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{{Short description|Trademark}}
{{other uses}}
{{other uses}}
{{Infobox beverage
{{Infobox beverage
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| abv = 2.8–5%
| abv = 2.8–5%
| proof =
| proof =
| manufacturer = [[Carlsberg Group|Carlsberg]]<br />[[AB InBev]] (South America)<br />[[Unibra]] (Africa)
| manufacturer = [[Carlsberg Group|Carlsberg]]<br />[[Unibra]] (Africa)<br />[[Ambev]] (Brazil)
| distributor =
| distributor =
| origin =
| origin = [[Scotland]]
| introduced = 1959
| introduced = {{Start date and age|1959}}
| discontinued =
| discontinued =
| colour =
| colour =
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| variants =
| variants =
| related =
| related =
| website = {{URL|skol.com.br}}
| website =
}}
}}
[[File:Skol logo.png|thumb|Previous logo]]
[[File:Skol logo.png|thumb|Previous logo]]


'''Skol''' is a lager that was brewed originally by Ind Coope,<ref>{{Cite book|url=https://books.google.com/books?id=QqnvNsgas20C&q=Skol+Graham%27s&pg=PA615|title=A History of Beer and Brewing|last=Hornsey|first=Ian Spencer|date=2003|publisher=Royal Society of Chemistry|isbn=9780854046300|language=en}}</ref> at [[Alloa]], [[Scotland]], as Graham's Golden Lager. In 1958, the name was changed to Graham's Skol to give a Scandinavian impression (the plant had actually been imported from Sweden). The name was later revised to just Skol.
⚫
'''Skol''' was initially created to be a global [[beer]] [[brand]]. [[Allied Breweries]] (UK), [[Labatt]] (Canada), [[Pripps|Pripps-Bryggerierna]] (Sweden) and [[Unibra]] (Belgium) formed a new company called '''Skol International''' in 1964. Its aim was the creation of a worldwide beer brand, Skol, which could be licensed, manufactured and marketed across the world. In the late 1960s, it was heavily advertised on Radio Veronica as Skol International, with an advertising jingle sung by Patrica Paay, later a very successful Dutch pop singer and TV presenter. Since then participation in the company has changed significantly.<ref>{{cite web|title=Unilever Limited and Allied Breweries Limited|url=http://www.competition-commission.org.uk/rep_pub/reports/1960_1969/fulltext/053c02.pdf|publisher=[[Competition Commission (United Kingdom)|Monopolies Commission]]|date=9 June 1969}}</ref>


⚫
[[Allied Breweries]] (UK), [[Labatt]] (Canada), [[Pripps|Pripps-Bryggerierna]] (Sweden), and [[Unibra]] (Belgium) formed a new company called '''Skol International''' in 1964. Its aim was the creation of a worldwide beer brand, Skol, which could be licensed, manufactured and marketed around the world. In the late 1960s, it was heavily advertised on Dutch pirate Radio [[Veronica (media)|Veronica]] as Skol International, with an advertising jingle sung by [[Patricia Paay]], later a very successful Dutch pop singer and TV presenter. Since then participation in the company has changed significantly.<ref>{{cite web|title=Unilever Limited and Allied Breweries Limited|url=http://www.competition-commission.org.uk/rep_pub/reports/1960_1969/fulltext/053c02.pdf|publisher=[[Competition Commission (United Kingdom)|Monopolies Commission]]|date=9 June 1969|access-date=20 April 2008|archive-date=7 May 2009|archive-url=https://web.archive.org/web/20090507082713/http://www.competition-commission.org.uk//rep_pub/reports/1960_1969/fulltext/053c02.pdf|url-status=dead}}</ref>
⚫
From 1973 to 1982, beer under the Skol brand was brewed by the Dutch [[Oranjeboom Brewery]], but it was not a success in the Dutch market.<ref name="trouw">{{cite news|url=http://www.trouw.nl/tr/nl/5009/Archief/article/detail/2777916/2002/09/12/Bij-brouwerij-Oranjeboom-is-het-glas-leeg.dhtml|title=Bij brouwerij Oranjeboom is het glas leeg|last=Corven|first=Toine van|date=12 September 2002|work=[[Trouw]]|accessdate=12 February 2015}}</ref>


== History ==
⚫
In 1992, the merger between Allied Breweries and Carlsberg created [[Carlsberg Group|Carlsberg]]-[[Tetley's (beer)|Tetley's]], who used to brew the beer at [[Tetley's Brewery|their brewery]] in [[Leeds]] until the brewery was closed in 2011. It continues to be distributed in the UK,<ref name="brands">{{cite web|title=SKOL|url=http://www.carlsberggroup.com/brands/Pages/SKOL.aspx|publisher=Carlsberg Group|accessdate=22 July 2013}}</ref> with an [[Alcohol by volume|ABV]] reduced to 2.8%.<ref>{{cite web|title=Carlsberg UK reduces Skol ABV to 2.8%|url=http://www.talkingretail.com/products/product-news/carlsberg-uk-reduces-skol-abv-to-2-8|publisher=Talking Retail|date=22 September 2011}}</ref>
⚫
From 1973 to 1982, beer under the Skol brand was brewed by the Dutch [[Oranjeboom Brewery]], but it was not a success in the Dutch market.<ref name="trouw">{{cite news|url=http://www.trouw.nl/tr/nl/5009/Archief/article/detail/2777916/2002/09/12/Bij-brouwerij-Oranjeboom-is-het-glas-leeg.dhtml|title=Bij brouwerij Oranjeboom is het glas leeg|last=Corven|first=Toine van|date=12 September 2002|work=[[Trouw]]|access-date=12 February 2015}}</ref>


In [[1980 Formula One season|1980]], Skol was the major sponsor of the [[Fittipaldi Automotive]], after the end of the [[Copersucar]] sponsorship at the end of the [[1979 Formula One season|previous season]]. The brand also sponsored the [[Scottish League Cup]] competition from 1984 to 1992, with a second 'Skol Cup' trophy being awarded to winners alongside the standard league cup during this period.<ref>{{cite web |title=Scottish League Cup |url=http://www.stevesfootballstats.uk/scottish_league_cup.html |website=stevesfootballstats.uk |access-date=3 November 2020}}</ref>
Currently, Skol is one of the most popular beer brands in Brazil, still trailing [[Brahma beer]].<ref>{{cite web|title=Skol (Brazil)|url=http://www.ab-inbev.com/go/brands/brand_portfolio/local_brands/skol.cfm|publisher=Anheuser-Busch InBev|accessdate=22 July 2013}}</ref> It was originally produced by Caracu, which was bought by [[Brahma (beer)|Brahma]] in 1980. In 1999, Brahma merged with Antarctica and became [[AmBev]], then [[InBev]] and later [[Anheuser–Busch InBev|AB InBev]].<ref>{{cite web|title=Anheuser-Busch InBev N.V.|url=http://topics.nytimes.com/topics/news/business/companies/anheuser-busch-inbev-nv/index.html?scp=3&sq=inbev&st=Search|publisher=New York Times|accessdate=23 January 2011}}</ref> Skol beer became internationally recognized as a Brazilian beer, though not initially conceived in Brazil.<ref>{{cite web|title=Skol|url=http://carlsbergmalaysia.com.my/web/brands/br_skol.aspx|publisher=Carlsberg Malaysia|accessdate=22 July 2013}}</ref>


⚫
In 1992, the merger between Allied Breweries and Carlsberg created [[Carlsberg Group|Carlsberg]]-[[Tetley's (beer)|Tetley's]], who moved the production of Skol from Alloa to [[Tetley's Brewery|their brewery]] in [[Leeds]] until this brewery was closed in 2011. It continues to be distributed in the UK,<ref name="brands">{{cite web|title=SKOL|url=http://www.carlsberggroup.com/brands/Pages/SKOL.aspx|publisher=Carlsberg Group|access-date=22 July 2013}}</ref> with an [[Alcohol by volume|ABV]] reduced to 2.8%.<ref>{{cite web|title=Carlsberg UK reduces Skol ABV to 2.8%|url=http://www.talkingretail.com/products/product-news/carlsberg-uk-reduces-skol-abv-to-2-8|publisher=Talking Retail|date=22 September 2011}}</ref>
⚫
[[Carlsberg Group|Carlsberg]] holds the license to brew and market the beer worldwide, except for Africa and South America.<ref>{{cite web|title=Carlsberg brings cheers with Skol beer|url=http://www.carlsberggroup.com/investor/news/Pages/CarlsbergbringscheerswithSkolbeerATW2004.aspx|publisher=Carlsberg Group|date=22 September 2004}}</ref> [[Unibra]] holds the license for Africa.<ref>{{cite web|title=Présentation|url=http://www.unibra.be/?page_id=3|publisher=Unibra|accessdate=22 July 2013}}</ref> In Europe, the beer is also marketed in [[Turkey]],<ref>{{cite web|title=Board Of Directors’report At 31 March 2013|url=http://www.turktuborg.com.tr/content/pdfs/31-03-2013-Faaliyet-Raporu.pdf|publisher=Türk Tuborg|date=16 May 2013}}</ref> and in [[Romania]].<ref>{{cite web|title=100% Bere SKOL – Bere blonda pasteurizata|url=http://www.skolbeer.ro/|publisher=Skol Beer|accessdate=22 July 2013}}</ref> In Asia, it is distributed in [[Malaysia]], [[China]], [[Hong Kong]] and [[Singapore]].<ref name="brands"/> In Africa, it is present in [[Angola]], [[Burundi]], the [[Democratic Republic of Congo]], [[Guinea]], [[Madagascar]] and [[Rwanda]].<ref>{{cite web|title=SKOL Africa|url=http://skolinternational.com/skol-africa/|publisher=SKOL International|accessdate=10 June 2010}}</ref>
⚫
[[File:The Lamb - geograph.org.uk - 1077760.jpg|thumb|right|A pub in [[Surbiton]], [[London]] advertising Skol]]
⚫
The name is related to the Scandinavian [[toast (honor)|toast]] "skål". For a period, the [[Hägar the Horrible]] cartoon character was used for promotion.<ref>{{cite web|title=Adverts Q-Z|url=http://www.tvwhirl.co.uk/advertsqz.html|publisher=TV Whirl|accessdate=20 April 2008}}</ref>


<gallery widths="200px" heights="150px">
⚫
In the Brazilian market Skol has added a new drink to their brand named "Skol Beats" which has a citrus taste and 3 flavors: blue, red and green, all containing aproximately 7.9% of alcohol.<ref>{{Cite web|url=https://www.skol.com.br/produtos/|title=Skol products|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}}</ref>
⚫
Skol table.JPG|Skol cans and tables at the beach in Brazil
⚫
The Lamb - geograph.org.uk - 1077760.jpg|A pub in [[Surbiton]], [[London]] advertising Skol
</gallery>


⚫
[[Carlsberg Group|Carlsberg]] holds the license to brew and market the beer worldwide, except for Africa and South America.<ref>{{cite web|title=Carlsberg brings cheers with Skol beer|url=http://www.carlsberggroup.com/investor/news/Pages/CarlsbergbringscheerswithSkolbeerATW2004.aspx|publisher=Carlsberg Group|date=22 September 2004}}</ref> [[Unibra]] holds the license for Africa,<ref>{{cite web|title=Présentation|url=http://www.unibra.be/?page_id=3|publisher=Unibra|access-date=22 July 2013}}</ref> and [[Ambev]] holds it for Brazil.<ref>{{cite web|title=Cervejas|url=https://www.ambev.com.br/cervejas|publisher=Ambev|access-date=10 August 2024}}</ref> In Europe, the beer is also produced and marketed in [[Romania]]<ref>{{cite web|title=100% Bere SKOL – Bere blonda pasteurizata|url=http://www.skolbeer.ro/|publisher=Skol Beer|access-date=22 July 2013}}</ref> and [[Turkey]].<ref>{{cite web|title=Board Of Directors'report At 31 March 2013|url=http://www.turktuborg.com.tr/content/pdfs/31-03-2013-Faaliyet-Raporu.pdf|publisher=Türk Tuborg|date=16 May 2013}}</ref> In Asia, it is distributed in [[Malaysia]], [[China]], [[Hong Kong]], and [[Singapore]].<ref name="brands"/> In Africa, it is present in [[Angola]], [[Burundi]], the [[Democratic Republic of Congo]], [[Guinea]], [[Madagascar]], and [[Rwanda]].<ref>{{cite web|title=SKOL Africa|url=http://skolinternational.com/skol-africa/|publisher=SKOL International|access-date=10 June 2010}}</ref>
⚫
[[File:Skol table.JPG|thumb|left|Skol cans and tables at the beach in Brazil]]
⚫
The name is the English language variant of the Scandinavian drink [[toast (honor)|toast]] "skål". For a time, the [[Hägar the Horrible]] cartoon character was used for promotion.<ref>{{cite web|title=Adverts Q-Z|url=http://www.tvwhirl.co.uk/advertsqz.html|publisher=TV Whirl|access-date=20 April 2008|archive-date=26 June 2009|archive-url=https://web.archive.org/web/20090626071201/http://www.tvwhirl.co.uk/advertsqz.html|url-status=dead}}</ref>

⚫
In the Brazilian market Skol has added a new drink to their brand named "Skol Beats" which has a citrus taste and several flavors, including blue, red, and green, in addition to a newer line of Skol Beats [[gin and tonic]] beverages all containing approximately 7.9% alcohol.<ref>{{Cite web|url=https://www.skol.com.br/produtos/|title=Skol products}}</ref>


==Awards==
==Awards==


The brand was awarded a Gold Award at the 2012 World Quality Selections, organized by [[Monde Selection]]. This was the second international award that Skol won.<ref>{{cite web|title=Local brewery wins international quality award|url=http://www.newtimes.co.rw/news/index.php?i=15020&a=54641|publisher=New Times Rwanda|date=11 June 2012}}</ref> The beer was also awarded a gold medal for packaging and a silver medal in the taste category at the 2005 [[Australian International Beer Awards]].<ref>{{cite web|title=Cheers to Skol in Malaysia|url=http://www.carlsberggroup.com/investor/news/Pages/CheerstoSkolinMalaysiaATW2005.aspx|publisher=Carlsberg Group|date=16 June 2005}}</ref>
The brand was awarded a Gold Award at the 2012 World Quality Selections, organized by [[Monde Selection]]. This was the second international award that Skol won.<ref>{{cite web|title=Local brewery wins international quality award|url=http://www.newtimes.co.rw/news/index.php?i=15020&a=54641|publisher=New Times Rwanda|date=11 June 2012|url-status=dead|archive-url=https://web.archive.org/web/20120613170802/http://www.newtimes.co.rw/news/index.php?i=15020&a=54641|archive-date=13 June 2012}}</ref> The beer was also awarded a gold medal for packaging and a silver medal in the taste category at the 2005 [[Australian International Beer Awards]].<ref>{{cite web|title=Cheers to Skol in Malaysia|url=http://www.carlsberggroup.com/investor/news/Pages/CheerstoSkolinMalaysiaATW2005.aspx|publisher=Carlsberg Group|date=16 June 2005|access-date=22 July 2013|archive-date=10 November 2011|archive-url=https://web.archive.org/web/20111110000041/http://www.carlsberggroup.com/investor/news/Pages/CheerstoSkolinMalaysiaATW2005.aspx|url-status=dead}}</ref>


==References==
==References==
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==External links==
==External links==
*[http://www.skol.com.br/ Official website]
*[http://www.skolafrica.com/ Skol Africa]
*[http://www.skol.com.br/ Skol Brazil]

*[https://racorestebarbatul.ro/ Skol Romania]
{{Anheuser–Busch InBev}}
{{Alcoholic drinks}}

[[Category:Beer brands]]
[[Category:Beer brands]]

Latest revision as of 16:57, 10 August 2024

For other uses, see Skol (disambiguation).
Skol
TypBeer
ManufacturerCarlsberg
Unibra (Africa)
Ambev (Brazil)
Country of origin Scotland
Introduced1959; 65 years ago (1959)
Alcohol by volume 2.8–5%
Websitewww.skolafrica.com Edit this on Wikidata
Previous logo

Skol is a lager that was brewed originally by Ind Coope,[1] at Alloa, Scotland, as Graham's Golden Lager. In 1958, the name was changed to Graham's Skol to give a Scandinavian impression (the plant had actually been imported from Sweden). The name was later revised to just Skol.

Allied Breweries (UK), Labatt (Canada), Pripps-Bryggerierna (Sweden), and Unibra (Belgium) formed a new company called Skol International in 1964. Its aim was the creation of a worldwide beer brand, Skol, which could be licensed, manufactured and marketed around the world. In the late 1960s, it was heavily advertised on Dutch pirate Radio Veronica as Skol International, with an advertising jingle sung by Patricia Paay, later a very successful Dutch pop singer and TV presenter. Since then participation in the company has changed significantly.[2]

History

[edit]

From 1973 to 1982, beer under the Skol brand was brewed by the Dutch Oranjeboom Brewery, but it was not a success in the Dutch market.[3]

In 1980, Skol was the major sponsor of the Fittipaldi Automotive, after the end of the Copersucar sponsorship at the end of the previous season. The brand also sponsored the Scottish League Cup competition from 1984 to 1992, with a second 'Skol Cup' trophy being awarded to winners alongside the standard league cup during this period.[4]

In 1992, the merger between Allied Breweries and Carlsberg created Carlsberg-Tetley's, who moved the production of Skol from Alloa to their brewery in Leeds until this brewery was closed in 2011. It continues to be distributed in the UK,[5] with an ABV reduced to 2.8%.[6]

  • Skol cans and tables at the beach in Brazil
    Skol cans and tables at the beach in Brazil
  • A pub in Surbiton, London advertising Skol
    A pub in Surbiton, London advertising Skol

Carlsberg holds the license to brew and market the beer worldwide, except for Africa and South America.[7] Unibra holds the license for Africa,[8] and Ambev holds it for Brazil.[9] In Europe, the beer is also produced and marketed in Romania[10] and Turkey.[11] In Asia, it is distributed in Malaysia, China, Hong Kong, and Singapore.[5] In Africa, it is present in Angola, Burundi, the Democratic Republic of Congo, Guinea, Madagascar, and Rwanda.[12] The name is the English language variant of the Scandinavian drink toast "skål". For a time, the Hägar the Horrible cartoon character was used for promotion.[13]

In the Brazilian market Skol has added a new drink to their brand named "Skol Beats" which has a citrus taste and several flavors, including blue, red, and green, in addition to a newer line of Skol Beats gin and tonic beverages all containing approximately 7.9% alcohol.[14]

Awards

[edit]

The brand was awarded a Gold Award at the 2012 World Quality Selections, organized by Monde Selection. This was the second international award that Skol won.[15] The beer was also awarded a gold medal for packaging and a silver medal in the taste category at the 2005 Australian International Beer Awards.[16]

References

[edit]
  1. ^ Hornsey, Ian Spencer (2003). A History of Beer and Brewing. Royal Society of Chemistry. ISBN 9780854046300.
  2. ^ "Unilever Limited and Allied Breweries Limited" (PDF). Monopolies Commission. 9 June 1969. Archived from the original (PDF) on 7 May 2009. Retrieved 20 April 2008.
  3. ^ Corven, Toine van (12 September 2002). "Bij brouwerij Oranjeboom is het glas leeg". Trouw. Retrieved 12 February 2015.
  4. ^ "Scottish League Cup". stevesfootballstats.uk. Retrieved 3 November 2020.
  5. ^ a b "SKOL". Carlsberg Group. Retrieved 22 July 2013.
  6. ^ "Carlsberg UK reduces Skol ABV to 2.8%". Talking Retail. 22 September 2011.
  7. ^ "Carlsberg brings cheers with Skol beer". Carlsberg Group. 22 September 2004.
  8. ^ "Présentation". Unibra. Retrieved 22 July 2013.
  9. ^ "Cervejas". Ambev. Retrieved 10 August 2024.
  10. ^ "100% Bere SKOL – Bere blonda pasteurizata". Skol Beer. Retrieved 22 July 2013.
  11. ^ "Board Of Directors'report At 31 March 2013" (PDF). Türk Tuborg. 16 May 2013.
  12. ^ "SKOL Africa". SKOL International. Retrieved 10 June 2010.
  13. ^ "Adverts Q-Z". TV Whirl. Archived from the original on 26 June 2009. Retrieved 20 April 2008.
  14. ^ "Skol products".
  15. ^ "Local brewery wins international quality award". New Times Rwanda. 11 June 2012. Archived from the original on 13 June 2012.
  16. ^ "Cheers to Skol in Malaysia". Carlsberg Group. 16 June 2005. Archived from the original on 10 November 2011. Retrieved 22 July 2013.
[edit]
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