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{{Short description|Dutch brand of margarine}}
Planta, produced by [[Unilever]] was the first [[margarine]] to be imported into [[Malaysia]] in 1930<ref name=Unilever>[http://walls.com.my/planta_i.htm], Unilever</ref>. It is now a widely used ingredient in a variety of local and Malaysian style cuisines such as [[Hainanese chicken rice | Chicken Rice]], [[Roti Canai]] (or roti planta<ref name=Unilever>[http://walls.com.my/planta_i.htm], Unilever</ref>), roadside burgers, local coffee and a large selection of cakes, pastries and desserts. Planta is a fortified margarine consisting mainly of [[Hydrogenation | hydrogenated]] [[palm oil]] as the main ingredient.
{{Use dmy dates|date=December 2023}}
'''Planta''' is a brand of [[margarine]] produced by [[Upfield (company)|Upfield]] for Belgium, France, Malaysia and Portugal. It is made from vegetable oil: rapeseed, maize and sunflower.<ref>{{Cite web|title=Planta|url=https://www.planta.be/nl-be|access-date=2022-01-26|website=Upfield Spreads Belgium N.V|language=nl-BE}}</ref>


==History==
In August 1960, two people died eating Planta-brand margarine. The culprit was a new chemical ingredient which aided the margarine's texture. The ingredient led to serious illnesses and skin irritations. Across Europe, margarine brands saw reduced sales - which the UK's Butter Informatio Council rather insensitively referred to as a 'Godsend' after years of being outdone by expensive margarine advertising.
Planta was the first margarine to be imported into [[Malaysia]] in 1930.<ref name=Unilever>{{cite web|url=http://www.unilever.com.my/aboutus/introductiontounilever/ataglance.aspx |title=at a glance &#124; Introduction to |publisher=Unilever |date=2013-04-25 |accessdate=2014-03-22}}</ref> With an estimated market share of over 50% within Malaysia,<ref name=marketShare>{{Cite web|url=https://news.google.com/newspapers?id=4KktAAAAIBAJ&sjid=jXgFAAAAIBAJ&dq=planta+margarine&pg=2934,5405502|page=28|date=Sep 10, 2001|title=Seeking wider spread for Planta Margarine|author=K.T. Chelvi|newspaper=[[New Straits Times]]<!--accessdate=21 December 2023-->}}</ref> it is now a widely used ingredient in a variety of local and Malaysian style cuisines such as [[Hainanese chicken rice|Chicken Rice]], [[Roti Canai]] (or roti planta),<ref name="Unilever"/> roadside burgers, [[Kopi tiam|local coffee]] and a large selection of cakes, pastries and desserts.

In August 1960, tens of thousands got sick and two people from the [[Netherlands]] died eating Planta-brand margarine, with the cause directed at the use of a new [[Food additive|additive]].<ref name=newsArticle1>{{Cite web|url=https://news.google.com/newspapers?id=_SUvAAAAIBAJ&sjid=VDEDAAAAIBAJ&pg=6999,6180321|title=Rome News-Tribune - Google News Archive Search|website=news.google.com|accessdate=21 December 2023}}</ref><ref name=newsArticle2>{{Cite web|url=https://news.google.com/newspapers?id=kTdgAAAAIBAJ&sjid=728NAAAAIBAJ&dq=planta+margarine&pg=4646,3157892|title=Saskatoon Star-Phoenix - Google News Archive Search|website=news.google.com|accessdate=21 December 2023}}</ref>

It was re-branded as Brio and later as Bertolli. The name Planta was kept in other markets. Planta and the rest of [[Unilever]] spreads brands were later divested and now known as Upfield.

==See also==
*{{Interlanguage link multi|Planta scandal|nl|3=Planta-affaire}}


==References==
==References==
{{commons category|Planta (margarine)}}
<references/>
<references/>

{{Upfield}}

[[Category:Former Unilever brands]]
[[Category:Margarine brands]]
[[Category:Upfield (company) brands]]

{{Food-product-stub}}

Latest revision as of 11:34, 20 July 2024

Planta is a brand of margarine produced by Upfield for Belgium, France, Malaysia and Portugal. It is made from vegetable oil: rapeseed, maize and sunflower.[1]

History

[edit]

Planta was the first margarine to be imported into Malaysia in 1930.[2] With an estimated market share of over 50% within Malaysia,[3] it is now a widely used ingredient in a variety of local and Malaysian style cuisines such as Chicken Rice, Roti Canai (or roti planta),[2] roadside burgers, local coffee and a large selection of cakes, pastries and desserts.

In August 1960, tens of thousands got sick and two people from the Netherlands died eating Planta-brand margarine, with the cause directed at the use of a new additive.[4][5]

It was re-branded as Brio and later as Bertolli. The name Planta was kept in other markets. Planta and the rest of Unilever spreads brands were later divested and now known as Upfield.

See also

[edit]

References

[edit]
  1. ^ "Planta". Upfield Spreads Belgium N.V (in Flemish). Retrieved 26 January 2022.
  2. ^ a b "at a glance | Introduction to". Unilever. 25 April 2013. Retrieved 22 March 2014.
  3. ^ K.T. Chelvi (10 September 2001). "Seeking wider spread for Planta Margarine". New Straits Times. p. 28.
  4. ^ "Rome News-Tribune - Google News Archive Search". news.google.com. Retrieved 21 December 2023.
  5. ^ "Saskatoon Star-Phoenix - Google News Archive Search". news.google.com. Retrieved 21 December 2023.