads, and that gameplay is more akin to Candy Crush in its simplicity.[18]

Some have also noted Merge Mansion's similarity to other mobile games, such as Whispers, Choices,[19] Homescapes and Gardenscapes.[20] Despite this criticism, Merge Mansion's campaign is ongoing on most social media platforms including YouTube, TikTok and Instagram.[21]

In 2023, a series of advertisements created in collaboration with Reaktor featured American actor Pedro Pascal to promote a new game update.[22] In an interview, Pascal stated that filming the ads was a "real fantasy fulfilment, in terms of getting to immerse yourself into an experience, especially if you love mystery."[23]

References

  1. ^ "Metacore secures $179.9M in credit from Supercell for casual games". VentureBeat. 2021-05-05. Retrieved 2021-11-16.
  2. ^ a b "Merge Mansion - YouTube". www.youtube.com. Retrieved 2022-04-01.
  3. ^ "Case Merge Mansion – Metacore's First Hit Game". bou.co. Retrieved 2023-03-01.
  4. ^ Forde, Matthew (16 August 2021). "Internet-obsessed Merge Mansion closes in on $40 million revenue". pocketgamer.biz. Retrieved 2021-11-16.
  5. ^ "What Is Even Happening In These Video Game Ads, Help". Kotaku. 12 August 2021. Retrieved 2021-11-16.
  6. ^ "Why The Hell Are Mobile Game Ads So Damn Chaotic These Days?". Junkee. 2021-08-25. Retrieved 2022-04-01.
  7. ^ "Merge Mansion (Original Game Soundtrack)". music.amazon.com. Retrieved 2022-05-09.
  8. ^ Merge Mansion (Original Game Soundtrack), 2022-04-16, retrieved 2022-05-09
  9. ^ "Merge Mansion: Monetization Strategy Behind Its Success - Udonis". Udonis Mobile Marketing Agency. Retrieved 2023-03-05.
  10. ^ Merge Mansion Ads Are Movies Now, retrieved 2022-04-01
  11. ^ Game Theory: The Disturbing Lore of Merge Mansion, retrieved 2022-04-01
  12. ^ "Merge Mansion - Live Action - YouTube". www.youtube.com. Retrieved 2022-04-01.
  13. ^ a b c "Director Jim Jenkins, W+K Visit Kathy Bates At Merge Mansion". SHOOTonline. Retrieved 2022-04-01.
  14. ^ "Those Wild "Merge Mansion" Ads Have Gotten the Live-Action Treatment With Kathy Bates". The Mary Sue. 2022-01-04. Retrieved 2022-04-01.
  15. ^ "Pedro Pascal Stars In Mysterious New Merge Mansion Short". Game Informer. Retrieved 2023-03-24.
  16. ^ "Kathy Bates Is a Grandma With a Mysterious Past in W+K's Merge Mansion Campaign". Muse by Clio. Retrieved 2022-04-01.
  17. ^ Game Theory: The Disturbing Lore of Merge Mansion, retrieved 2022-04-10
  18. ^ Silva, Christianna (2022-05-12). "WTF is going on with the Merge Mansion ads with Kathy Bates". Mashable. Retrieved 2023-03-05.
  19. ^ McKinnon, Alex (2021-12-14). "Strange, horny game ads are flooding social media. I accidentally became obsessed". The Guardian. ISSN 0261-3077. Retrieved 2023-03-05.
  20. ^ "Why The Hell Are Mobile Game Ads So Damn Chaotic These Days?". Junkee. 2021-08-25. Retrieved 2023-03-05.
  21. ^ Wedding Day - Merge Mansion, retrieved 2022-04-01
  22. ^ Williams, Leah J. (2023-03-12). "Merge Mansion nabs Pedro Pascal for new campaign". GamesHub. Retrieved 2023-04-06.
  23. ^ "Real-life Merge Mansion opens its doors to some VIP guests". Pocket Tactics. 30 March 2023. Retrieved 2023-04-06.
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