Jump to content

Woolworths Supermarkets: Difference between revisions

From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
←Replaced page with 'Woolworths is Poor and sucks men'
ClueBot (talk | contribs)
1,596,818 edits
Reverting possible vandalism by Special:Contributions/220.239.177.116 to version by Murtoa. If this is a mistake, report it. Thanks, ClueBot. (112096) (Bot)
Line 1: Line 1:
{{otheruses4|the Australian supermarket|other retail establishments of the same name|Woolworth's}}
Woolworths is Poor and sucks men

{{Infobox_Company
| name = Woolworths Supermarkets
| logo = [[Image:Woolworths-australia-brand.png|221px]]
| type = Subsidiary
| slogan = The Fresh Food People
| foundation = [[1924]]
| location_city = [[Bella Vista, New South Wales]]
| location_country = {{AUS}}
| key_people = [[Michael Luscombe]], [[CEO]]
| num_employees = 175,000
| industry = [[Retail]]
| revenue = {{profit}} [[Australian dollar|A$]]42.3 Billion ([[2007]])
| parent = [[Woolworths Limited]]
| homepage = [http://www.woolworths.com.au/ www.woolworths.com.au]
}}

'''Woolworths''' is the largest supermarket chain in [[Australia]], owned by [[Woolworths Limited]]. It is colloquially known as "Woolies" and in [[Victoria (Australia)|Victoria]] trades as [[Safeway (supermarkets)|Safeway]].



==Advertising==
Woolworths advertises through television, radio, newspapers, catalogues, their website and in-store. The main slogan Woolworths has been using since the 1980s has been "The Fresh Food People" which is used prominently as part of their brand. Safeway, Purity and Roelf Vos also used the slogan as part of their brand. In the early 1990s, an advertising campaign for Woolworths was launched with an advertising jingle that continues today. However, when Woolworths introduced its second slogan "Bringing food to life", that was replaced with a newer one which used both slogans in their jingle. That slogan was eventually dropped and soon after that, reverted back to the original jingle.

In late 2005, a new second slogan "Low prices you can count on everyday" was launched. As of 2007, that second slogan has changed to "Low prices you can count on".

==Loyalty schemes==

===Discount Fuel Offers===
Since 1996 Woolworths has offered its customers a number of incentives for purchasing at their stores by subsidising petrol prices at Woolworths Caltex petrol stations and the now defunct Woolworths Plus Petrol. Discounts included 2-cent, 4-cent, 6-cent and in some regional areas 10-cent discounts on fuel when purchases over certain amounts were conducted. The current offer is a 4 cent discount when transactions of over $30 are conducted in-store, with a further 4 cent discount available if customers spend another $5 or more on other items at the petrol site.

===Everyday rewards===
In September 2007, a trial began in central west New South Wales of a Woolworths shopping card that automatically tracks supermarket purchases and stores fuel discount entitlements, thus eliminating the need for shoppers to retain paper coupons previously used for this purpose.<ref>{{citation|publisher=Australian Financial Review|title=Fuel change on the cards|page=20|date=6 September 2007}}</ref> This followed Woolworths announcement that is was planning to launch a general purpose credit card in 2008.<ref>{{cite web|title= Now it's Woolworths the credit card people|date=27 August 2007|accessdate=2007-09-06|publisher=Sydney Morning Herald|url=http://www.smh.com.au/news/national/now-its-woolworths-the-credit-card-people/2007/08/27/1188067034518.html}}</ref>

===Frequent Shopper Club===
The '''Frequent Shopper Club''', or F$C, is a reward program for shopping in Woolworths stores in [[Tasmania]]. It was started by Purity Supermarkets in the early 1990s before it was sold to Woolworths in the 1990s. It is still in use today.

== Private Label brands ==
* Woolworths Fresh
* Woolworths Select
* Woolworths Home Brand
* Woolworths Organics
* Woolworths Naytura
* Woolworths Freefrom
* Woolworths Essentials

==Other Woolworths Limited supermarkets==
* Woolworths trades as [[Safeway (supermarkets)|Safeway]] in [[Victoria (Australia)|Victoria]]
* In [[Tasmania]], Woolworths traded as [[Roelf Vos]] and Purity prior to being rebranded as Woolworths in 2000
* [[Food For Less]] is a discount supermarket chain located in [[Queensland]] and [[New South Wales]]
* [[Flemings (supermarkets)|Flemings]] is a group of four inner-city Sydney supermarkets

==References==
{{refimprove|date=September 2007}}
{{reflist}}

==External links==
* [http://www.woolworths.com.au Woolworths]


{{Woolworths}}

[[Category:Retail companies of Australia]]
[[Category:Supermarkets of Australia]]

Revision as of 11:43, 10 December 2007

This article is about the Australian supermarket. For other retail establishments of the same name, see Woolworth's.
Woolworths Supermarkets
Company typeSubsidiary
IndustrieEinzelhandel
Gegründet1924
Hauptsitz
Bella Vista, New South Wales
,
 Australien
Key people
Michael Luscombe, CEO
RevenueIncrease A$42.3 Billion (2007)
Number of employees
175,000
ParentWoolworths Limited
Websitewww.woolworths.com.au

Woolworths is the largest supermarket chain in Australia, owned by Woolworths Limited. It is colloquially known as "Woolies" and in Victoria trades as Safeway.


Werbung

Woolworths advertises through television, radio, newspapers, catalogues, their website and in-store. The main slogan Woolworths has been using since the 1980s has been "The Fresh Food People" which is used prominently as part of their brand. Safeway, Purity and Roelf Vos also used the slogan as part of their brand. In the early 1990s, an advertising campaign for Woolworths was launched with an advertising jingle that continues today. However, when Woolworths introduced its second slogan "Bringing food to life", that was replaced with a newer one which used both slogans in their jingle. That slogan was eventually dropped and soon after that, reverted back to the original jingle.

In late 2005, a new second slogan "Low prices you can count on everyday" was launched. As of 2007, that second slogan has changed to "Low prices you can count on".

Loyalty schemes

Discount Fuel Offers

Since 1996 Woolworths has offered its customers a number of incentives for purchasing at their stores by subsidising petrol prices at Woolworths Caltex petrol stations and the now defunct Woolworths Plus Petrol. Discounts included 2-cent, 4-cent, 6-cent and in some regional areas 10-cent discounts on fuel when purchases over certain amounts were conducted. The current offer is a 4 cent discount when transactions of over $30 are conducted in-store, with a further 4 cent discount available if customers spend another $5 or more on other items at the petrol site.

Everyday rewards

In September 2007, a trial began in central west New South Wales of a Woolworths shopping card that automatically tracks supermarket purchases and stores fuel discount entitlements, thus eliminating the need for shoppers to retain paper coupons previously used for this purpose.[1] This followed Woolworths announcement that is was planning to launch a general purpose credit card in 2008.[2]

Frequent Shopper Club

The Frequent Shopper Club, or F$C, is a reward program for shopping in Woolworths stores in Tasmania. It was started by Purity Supermarkets in the early 1990s before it was sold to Woolworths in the 1990s. It is still in use today.

Private Label brands

  • Woolworths Fresh
  • Woolworths Select
  • Woolworths Home Brand
  • Woolworths Organics
  • Woolworths Naytura
  • Woolworths Freefrom
  • Woolworths Essentials

Other Woolworths Limited supermarkets

References

  1. ^ Fuel change on the cards, Australian Financial Review, 6 September 2007, p. 20
  2. ^ "Now it's Woolworths the credit card people". Sydney Morning Herald. 27 August 2007. Retrieved 2007-09-06.


Retrieved from "https://en.wikipedia.org/w/index.php?title=Woolworths_Supermarkets&oldid=176971116"