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{{Infobox |
{{Infobox radio station |
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| name = WJXR |
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| logo = File:WJXR Latina92.1 logo.jpg |
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image = | |
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| city = [[Macclenny, Florida]] |
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| area = [[Jacksonville metropolitan area]] |
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| branding = ''Latina 92.1'' |
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| airdate = {{Start date and age|1978|9}} |
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airdate = 1985| |
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| repeaters = |
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| format = [[Spanish-language|Spanish]] [[Tropical music|Tropical]] |
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| erp = 25,000 [[watt]]s |
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| haat = {{convert|100|meters}} |
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| class = C3 |
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owner = WJXR, Inc. | |
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| facility_id = 73151 |
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website = [http://www.wjxr.com/ www.wjxr.com] | |
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| callsign_meaning = '''J'''a'''X'''sonville '''R'''adio |
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| former_callsigns = WBKF (1978–1984) |
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| owner = Norberto Sanchez |
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| licensee = Norsan WJXR, LLC |
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| sister_stations = [[WEWC]], [[WJNJ]], [[WNNR]], [[WVOJ]], [[WYKB]] |
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| webcast = {{listen live|http://rock.norsanmedia.com/tumusicajax}} |
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| website = {{url|https://jacksonville.latinatumusica.com/}} |
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| licensing_authority = [[Federal Communications Commission|FCC]] |
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}} |
}} |
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'''WJXR''' (92.1 [[FM broadcasting|FM]]) is a [[commercial radio|commercial]] [[radio station]] [[city of license|licensed]] to [[Macclenny, Florida]], and serving the [[Jacksonville metropolitan area]]. The station is owned by Norberto Sanchez, through licensee Norsan WJXR, LLC. It airs a [[Spanish language]] [[tropical music]] [[radio format]]. |
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WJXR is a [[list of broadcast station classes|Class C3]] station. It has an [[effective radiated power]] (ERP) of 25,000 [[watt]]s. The [[transmitter]] is in southwest Jacksonville, off [[U.S. Route 90 in Florida|U.S. Route 90]].<REF>[https://radio-locator.com/cgi-bin/finder?call=wjxr&x=14&y=6&sr=Y&s=C Radio-Locator.com/WJXR]</REF> |
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==Popularity== |
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| ⚫ | The Bargain Channel |
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==History== |
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Callers identify themselves by using "Buyer's Numbers", an assigned number for callers to identify themselves with and reserve items for pickup. The owners of WJXR like to boast that they have over 100,000 listeners because they now have over 100,000 Buyer's numbers. The fact of the matter is that most listeners have multiple numbers, either because they lost their earlier number or they are attempting to avoid the mythical "restock fee". The Restock Fee is an imaginary charge that WJXR hosts threaten listeners with as a penalty for not picking up their items. In fact this fee is never assessed, but listeners do not know this and will continue to register for new buyer's numbers in order to avoid the imaginary fee. |
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===WBKF Shark Country=== |
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The station [[sign-on|signed on]] the air in {{Start date and age|1978|9}}.<ref>''[[Broadcasting & Cable|Broadcasting Yearbook]] 1981'' [https://www.worldradiohistory.com/Archive-BC-YB/1981/C%20Facilities%20of%20Radio%201981%20ALL.pdf page C-48]. Retrieved December 12, 2023.</ref> Its original [[call sign]] was WBKF. It was owned by Woodrow W. Rhoden and it had studios at 336 West Macclenny Avenue in Macclenny. It aired a [[country music]] format and used the [[Associated Press]] for its news coverage. The station was Class A, powered at 3,000 watts, a fraction of its current output. In 1984, it switched its call letters to WJXR to represent "Jacksonville Radio". |
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The station's moniker was "Shark Country." The station [[logo]] was a [[shark]] dressed as a [[cowboy]]. WBKF had a [[mascot]], a [[chihuahua (dog)|chihuahua]] named Delia Diamonique, which would appear at remote broadcasts. |
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Listeners also get multiple buyer's numbers to try to qualify for "Midnight Madness", a contest conducted daily on the Bargain Channel where listeners who have qualified are chosen "at random" for a chance to win a $25.00 Shopping Spree. |
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In 1985, the station was bought by Sarah and Gregory Perch, calling their company WJXR, Incorporated.<ref>[https://www.worldradiohistory.com/Archive-BC-YB/1990/B-All-Radio-BC-YB-1990.pdf ''Broadcasting & Cable Yearbook 1990'' B-67. Retrieved Dec. 12, 2023.]</ref> At first, it continued its country format, adding the [[ABC News Radio|ABC Directions Network]] for its news coverage. Perch was its general manager and program director. But then it began a new programming concept. |
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==Trivia== |
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*WJXR's call letters stand for "Jacksonville Radio." |
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*WJXR used to have a country format, and had the slogan "Shark Country." The station logo was a shark dressed as a cowboy. |
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*WJXR sells merchandise brought from salvage goods vendors. Dented cans and out of date food are not uncommon when buying merchandise from the Bargain Channel. Vacation packages sold on the Bargain Channel may sound too good to be true, and most of the time they are riddled with ridiculous blackout dates, hidden fees, or timeshare restrictions. "Meat Packages" and "Jewelry" are also staples of the Bargain Channel. The meat packages are flash frozen meat being resold by local travelling vendors and the "jewelry" is handmade, snap in, bulk stones, being marketed as premium jewelry. |
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*A mascot, a chihuahua named Delia Diamonique, used to appear at remote broadcasts. |
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| ⚫ | The bulk of the station's airtime was devoted to "The Bargain Channel" program, which consisted of broadcasting cut-rate prices on a wide variety of items. The show was similar to the "[[tradio|Trading Post]]"-type programs that was the genesis of cable shopping channels like the [[Home Shopping Network]].<ref>[http://www.wjxr.com/history.htm 2006 WJXR history]</ref> |
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| ⚫ | As The Bargain Channel its popularity rested, in part, on the personalities of the hosts and the matchless scope of the items being sold. For example, the Bargain Channel marketed large quantities of [[Battery (electricity)|batteries]], "miscellaneous" [[meats]], [[tiger's eye]] men's rings, and [[burlap]] sacks. Many of the products on WJXR were sold in randomly matched packages, such as four packs of miscellaneous chicken combined with a 2-person vacation to either [[Disney World]] or [[Sea World Orlando]] for only $109. These packages are known as "deals". Callers will often purchase items by saying "I want two deals of batteries" or "can I get two deals of the pizza pans??" |
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==Cast of Characters== |
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| ⚫ | The station's call letters were often used by hosts to greet callers. Due to their often Southern accents, hosts habitually pronounced the letters as the now-signature "Dubjexar?". Another popular caller greeting was "Welcome to the Bargain Channel," with "tothebarginchannel" slurred together in a humorous fashion. |
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*Some of the characters that have worked for the Bargain Channel over the years include: |
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On December 31, 2014 at 10:00 pm ET, the station flipped the format to [[Tropical music|Spanish tropical]], simulcasting co-owned [[WEWC]] [[1160 AM]].<ref>[http://radioinsight.com/blog/headlines/91412/norsan-media-to-acquire-wjxr-jacksonville-flip-to-spanish-tropical/ ''Norsan Media To Acquire WJXR Jacksonville; Flip To Spanish Tropical''] - RadioInsight, December 31, 2014.</ref> |
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*Discount Doug - WJXR's "morning man". A hokey, transplanted New Yorker who overemphasizes everything he sells. Doug will often use large words out of context in order to describe products. Doug also has a habit of calling female callers "dear", "sweetheart", or other terms of endearment which, while listening, make him sound lecherous. |
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*Miss Cathy - The ultimate hick radio announcer. It doesn't get any more country than this. "Dub-j-x-r" is her answer to the telephone calls and her difficult southern dialect make it anyone's guess what she will say next. A true fan favorite on the station!! |
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*Miss Judy - No longer with us, Ms. Judy, like Ms. Cathy, was no Rhodes Scholar. However, she brought a lighthearted, Forrest Gump-like attitude which made the times she was on much more enjoyable. |
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*"Pricebuster" Paul - Also in the "no longer with us" category, Pricebuster Paul was the ultimate Bargain Channel salesman. Nothing more needs to be said. |
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*Ms. Barbara - The first lady of Bargain Channel announcers. Ms Barbara was one of the most popular Bargain Channel hosts of all time. Her sweet southern accent made her the "Belle of the Bargain Channel" until she left the air suddenly. |
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*Greg - "The Main Man" of the Bargain Channel. Host, owner, salesman, he wears all of those hats. |
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*Nascar Ted and Miss Sandy - Late night vendors, Nascar Ted and Miss Sandy bring the backwoods to the air. Like traveling junk salesmen of old, Nascar Ted and Miss Sandy peddle their flea market wares in a hokey, southern style that somehow fits right in on WJXR. |
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*Laid Back Leon - Another long time vendor, Leon is the man to know for all your name brand goods. DVD's, CD's, Health and Beauty items are all Leon's stock in trade. |
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*Ray - Ray is another vendor on the Bargain Channel, known mostly for the ridiculous deals he brings to the air. Unlike most other vendors where you pay a fee to the Bargain Channel and pick up your merchandise, Ray's deals include a fee to the Bargain Channel and then an additional fee to the business, making his deals worth much less in value than the average Bargain Channel deal. |
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==References== |
==References== |
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==External links== |
==External links== |
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*[http://www.latina921.com/ Official website] |
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*{{FMQ|WJXR}} |
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*{{FM station data|73151|WJXR}} |
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*[https://www.youtube.com/watch?v=oPHj8NvHV2s A clip of WJXR The Bargain Channel store from Jacksonville Florida] |
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*[http://crmatheny.net/isaac_bear_-_galactic_phase_differentiator.wav A caller requests an out-of-stock item live on air in 1997] |
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{{coord|30.299|N|82.015|W|type:landmark_region:US_source:FCC|display=title}} |
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[[Category:Radio stations in Florida|JXR]] |
[[Category:Radio stations in Florida|JXR]] |
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[[Category:Radio stations established in 1979]] |
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[[Category:1979 establishments in Florida]] |
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Latest revision as of 05:20, 12 July 2024
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| Broadcast area | Jacksonville metropolitan area |
|---|---|
| Frequency | 92.1 MHz |
| Branding | Latina 92.1 |
| Programmierung | |
| Format | Spanish Tropical |
| Ownership | |
| Owner |
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| WEWC, WJNJ, WNNR, WVOJ, WYKB | |
| History | |
First air date | September 1978 |
Former call signs | WBKF (1978–1984) |
Call sign meaning | JaXsonville Radio |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 73151 |
| Class | C3 |
| ERP | 25,000 watts |
| HAAT | 100 meters (330 ft) |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | jacksonville |
WJXR (92.1 FM) is a commercial radio station licensed to Macclenny, Florida, and serving the Jacksonville metropolitan area. The station is owned by Norberto Sanchez, through licensee Norsan WJXR, LLC. It airs a Spanish language tropical music radio format.
WJXR is a Class C3 station. It has an effective radiated power (ERP) of 25,000 watts. The transmitter is in southwest Jacksonville, off U.S. Route 90.[2]
History
[edit]WBKF Shark Country
[edit]The station signed on the air in September 1978.[3] Its original call sign was WBKF. It was owned by Woodrow W. Rhoden and it had studios at 336 West Macclenny Avenue in Macclenny. It aired a country music format and used the Associated Press for its news coverage. The station was Class A, powered at 3,000 watts, a fraction of its current output. In 1984, it switched its call letters to WJXR to represent "Jacksonville Radio".
The station's moniker was "Shark Country." The station logo was a shark dressed as a cowboy. WBKF had a mascot, a chihuahua named Delia Diamonique, which would appear at remote broadcasts.
In 1985, the station was bought by Sarah and Gregory Perch, calling their company WJXR, Incorporated.[4] At first, it continued its country format, adding the ABC Directions Network for its news coverage. Perch was its general manager and program director. But then it began a new programming concept.
WJXR The Bargain Channel
[edit]The bulk of the station's airtime was devoted to "The Bargain Channel" program, which consisted of broadcasting cut-rate prices on a wide variety of items. The show was similar to the "Trading Post"-type programs that was the genesis of cable shopping channels like the Home Shopping Network.[5]
As The Bargain Channel its popularity rested, in part, on the personalities of the hosts and the matchless scope of the items being sold. For example, the Bargain Channel marketed large quantities of batteries, "miscellaneous" meats, tiger's eye men's rings, and burlap sacks. Many of the products on WJXR were sold in randomly matched packages, such as four packs of miscellaneous chicken combined with a 2-person vacation to either Disney World or Sea World Orlando for only $109. These packages are known as "deals". Callers will often purchase items by saying "I want two deals of batteries" or "can I get two deals of the pizza pans??"
The station's call letters were often used by hosts to greet callers. Due to their often Southern accents, hosts habitually pronounced the letters as the now-signature "Dubjexar?". Another popular caller greeting was "Welcome to the Bargain Channel," with "tothebarginchannel" slurred together in a humorous fashion.
On December 31, 2014 at 10:00 pm ET, the station flipped the format to Spanish tropical, simulcasting co-owned WEWC 1160 AM.[6]
References
[edit]- ^ "Facility Technical Data for WJXR". Licensing and Management System. Federal Communications Commission.
- ^ Radio-Locator.com/WJXR
- ^ Broadcasting Yearbook 1981 page C-48. Retrieved December 12, 2023.
- ^ Broadcasting & Cable Yearbook 1990 B-67. Retrieved Dec. 12, 2023.
- ^ 2006 WJXR history
- ^ Norsan Media To Acquire WJXR Jacksonville; Flip To Spanish Tropical - RadioInsight, December 31, 2014.
External links
[edit]- Official website
- Facility details for Facility ID 73151 (WJXR) in the FCC Licensing and Management System
- WJXR in Nielsen Audio's FM station database
- A clip of WJXR The Bargain Channel store from Jacksonville Florida
- A caller requests an out-of-stock item live on air in 1997