Jump to content

Vertic: Difference between revisions

Add links
From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
Removed Promotional, unsourced, and poorly sourced
m link digital marketing
Line 25: Line 25:
'''Vertic''' (Vertic A/S) is an independent global digital agency headquartered in [[New York (state)|New York]], with offices in [[Copenhagen]], [[Singapore]], and [[Seattle]].<ref>{{Cite web|title=Vertic|url=https://thehub.io/startups/vertic|access-date=2021-01-20|website=thehub.io}}</ref>
'''Vertic''' (Vertic A/S) is an independent global digital agency headquartered in [[New York (state)|New York]], with offices in [[Copenhagen]], [[Singapore]], and [[Seattle]].<ref>{{Cite web|title=Vertic|url=https://thehub.io/startups/vertic|access-date=2021-01-20|website=thehub.io}}</ref>


The agency creates digital marketing experiences based in technology, design and data.<ref>{{Cite web|date=2013-05-10|title=Digital Ad Agency Vertic Expands to Seattle|url=https://www.topinteractiveagencies.com/digital/agency/articles/vertic-press-release/|access-date=2021-01-20|website=Top Interactive Agencies|language=en-US}}</ref>
The agency creates [[digital marketing]] experiences based in technology, design and data.<ref>{{Cite web|date=2013-05-10|title=Digital Ad Agency Vertic Expands to Seattle|url=https://www.topinteractiveagencies.com/digital/agency/articles/vertic-press-release/|access-date=2021-01-20|website=Top Interactive Agencies|language=en-US}}</ref>


Vertic is the creator of the marketing methodology Share of Life, which combines strategy, insights, design, and technology.<ref>{{Cite web|date=2018-07-11|title=Understanding Share Of Life: A Chat With Sebastian Jespersen|url=https://go.forrester.com/blogs/what-is-share-of-life-a-chat-with-sebastian-jespersen/|access-date=2021-01-20|website=Forrester|language=en-US}}</ref>
Vertic is the creator of the marketing methodology Share of Life, which combines strategy, insights, design, and technology.<ref>{{Cite web|date=2018-07-11|title=Understanding Share Of Life: A Chat With Sebastian Jespersen|url=https://go.forrester.com/blogs/what-is-share-of-life-a-chat-with-sebastian-jespersen/|access-date=2021-01-20|website=Forrester|language=en-US}}</ref>
Line 55: Line 55:


== Awards and Recognition ==
== Awards and Recognition ==
In 2017, Vertic won four awards for the [[General Electric|GE]] Corporate Website Project, including the ACE AWARDS<ref>{{Cite web|title=Vertic Celebrates Twice at ACE Awards for GE and Microsoft work|url=https://www.prweb.com/releases/2017/04/prweb14291634.htm|access-date=2021-01-20|website=PRWeb}}</ref> for best brand website, the DRUMB2B Brave Awards<ref>{{Cite web|title=Vertic Triumphs at DRUM B2B BRAVE Awards|url=https://www.prweb.com/releases/2017/10/prweb14795677.htm|access-date=2021-01-20|website=PRWeb}}</ref> for the best use of data & technology in a website, the Internationalist Award<ref>{{Cite web|title=Vertic Scores Hat-Trick of Prizes at Internationalist Awards for Innovative Digital Marketing Solutions|url=https://www.prweb.com/releases/2017/11/prweb14904817.htm|access-date=2021-01-20|website=PRWeb}}</ref> for innovative digital marketing, as well as the Webby Awards<ref>{{Cite web|title=NEW Webby Gallery + Index|url=http://winners.webbyawards.com/2017/websites/features-design/best-navigationstructure/26198/gecom|access-date=2021-01-20|website=NEW Webby Gallery + Index|language=en}}</ref> for the best navigation structure.
In 2017, Vertic won four awards for the [[General Electric|GE]] Corporate Website Project, including the ACE AWARDS<ref>{{Cite web|title=Vertic Celebrates Twice at ACE Awards for GE and Microsoft work|url=https://www.prweb.com/releases/2017/04/prweb14291634.htm|access-date=2021-01-20|website=PRWeb}}</ref> for best brand website, the DRUMB2B Brave Awards<ref>{{Cite web|title=Vertic Triumphs at DRUM B2B BRAVE Awards|url=https://www.prweb.com/releases/2017/10/prweb14795677.htm|access-date=2021-01-20|website=PRWeb}}</ref> for the best use of data & technology in a website, the Internationalist Award<ref>{{Cite web|title=Vertic Scores Hat-Trick of Prizes at Internationalist Awards for Innovative Digital Marketing Solutions|url=https://www.prweb.com/releases/2017/11/prweb14904817.htm|access-date=2021-01-20|website=PRWeb}}</ref> for innovative [[digital marketing]], as well as the Webby Awards<ref>{{Cite web|title=NEW Webby Gallery + Index|url=http://winners.webbyawards.com/2017/websites/features-design/best-navigationstructure/26198/gecom|access-date=2021-01-20|website=NEW Webby Gallery + Index|language=en}}</ref> for the best navigation structure.


==References==
==References==

Revision as of 14:42, 8 September 2021

Vertic
IndustrieDigital Marketing & Communications, Digital Transformation, and Design
Gegründet2002
HauptsitzNew York City
Number of locations
New York

Copenhagen

Singapur
Area served
Worldwide
Key people
CEO, Sebastian Jespersen Company president, Mads Krogh Petersen
ServicesDigital strategy

User experience & design systems Insights & analytics ABM & demand generation Digital event & experiences Corporate website & eCommerce

Marketing-as-a-service
Number of employees
95
Websitehttps://vertic.com/

Vertic (Vertic A/S) is an independent global digital agency headquartered in New York, with offices in Copenhagen, Singapore, and Seattle.[1]

The agency creates digital marketing experiences based in technology, design and data.[2]

Vertic is the creator of the marketing methodology Share of Life, which combines strategy, insights, design, and technology.[3]

History

In 2002, Sebastian Jespersen, CEO, and Mads Krogh Peterson, President, founded Vertic on the principle that digital transformation could help business could form a deeper and broader connection with customers, Both founders' have a background in management, bringing a unique perspective on B2B marketing and strategy.[4]

Vertic has approximately 100 employees in 3 offices located in New York, Copenhagen, and Singapore.[5]

Initiatives

Share of Life

Share of Life is a marketing platform developed by Sebastian Jespersen, CEO, and Stan Rapp, pioneer of one-to-one marketing and co-founder of Rapp Collins Worldwide agency (RAPP).[6] The methodology proposes that in an age dominated by digital interactions, companies must create deeper relationships with consumers by weaving the brand into their daily life.[7] At the center of the doctrine is the notion of entanglement,  where brands and customers become “entangled” in mutually beneficial relationships.

UN Global Compact

Vertic is a member of the UN Global Compact and is the advocate for an 18th UN Sustainable Development Goal (SDG): A Meaningful and Safe Digital Life. The SDG promotes fair practices in an increasingly digital world by encouraging companies to use data for mutual benefit rather than for intrusion or manipulation.[8]

The Corporate Website Index

In 2019, Vertic created the Global Corporate Website Index to evaluate and rank the performance of corporate websites.[9]  It assesses the websites of leading global corporations according to 3 sets of criteria: Experience, Relevancy, and Use of Technology.[10]

Partnerships

Forrester

Forrester has adopted Vertic’s Share of Life methodology to describe and explore the deep, entangled relationships that brands have with their customers.[11]

Forbes

CEO, Sebastian Jespersen, is a member of the Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies. [12]

Awards and Recognition

In 2017, Vertic won four awards for the GE Corporate Website Project, including the ACE AWARDS[13] for best brand website, the DRUMB2B Brave Awards[14] for the best use of data & technology in a website, the Internationalist Award[15] for innovative digital marketing, as well as the Webby Awards[16] for the best navigation structure.

References

  1. ^ "Vertic". thehub.io. Retrieved 2021-01-20.
  2. ^ "Digital Ad Agency Vertic Expands to Seattle". Top Interactive Agencies. 2013-05-10. Retrieved 2021-01-20.
  3. ^ "Understanding Share Of Life: A Chat With Sebastian Jespersen". Forrester. 2018-07-11. Retrieved 2021-01-20.
  4. ^ "Digital Ad Agency Vertic Expands to Seattle". Top Interactive Agencies. 2013-05-10. Retrieved 2021-01-20.
  5. ^ "Vertic Reviews". Glassdoor. Retrieved 2021-01-20.
  6. ^ "Sebastian Jespersen & Stan Rapp". C-Suite Book Club. Retrieved 2021-01-20.
  7. ^ "Understanding Share Of Life: A Chat With Sebastian Jespersen". Forrester. 2018-07-11. Retrieved 2021-01-20.
  8. ^ Vertic. "Digital agency Vertic encourages UN to include a new 18th SDG: A Meaningful and Safe Digital Life". www.prnewswire.com. Retrieved 2021-01-20.
  9. ^ Vertic. "Vertic releases report benchmarking corporate websites". www.prnewswire.com. Retrieved 2021-01-20.
  10. ^ "Trendsetters: Assessing Corporate Websites is Critical to the Modern Company says Vertic's Sebastian Jespersen". vertic.com. Retrieved 2021-01-20.{{cite web}}: CS1 maint: url-status (link)
  11. ^ "Home". vertic.com. Retrieved 2021-01-20.
  12. ^ "Sebastian Jespersen". Forbes Councils. Retrieved 2021-01-20.
  13. ^ "Vertic Celebrates Twice at ACE Awards for GE and Microsoft work". PRWeb. Retrieved 2021-01-20.
  14. ^ "Vertic Triumphs at DRUM B2B BRAVE Awards". PRWeb. Retrieved 2021-01-20.
  15. ^ "Vertic Scores Hat-Trick of Prizes at Internationalist Awards for Innovative Digital Marketing Solutions". PRWeb. Retrieved 2021-01-20.
  16. ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 2021-01-20.


Stub icon

This Danish corporation or company article is a stub. You can help Wikipedia by expanding it.

Retrieved from "https://en.wikipedia.org/w/index.php?title=Vertic&oldid=1043136298"