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* [[Robert Downey Jr.]] as [[Tony Stark (Marvel Cinematic Universe)|Tony Stark / Iron Man]]: {{Cast list break|The leader and benefactor of the [[Avengers (comics)|Avengers]] who is a self-described genius, billionaire, playboy, and philanthropist with [[Iron Man's armor in other media#Live action|electromechanical suits of armor]] of his own making.<ref name="DowneyInfinity" /><ref name="DowneyClarify" /> Co-director [[Joe Russo (director)|Joe Russo]] explained that Stark "senses this greater threat approaching, so he is doing everything in his power to keep the Earth safe."<ref name="Holland" /> Downey added that Stark would have smaller goals than in previous films, with the idea of him as a tinkerer continued from ''[[Iron Man 3]]''.<ref name="DowneyEW" />}}
* [[Robert Downey Jr.]] as [[Tony Stark (Marvel Cinematic Universe)|Tony Stark / Iron Man]]: {{Cast list break|The leader and benefactor of the [[Avengers (comics)|Avengers]] who is a self-described genius, billionaire, playboy, and philanthropist with [[Iron Man's armor in other media#Live action|electromechanical suits of armor]] of his own making.<ref name="DowneyInfinity" /><ref name="DowneyClarify" /> Co-director [[Joe Russo (director)|Joe Russo]] explained that Stark "senses this greater threat approaching, so he is doing everything in his power to keep the Earth safe."<ref name="Holland" /> Downey added that Stark would have smaller goals than in previous films, with the idea of him as a tinkerer continued from ''[[Iron Man 3]]''.<ref name="DowneyEW" />}}
* [[Chris Hemsworth]] as [[Thor (Marvel Comics)|Thor]]: {{Cast list break|An Avenger and the king of [[Asgard (comics)|Asgard]] based on the [[Norse mythology|Norse mythological]] deity of the [[Thor|same name]].<ref name="HemsworthEvans" /> Joe Russo stated that Thor's storyline picks up after the events of ''[[Thor: Ragnarok]]'', which finds him in a "very profound... very interesting place" with "real emotional motivation".<ref name="RussosApr2016" /> Thor now wields a mystical axe known as Stormbreaker, after the destruction of his hammer [[Mjolnir (comics)|Mjolnir]] in ''Ragnarok''.<ref name="EWBTS" />}} Having lost one of his eyes in ''Ragnarok'', he is given a new [[prosthetic eye]] by Rocket.<ref>{{Cite news|url=http://comicbook.com/marvel/2018/04/27/avengers-infinity-war-thor-eye/|title='Avengers: Infinity War' Addresses Mystery of Thor's Eye|last=Schmidt|first=Joseph|date=April 27, 2018|work=Comicbook.com|access-date=April 29, 2018}}</ref>
* [[Chris Hemsworth]] as [[Thor (Marvel Comics)|Thor]]: {{Cast list break|An Avenger and the king of [[Asgard (comics)|Asgard]] based on the [[Norse mythology|Norse mythological]] deity of the [[Thor|same name]].<ref name="HemsworthEvans" /> Joe Russo stated that Thor's storyline picks up after the events of ''[[Thor: Ragnarok]]'', which finds him in a "very profound... very interesting place" with "real emotional motivation".<ref name="RussosApr2016" /> Thor now wields a mystical axe known as Stormbreaker, after the destruction of his hammer [[Mjolnir (comics)|Mjolnir]] in ''Ragnarok''.<ref name="EWBTS" />}}
* [[Mark Ruffalo]] as [[Hulk (comics)|Bruce Banner / Hulk]]: {{Cast list break|An Avenger and a genius scientist who, because of exposure to [[gamma radiation]], transforms into a monster when enraged or agitated.<ref name="Oct2014EventQA" /><ref name="RuffaloYahooJan2016" /> Banner spends the film trying to reintegrate with the Avengers, and also tries to "impress upon everybody how dangerous [[Thanos]] is."<ref name="ColliderRuffaloBosemanMarch2018" /> This continues a story arc for the character that was established in ''Thor: Ragnarok'' and concludes in the ''Infinity War'' sequel,<ref name="RuffaloHulkArc" /> with the difference between Hulk and Banner "starting to blur a little bit". Ruffalo described Hulk in ''Infinity War'' as having the mental capacity of a five-year-old.<ref name="ColliderRuffaloBosemanMarch2018" />}}
* [[Mark Ruffalo]] as [[Hulk (comics)|Bruce Banner / Hulk]]: {{Cast list break|An Avenger and a genius scientist who, because of exposure to [[gamma radiation]], transforms into a monster when enraged or agitated.<ref name="Oct2014EventQA" /><ref name="RuffaloYahooJan2016" /> Banner spends the film trying to reintegrate with the Avengers, and also tries to "impress upon everybody how dangerous [[Thanos]] is."<ref name="ColliderRuffaloBosemanMarch2018" /> This continues a story arc for the character that was established in ''Thor: Ragnarok'' and concludes in the ''Infinity War'' sequel,<ref name="RuffaloHulkArc" /> with the difference between Hulk and Banner "starting to blur a little bit". Ruffalo described Hulk in ''Infinity War'' as having the mental capacity of a five-year-old.<ref name="ColliderRuffaloBosemanMarch2018" />}}
* [[Chris Evans (actor)|Chris Evans]] as [[Captain America|Steve Rogers / Captain America]]: {{Cast list break|A fugitive superhero and leader of a faction of Avengers. A [[World War II]] veteran, he was enhanced to the peak of human physicality by an experimental serum and frozen in suspended animation before waking up in the modern world.<ref name="HemsworthEvans" /> Joe Russo said after the events of ''[[Captain America: Civil War]]'', Rogers struggles with the conflict between his responsibility to himself and his responsibility to others.<ref name="CapNoLongerCap2" /> The character embodies the "spirit" of his comic alternate identity [[Nomad (comics)|Nomad]] in the film,<ref name="NotNomad" /> and receives new vibranium gauntlets from Shuri to replace his traditional [[Captain America's shield|shield]].<ref name="EWBTS" />}}
* [[Chris Evans (actor)|Chris Evans]] as [[Captain America|Steve Rogers / Captain America]]: {{Cast list break|A fugitive superhero and leader of a faction of Avengers. A [[World War II]] veteran, he was enhanced to the peak of human physicality by an experimental serum and frozen in suspended animation before waking up in the modern world.<ref name="HemsworthEvans" /> Joe Russo said after the events of ''[[Captain America: Civil War]]'', Rogers struggles with the conflict between his responsibility to himself and his responsibility to others.<ref name="CapNoLongerCap2" /> The character embodies the "spirit" of his comic alternate identity [[Nomad (comics)|Nomad]] in the film,<ref name="NotNomad" /> and receives new vibranium gauntlets from Shuri to replace his traditional [[Captain America's shield|shield]].<ref name="EWBTS" />}}

Revision as of 16:37, 29 April 2018

"Infinity War" redirects here. For the 1992 comic book storyline, see The Infinity War.

Avengers: Infinity War
Theatrical release poster
Directed by
Screenplay byChristopher Markus
Stephen McFeely
Produced byKevin Feige
Starring
CinematographyTrent Opaloch
Edited by
Music byAlan Silvestri
Production
company
Distributed byWalt Disney Studios
Motion Pictures
Release dates
  • April 23, 2018 (2018-04-23) (Dolby Theatre)
  • April 27, 2018 (2018-04-27) (United States)
Running time
149 minutes[2]
CountryUnited States
LanguageEnglish
Budget$300–400 million[3][4][5]
Box office$630 million[6]

Avengers: Infinity War is a 2018 American superhero film based on the Marvel Comics superhero team the Avengers, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. It is the sequel to 2012's The Avengers and 2015's Avengers: Age of Ultron, and the nineteenth film in the Marvel Cinematic Universe (MCU). The film is directed by Anthony and Joe Russo, written by Christopher Markus and Stephen McFeely, and features an ensemble cast including Robert Downey Jr., Chris Hemsworth, Mark Ruffalo, Chris Evans, Scarlett Johansson, Benedict Cumberbatch, Don Cheadle, Tom Holland, Chadwick Boseman, Paul Bettany, Elizabeth Olsen, Anthony Mackie, Sebastian Stan, Danai Gurira, Letitia Wright, Dave Bautista, Zoe Saldana, Josh Brolin, and Chris Pratt. In Avengers: Infinity War, the Avengers and Guardians of the Galaxy attempt to stop Thanos from collecting the Infinity Stones.

The film was announced in October 2014 as Avengers: Infinity War – Part 1. The Russo brothers came on board to direct in April 2015 and by May, Markus and McFeely signed on to write the script for the film, which drew inspiration from Jim Starlin's 1991 "The Infinity Gauntlet" comic and Jonathan Hickman's 2013 "Infinity" comic. In July 2016, Marvel shortened the title to Avengers: Infinity War. Filming began in January 2017 at Pinewood Atlanta Studios in Fayette County, Georgia, and lasted until July 2017, shooting back-to-back with a direct sequel. Additional filming took place in Scotland, England, the Downtown Atlanta area, New York City, and the Philippines. With an estimated budget between $300–400 million, it is one of the most expensive films ever made.

Avengers: Infinity War held its world premiere on April 23, 2018 in Los Angeles and was released in the United States on April 27, 2018, in IMAX and 3D. The film received positive reviews from critics, who praised the cast, visual effects, emotional weight of the story and action scenes, although the runtime received some criticism.[7][8] It has grossed over $630 million worldwide, making it the second highest-grossing film of 2018. In its opening weekend it grossed $630 million worldwide and $250 million domestically, setting the records for the highest-grossing openings for both, ahead of The Fate of the Furious ($542 million) and Star Wars: The Force Awakens ($248 million), respectively. The sequel is set to be released on May 3, 2019.

Plot

Having acquired the Power Stone from the planet Xandar, Thanos and his followers—Cull Obsidian, Ebony Maw, Proxima Midnight and Corvus Glaive—intercept the ship carrying the survivors of Asgard's destruction.[N 1] Thor, Loki and Hulk are powerless to protect the Asgardians. Heimdall uses the Bifröst to send Hulk to Earth before being killed. Loki gives Thanos the Tesseract to spare Thor's life, but is killed after attempting to kill Thanos, who departs with his children and obliterates the ship.

Hulk crash-lands at the Sanctum Sanctorum in New York City, reverting to Bruce Banner. He warns Stephen Strange and Wong about Thanos' plan to kill half of all life in the universe. In response, Strange recruits Tony Stark. Maw and Obsidian arrive to retrieve the Time Stone from Strange. After a battle including Peter Parker, Maw captures Strange; Stark and Parker pursue Maw's spaceship, while Banner contacts Steve Rogers.

In Scotland, Midnight and Glaive ambush Wanda Maximoff and Vision. Rogers, Natasha Romanoff and Sam Wilson rescue them, and they take shelter with James Rhodes at the new Avengers Facility. Vision offers to sacrifice himself by having Maximoff destroy the Mind Stone in his forehead to keep Thanos from retrieving it. Rogers suggests they travel to Wakanda, which he believes has the resources to remove the stone without destroying Vision.

The Guardians of the Galaxy respond to a distress call from the Asgardian ship and rescue Thor. He surmises Thanos seeks the Reality Stone, which is in the possession of the Collector at Knowhere. Rocket and Groot accompany Thor to Nidavellir to retrieve a weapon to kill Thanos. There, they and Eitri create Stormbreaker, an enchanted axe. Peter Quill, Gamora, Drax, and Mantis find Thanos at Knowhere with the Reality Stone already in his possession. Thanos kidnaps Gamora, his adoptive daughter, who reveals the location of the Soul Stone to save her captive adoptive sister Nebula from torture. Thanos and Gamora travel to Vormir, a planet where Red Skull, keeper of the Soul Stone, informs him the stone can only be retrieved by sacrificing someone he loves. Thanos reluctantly throws Gamora to her death, granting him the Soul Stone.

Nebula escapes captivity and requests the remaining Guardians meet her on Titan, Thanos' destroyed homeworld. Stark and Parker eject Maw from his ship and rescue Strange. Landing at Titan, they meet Quill, Drax, and Mantis. Strange uses the Time Stone to view millions of possible futures and states there is only one in which Thanos loses. The group forms a plan to confront Thanos and remove the Infinity Gauntlet. Thanos arrives, justifying his plans to Strange as necessary to ensure the survival of a universe threatened by overpopulation. The group subdues him until Nebula deduces Thanos has killed Gamora. Enraged, Quill retaliates, which breaks the group's hold on Thanos, and he overpowers them. After Strange surrenders the Time Stone in exchange for Thanos sparing Stark, Thanos departs for Earth.

Upon arriving in Wakanda, Rogers reunites with Bucky Barnes. The Avengers task Shuri with extracting the Mind Stone. Thanos' army invades and the Avengers mount a defense alongside King T'Challa and the Wakandan forces. Banner, unable to transform into the Hulk, fights in Stark's upgraded Hulkbuster armor. Thor, Rocket, and Groot arrive on Earth and rally the defenders. Midnight, Obsidian and Glaive are killed and their army is routed. Thanos arrives and retrieves the Mind Stone from Vision, destroying him. Despite being severely wounded by Thor, Thanos activates the complete Infinity Gauntlet and teleports away.

Thanos' plan comes to fruition as half of all life across the universe disintegrates, including Barnes, Drax, Groot, Mantis, Maximoff, Parker, Quill, Strange, T'Challa, and Wilson. Nebula and Stark remain on Titan, while Banner, M'Baku, Okoye, Rhodes, Rocket, Rogers, Romanoff, and Thor are left on the Wakandan battlefield. Thanos, healed, retreats to a small nipa hut as he watches the sunset in satisfaction.

In the post-credits scene, Nick Fury transmits a distress signal as he and Maria Hill, amongst others, disintegrate. The device displays a red-and-blue star insignia.[N 2]

Cast

Additionally, Ross Marquand portrays Johann Schmidt / Red Skull, the former Nazi commander of Hydra during World War II; he is also credited as the Stonekeeper. Marquand replaces Hugo Weaving, who had expressed reluctance to reprise the character from Captain America: The First Avenger.[16][23] Several other actors reprise their MCU roles: Danai Gurira as Okoye, the head of the Dora Milaje;[24] Letitia Wright as T'Challa's sister Shuri;[25] William Hurt as Thaddeus Ross, the Secretary of State;[26] Kerry Condon as the voice of Stark's A.I. F.R.I.D.A.Y.;[27] Winston Duke as M'Baku, the leader of Wakanda's mountain tribe the Jabari; Florence Kasumba as Ayo, a member of the Dora Milaje;[28] Jacob Batalon as Parker's friend Ned;[29] Isabella Amara as Parker's classmate Sally;[30] Tiffany Espensen as Parker's classmate Cindy;[31] and Ethan Dizon as Parker's classmate Tiny;[32] Samuel L. Jackson and Cobie Smulders have uncredited cameos as Nick Fury, the former director of S.H.I.E.L.D, and Maria Hill, the former deputy director of S.H.I.E.L.D., in the post-credits scene.[33]

Thanos' henchmen, known collectively in the comics as the Black Order, appear in the film as the "Children of Thanos":[34] Terry Notary as Cull Obsidian,[35][36] Tom Vaughan-Lawlor as Ebony Maw,[37][38] Carrie Coon as Proxima Midnight,[36] and Michael James Shaw as Corvus Glaive.[39] The foursome performed motion-capture for their characters in addition to voicing them.[40][39] Avengers co-creator Stan Lee makes a cameo appearance in the film as Parker's school bus driver,[16] while screenwriter Stephen McFeely cameos as Secretary Ross' aide.

Jeremy Renner, Tessa Thompson, and Angela Bassett had been confirmed to appear in the film, reprising their respective roles as Clint Barton / Hawkeye,[1][41][42] Valkyrie,[43] and Ramonda;[44] however, none of them appear in the theatrical cut.

Production

Main article: Production of Avengers: Infinity War and the untitled Avengers sequel

In October 2014, Marvel announced a two-part sequel to Avengers: Age of Ultron, titled Avengers: Infinity War. Part 1 was scheduled to be released on May 4, 2018, with Part 2 scheduled for May 3, 2019.[45][46] In April 2015, Marvel announced that Anthony and Joe Russo would direct both parts of Avengers: Infinity War,[47] with back-to-back filming expected to begin in 2016.[48] The same month, Kevin Feige said the films would be two, distinct films "because they [have] such shared elements, it felt appropriate... to [subtitle the films] like that. But I wouldn’t call it one story that's cut in half. I would say it's going to be two distinct movies."[49] By May 2015, Christopher Markus & Stephen McFeely signed on to write the screenplays for both parts of the film,[50] which draws inspiration from Jim Starlin's 1991 "The Infinity Gauntlet" comic and Jonathan Hickman's 2013 "Infinity" comic.[51] Anthony Russo added the film was inspired by 1990s heist films, with Thanos on "on a smash-and-grab [to acquire the Infinity Stones], and everybody’s trying to catch up the whole movie."[52] In May 2016, the Russos revealed that they would be retitling the two films, to further remove the misconception that the films were one large film split in two, with Joe stating, "The intention is we will change [the titles], we just haven’t come up with [them] yet."[53] That July, Marvel revealed the film's title would be shortened to simply Avengers: Infinity War.[54]

Principal photography began on January 23, 2017,[55] under the working title Mary Lou,[56] at Pinewood Atlanta Studios in Fayette County, Georgia,[57] with Trent Opaloch as director of photography.[58] In early February, Marvel confirmed the involvement of Robert Downey Jr. as Tony Stark / Iron Man, Chris Pratt as Peter Quill / Star-Lord, and Tom Holland as Peter Parker / Spider-Man in the film.[10] Additional filming took place in Scotland beginning in February 2017. The filming occurred in Edinburgh, Glasgow and the Scottish Highlands,[59] with studio work taking place at Wardpark Studios in Cumbernauld.[60][61] Filming also began at Durham Cathedral in Durham, England in early May 2017.[62] In late June 2017, filming occurred in Downtown Atlanta,[63] as well as Atlanta's Central Park in early July,[64] before moving to Queens, New York in the middle of the month.[65] Filming concluded on July 14, 2017.[66] For the film's final scene where Thanos emerges healed in a nipa hut, the filmmakers partnered with Indochina Productions, a studio based in Thailand, to acquire footage of the Banaue Rice Terraces at Ifugao, Philippines.[67]

Later in July 2017, Joe Russo stated there were a couple of unfinished scenes for Infinity War that would be shot "in the next few months".[68] In early March 2018, Disney moved the release of Infinity War in the United States to April 27, 2018, to have it be released the same weekend as some of its international markets.[69][70] Visual effects for the film were created by Industrial Light & Magic,[71] Framestore,[72] Method Studios,[73] Weta Digital, Double Negative, Cinesite, Digital Domain, Rise, Lola VFX, and Perception.[74] With an estimated budget between $300–400 million, it is one of the most expensive films ever made.[75]

Music

Main article: Avengers: Infinity War (soundtrack)

In June 2016, Alan Silvestri, who composed the score for The Avengers, was revealed to be returning to score both Infinity War and its sequel.[76] Silvestri started to record his score in January 2018,[77] and concluded in late March. Silvestri felt working on the film "was a really different experience than anything I'd done before, especially in regard to the approach and balancing quick shifts in tone."[78] Ludwig Göransson's theme from Black Panther is also used in the film.[79] Hollywood Records and Marvel Music released the soundtrack album digitally on April 27, 2018, with a release on physical formats following on May 18. Two versions were released, a regular and deluxe edition, with the deluxe edition featuring some extended and additional tracks than the regular edition.[80]

Release

Avengers: Infinity War held its world premiere at the Dolby Theatre in Los Angeles on April 23, 2018, screening also at the adjacent El Capitan Theatre and Grauman's Chinese Theatre.[81] It was released in most countries worldwide, including the United States, on April 27, 2018, with a few debuts beginning as early as April 25,[69] and was shown in IMAX and 3D on select screens.[82][83] In the United States, the film opened in 4,474 theaters, which was the widest release for a Disney title ever and the second-widest ever after Despicable Me 3 with 4,529 theaters.[84] It was originally scheduled to be released on May 4, 2018 in the United States.[45][46] Select footage from the film was screened around various cities during the film's press tour in early April, ahead of the film's Los Angeles premiere. The Russos noted that only a limited amount of the film would be shown at these screenings to reduce the chance of spoilers being leaked. Adam Chitwood of Collider commented that this was "highly unusual as most Marvel movies are screened in their entirety for press about a month before they hit theaters."[85] Ahead of the United States release, AMC Theatres in New York City and Orlando, Florida aired an eleven-MCU film marathon beginning on April 25, leading to a screening of Infinity War. The El Capitan Theatre in Los Angeles also had a similar marathon ahead of the film's release.[86] In India, the film had the biggest release ever for a Hollywood film, opening on nearly 2,000 screens in four languages.[87]

Marketing

L-R: Kevin Feige, Chris Hemsworth, Tom Hiddleston, Chadwick Boseman and Mark Ruffalo at the 2017 San Diego Comic-Con

In May 2017, Robert Downey Jr. and his philanthropic organization Random Act Funding partnered with Omaze to initiate a contest to benefit Random Act Funding. A randomly chosen winner from those that donated would receive an Infinity War set visit.[88] A life-sized statue of Thanos, created by Legacy Effects, was on display at D23 Expo 2017,[89] alongside statues of the Black Order / "Children of Thanos": Corvus Glaive, Proxima Midnight, Ebony Maw, and Cull Obsidian.[34] Additionally, Feige, Joe Russo, Downey, Brolin, Bettany, Olsen, Klementieff, Gillan, Bautista, Cheadle, Mackie, Cumberbatch, Stan, Holland, Boseman, Ruffalo and Hemsworth appeared at D23 Expo to present a clip highlighting the 10 years of MCU films along with footage from Infinity War.[90] The footage, which was screened exclusively for the panel,[91] received strong audience reaction, with fans "literally on their feet and jumping as the footage played".[91][92] Julia Alexander of Polygon commented, "to say that there was quite a bit happening in the trailer would be one hell of an understatement, but that’s not what got me excited about the promises Infinity War may deliver upon. Seeing Spider-Man in the same movie as Iron Man, Thor, Star-Lord and the Scarlet Witch finally feels like Marvel has made the movie it always wanted to — and the one we’ve always wanted to see. For nearly ten years we dreamt of this reality and to see it play across a massive screen... it was impossible to not feel emotional."[92] CinemaBlend's Eric Eisenberg said the footage left him "literally shaking", with the film looking "like it could be one of the most epic blockbusters ever created," concluding "the hype [for the film] most definitely feels very, very real."[93] Haleigh Foutch for Collider said, "It looks dark and dramatic, and utterly epic. It’s clear Marvel is trying to do something different here... to pay off a decade’s worth of narrative and world-building. While it’s impossible to tell from two minutes work of footage, it certainly looks like that gamble paid off."[94] The D23 footage was also shown at the 2017 San Diego Comic-Con International.[95] Due to the two convention presentations, Avengers: Infinity War generated over 90,000 new conversations on social media from July 17 to 23, the third-most during that time period behind Thor: Ragnarok and Justice League, according to comScore and its PreAct service.[96] Infinity War stayed in third the following week, with over 41,000 new social media conversations, behind Ragnarok and It.[97] By the week of October 16, Infinity War had generated over 679,000 total social media conversations.[98]

To promote the release of the film's first trailer, Marvel released "a retrospective video looking back at some of its best trailers" since Iron Man, "paired with fan reaction videos to those trailers."[99] The first trailer for Avengers: Infinity War debuted on Good Morning America on November 29, 2017.[100] Josh Spiegel of The Hollywood Reporter said, "The trailer promises, in many ways, exactly what anyone with a passing familiarity with superhero movies would expect..." but "the most important part of the trailer is how it carefully, deliberately introduces the notion that the Infinity War films are going to function as a passing of the torch, from one set of Avengers to a newer group."[101] Scott Mendelson writing for Forbes noted that even though the trailer was not much different from the convention footage screened earlier in the year, it was "damn impressive. Moreover, it uses Nick Fury's big "Avengers Initiative" speech, along with Alan Silvestri's Avengers theme, to excellent effect."[102] Conversely to Mendelson, Alexander commented on the different marketing strategy for the film between the convention footage scenes and the trailer scenes, feeling the "two couldn’t be more different". She noted how the convention footage ("meant to please a crowd running on little sleep and jittery with anticipation") was released between Guardians of the Galaxy Vol. 2 and Thor: Ragnarok, and "[i]t made sense to use Thor and the Guardians to hype up [Infinity War]..." because "Marvel relied on the anticipation of Thor: Ragnarok and Guardians of the Galaxy Vol. 2's success to excite fans, and footage of older movies set to classic Marvel scores as a way to drive home how this movie is an event in itself." Conversely, the trailer ("designed to explain what's about to happen, teasing it out with additional background") heavily featured Black Panther and Wakanda, which Alexander said could not have been done earlier without the additional marketing for Black Panther that happened after the conventions to provide additional context.[103] Gael Cooper of CNET observed that the trailer was viewed nearly 500,000 times in its first 15 minutes after it was posted on YouTube but questioned if the trailer broke the site after the view counter appeared to be stuck at 467,331.[104] The trailer was viewed 230 million times in its first 24 hours, becoming the most viewed trailer in that time period, surpassing the record of It.[105]

In January 2018, Marvel Comics published a two-issue prequel comic titled Avengers: Infinity War Prelude, which serves as a bridge between Captain America: Civil War and Avengers: Infinity War.[106] A commercial for Infinity War aired during Super Bowl LII. The ad generated the most social media buzz out of all the films advertised during the Super Bowl according to comScore and United Talent Agency; it was viewed 17.6 million times across YouTube and Facebook.[107] On February 27, 2018, Disney and Marvel announced the Marvel: The Universe Unites charity campaign leading to the release of merchandise for the film on March 3. The week-long event saw stars from the film create social media challenges to provide funds and raise awareness for charities that support children and families impacted by serious illness. If their collective posts reach 1 million likes, Marvel made a $250,000 donation to Starlight Children's Foundation. Additionally, Disney planned to donate 10% of sales of all Marvel products purchased at Disney Stores in the United States and online on the weekend of March 3 to the Make-A-Wish Foundation, up to $50,000. Hasbro donated $1 million worth of cash and products to Give Kids the World Village and Funko made a $1 million toy donation to Starlight.[108]

A second trailer was released on March 16, 2018, which earned over 1 million views on YouTube in less than three hours after it was released.[109] Alyssa Rosenberg of The Washington Post was not overly enthused about another superhero film having "special-effects-heavy villains, or the sight of yet another mysterious object hanging over the Manhattan skyline," but felt the trailer made her realize "that I’m actually looking forward to seeing [the characters of the MCU] get to know each other."[110] Josh Spiegel of The Hollywood Reporter agreed with Rosenberg about the potential for the character interactions, noting the trailer "suggests that some of these meetings are going to keep up the playful tone of recent MCU movies". He continued, "It is arguably gimmicky to pile up all of the crossover-style introductions or combinations of heroes in a movie like this, like a superpowered version of two well liked TV shows crossing over primarily in the hopes of getting more viewers to pay attention. But the entire Marvel Cinematic Universe is built on a foundation of these heroes existing within the same space, so their eventual meetings have a level of anticipation that exceeds that of watching them face off against Thanos."[111] The second trailer was viewed 179 million times in the first 24 hours, the third-most viewed trailer in that time period, behind the first trailer for the film and It, while also becoming the biggest release for a second trailer, surpassing Beauty and the Beast (128 million views).[112] A week before the film's release, the Burj Khalifa in Dubai was lit up each night for the film, counting down to its release.[113] On November 20, 2018, Little, Brown and Company will publish Marvel’s Avengers: Infinity War: Thanos — Titan Consumed, written by Barry Lyga. Despite not existing within Marvel Studios' MCU cannon, the novel explores the origins of Thanos before the events of the film. Lyga noted he spoke with Marvel Studios to get an "outline of who Thanos is and what he means to the movies" and "was given great latitude and a free hand [in some areas of the story], while in others I had to tip-toe very carefully through the MCU."[114]

Additional marketing partners for the film included Coca-Cola, Quicken Loans and their Rocket Mortgage service, the Infiniti QX50 (which is also featured in the film), Ziploc, Go-Gurt, Yoplait, Synchrony Bank, American Airlines, and Stand Up to Cancer. The partners created television commercials "inspired by or featuring the film's characters and themes", interactive digital initiatives, and robust in-store presences at numerous retailers. Duracell, Unilever, Quaker Oats Company, Chevron, and Samsung ran promotions in smaller markets. Coca-Cola, Ziploc, Go-Gurt, and Yoplait created special packaging in support of the film, with Synchrony implementing a "Save Like a Hero" campaign and Stand Up to Cancer and American Airlines launching a national campaign with a PSA starring Johansson and Hemsworth. In the United Kingdom, OnePlus released an Infinity War edition for one of their smartphones. Deadline Hollywood estimated the media value was $150 million, the largest for any Marvel film, with Coca-Cola contributing an estimated $40 million.[115]

Reception

Box office

As of April 29, 2018, Avengers: Infinity War has grossed $250 million in the United States and Canada, and $380 million in other territories, for a worldwide total of $630 million.[6] Its worldwide opening weekend of $630 million, is the biggest of all-time.

Pre-sale ticket records

In December 2017, a survey from Fandango indicated that Infinity War was the most anticipated film of 2018.[116] Fandango reported that Infinity War achieved the largest initial 24-hour ticket pre-sales for a superhero film in just six hours, surpassing the record from Black Panther. Atom Tickets also reported that Infinity War sold more tickets in its first pre-sales day than Black Panther sold in its first month.[117] Within 72 hours, the film generated the biggest amount of pre-sales for any superhero film at AMC Theatres. AMC noted that Infinity War's advance ticket sales were 257.6% ahead of Black Panther's, 751.5% ahead of Captain America: Civil War, and 1,106.5% ahead of Avengers: Age of Ultron during the same time frame.[118] Two weeks before its release, Fandango revealed that advance ticket sales for Infinity War were outpacing the last seven MCU films combined in the same timeframe, and had become the company's top April release. It was also on pace to become the top superhero film, with Fandango's Erik Davis noting, "Infinity War has built up such unprecedented anticipation that it's pacing to break records, the likes of which we have never seen before for a superhero movie."[119] A week before the film released, The Wall Street Journal noted the film had sold more than $50 million worth of advance tickets, behind only Star Wars: The Force Awakens (2015) and Star Wars: The Last Jedi (2017),[3][84] with Fandango reporting that more than 2,500 showtimes had sold out. On Atom Tickets, Infinity War had the most pre-sale volume, selling 7% higher than The Last Jedi and 250% higher than Black Panther at the same point in their sales. Atom also reported that ticket sales for Infinity War were doubling daily the week of its release, the fastest rate of increase the service has seen for any MCU title.[84]

United States and Canada

Avengers: Infinity War earned $250 million in its opening weekend, besting Star Wars: The Force Awakens ($248 million) for highest-grossing opening weekend of all time. It made $106.7 million on its opening day in the United States and Canada (including $39 million from Thursday night previews), the second-best ever behind The Force Awakens' $119.1 million. The Thursday night preview earning was the best for an MCU film (beating Avengers: Age of Ultron's $27.6 million) and the fourth-best of all time behind The Force Awakens ($57 million), The Last Jedi ($45 million) and Harry Potter and the Deathly Hallows – Part 2 ($43.5 million). Fandango reported that $14 million of the $39 million came from ticket pre-sales from the company. It also set the record for best-ever Saturday gross with $82 million, 18% more than Jurassic World's $69.6 million.[84] The film had been projected to gross between $200-235 million in its opening weekend, with $490–590 million for its total final domestic gross;[120] projections were later revised upwards to a $235–255 million opening and $600 million for its domestic total.[121]

Other territories

Outside the United States and Canada, the film earned $178.5 million from 72% of its additional territories, opening number one in all. IMAX contributed $5.1 million. All-time opening day records were set in South Korea ($6.5 million), Brazil ($4.8 million), the Philippines ($2.7 million), Thailand ($1.8 million), Indonesia ($1.8 million), Malaysia ($1.5 million), Hong Kong ($1.4 million), Vietnam ($1.3 million), Central America, Chile, Peru, Bolivia, and the United Arab Emirates. On its first day, April 25, 2018, 21 territories earned $40 million, with many setting opening day records. Australia opened with $6.7 million, which was the second biggest opening day of all time behind The Force Awakens. France's $3.9 million was the highest ever for the month of April and the largest ever for an MCU film, while the same amount in Italy was the third-highest opening day and biggest superhero and Disney opening ever. Denmark, Finland, Norway, Portugal, and Sweden had the best opening for a superhero film. Adding 22 territories the next day, the film earned an additional $55 million. The United Kingdom earned $8.9 million, which was the biggest MCU opening day and third highest opening day for a Disney film. Argentina had the second highest opening of all time, while Germany had the best superhero film opening of all time, with Austria, Bosnia/Herzegovina, the Czech Republic, Estonia, Greece, Hungary, the Middle East, Poland, Serbia, Slovakia, Slovenia, and Ukraine also breaking superhero film records.[122]

Critical response

The review aggregator website Rotten Tomatoes reported an 84% approval rating based on 266 reviews, and an average rating of 7.5/10. The site's critical consensus reads, "Avengers: Infinity War ably juggles a dizzying array of MCU heroes in the fight against their gravest threat yet, and the result is a thrilling, emotionally resonant blockbuster that (mostly) realizes its gargantuan ambitions."[123] Metacritic, which uses a weighted average, assigned the film a score of 68 out of 100, based on 52 critics, indicating "generally favorable reviews".[124] Audiences polled by CinemaScore gave the film an average grade of "A" on an A+ to F scale, while PostTrak reported filmgoers gave it a 93% overall positive score (including an average five out of five stars) and an 83% "definite recommend".[84]

Owen Gleiberman of Variety wrote, "If, for decades, the metaphor for propulsive blockbuster filmmaking was the 'ride,' then watching Avengers: Infinity War is like going to a theme park and taking three spins on every ride there."[125] Todd McCarthy of The Hollywood Reporter wrote, "With so many ingredients to stir into this overflowing pot, you have to hand it to the two experienced teams of Marvel collaborators who had a feel for how to pull this magnum opus off."[126] Richard Roeper of the Chicago Sun-Times gave the film 3.5 out of 4 stars, calling it a "massive candy-colored thrill ride adventure," and said "Infinity War might be the biggest and most ambitious Marvel movie yet, but it’s certainly not the best. However, there’s plenty of action, humor and heart — and some genuinely effective dramatic moments."[127] Writing for Rolling Stone, Peter Travers gave the film 3 out of 4 stars, but said the film is "too much of a good thing" and wrote, "Avengers: Infinity War leaves viewers up in the air, feeling exhilarated and cheated at the same time, aching for a closure that never comes...at least not yet. The Russo brothers have clearly never learned the concept that less is more. They've used the premise of an Avengers reunion to put on a fireworks explosion of action and laughs (those roguish Guardians!) that won't quit."[128]

Conversely, A. O. Scott of The New York Times said, "The noisy, bloated spectacles of combat were surely the most expensive parts of the movie, but the money seems less like an imaginative tool than a substitute for genuine imagination."[129] Justin Chang of the Los Angeles Times wrote, "Not even the threat of universal annihilation, it seems, will keep this assembly line from chugging ahead with its signature polished, mechanized efficiency."[130] Writing for Time, Stephanie Zacharek said, "There's no pacing in Avengers: Infinity War. It's all sensation and no pulse. Everything is big, all of the time."[131]

Sequel

An untitled sequel is scheduled to be released on May 3, 2019,[45] with the Russos returning to direct,[47] and Markus and McFeely once again writing the screenplay.[50]

Notes

  1. ^ As depicted in the 2017 film Thor: Ragnarok.
  2. ^ The insignia is the emblem of Captain Marvel.[9]

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