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{{short description|Regional subsidiary of the British multinational company}}
{{more citations needed|date=April 2019}}
{{more citations needed|date=April 2019}}
{{use mdy dates|date=November 2022}}
{{use Philippine English|date=November 2022}}
{{Infobox company
{{Infobox company
| name = Unilever Philippines Inc.
| name = Unilever Philippines, Inc.
| logo =Unilever logo.png
| logo = Unilever text logo.svg
| logo_size =200px
| logo_size = 200px
| logo_alt =
| caption =
| logo_caption =
| type = [[Subsidiary]]
| traded_as =
| image =
| image_size =
| genre =
| image_alt =
| fate =
| image_caption =
| predecessor = Philippine Refining Company (PRC) (1927–1993) <br> Unilever Philippines PRC (1993–1997)
| trade_name = Unilever Philippines
| successor =
| native_name =
| foundation = {{Start date and age|1927}}
| native_name_lang = <!-- Use ISO 639-1 code, e.g. "fr" for French. For multiple names in different languages, use {{Lang|[code]|[name]}} in native_name = and leave native_name_lang = empty. -->
| founder =
| defunct =
| romanized_name =
| former_name = {{Plainlist|
| location_city = [[Bonifacio Global City]], [[Taguig]]
* Philippine Refining Company (1927–1993)
| location_country = [[Philippines]]
* Unilever Philippines (PRC), Inc. (1993–1997)
| location =
}}
| locations =
| type = [[Subsidiary]]
| area_served =
| traded_as =
| key_people = Benjie Yap - Chairman and CEO
| industry =
| ISIN =
| industry = [[Fast-moving consumer goods|Consumer goods]]
| products = Home & Personal Care <br /> Food & Beverages
| genre =
| services =
| predecessor = California Manufacturing Company (1955–2000){{efn|California Manufacturing Company was a joint venture between [[Ajinomoto]] and [[Ingredion|CPC International]]. The company was acquired by [[Unilever]] in 2000.}}<!-- or: | predecessors = -->
| revenue = 46,691,354,596
| successor = <!-- or: | successors = -->
| operating_income =
| founded = {{Start date and age|1927}}
| net_income = 7,509,313,003
| founders =
| aum =
| defunct = <!-- {{End date|YYYY|MM|DD}} -->
| assets =
| fate =
| equity =
| hq_location = 7/F Bonifacio Stopover Corporate Center, 31st Street corner 2nd Avenue
| owner =
| hq_location_city = [[Bonifacio Global City]], [[Taguig]], [[Metro Manila]]
| num_employees =
| parent = [[Unilever]]
| hq_location_country = [[Philippines]]
| num_locations =
| divisions =
| num_locations_year = <!-- Year of num_locations data (if known) -->
| subsid =
| area_served = Philippines
| homepage = {{URL|www.unilever.com.ph}}
| key_people = {{Plainlist|
| footnotes =
* Fredy Ong {{small|([[President (corporate title)|President]] and [[Chief executive officer|CEO]])}}<ref name="FredyOng" />
| intl =
}}
| products = {{hlist|Home and personal care|Foods and beverages}}
| production =
| production_year = <!-- Year of production data (if known) -->
| brands =
| services =
| revenue = {{increase}} [[Philippine peso|₱]]2.87 million
| revenue_year = 2024
| operating_income =
| income_year = <!-- Year of operating_income data (if known) -->
| net_income = <!-- or: | profit = -->
| net_income_year = <!-- or: | profit_year = --><!-- Year of net_income/profit data (if known) -->
| aum = <!-- Only for financial-service companies -->
| assets =
| assets_year = <!-- Year of assets data (if known) -->
| equity =
| equity_year = <!-- Year of equity data (if known) -->
| owner = <!-- or: | owners = -->
| members =
| members_year = <!-- Year of members data (if known) -->
| num_employees = 2,000
| num_employees_year = 2024
| parent = [[Unilever]]
| divisions =
| subsid = Unilever-RFM Ice Cream, Inc.{{efn|Joint venture with [[RFM Corporation]].}}
| module = <!-- Used to embed other templates -->
| ratio = <!-- Basel III ratio; used for banks only -->
| rating = <!-- Credit rating; used for banks only -->
| website = {{url|unilever.com.ph}}
| footnotes =
}}
}}


'''Unilever Philippines, Inc.''' is the [[Philippines|Philippine]] subsidiary of British [[Multinational corporation|multinational]] company, [[Unilever]]. It is based in [[Bonifacio Global City]], [[Taguig]] since 2016. It is a manufacturer of laundry detergents and soaps, shampoos and hair conditioners, toothpastes, deodorants, skin care products, household cleaners, and toilet soaps with an annual sales of over 40 billion pesos. It employs over 1,000 people nationally. It is the largest polluter in the Philippines.<ref>{{Cite web|url=https://www.plasticsoupfoundation.org/en/2018/06/unilever-largest-polluter-in-the-philippines/|title = Unilever largest polluter in the Philippines|date = 5 June 2018}}</ref>
'''Unilever Philippines, Inc.''' is the [[Philippines|Philippine]] subsidiary of [[United Kingdom|British]] [[Multinational corporation|multinational]] [[fast-moving consumer goods|consumer goods]] company [[Unilever]]. It is based in [[Bonifacio Global City]], [[Taguig]] since 2016. It is a manufacturer of laundry detergents and soaps, shampoos and hair conditioners, toothpastes, deodorants, skin care products, household cleaners, and toilet soaps with an annual sales of over 40 billion pesos. It employs over 1,000 people nationally. It is the largest polluter in the Philippines.<ref>{{Cite web|url=https://www.plasticsoupfoundation.org/en/2018/06/unilever-largest-polluter-in-the-philippines/|title = Unilever largest polluter in the Philippines|date = June 5, 2018}}</ref>


Aside from Unilever Philippines, other [[Unilever]] subsidiaries in the country include Unilever [[RFM Corporation|RFM]] Ice Cream, Inc. (formerly, Selecta Walls, Inc.) and California Manufacturing Company, Inc. (Unilever Bestfoods).
Aside from Unilever Philippines, other [[Unilever]] subsidiaries in the country include Unilever [[RFM Corporation|RFM]] Ice Cream, Inc. (formerly, Selecta Walls, Inc.) and California Manufacturing Company, Inc. (Unilever Bestfoods).


Unilever Philippines serves as part of Unilever Group N.V./plc to produce, manufacture and supervise Unilever brands (like [[Surf (detergent)|Surf]], [[Close-Up (toothpaste)|Close-Up]], [[Clear (shampoo)|Clear]], among others) in the Philippine market. To maintain the needs of mass production of most of the products, the company also imports Unilever products from neighboring countries such as Malaysia, Indonesia, Vietnam.
Unilever Philippines serves as part of Unilever plc to produce, manufacture and supervise Unilever brands (like [[Surf (detergent)|Surf]], [[Close-Up (toothpaste)|Close-Up]], [[Clear (shampoo)|Clear]], among others) in the Philippine market. To maintain the needs of mass production of most of the products, the company also imports Unilever products from neighboring countries such as Malaysia, Indonesia, Thailand and Vietnam.

In 2023, Fredy Ong served as the new chairman and CEO of Unilever Philippines, replacing Benjie Yap.<ref name="FredyOng">{{Cite web|url=https://mb.com.ph/2023/12/19/unilever-appoints-fredy-ong-as-new-ceo-chairman|title =Fredy Ong named Unilever PH new CEO, chairman|publisher=[[Manila Bulletin]]|date = December 19, 2023|accessdate=March 9, 2024}}</ref>


==History==
==History==
Line 49: Line 84:


==Logo==
==Logo==

<!-- Deleted image removed: [[File:Unilever PRC logo.jpg|thumb|133px|2nd name of Unilever Philippines: Unilever Philippines (PRC) in 1993-1997.]] -->
<!-- Deleted image removed: [[File:Unilever PRC logo.jpg|thumb|133px|2nd name of Unilever Philippines: Unilever Philippines (PRC) in 1993-1997.]] -->


In 1993, the company's name was formally changed from Philippine Refining Company (PRC) to Unilever Philippines (PRC), Inc., with a matching gold and platinum icon and a silver triangle to mark the name change. "Total Quality - Paglilingkod namin sa inyo" was the first tagline of the relaunched firm.
In 1993, the company's name was formally changed from Philippine Refining Company (PRC) to Unilever Philippines (PRC), Inc., with a matching gold and platinum icon and a silver triangle to mark the name change. "Total Quality - Paglilingkod namin sa inyo" was the first tagline of the relaunched firm.


Unilever changed the format in 1997, where it created 2 flat tires shaped into a U, with a handwritten typeface and color blue icon, the brand is now developed by Total Quality for this real logo. The logo had been in use until June 2004.
Unilever changed the format in 1997, where it created 2 towers shaped into a U, with a handwritten typeface and color blue icon, the brand is now developed by Total Quality for this real logo. The logo had been in use until June 2004.


The company started using the current Unilever corporate logo starting July 2004 and was designed by the brand consultancy [[Wolff Olins]]. It is composed of 25 icons woven together to create a U shape.
The company started using the current Unilever corporate logo starting July 2004 and was designed by the brand consultancy [[Wolff Olins]]. It is composed of 25 icons woven together to create a U shape.


==Marketing==
==Marketing==
Between early 1998 and mid-2009, each TV commercial of any Unilever brand it says at the end of commercial (with logo and voice over plus moments of silence, especially when it's on blue color on a white background): "From Unilever." Because the logo then was changed in 1997 and returned in 2020 after the Unilever-PRC logo to make a new image, the word "from Unilever" came from 1998. Later, the Unilever logo will appear after peeling in any edge in the end of the commercial, and currently using the "flip" after the commercial ends, starting in 2011. In 2020, the logo currently uses the "upward dice" version replacing the "flip".
Between early 1998 and mid-2010, almost every TV commercial of any Unilever brand has an outro with the company logo and a voiceover that says: "From Unilever." Later, the Unilever logo will appear through peeling either at the upper-left or right of the screen at the end of every commercial in 2007, and in the form of a flipping ribbon in 2011. Since 2020, the logo currently uses the "upward dice" version replacing the "flip".


==Brands==
===Current brands===
===Current brands===
*[[Axe (brand)|Axe]]
*[[Axe (brand)|Axe]]
*[[Hellmann's and Best Foods|Best Foods]]
*[[Hellmann's and Best Foods|Best Foods]]
*Block & White (acquired from [[Sara Lee Corporation|Sara Lee Philippines]] in 2010)
*Block & Glow <small>(formerly Block & White, acquired from [[Sara Lee Corporation|Sara Lee Philippines]] in 2010)</small>
*[[Breeze detergent|Breeze]] (reintroduced in 2013)
*[[Breeze detergent|Breeze]]
*[[Cif]]
*[[Camay]]
*[[Cif]] <small>(formerly Jif)</small>
*[[Clear (shampoo)|Clear]] (introduced in the [[Philippines]] in 2007)
*[[Clear (shampoo)|Clear]]
*[[Close-Up (toothpaste)|Close-Up]]
*[[Close-Up (toothpaste)|Close-Up]]
*[[Comfort (fabric softener)|Comfort]] (reintroduced in the [[Philippines]] in 2019)
*[[Cream Silk]]
*[[Cream Silk]]
*[[Domestos|Domex]]
*[[Domestos|Domex]]
*[[Dove (toiletries)|Dove]]
*[[Dove (toiletries)|Dove]]
*Dr. Kaufmann (acquired from [[Sara Lee Corporation|Sara Lee Philippines]] in 2010)
*Dr. Kaufmann <small>(acquired from [[Sara Lee Corporation|Sara Lee Philippines]] in 2010)</small>
*Eskinol (acquired from [[Sara Lee Corporation|Sara Lee Philippines]] in 2010)
*Eskinol <small>(acquired from [[Sara Lee Corporation|Sara Lee Philippines]] in 2010)</small>
*Fissan (acquired from [[Sara Lee Corporation|Sara Lee Philippines]] in 2010)
*Fissan <small>(acquired from [[Sara Lee Corporation|Sara Lee Philippines]] in 2010)</small>
*[[Knorr (brand)|Knorr]]
*[[Knorr (brand)|Knorr]]
*[[Lady's Choice]]
*[[Lady's Choice]]
*[[Lifebuoy (soap)|Lifebuoy]] (reintroduced in the [[Philippines]] in 2020)
*[[Lifebuoy (soap)|Lifebuoy]]
*[[Lipton]]
*[[Lipton]]
*Love Beauty & Planet
*[[Lux (soap)|Lux]]
*Master (acquired from [[Sara Lee Corporation|Sara Lee Philippines]] in 2010)
*Master <small>(acquired from [[Sara Lee Corporation|Sara Lee Philippines]] in 2010)</small>
*[[Pepsodent]]
*[[Pepsodent]]
*[[Pond's]]
*[[Pond's]]
*[[Rexona]]
*[[Rexona]]
*[[Selecta (dairy products)|Selecta]]
*[[Selecta (dairy products)|Selecta Ice Cream]] <small>(joint venture with [[RFM Corporation]] since 1999)</small>
*[[Sunsilk]]
*[[Sunlight (cleaning product)|Sunlight]] (reintroduced in 2015)
*[[Suave (personal care brand)|Suave]]
*[[Sunsilk]]
*[[Surf (detergent)|Surf]]
*[[Surf (detergent)|Surf]]
*Toni&Guy
*[[TRESemmé]] (introduced in the [[Philippines]] in 2012)
*[[TRESemmé]]
*Unilever Pureit
*Unilever Pureit
*[[Vaseline]]
*[[Vaseline]]
*Vitakeratin


===Former brands===
===Former brands===
*Alsa
*Dimension Multi-V (discontinued)
*[[Comfort (fabric softener)|Comfort]]
*Lux Super Rich Shampoo (discontinued)
*Dimension Multi-V
*Milkrema (discontinued)
*[[Impulse (body mist)|Impulse]]
*Rave (discontinued)
*Liqui-Fresh
*Royal Pasta (acquired by [[RFM Corporation]] in January 2014)
*[[Lux (soap)|Lux]]
*Superwheel (discontinued)
*Milkrema
*Organics
*Rave
*[[Rinso]]
*Royal {{small|(sold to [[RFM Corporation]] in 2014)}}
*Royco
*Signal
*[[Sunlight (cleaning product)|Sunlight]]
*Superwheel
*Tempo
*[[Timotei]]
*[[Timotei]]
*[[Wheel (detergent)|Wheel]]
*Vaseline Shampoo (discontinued)

*Wheel (discontinued)
==Notes==
{{notelist}}


==References==
==References==
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[[Category:Manufacturing companies of the Philippines]]
[[Category:Manufacturing companies of the Philippines]]
[[Category:Cosmetics companies of the Philippines]]
[[Category:Cosmetics companies of the Philippines]]
[[Category:Personal care companies]]
[[Category:Dental companies of the Philippines]]
[[Category:Personal care companies of the Philippines]]
[[Category:Food and drink companies of the Philippines]]
[[Category:Food and drink companies of the Philippines]]
[[Category:Companies based in Bonifacio Global City]]
[[Category:Companies based in Bonifacio Global City]]

Revision as of 05:33, 26 July 2024

Unilever Philippines, Inc.
Unilever Philippines
Formerly
  • Philippine Refining Company (1927–1993)
  • Unilever Philippines (PRC), Inc. (1993–1997)
Company typeSubsidiary
IndustrieConsumer goods
PredecessorCalifornia Manufacturing Company (1955–2000)[a]
Gegründet1927; 97 years ago (1927)
Hauptsitz7/F Bonifacio Stopover Corporate Center, 31st Street corner 2nd Avenue,
Bonifacio Global City, Taguig, Metro Manila
,
Philippinen
Area served
Philippinen
Key people
Produkte
  • Home and personal care
  • Foods and beverages
RevenueIncrease ₱2.87 million (2024)
Number of employees
2,000 (2024)
ParentUnilever
SubsidiariesUnilever-RFM Ice Cream, Inc.[b]
Websiteunilever.com.ph

Unilever Philippines, Inc. is the Philippine subsidiary of British multinational consumer goods company Unilever. It is based in Bonifacio Global City, Taguig since 2016. It is a manufacturer of laundry detergents and soaps, shampoos and hair conditioners, toothpastes, deodorants, skin care products, household cleaners, and toilet soaps with an annual sales of over 40 billion pesos. It employs over 1,000 people nationally. It is the largest polluter in the Philippines.[2]

Aside from Unilever Philippines, other Unilever subsidiaries in the country include Unilever RFM Ice Cream, Inc. (formerly, Selecta Walls, Inc.) and California Manufacturing Company, Inc. (Unilever Bestfoods).

Unilever Philippines serves as part of Unilever plc to produce, manufacture and supervise Unilever brands (like Surf, Close-Up, Clear, among others) in the Philippine market. To maintain the needs of mass production of most of the products, the company also imports Unilever products from neighboring countries such as Malaysia, Indonesia, Thailand and Vietnam.

In 2023, Fredy Ong served as the new chairman and CEO of Unilever Philippines, replacing Benjie Yap.[1]

History

Unilever Philippines, Inc. was established in 1927 as Philippine Refining Company (PRC). The company began as an oil miller which at its peak produced nearly 100,000 tons of coconut oil annually. The quickly ventured beyond oil milling - margarine production in the 1930s, non-soap detergents, shampoos and toothpaste in the 1960s and 1970s and sulphonation technology and cogeneration power plant in the 1980s. The 1990s saw the company focusing on several improvements in the environment front one of which was the introduction of the first 100% biodegradable detergent bar in the Philippines.

In 1993, the company's name was formally changed from Philippine Refining Company (PRC) to Unilever Philippines (PRC), Inc., with a matching gold and platinum icon and a silver triangle to mark the name change. "Total Quality - Paglilingkod namin sa inyo" was the first tagline of the relaunched firm.

Unilever changed the format in 1997, where it created 2 towers shaped into a U, with a handwritten typeface and color blue icon, the brand is now developed by Total Quality for this real logo. The logo had been in use until June 2004.

The company started using the current Unilever corporate logo starting July 2004 and was designed by the brand consultancy Wolff Olins. It is composed of 25 icons woven together to create a U shape.

Marketing

Between early 1998 and mid-2010, almost every TV commercial of any Unilever brand has an outro with the company logo and a voiceover that says: "From Unilever." Later, the Unilever logo will appear through peeling either at the upper-left or right of the screen at the end of every commercial in 2007, and in the form of a flipping ribbon in 2011. Since 2020, the logo currently uses the "upward dice" version replacing the "flip".

Brands

Current brands

Former brands

Notes

  1. ^ California Manufacturing Company was a joint venture between Ajinomoto and CPC International. The company was acquired by Unilever in 2000.
  2. ^ Joint venture with RFM Corporation.

References

  1. ^ a b "Fredy Ong named Unilever PH new CEO, chairman". Manila Bulletin. December 19, 2023. Retrieved March 9, 2024.
  2. ^ "Unilever largest polluter in the Philippines". June 5, 2018.
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