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{{Use dmy dates|date=October 2018}}
{{Short description|Australian television series}}{{Use dmy dates|date=October 2018}}
{{Use Australian English|date=October 2018}}
{{Use Australian English|date=October 2018}}
The '''[[Olympic Games]]''' have been broadcast on '''Australian television''' since 1956, coinciding with both the introduction of [[television in Australia]] as well as the first year Australia hosted an Olympics. All three commercial networks have broadcast the [[Summer Olympic Games|Summer Olympics]] or [[Winter Olympic Games|Winter Olympics]] at least once, as have both public broadcasters and the dominant [[subscription television]] platform [[Foxtel]], often sharing broadcasting rights with another network.
The '''[[Olympic Games]]''' have been broadcast on '''Australian television''' since 1956, coinciding with both the introduction of [[television in Australia]] as well as the first year Australia hosted an Olympics. All three commercial networks have broadcast the [[Summer Olympic Games|Summer Olympics]] or [[Winter Olympic Games|Winter Olympics]] at least once, as have both public broadcasters and the dominant [[subscription television]] platform [[Foxtel]], often sharing broadcasting rights with another network.
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===1960s===
===1960s===
For the 1960 Olympics, held in Rome, the coverage was 100% bought in from one of the USA networks. This was not modified AT ALL in consideration of the hugely enthusiastic Australian viewership. Enthusiasm quickly turned into a feeling of insult, as it was only if we figured prominently in any event, that there was any mention of Australians at all, and then, it seemed always in context of how and why the USA was unsuccessful. Compared to 1956, this coverage was deeply disappointing.
{{emptysection|date=August 2016}}
A complete debacle.

===1970s===
===1970s===
{{emptysection|date=August 2016}}
{{emptysection|date=August 2016}}
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Throughout the 2000s, the Seven Network held the broadcast rights to all the Summer and Winter Games, sharing rights with SBS in both [[2004 Summer Olympics|2004]] and [[2008 Summer Olympics|2008]].<ref name="TVAU"/> SBS primarily broadcast long form events and less popular sports.<ref>{{cite web|url=http://www.tvtonight.com.au/2007/04/seven-and-sbs-in-olympic-deal.html|title=Seven and SBS in Olympic deal |date=4 April 2007|accessdate=11 August 2016|work=TV Tonight|first=David|last=Knox}}</ref>
Throughout the 2000s, the Seven Network held the broadcast rights to all the Summer and Winter Games, sharing rights with SBS in both [[2004 Summer Olympics|2004]] and [[2008 Summer Olympics|2008]].<ref name="TVAU"/> SBS primarily broadcast long form events and less popular sports.<ref>{{cite web|url=http://www.tvtonight.com.au/2007/04/seven-and-sbs-in-olympic-deal.html|title=Seven and SBS in Olympic deal |date=4 April 2007|accessdate=11 August 2016|work=TV Tonight|first=David|last=Knox}}</ref>


Seven's coverage received multiple awards across the decade from the IOC at their media awards known as the Golden Rings. It was awarded 'Best Olympic Programme' in 2004,<ref>{{cite web|url=http://www.olympic.org/uk/news/olympic_news/full_story_uk.asp?id=1187|title=IOC rewards best television sports coverage of the Athens 2004 Olympic Games|work=Olympics|date=15 December 2004|url-status=dead|archivedate=16 December 2004|archiveurl=https://web.archive.org/web/20041216145102/http://www.olympic.org/uk/news/olympic_news/full_story_uk.asp?id=1187}}</ref> received three awards in 2006<ref>{{cite web|url=http://www.olympic.org/uk/news/olympic_news/full_story_uk.asp?id=1995|title=Winners of the Olympic Golden Rings 2006|work=Olympics|date=13 December 2006|url-status=dead|archivedate=15 December 2006|archiveurl=https://web.archive.org/web/20061216020945/http://www.olympic.org/uk/news/olympic_news/full_story_uk.asp?id=1995}}</ref> and took the gold award for 'Best Olympic Programme' for the third year in a row in 2008.<ref>{{cite web|url=http://www.brisbanetimes.com.au/news/sport/seven-has-last-laugh-over-olympics-coverage/2008/12/17/1229189675213.html|title=Seven has last laugh over Olympics coverage|date=17 December 2008|work=Brisbane Times|accessdate=11 August 2016}}</ref>
Seven's coverage received multiple awards across the decade from the IOC at their media awards known as the Golden Rings. It was awarded 'Best Olympic Programme' in 2004,<ref>{{cite web|url=http://www.olympic.org/uk/news/olympic_news/full_story_uk.asp?id=1187|title=IOC rewards best television sports coverage of the Athens 2004 Olympic Games|work=Olympics|date=15 December 2004|url-status=dead|archivedate=16 December 2004|archiveurl=https://web.archive.org/web/20041216145102/http://www.olympic.org/uk/news/olympic_news/full_story_uk.asp?id=1187}}</ref> received three awards in 2006<ref>{{cite web|url=http://www.olympic.org/uk/news/olympic_news/full_story_uk.asp?id=1995|title=Winners of the Olympic Golden Rings 2006|work=Olympics|date=13 December 2006|url-status=dead|archivedate=16 December 2006|archiveurl=https://web.archive.org/web/20061216020945/http://www.olympic.org/uk/news/olympic_news/full_story_uk.asp?id=1995}}</ref> and took the gold award for 'Best Olympic Programme' for the third year in a row in 2008.<ref>{{cite web|url=http://www.brisbanetimes.com.au/news/sport/seven-has-last-laugh-over-olympics-coverage/2008/12/17/1229189675213.html|title=Seven has last laugh over Olympics coverage|date=17 December 2008|work=Brisbane Times|accessdate=11 August 2016}}</ref>


===2010s===
===2010s===
The [[Nine Network]] and [[Foxtel]] jointly secured a broadcast rights package which included both the [[2010 Winter Olympics]] and [[2012 Summer Olympics]], reportedly paying up to $120 million.<ref name="ninefox"/> It marked the first time a subscription television provider was an official Olympics broadcast partner in Australia. Foxtel provided 8 dedicated channels and was the first time more than one channel of Olympic coverage was offered, and also the first time Australian viewers could pay to access Olympic content beyond what was available on free to air television.<ref>{{cite web|url=http://www.abc.net.au/news/2012-08-01/jericho-olympic-coverage/4167104|title=Free-to-air just can't compete at the Olympics|first=Greg|last=Jericho|work=ABC}}</ref>
The [[Nine Network]] and [[Foxtel]] jointly secured a broadcast rights package which included both the [[2010 Winter Olympics]] and [[2012 Summer Olympics]], reportedly paying up to $120 million.<ref name="ninefox"/> It marked the first time a subscription television provider was an official Olympics broadcast partner in Australia. Foxtel provided 8 dedicated channels and was the first time more than one channel of Olympic coverage was offered, and also the first time Australian viewers could pay to access Olympic content beyond what was available on free to air television.<ref>{{cite news|url=http://www.abc.net.au/news/2012-08-01/jericho-olympic-coverage/4167104|title=Free-to-air just can't compete at the Olympics|first=Greg|last=Jericho|work=ABC|date=August 2012 }}</ref>


The [[International Olympic Committee]] initially attempted to sell broadcast rights for both the [[2014 Winter Olympics]] and [[2016 Summer Olympics]] as a package for the same price of $120 million it secured for the previous rights deal. However, it was forced to split the Winter games with broadcasters unwilling to meet the IOC's demands.<ref name="sochi">{{cite web|url=http://www.sportspromedia.com/news/report_ten_network_snaps_up_cut_price_sochi_rights|title=Report: Ten Network snaps up cut-price Sochi rights|date=13 May 2013|accessdate=8 August 2016|work=SportsPro|first=Michael|last=Long}}</ref> It follows Nine losing up to $30 million on the 2012 Olympics<ref name="2012loss9"/> as well as increasing costs of rights to domestic sports.<ref name="sochi"/> [[Network Ten]] paid $20 million for the 2014 Winter Games.<ref>{{cite web|url=https://mumbrella.com.au/ten-picks-up-2014-winter-olympics-for-20m-155177|title=Ten ‘picks up 2014 Winter Olympics for $20m’|first=Nic|last=Christensen|date=13 May 2013|accessdate=8 August 2016|work=Mumbrella}}</ref> Its flagship nightly program was ''[[Sochi Tonight]]'', and it marked the first time a network used a mutlichannel to air Olympic content, with [[One (Australian TV channel)|ONE]] airing different content to the primary Ten channel.<ref>{{cite web|url=http://www.news.com.au/entertainment/tv/channel-10-promises-more-than-550-hours-of-sochi-winter-olympics-coverage/story-e6frfmyi-1226749280353|title= Channel 10 promises more than 550 hours of Sochi Winter Olympics coverage |date=30 October 2013|work=news.com.au|accessdate=8 August 2016}}</ref>
The [[International Olympic Committee]] initially attempted to sell broadcast rights for both the [[2014 Winter Olympics]] and [[2016 Summer Olympics]] as a package for the same price of $120 million it secured for the previous rights deal. However, it was forced to split the Winter games with broadcasters unwilling to meet the IOC's demands.<ref name="sochi">{{cite web|url=http://www.sportspromedia.com/news/report_ten_network_snaps_up_cut_price_sochi_rights|title=Report: Ten Network snaps up cut-price Sochi rights|date=13 May 2013|accessdate=8 August 2016|work=SportsPro|first=Michael|last=Long}}</ref> It follows Nine losing up to $30 million on the 2012 Olympics<ref name="2012loss9"/> as well as increasing costs of rights to domestic sports.<ref name="sochi"/> [[Network Ten]] paid $20 million for the 2014 Winter Games.<ref>{{cite web|url=https://mumbrella.com.au/ten-picks-up-2014-winter-olympics-for-20m-155177|title=Ten 'picks up 2014 Winter Olympics for $20m'|first=Nic|last=Christensen|date=13 May 2013|accessdate=8 August 2016|work=Mumbrella}}</ref> Its flagship nightly program was ''Sochi Tonight'', and it marked the first time a network used a multichannel to air Olympic content, with [[One (Australian TV channel)|ONE]] airing different content to the primary Ten channel.<ref>{{cite web|url=http://www.news.com.au/entertainment/tv/channel-10-promises-more-than-550-hours-of-sochi-winter-olympics-coverage/story-e6frfmyi-1226749280353|title= Channel 10 promises more than 550 hours of Sochi Winter Olympics coverage |date=30 October 2013|work=news.com.au|accessdate=8 August 2016}}</ref>


In 2014, the IOC announced it had signed a deal estimated to be worth up to $170 million with the [[Seven Network]] to broadcast the following three Olympics, the [[2016 Summer Olympics|2016]] and [[2020 Summer Olympics|2020 Summer]] and [[2018 Winter Olympics|2018 Winter]] Games.<ref name="riotyo"/> The 2016 Games was the first time a free to air broadcaster used two multichannels ([[7Two]] and [[7mate]]) to air Olympic content in addition to their primary channel. It was also the first time a paid [[streaming media|streaming]] service was made available, with a $19.95 premium app being offered.<ref>{{cite web|url=http://www.tvtonight.com.au/2016/08/seven-announces-olympics-app-pricing.html|title=Seven announces Olympics app pricing|date=1 August 2016|accessdate=1 August 2016|first=David|last=Knox|work=TV Tonight}}</ref>
In 2014, the IOC announced it had signed a deal estimated to be worth up to $170 million with the [[Seven Network]] to broadcast the following three Olympics, the [[2016 Summer Olympics|2016]] and [[2020 Summer Olympics|2020 Summer]] and [[2018 Winter Olympics|2018 Winter]] Games.<ref name="riotyo"/> The 2016 Games was the first time a free to air broadcaster used two multichannels ([[7Two]] and [[7mate]]) to air Olympic content in addition to their primary channel. It was also the first time a paid [[streaming media|streaming]] service was made available, with a $19.95 premium app being offered.<ref>{{cite web|url=http://www.tvtonight.com.au/2016/08/seven-announces-olympics-app-pricing.html|title=Seven announces Olympics app pricing|date=1 August 2016|accessdate=1 August 2016|first=David|last=Knox|work=TV Tonight}}</ref>

===2020's===
In 2023, [[Nine Network|Channel 9]] announced they had signed a deal for $305 million for exclusive broadcast rights of the Olympics until the [[2032 Summer Olympics]], these rights included both the Summer and Winter Olympics along with broadcast rights for the [[Paralympics]].<ref name="2023broadcast">{{cite web|url=https://www.theguardian.com/sport/2023/feb/09/nine-entertainment-olympic-games-rights-broadcast-tv-streaming-print-what-it-means-for-australia-viewers|title=Nine pays $305m for Olympic Games rights: here's what it means for viewers in Australia|first=Amanda|last=Meade|date=9 February 2023|accessdate=11 June 2024|work=Guardian}}</ref>


==Broadcasters==
==Broadcasters==
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!Year
!Year
!Host
!Host
!Broadcaster(s)
!Broadcaster
!Cost of rights
!Cost of rights
!Ref
!Ref
!Other Broadcaster(s)
!Country
|-
|-
| [[1956 Summer Olympics|1956 Summer]]
| [[1956 Summer Olympics|1956 Summer]]
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| {{NA}}
| {{NA}}
| <ref name="first">{{cite web|url=http://www.australia.gov.au/about-australia/australian-story/popular-austn-television|title=Popular Australian television|work=Australian Government|accessdate=8 August 2016|url-status=live|archivedate=8 August 2016|archiveurl=https://web.archive.org/web/20160808050835/http://www.australia.gov.au/about-australia/australian-story/popular-austn-television}}</ref>
| <ref name="first">{{cite web|url=http://www.australia.gov.au/about-australia/australian-story/popular-austn-television|title=Popular Australian television|work=Australian Government|accessdate=8 August 2016|url-status=live|archivedate=8 August 2016|archiveurl=https://web.archive.org/web/20160808050835/http://www.australia.gov.au/about-australia/australian-story/popular-austn-television}}</ref>
| ABC
|-
|-
| [[1960 Summer Olympics|1960 Summer]]
| [[1960 Summer Olympics|1960 Summer]]
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| {{NA}}
| {{NA}}
| <ref name="TVAU">{{cite web|url=http://televisionau.com/2007/10/nine-and-foxtel-score-olympic-win.html|title= Nine and Foxtel score Olympic win |work=Television AU|accessdate=8 August 2016|date=13 October 2007}}</ref>
| <ref name="TVAU">{{cite web|url=http://televisionau.com/2007/10/nine-and-foxtel-score-olympic-win.html|title= Nine and Foxtel score Olympic win |work=Television AU|accessdate=8 August 2016|date=13 October 2007}}</ref>
|-
| [[1980 Winter Olympics|1980 Winter]]
| [[Lake Placid, New York|Lake Placid]]
| Seven
| {{NA}}
| <ref name="TVAU"/>
|-
|-
| [[1980 Summer Olympics|1980 Summer]]
| [[1980 Summer Olympics|1980 Summer]]
| [[Moscow]]
| [[Moscow]]
| Seven
| Seven
| {{NA}}
| <ref name="TVAU"/>
|-
| [[1984 Winter Olympics|1984 Winter]]
| [[Sarajevo]]
| Nine
| {{NA}}
| {{NA}}
| <ref name="TVAU"/>
| <ref name="TVAU"/>
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| [[1984 Summer Olympics|1984 Summer]]
| [[1984 Summer Olympics|1984 Summer]]
| [[Los Angeles]]
| [[Los Angeles]]
| 10
|rowspan="2"| Ten
|rowspan="2" {{NA}}
| {{NA}}
|rowspan="2"| <ref name="TVAU"/>
| <ref name="TVAU"/>
|-
| abc
| [[1988 Winter Olympics|1988 Winter]]
| [[Calgary]]
| Nine
| {{NA}}
| <ref name="TVAU"/>
|-
|-
| [[1988 Summer Olympics|1988 Summer]]
| [[1988 Summer Olympics|1988 Summer]]
| [[Seoul]]
| [[Seoul]]
| 10
| {{NA}}
| <ref name="TVAU"/>
|-
| [[1992 Winter Olympics|1992 Winter]]
| [[Albertville]]
| Nine
| {{NA}}
|
|-
|-
| [[1992 Summer Olympics|1992 Summer]]
| [[1992 Summer Olympics|1992 Summer]]
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| {{NA}}
| {{NA}}
| <ref name="TVAU"/>
| <ref name="TVAU"/>
| NBC
|-
|-
| [[1998 Winter Olympics|1998 Winter]]
| [[1998 Winter Olympics|1998 Winter]]
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|rowspan="2" {{NA}}
|rowspan="2" {{NA}}
| <ref name="TVAU"/>
| <ref name="TVAU"/>
| Seven
|-
|-
| [[2002 Winter Olympics|2002 Winter]]
| [[2002 Winter Olympics|2002 Winter]]
| [[Salt Lake City]]
| [[Salt Lake City]]
| <ref>{{cite web|url=https://stillmed.olympic.org/media/Document%20Library/OlympicOrg/IOC/How_We_Do_It/Other_Commercial_Programmes/Ticketing/EN_Salt_Lake_2002_report_560.pdf|title=The Salt Lake 2002 experience|work=Olympics|accessdate=9 August 2016}}</ref>
| <ref>{{cite web|url=https://stillmed.olympic.org/media/Document%20Library/OlympicOrg/IOC/How_We_Do_It/Other_Commercial_Programmes/Ticketing/EN_Salt_Lake_2002_report_560.pdf|title=The Salt Lake 2002 experience|work=Olympics|accessdate=9 August 2016}}</ref>
| NBC
|-
|-
| [[2004 Summer Olympics|2004 Summer]]
| [[2004 Summer Olympics|2004 Summer]]
| [[Athens]]
| [[Athens]]
| Seven
| Seven/SBS
| {{NA}}
| {{NA}}
| <ref name="TVAU"/>
| <ref name="TVAU"/>
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|rowspan="2"| $71 million
|rowspan="2"| $71 million
|rowspan="2"| <ref>{{cite web|url=http://www.news.com.au/finance/nine-nabs-olympic-rights/story-e6frfm1i-1111114643301|title= Seven Network slams Nine's Olympic coup |date=15 October 2007|work=news.com.au|accessdate=8 August 2016}}</ref>
|rowspan="2"| <ref>{{cite web|url=http://www.news.com.au/finance/nine-nabs-olympic-rights/story-e6frfm1i-1111114643301|title= Seven Network slams Nine's Olympic coup |date=15 October 2007|work=news.com.au|accessdate=8 August 2016}}</ref>
| Rai
|-
|-
| [[2008 Summer Olympics|2008 Summer]]
| [[2008 Summer Olympics|2008 Summer]]
| [[Beijing]]
| [[Beijing]]
| Seven
| Seven/SBS
| CCTV
|-
|-
| [[2010 Winter Olympics|2010 Winter]]
| [[2010 Winter Olympics|2010 Winter]]
| [[Vancouver]]
| [[Vancouver]]
|rowspan="2"| Nine
|rowspan="2"| Nine/Foxtel
|rowspan="2"| $120 million
|rowspan="2"| $120 million
|rowspan="2"|<ref name="ninefox">{{cite web|url=http://www.tvtonight.com.au/2007/10/nine-and-foxtel-win-2012-olympics-rights.html|title=Nine and Foxtel win 2012 Olympics rights|date=13 October 2007|accessdate=8 August 2016|work=[[TV Tonight]]|first=David|last=Knox}}</ref><ref name="2012loss9">{{cite web |url=http://www.theaustralian.com.au/business/media/nine-network-hits-30m-olympics-hurdle/story-e6frg996-1226420572272|title=Nine Network hits $30m Olympics hurdle |work=The Australian |first=Darren|last=Davidson|date=9 July 2012|accessdate=8 August 2016}}</ref>
|rowspan="2"|<ref name="ninefox">{{cite web|url=http://www.tvtonight.com.au/2007/10/nine-and-foxtel-win-2012-olympics-rights.html|title=Nine and Foxtel win 2012 Olympics rights|date=13 October 2007|accessdate=8 August 2016|work=[[TV Tonight]]|first=David|last=Knox}}</ref><ref name="2012loss9">{{cite web |url=http://www.theaustralian.com.au/business/media/nine-network-hits-30m-olympics-hurdle/story-e6frg996-1226420572272|title=Nine Network hits $30m Olympics hurdle |work=The Australian |first=Darren|last=Davidson|date=9 July 2012|accessdate=8 August 2016}}</ref>
| CTV
|-
|-
| [[2012 Summer Olympics|2012 Summer]]
| [[2012 Summer Olympics|2012 Summer]]
| [[London]]
| [[London]]
| BBC
|-
|-
| [[2014 Winter Olympics|2014 Winter]]
| [[2014 Winter Olympics|2014 Winter]]
| [[Sochi]]
| [[Sochi]]
| Ten
| 10
| $20 million
| $20 million
| <ref>{{cite news|title=Olympic fury over rules for TV sport|url=http://www.theaustralian.com.au/media/olympic-fury-over-rules-for-tv-sport/story-e6frg996-1226320796182|accessdate=13 August 2013|newspaper=The Australian|date=7 April 2012}}</ref><ref>{{cite news|title=Seven withdraws from bidding for Olympics as price tag proves too great for TV networks|url=http://www.foxsports.com.au/other-sports/seven-withdraws-from-bidding-for-olympics-as-price-tag-proves-too-great-for-tv-networks/story-e6frf56c-1226614918163#.UgooyX_4Xmt|accessdate=13 August 2013|newspaper=Fox Sports|date=8 April 2013}}</ref><ref>{{cite news|last=MacKay|first=Duncan|title=Ten Network signs $20 million deal to broadcast Sochi 2014 in Australia, claim reports|url=http://www.insidethegames.biz/olympics/winter-olympics/2014/1014188-ten-network-sign-20-million-deal-to-broadcast-sochi-2014-in-australia-claim-reports|accessdate=13 August 2013|newspaper=Inside the Games|date=12 May 2013}}</ref>
| <ref>{{cite news|title=Olympic fury over rules for TV sport|url=http://www.theaustralian.com.au/media/olympic-fury-over-rules-for-tv-sport/story-e6frg996-1226320796182|accessdate=13 August 2013|newspaper=The Australian|date=7 April 2012}}</ref><ref>{{cite news|title=Seven withdraws from bidding for Olympics as price tag proves too great for TV networks|url=http://www.foxsports.com.au/other-sports/seven-withdraws-from-bidding-for-olympics-as-price-tag-proves-too-great-for-tv-networks/story-e6frf56c-1226614918163#.UgooyX_4Xmt|accessdate=13 August 2013|newspaper=Fox Sports|date=8 April 2013}}</ref><ref>{{cite news|last=MacKay|first=Duncan|title=Ten Network signs $20 million deal to broadcast Sochi 2014 in Australia, claim reports|url=http://www.insidethegames.biz/olympics/winter-olympics/2014/1014188-ten-network-sign-20-million-deal-to-broadcast-sochi-2014-in-australia-claim-reports|accessdate=13 August 2013|newspaper=Inside the Games|date=12 May 2013}}</ref>
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| [[2016 Summer Olympics|2016 Summer]]
| [[2016 Summer Olympics|2016 Summer]]
| [[Rio de Janeiro]]
| [[Rio de Janeiro]]
|rowspan="3"|Seven
|rowspan="4"|Seven
|rowspan="3"|$150-$170 million
|rowspan="4"|$150-$170 million
|rowspan="3"|<ref name="riotyo">{{cite web|url=http://www.smh.com.au/entertainment/tv-and-radio/seven-network-nets-olympic-games-hattrick-with-broadcast-rights-to-2020-20140804-100fyo|title= Seven Network nets Olympic Games hat-trick with broadcast rights to 2020 |work=[[The Sydney Morning Herald]]|date=5 August 2014|accessdate=8 August 2016|first=Michael|last=Idato}}</ref><ref>{{cite web|url=http://www.dailytelegraph.com.au/news/opinion/john-lehmann/seven-network-reclaims-rights-to-broadcast-summer-olympics-in-rio-de-janeiro-in-2016-and-tokyo-in-2020/news-story/66db31820d811c117affa5793d2d2614|title=Seven Network reclaims rights to broadcast Summer Olympics in Rio de Janeiro in 2016 and Tokyo in 2020|date=8 July 2014|first=John|last=Lehmann|work=The Daily Telegraph|accessdate=8 August 2016}}</ref>
|rowspan="4"|<ref name="riotyo">{{cite web|url=http://www.smh.com.au/entertainment/tv-and-radio/seven-network-nets-olympic-games-hattrick-with-broadcast-rights-to-2020-20140804-100fyo|title= Seven Network nets Olympic Games hat-trick with broadcast rights to 2020 |work=[[The Sydney Morning Herald]]|date=5 August 2014|accessdate=8 August 2016|first=Michael|last=Idato}}</ref><ref>{{cite web|url=http://www.dailytelegraph.com.au/news/opinion/john-lehmann/seven-network-reclaims-rights-to-broadcast-summer-olympics-in-rio-de-janeiro-in-2016-and-tokyo-in-2020/news-story/66db31820d811c117affa5793d2d2614|title=Seven Network reclaims rights to broadcast Summer Olympics in Rio de Janeiro in 2016 and Tokyo in 2020|date=8 July 2014|first=John|last=Lehmann|work=The Daily Telegraph|accessdate=8 August 2016}}</ref>
|-
|-
| [[2018 Winter Olympics|2018 Winter]]
| [[2018 Winter Olympics|2018 Winter]]
| [[Pyeongchang]]
| [[Pyeongchang]]
| SBS
|-
|-
| [[2020 Summer Olympics|2020 Summer]]
| [[2020 Summer Olympics|2020 Summer]]
| [[Tokyo]]
| [[Tokyo]]
|-
|-
| [[2022 Winter Olympics|2022 Winter]]
| [[Beijing]]
|-
| [[2024 Summer Olympics|2024 Summer]]
| [[Paris]]
|rowspan="5"|Nine
|rowspan="5"|$305 million
|rowspan="5"|<ref name="2023broadcast">{{cite web|url=https://www.theguardian.com/sport/2023/feb/09/nine-entertainment-olympic-games-rights-broadcast-tv-streaming-print-what-it-means-for-australia-viewers|title=Nine pays $305m for Olympic Games rights: here's what it means for viewers in Australia|first=Amanda|last=Meade|date=9 February 2023|accessdate=11 June 2024|work=Guardian}}</ref>
|-
| [[2026 Winter Olympics|2026 Winter]]
| [[Milan]]–[[Cortina d'Ampezzo]]
|-
| [[2028 Summer Olympics|2028 Summer]]
| [[Los Angeles]]
|-
| [[2030 Winter Olympics|2030 Winter]]
| [[French Alps]]
|-
| [[2032 Summer Olympics|2032 Summer]]
| [[Brisbane]]
|}
|}


==See also==
==See also==
{{Portal|Olympics|Australia|Television}}
*[[Olympics on television]]
*[[Olympics on television]]
*''[[Seven Network Olympic broadcasts|Olympics on Seven]]''
*''[[Seven Network Olympic broadcasts|Olympics on Seven]]''
Line 194: Line 233:
{{reflist}}
{{reflist}}


[[Category:Olympics on Australian television| ]]
[[Category:Olympics on television]]
[[Category:Olympics on television]]
[[Category:Olympics on Australian television]]
[[Category:History of Olympic broadcasting]]
[[Category:History of Olympic broadcasting]]
[[Category:Seven Sport]]
[[Category:Seven Sport]]
[[Category:Nine's Wide World of Sport]]
[[Category:Nine's Wide World of Sports]]
[[Category:Ten Sport]]
[[Category:10 Sport]]
[[Category:Foxtel]]

Latest revision as of 04:03, 12 August 2024

The Olympic Games have been broadcast on Australian television since 1956, coinciding with both the introduction of television in Australia as well as the first year Australia hosted an Olympics. All three commercial networks have broadcast the Summer Olympics or Winter Olympics at least once, as have both public broadcasters and the dominant subscription television platform Foxtel, often sharing broadcasting rights with another network.

The Olympics is on the anti-siphoning list, meaning subscription television providers are banned from bidding for exclusive broadcasting rights, to ensure the sporting event is available on free-to-air television to all viewers.[1]

History

[edit]

1956

[edit]

Television in Australia was launched in order to ensure the first Olympics to be held in Australia could be broadcast. The only three television stations in Melbourne and Sydney shared the rights. For technical reasons, Sydney viewers received pictures up to a day later than Melbourne viewers.[2]

1960s

[edit]

For the 1960 Olympics, held in Rome, the coverage was 100% bought in from one of the USA networks. This was not modified AT ALL in consideration of the hugely enthusiastic Australian viewership. Enthusiasm quickly turned into a feeling of insult, as it was only if we figured prominently in any event, that there was any mention of Australians at all, and then, it seemed always in context of how and why the USA was unsuccessful. Compared to 1956, this coverage was deeply disappointing. A complete debacle.

1970s

[edit]

1980s

[edit]

1990s

[edit]

2000s

[edit]

Throughout the 2000s, the Seven Network held the broadcast rights to all the Summer and Winter Games, sharing rights with SBS in both 2004 and 2008.[3] SBS primarily broadcast long form events and less popular sports.[4]

Seven's coverage received multiple awards across the decade from the IOC at their media awards known as the Golden Rings. It was awarded 'Best Olympic Programme' in 2004,[5] received three awards in 2006[6] and took the gold award for 'Best Olympic Programme' for the third year in a row in 2008.[7]

2010s

[edit]

The Nine Network and Foxtel jointly secured a broadcast rights package which included both the 2010 Winter Olympics and 2012 Summer Olympics, reportedly paying up to $120 million.[8] It marked the first time a subscription television provider was an official Olympics broadcast partner in Australia. Foxtel provided 8 dedicated channels and was the first time more than one channel of Olympic coverage was offered, and also the first time Australian viewers could pay to access Olympic content beyond what was available on free to air television.[9]

The International Olympic Committee initially attempted to sell broadcast rights for both the 2014 Winter Olympics and 2016 Summer Olympics as a package for the same price of $120 million it secured for the previous rights deal. However, it was forced to split the Winter games with broadcasters unwilling to meet the IOC's demands.[10] It follows Nine losing up to $30 million on the 2012 Olympics[11] as well as increasing costs of rights to domestic sports.[10] Network Ten paid $20 million for the 2014 Winter Games.[12] Its flagship nightly program was Sochi Tonight, and it marked the first time a network used a multichannel to air Olympic content, with ONE airing different content to the primary Ten channel.[13]

In 2014, the IOC announced it had signed a deal estimated to be worth up to $170 million with the Seven Network to broadcast the following three Olympics, the 2016 and 2020 Summer and 2018 Winter Games.[14] The 2016 Games was the first time a free to air broadcaster used two multichannels (7Two and 7mate) to air Olympic content in addition to their primary channel. It was also the first time a paid streaming service was made available, with a $19.95 premium app being offered.[15]

2020's

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In 2023, Channel 9 announced they had signed a deal for $305 million for exclusive broadcast rights of the Olympics until the 2032 Summer Olympics, these rights included both the Summer and Winter Olympics along with broadcast rights for the Paralympics.[16]

Broadcasters

[edit]
Year Host Broadcaster Cost of rights Ref
1956 Summer Melbourne ABC [2]
1960 Summer Rome ABC
1964 Summer Tokyo ABC
1968 Summer Mexico City ABC
1972 Summer Munich ABC
1976 Summer Montreal ABC [3]
1980 Winter Lake Placid Seven [3]
1980 Summer Moscow Seven [3]
1984 Winter Sarajevo Nine [3]
1984 Summer Los Angeles 10 [3]
1988 Winter Calgary Nine [3]
1988 Summer Seoul 10 [3]
1992 Winter Albertville Nine
1992 Summer Barcelona Seven [3]
1994 Winter Lillehammer Nine
1996 Summer Atlanta Seven [3]
1998 Winter Nagano Seven
2000 Summer Sydney Seven [3]
2002 Winter Salt Lake City [17]
2004 Summer Athens Seven/SBS [3]
2006 Winter Turin Seven $71 million [18]
2008 Summer Beijing Seven/SBS
2010 Winter Vancouver Nine/Foxtel $120 million [8][11]
2012 Summer London
2014 Winter Sochi 10 $20 million [19][20][21]
2016 Summer Rio de Janeiro Seven $150-$170 million [14][22]
2018 Winter Pyeongchang
2020 Summer Tokyo
2022 Winter Beijing
2024 Summer Paris Nine $305 million [16]
2026 Winter MilanCortina d'Ampezzo
2028 Summer Los Angeles
2030 Winter French Alps
2032 Summer Brisbane

See also

[edit]

References

[edit]
  1. ^ Homewood, Sarah (7 July 2016). "Seven's Olympic app 'exploits' loophole in anti-siphoning rule". AdNews. Retrieved 8 August 2016.
  2. ^ a b "Popular Australian television". Australian Government. Archived from the original on 8 August 2016. Retrieved 8 August 2016.
  3. ^ a b c d e f g h i j k l "Nine and Foxtel score Olympic win". Television AU. 13 October 2007. Retrieved 8 August 2016.
  4. ^ Knox, David (4 April 2007). "Seven and SBS in Olympic deal". TV Tonight. Retrieved 11 August 2016.
  5. ^ "IOC rewards best television sports coverage of the Athens 2004 Olympic Games". Olympics. 15 December 2004. Archived from the original on 16 December 2004.
  6. ^ "Winners of the Olympic Golden Rings 2006". Olympics. 13 December 2006. Archived from the original on 16 December 2006.
  7. ^ "Seven has last laugh over Olympics coverage". Brisbane Times. 17 December 2008. Retrieved 11 August 2016.
  8. ^ a b Knox, David (13 October 2007). "Nine and Foxtel win 2012 Olympics rights". TV Tonight. Retrieved 8 August 2016.
  9. ^ Jericho, Greg (August 2012). "Free-to-air just can't compete at the Olympics". ABC.
  10. ^ a b Long, Michael (13 May 2013). "Report: Ten Network snaps up cut-price Sochi rights". SportsPro. Retrieved 8 August 2016.
  11. ^ a b Davidson, Darren (9 July 2012). "Nine Network hits $30m Olympics hurdle". The Australian. Retrieved 8 August 2016.
  12. ^ Christensen, Nic (13 May 2013). "Ten 'picks up 2014 Winter Olympics for $20m'". Mumbrella. Retrieved 8 August 2016.
  13. ^ "Channel 10 promises more than 550 hours of Sochi Winter Olympics coverage". news.com.au. 30 October 2013. Retrieved 8 August 2016.
  14. ^ a b Idato, Michael (5 August 2014). "Seven Network nets Olympic Games hat-trick with broadcast rights to 2020". The Sydney Morning Herald. Retrieved 8 August 2016.
  15. ^ Knox, David (1 August 2016). "Seven announces Olympics app pricing". TV Tonight. Retrieved 1 August 2016.
  16. ^ a b Meade, Amanda (9 February 2023). "Nine pays $305m for Olympic Games rights: here's what it means for viewers in Australia". Guardian. Retrieved 11 June 2024.
  17. ^ "The Salt Lake 2002 experience" (PDF). Olympics. Retrieved 9 August 2016.
  18. ^ "Seven Network slams Nine's Olympic coup". news.com.au. 15 October 2007. Retrieved 8 August 2016.
  19. ^ "Olympic fury over rules for TV sport". The Australian. 7 April 2012. Retrieved 13 August 2013.
  20. ^ "Seven withdraws from bidding for Olympics as price tag proves too great for TV networks". Fox Sports. 8 April 2013. Retrieved 13 August 2013.
  21. ^ MacKay, Duncan (12 May 2013). "Ten Network signs $20 million deal to broadcast Sochi 2014 in Australia, claim reports". Inside the Games. Retrieved 13 August 2013.
  22. ^ Lehmann, John (8 July 2014). "Seven Network reclaims rights to broadcast Summer Olympics in Rio de Janeiro in 2016 and Tokyo in 2020". The Daily Telegraph. Retrieved 8 August 2016.