Google Optimize: Difference between revisions
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{{Primary sources|date=December 2010}} |
{{Primary sources|date=December 2010}}{{Infobox website |
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| name = Google Optimize |
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| ⚫ | ''' |
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| logo = |
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| type = Web optimization |
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| owner = [[Google]] |
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| url = {{URL|https://https://marketingplatform.google.com/about/optimize/}} |
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| commercial = Yes |
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| registration = Required |
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| launch_date = {{start date and age|2012|6|1}} |
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| current_status = Active |
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| ⚫ | }}'''Google Optimize''' is a free website optimization tool that helped online marketers and webmasters increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of website content.<ref name="gwo">{{cite web|url=https://optimize.withgoogle.com/|title=Google Optimize|access-date=2020-11-04}}</ref> |
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The Google Optimize can test any element that existed as [[HTML]] code on a page including calls to action, fonts, headlines, point of action assurances, product copy, product images, product reviews, and forms. It allowed webmasters to test alternative versions of an entire page, called [[A/B testing]] — or test multiple combinations of page elements such as headings, images, or body copy; known as [[Multivariate testing in marketing|Multivariate testing]]. It could be used at multiple stage in the [[conversion funnel]]. |
The Google Optimize can test any element that existed as [[HTML]] code on a page including calls to action, fonts, headlines, point of action assurances, product copy, product images, product reviews, and forms. It allowed webmasters to test alternative versions of an entire page, called [[A/B testing]] — or test multiple combinations of page elements such as headings, images, or body copy; known as [[Multivariate testing in marketing|Multivariate testing]]. It could be used at multiple stage in the [[conversion funnel]]. |
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Revision as of 09:41, 7 May 2021
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Type of site | Web optimization |
|---|---|
| Owner | |
| URL | https://https://marketingplatform.google.com/about/optimize/ |
| Commercial | Yes |
| Registration | Required |
| Launched | June 1, 2012 |
| Current status | Active |
Google Optimize is a free website optimization tool that helped online marketers and webmasters increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of website content.[1]
The Google Optimize can test any element that existed as HTML code on a page including calls to action, fonts, headlines, point of action assurances, product copy, product images, product reviews, and forms. It allowed webmasters to test alternative versions of an entire page, called A/B testing — or test multiple combinations of page elements such as headings, images, or body copy; known as Multivariate testing. It could be used at multiple stage in the conversion funnel.
On 1 June 2012, Google announced that Google Website Optimizer (the predecessor to Google Optimize) as a separate product would be retired as of 1 August 2012, and its functionality would be integrated into Google Analytics as Google Analytics Content Experiments.[2]
However, Google revived Google Website Optimizer using Google Optimize, which works alongside analytics and allows for different tests to be run with content on a page. Utilizing Google Optimize, a webmaster can easily make changes to their website without direct access to the website builder.
Google Optimize is part of the Google Marketing Platform.
See also
- Google PageSpeed Tools
- Google Analytics
- Google Search Console
- Google Trends
- Google Search
- Google-Anzeigen
- Google Ad Manager
- Google Tag Manager
- Gmail
- Google Drive
References
- ^ "Google Optimize". Retrieved 2020-11-04.
- ^ "Introducing Content Experiments". Retrieved 2014-03-01.
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