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Revision as of 14:22, 28 August 2012

"We Are Never Ever Getting Back Together"
Song

"We Are Never Ever Getting Back Together" is a song recorded by American recording artist Taylor Swift. It was written by Swift with Max Martin and Shellback. Production was handled by Martin, Shellback and Dann Huff. It was released as the lead single from Swift's fourth studio album Red (2012) on August 13, 2012 by Big Machine Records.

"We Are Never Ever Getting Back Together" is a pop song that makes use of acoustic guitars and synthesizers. The songwriters wrote the song after Swift's ex-boyfriend's friend spoke of rumors he heard that Swift and her former boyfriend were reuniting. The song received mixed reviews from music critics; some praised the catchy, radio-friendly hook while others felt the song lacked the thoughtfulness of Swift's previous, more guitar-based work. The song was a commercial success, topping the iTunes chart worldwide and becoming the fastest-selling digital single in history, overtaking Lady Gaga's "Born This Way". It is the first song in Swift's career to peak at number one on the Billboard Hot 100.

Background and release

After writing Speak Now (2010) entirely solo, she opted to collaborate with different songwriters and producers for Red. Thus, she called Max Martin and Shellback, two songwriters and producers whose work she admired, to discuss a possible collaboration. The trio conceived the concept for "We Are Never Ever Getting Back Together" incidentally after a friend of Swift's ex-boyfriend walked into the recording studio and spoke of rumors he heard that Swift and her former flame were reuniting. With the friend gone, Martin and Shellback asked Swift to elaborate on the details of the relationship, which she described as "break up, get back together, break up, get back together, just, ugh, the worst". Martin then suggested that they write about the incident. Swift began playing the guitar and singing, "We are never ever......", and the song flowed rapidly afterwards. She described the process as one of the most humorous experiences she had while recording, and said the musical partners matched her expectations.[1]

Swift premiered the single on August 13, 2012 during her live chat on YouTube[2] and the song was released on Google Play that day[3] for digital download with it being released to iTunes and Amazon.com the next day, August 14.[4][5] A lyric video premiered on Swift's official Vevo on August 14, 2012.[6] The song was released to Adult Contemporary radio stations on August 13, 2012[7] with it being released to mainstream radio stations the next day.[8] The song was later released to country radio on August 21, 2012.[9] A limited edition individually numbered CD single is set to be released to Swift's official store on September 4, 2012. The limited edition CD single is packaged with a "We Will Never Ever Getting Back Together" t-shirt and backpack.[10]

Composition and lyrics

"We Are Never Ever Getting Back Together" (2012)
A twenty-seven second sample of the chorus of Taylor Swift's "We Are Never Ever Getting Back Together" from Red.
Problems playing this file? See media help.

"We Are Never Ever Getting Back Together" is a pop[11] and bubblegum pop[12] song of three minutes and twelve seconds[3] that features electronic heavy production and a pop music vocal styling, a musical transition for Swift.[13] An alternate edition was recorded for country radio featuring a different instrumental arrangement.[14] It was written in the key of G Major with a common time signature and a slow tempo of 86 beats per minute, with Swift's vocals spanning two octaves, from G3 to D5.[15] The track features an acoustic guitar (some of its sounds are reversed) and various synthesizers over an electronic drum beat. The song was written by Swift, along with Max Martin and Shellback.[14][16] The lyrics discuss Swift's frustration towards an ex-lover who wants to rekindle their relationship.

Reception

Critical reaction

The song received mixed reviews from music critics. Robert Myers of The Village Voice felt that the song, while "good", was "not Swift at her best" and speculated that the decision to release it as a lead single was made for commercial reasons: "I doubt 'Never Ever' is even close to being the best song on Red; it's a teaser, an indication to her fans of what's coming up. That sounds like commercial calculation of the worst kind, but I don't think it is. Swift's connection with her audience is possibly more important than her connection with her boyfriends. And there is one brilliant touch: the spoken bit that comes after the middle eight."[17] Grady Smith of Entertainment Weekly drew comparisons with Avril Lavigne and praised the "undeniable, instantly catchy hook".[14] While describing the song as "joyous", he nevertheless expressed concern that the song's "juvenile sensibilities" marked a regression following Swift's work on Speak Now.[14] Andrew Untenberger of Popdust described it as "smart and catchy but maybe a little soulless compared to her most resonant songs".[18] Jody Rosen of Rolling Stone noted that the song's "hooks, plural, have a zing that's more Stockholm than Nashville. But it's unmistakably Taylor: a witty relationship postmortem, delivered in inimitable girlie-girl patois. And this bit – "I'm just, I mean, this is exhausting. Like, we are never getting back together. Like, ever" – might be the most sublime spoken-word interlude in pop since Barry White died."[19]

Marah Eakin of The A.V. Club commented on "what a good song it is": "With its thumping kick drum, clipped syncopation, and mildly snarky lyrics, it’s a teen dream in the vein of Swift’s other sing-along jams like "Love Story" or "You Belong With Me."[20] Kevin Coyne of Country Universe gave the song a failing D grade, calling it a "huge step backward".[21] James Montgomery of MTV felt the "fantastic" song may "represent a turning point in her career ... Swift no longer has any interest in being the victim ... [She] displays a defiant, liberated streak". He noted that the song seemed "custom-crafted to dominate radio ... all shiny, silvery guitars and walloping, whomping choruses".[22] Amy Sciarretto of Popcrush praised Swift for capturing a "universal feeling in an upbeat, empowering song" and described it as "one of the catchiest tunes she’s ever penned".[23] Jonathan Keefe of Slant Magazine described "the melodic hook" as the song's best attribute but criticized Swift's "stilted phrasing". He described her vocal performance as a "complete misfire", pointing out that her voice was at its "most unpleasant and nasal". However, Keefe warned that it was "premature" to say the "full-on pop" song "signals anything more than a temporary breakup" with guitar-based country-pop.[12] David Malitz of The Washington Post found the song immature and remarked, "the chorus is catchy but if this is representative of what awaits on Red, it’s hard to be too excited".[24] Glenn Gamboa of Newsday described it as "anthemic in a slick pop way, rather than her usual modern country way ... Part of T. Swizzle’s charm is the way she makes her songs sound genuine and conversational and 'Never Ever' is no exception".[25] Billy Dukes of Taste of Country stated that "[Swift] captures the anger of young love gone wrong better than anyone since, well…[Taylor] Swift" and that the song's melody is "difficult to embrace quickly."[26]

Commercial performance

The song broke Ke$ha's record in the Billboard Hot Digital Songs as well as the record for the biggest digital sales week ever for a song by a woman.

Upon its release, the song reached the top position on the iTunes singles chart in fifty minutes, hence breaking the previous record held by Lady Gaga's song "Born This Way" with a record of an hour, making "We Are Never Ever Getting Back Together" the fastest selling single in digital history.[27][28] It also reached at the top of the iTunes in thirty-two countries.[29] The song debuted at number seventy-two on the Billboard Hot 100 based on two days of airplay alone in the week ending August 25, 2012.[30] The song entered at number twenty-five on Hot 100 Airplay, the highest debut rank for a song by a female country act in the airplay tally's 21-year history.[31] "We Are Never Ever Getting Back Together" also made a significant debut position on Billboard airplay genre charts. By debuting at number thirteen on the Hot Country Songs chart dated September 1, 2012, the song tied the record for the second highest chart debut on that chart with "Feel Like a Rock Star" by Kenny Chesney and Tim McGraw, and the highest chart debut by a solo country female artist, surpassing Carrie Underwood's "So Small."[32] On Pop Songs, the song debuted at number eighteen, the fifth-best opening rank ever, while it debuted at number sixteen on Adult Contemporary, the best entrance for a non-holiday song by a woman since Faith Hill's "There You'll Be" debuted at number fifteen the week of June 2, 2001.[33] On its second week, the song jumped at number one. It is the first song in Swift's career to top the Billboard Hot 100 and her eleventh top ten hit, tying with Kenny Rogers' record for the most top ten hits by a country artist in chart history.[34][35] Its number seventy-two to number one jump is the largest leap to number one since "Crack A Bottle" by Eminem, Dr. Dre and 50 Cent vaulted from number seventy-eight to number one in February 2009. It also makes Swift the first female country artist to top the Billboard Hot 100 since Carrie Underwood debuted in the top spot in July 2005 with "Inside Your Heaven."[35]

"We Are Never Ever Getting Back Together" debuted atop the Hot Digital Songs, selling 623,000 digital copies in the week ending September 1, 2012. It is Swift's fourth number one on Hot Digital Songs.[35] It set the record for the biggest digital sales week ever for a song by a female artist, surpassing the record held by Ke$ha's "Tik Tok", which sold 610,000 digital copies in its largest week. It also surpassed Lady Gaga's song "Born This Way" to become the song with the highest first-week digital sales for a female act.[36] It is also the second largest figure ever overall. Only Flo Rida's "Right Round" has sold more in a week, when it debuted at number one with 636,000 on the Digital Songs chart dated February 28, 2009.[37]

The song also attained commercial success worldwide. "We Are Never Ever Getting Back Together" became Swift's second number one in Canada, following "Today Was a Fairytale," after debuting at number one. It is also her second song to debut atop the said country, tying her with Eminem and Katy Perry for multiple songs to debut at number one.[38] It debuted at number two on New Zealand, the highest debut of the week, and on its second week it rose to the number one spot, making it Swift's first single to top the charts there.[39] In Ireland, the song jumped at number four on its second week after debuting at number eleven, became Swift's second top ten hit after her 2009 hit "Love Story."[40] The song also gave Swift's second top ten hit in United Kingdom after it debuted at number five on August 27, 2012.[41] "We Are Never Ever Getting Back Together" became Swift's sixth top ten hit in Australia after it vaulted from number thirteen to number three on its second week.[42] The song also appeared in Norway at number seventeen,[43] in Netherlands at number thirty-one,[44] in Spain at number thirty-two.[45]

Live performance

Swift is set to perform the song live at the 2012 MTV Video Music Awards on September 6, 2012 for the first time, which will be held at the Staples Center in Los Angeles.[46]

Track listing

Digital download[3][4][5]
  1. "We Are Never Ever Getting Back Together" – 3:12

Charts

Chart (2012) Peak
position
Australia (ARIA)[47] 3
Canada (Canadian Hot 100)[48] 1
Denmark (Tracklisten)[49] 33
Ireland (IRMA)[50] 4
Netherlands (Mega Single Top 100)[44] 31
New Zealand (Recorded Music NZ)[51] 1
Norway (VG-lista)[43] 17
Spain (PROMUSICAE)[45] 32
UK Singles (OCC)[52] 5
US Billboard Hot 100[53] 1
US Pop Airplay (Billboard)[54] 18
US Hot Country Songs (Billboard)[55] 13
US Adult Pop Airplay (Billboard)[56] 21
US Adult Contemporary (Billboard)[57] 16
Preceded by Canadian Hot 100 number-one single
September 1, 2012 		Succeeded by
incumbent
Preceded by New Zealand Top 40 number-one single
August 27, 2012
Preceded by Billboard Hot 100 number-one single
September 1, 2012

Release history

List of radio and release dates with formats and record labels
Land Date Format Label
Deutschland August 19, 2012[58] Digital download Big Machine Records
Vereinigtes Königreich August 14, 2012[59]
Vereinigte Staaten August 13, 2012[3][7] Digital download
Hot AC radio
August 14, 2012[4][5][6][8] Digital download
Mainstream radio
Lyric video
August 21, 2012[9] Country radio
September 4, 2012[10][60] CD single

References

  1. ^ Effron, Lauren (2012-08-13). "Taylor Swift Reveals New Album, 'Red,' Drops New Single, 'We Are Never Ever Getting Back Together': ABC Exclusive". ABC News. Retrieved 2012-08-14. {{cite web}}: templatestyles stripmarker in |work= at position 1 (help)
  2. ^ Taylor Swift (2012-08-13). "Taylor Swift Web Chat and G+ Hangout". YouTube. Google Inc. Retrieved 2012-08-17. {{cite web}}: templatestyles stripmarker in |work= at position 1 (help)
  3. ^ a b c d "Taylor Swift: We Are Never Ever Getting Back Together". Google Play. Google Inc. 2012-08-13. Archived from the original on 2012-08-23. Retrieved 2012-08-17. {{cite web}}: templatestyles stripmarker in |work= at position 1 (help)
  4. ^ a b c "We Are Never Ever Getting Back Together - Single". iTunes Store. Apple, Inc. 2012-08-14. Archived from the original on 2012-08-21. Retrieved 2012-08-14. {{cite web}}: templatestyles stripmarker in |work= at position 1 (help)
  5. ^ a b c "We Are Never Ever Getting Back Together: Taylor Swift: MP3 Download". Amazon.com (US) Amazon.com Inc. 2012-08-14. Archived from the original on 2012-08-23. Retrieved 2012-08-17.
  6. ^ a b TaylorSwiftVevo (2012-08-14). "We Are Never Ever Getting Back Together (Lyric Video)". YouTube. Vevo and Google Inc. Retrieved 2012-08-15. {{cite web}}: templatestyles stripmarker in |work= at position 1 (help)
  7. ^ a b "Radio Industry News, Music Industry Updates, Arbitron Ratings, Music News and more!". FMQB. Archived from the original on 2012-08-23. Retrieved 2012-08-18.
  8. ^ a b "Radio Industry News, Music Industry Updates, Arbitron Ratings, Music News and more!". FMQB. Archived from the original on 2012-08-23. Retrieved 2012-08-18.
  9. ^ a b "®R&R :: Going For Adds™ :: Country". Gfa.radioandrecords.com. Archived from the original on 2012-08-23. Retrieved 2012-08-18.
  10. ^ a b Taylor Swift (2012-08-14). "Taylor Swift LIMITED EDITION "We Are Never Ever Getting Back Together" Package". TaylorSwift.com. Archived from the original on 2012-08-21. Retrieved 2012-08-17.
  11. ^ Jim Farber (2012-08-14). "Taylor Swift's new single, 'We Are Never Ever Getting Back Together,' shows breaking up isn't hard to hum along to". New York Daily News. Retrieved 2012-08-15.
  12. ^ a b Jonathan Keefe (2012-08-15). "Single Review: Taylor Swift, "We Are Never Ever Getting Back Together"". Slant Magazine. Retrieved 2012-08-15.
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  17. ^ Myers, Robert (2012-08-07). "Hot 100 Roundup: Taylor Swift's Kiss-Off To Country, Mumford & Sons' Folkie Rave, And More - New York - Music - Sound of the City". Blogs.villagevoice.com. Retrieved 2012-08-16.
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  19. ^ Jody Rosen (2012-08-23). "We Are Never Ever Getting Back Together | Song Review | Rolling Stone". Rolling Stone. Retrieved 2012-08-26.
  20. ^ Marah Eakin (2012-08-17). "Mourn summer's inevitable end with new Taylor Swift, Ty Segall, and Pinback | Music | Playlisted". The A.V. Club. Onion Inc. Retrieved 2012-08-18.
  21. ^ Kevin Coyne (2012-08-14). "Single Review: Taylor Swift, "We Are Never Ever Getting Back Together"". Country Universe. Retrieved 2012-08-14.
  22. ^ James Montgomery (2012-02-13). "Taylor Swift's 'Never Ever Getting Back Together:' No More Tears - Music, Celebrity, Artist News". MTV. Viacom International Inc. Retrieved 2012-08-16. {{cite web}}: templatestyles stripmarker in |work= at position 1 (help)
  23. ^ Amy Sciarretto (2012-08-14). "Taylor Swift, 'We Are Never Ever Getting Back Together' – Song Review". Popcrush.com. Retrieved 2012-08-16.
  24. ^ Malitz, David (2011-02-22). "Taylor Swift, 'We Are Never Ever Getting Back Together': It's trending, but is it good? - The Style Blog". The Washington Post. Retrieved 2012-08-16.
  25. ^ Glenn Gamboa (2012-08-14). "Hear Taylor Swift's new single". Newsday.com. Retrieved 2012-08-16.
  26. ^ Billy Dukes (2012-08-14). "Taylor Swift, 'We Are Never Ever Getting Back Together' – Song Review". Taste of Country. Townsquare Media. Retrieved 2012-08-26.
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  28. ^ Hilton Hater (2012-08-14). "Taylor Swift Bests Lady Gaga, Sets New iTunes Record". The Hollywood Gossip. Retrieved 2012-08-15. {{cite web}}: templatestyles stripmarker in |author= at position 1 (help)CS1 maint: numeric names: authors list (link)
  29. ^ Taylor Swift (2012-08-15). "Taylor Reaches #1 On Billboard Hot 100 Chart". taylorswift.com. Archived from the original on 2012-08-26. Retrieved 2012-08-15.
  30. ^ Keith Caulfield (2012-08-15). "Taylor Swift's New Single Debuts on Hot 100 -- Sales Forecast Grows to Over 500,000". Billboard. Prometheus Global Media. Retrieved 2012-08-15.
  31. ^ Gary Trust (2012-08-15). "Flo Rida's 'Whistle' Ends Carly Rae Jepsen's 'Call Me Maybe' Hot 100 Reign". Billboard. Prometheus Global Media. Retrieved 2012-08-15.
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  36. ^ Caulfield, Keith (2012-08-21). "Official: Taylor Swift's 'Never' Song Sells 623,000; Sets Female Digital Record". Billboard. Prometheus Global Media. Retrieved 2012-08-22.
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  40. ^ "Taylor Swift - We Are Never Ever Getting Back Together". aCharts.us. 2012-08-25. Retrieved 2012-08-25.
  41. ^ "UK Singles Top 75 - Music Charts". ACharts.us. 2012-08-26. Retrieved 2012-08-26.
  42. ^ "Taylor Swift - We Are Never Ever Getting Back Together (Song)". australian-charts.com. 2012-08-25. Retrieved 2012-08-25.
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  46. ^ Kara Warner and Katie Byrne (2012-08-21). "Taylor Swift To Perform New Song For The First Time At VMAs!". MTV. Viacom International Inc. Retrieved 2012-08-21. {{cite web}}: templatestyles stripmarker in |author= at position 1 (help); templatestyles stripmarker in |work= at position 1 (help)CS1 maint: numeric names: authors list (link)
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  60. ^ "Limited Edition "We Are Never Ever Getting Back Together" Single CD: Taylor Swift: Music". Amazon.com (US). Amazon Inc. Retrieved 2012-08-21.
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