WCLT-FM

For the AM radio station in Newark, Ohio, United States, see WCLT (AM).

WCLT-FM

Newark, Ohio
Broadcast area	Columbus, Ohio
Frequency	100.3 MHz (HD Radio)
Branding	T-100 (1968-present)
Programmierung
Format	Beautiful music (1947-1968) Adult contemporary (1968-1990) Country (1990-present)
Subchannels	HD2: 104.7 The Big Lick (Rock)
Affiliations	Fox News Radio (2003-present)
Ownership
Owner	Bob Pricer
Sister stations	WCLT (AM)
History
First air date	July 1947
Technical information
Facility ID	71285
Class	B
ERP	50,000 watts
HAAT	119 meters (390 ft)
Transmitter coordinates	40°2′2.00″N 82°24′8.00″W
Translator(s)	HD2: 104.7 W284CH (Newark)
Links
Website	wclt.com thebiglick.com (HD2)

WCLT's HD Radio Channels on a SPARC Radio with PSD.

WCLT-FM (100.3 FM) is a radio station in Newark, Ohio, broadcasting a country music format since 1990. When WCLT-FM signed on the air in July of 1947, it began as a beautiful music station. In 1968, the station switched to an adult contemporary format, adopting the T-100 brand, and was licensed by the Federal Communications Commission. On February 5, 1990, WCLT-FM switched to country music. The first song to play on the country format was Garth Brooks 1989 debut single "Much Too Young (To Feel This Damn Old)". WCLT-FM also had information, community, news, sports, and weather, which was the largest music format in Licking County. In 2003, WCLT-FM added Fox News Radio. In 2009, WCLT-FM shut down analog radio, and T-100 began broadcasting digitally at 100.3HDFM, switching to HD radio. In 2011, WCLT-FM added Westwood One, and in 2013, WCLT-FM added mainstream rock station 104.7 The Big Lick, on its sister station WCLT (AM).

Program format

The program format on WCLT-FM was "50 Minute Music Hour", featuring 50 minutes of non-stop country music. "Central Ohio Weather" features weather forecasts throughout central Ohio. "Country Gold Saturday Night" features a wide variety of classic country songs that is country gold. "All-Time Favorites" features an all-time of classic country songs. "T-100 News" features an in-depth report on news stories throughout central Ohio. "T-100 Dateline" features a radio DJ asking callers questions to provide the answer. "T-100 Hotline" features a radio DJ calling a toll-free hotline 1-800-WCLT-123. "Powersource Top 20" features top 20 country songs. "The Crook & Chase Country Countdown" features Lorianne Crook and Charlie Chase counting down country songs, and "Big D & Bubba's Weekly Podcast", featuring Big D & Bubba focusing on a different topic relating to country music, along with call-ins, interviews, games, and conversation. Notable radio DJs on WCLT-FM include Ron Strong, Ronda James-Taggart, Bob Pricer, Mae Jackson, Ben Windle, Gene Ragle, Tom Rogers, and Greg Rhodes. In between the songs, local advertisements and commercials were featured on WCLT-FM, along with programming from Fox News Radio.

Slogans

• "Newark's Own Country FM; T-100" (1990-1995).
• "Your Favorite Country; T-100" (1995-1998).
• "Good Times & Great Country; T-100" (1998-2003).
• "Today's Country & Your All-Time Favorites; T-100" (2003-2012).
• "Your Hometown Country Station; T-100" (2012-present).

History

In the late 1940's, the concept of FM radio was just in the beginning stages, AM radio had already been established and made its way into many homes. In 1947, WCLT-FM signed on the air for the first time in Newark, Ohio; The original DJs were Ben Windle, Bob Pricer, Tom Rogers, Gene Ragle, and Mae Jackson. In 1956, WCLT-FM celebrated its 10th anniversary, and in 1963, WCLT-FM became affiliated with the Associated Press, giving first-hand access to news, sports, and weather 24 hours a day. In 1966, WCLT-FM celebrated its 20th anniversary, and in 1968, WCLT-FM adopted the T-100 brand, and was licensed by the Federal Communications Commission; the station dropped its beautiful music format, and the station switched to an adult contemporary format. In 1969, WCLT-FM became an affiliate of the Indians Radio Network, airing Cleveland Indians games live on the AM station. In 1970, WCLT-FM became affiliated with live games of Ohio State football, Ohio State basketball, and the Columbus Blue Jackets hockey team. In 1976, WCLT-FM celebrated its 30th anniversary. In 1982, Doug Pricer became president and general manager of WCLT-FM, and in 1986, WCLT-FM celebrated its 40th anniversary. In 1989, Randy Green became sales manager of WCLT-FM, started off as an account executive at an adult contemporary station. In 1990, WCLT-FM dropped the adult contemporary format, and the station switched to country music; The first song to play was Rosanne Cash's 1981 hit Seven Year Ache; becoming WCLT-FM's most popular song, and received its heavy rotation. In 1991, Dave Johnson became traffic manager of WCLT-FM. In 1992, Ron Strong joined WCLT-FM as program director and radio DJ, and in 1993, Ronda James-Taggart joined WCLT-FM as a female radio DJ. In 1996, WCLT-FM celebrated its 50th anniversary, and WCLT-FM goes on the internet; launching T-100's official internet website. In 1998, WCLT-FM adopted the T-100 slogan "Good Times & Great Country". In 2003, WCLT-FM added Fox News Radio to the country format, and T-100 adopted a new slogan; "Todays Country & Your All-Time Favorites". In 2006, WCLT-FM celebrated its 60th anniversary, and in 2009, WCLT-FM shut down analog radio, and the station began broadcasting digitally at 100.3HDFM, switching to HD radio. In 2012, WCLT-FM introduced T-100's new logo, adopting a new slogan; "Your Hometown Country Station, T-100"; and in 2013, WCLT-FM added mainstream rock station 104.7 The Big Lick and soft rock station Kate 98.7, on sister station WCLT (AM). In 2016, WCLT-FM celebrated its 70th anniversary, and in 2020, WCLT-FM added Big D & Bubba's Weekly Podcast.

External links

• Facility details for Facility ID WCLT ({{{2}}}) in the FCC Licensing and Management System
• {{{2}}} in Nielsen Audio's FM station database
• Template:FMQ
• W284CH at FCCdata.org