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Formed in [[Bridgewater, Massachusetts]], Metal Mulisha T-shirts were fashionable among youth in the 2000s. The shirts often feature [[Existentialism|existential]] slogans or quotes that tout the virtues of [[extreme sports]].
Formed in [[Bridgewater, Massachusetts]], Metal Mulisha T-shirts were fashionable among youth in the 2000s. The shirts often feature [[Existentialism|existential]] slogans or quotes that tout the virtues of [[extreme sports]].


In 2010, the [[Murrieta Valley Unified School District]] banned Metal Mulisha clothing at its schools, due to graphics resembling [[Nazi]] [[Nazi symbolism|symbols and iconography]]. Some graphics appearing on Metal Mulisha's clothing line include a skull wearing a helmet resembling one worn by [[German Army (1935–1945)|German soldiers]] in [[World War II]], while on the company's logo, the "S" in "Mulisha" is represented graphically by a lightning bolt that resembles the double [[Lightning strike|lightning bolts]] insignia [[File:Sig runes.svg|16px|Runic "ᛋᛋ"]] of the Nazi major [[paramilitary]] organization [[Schutzstaffel]], LAB or SS.<ref>{{cite web|last1=Li|first1=Shan|title=Nazi-like insignia on bike team's clothing stirs heat at Riverside County school district|url=http://latimesblogs.latimes.com/lanow/2010/12/nazi-like-insignia-on-bike-teams-clothing-stirs-heat-at-riverside-county-school-district.html|website=[[Los Angeles Times]]|access-date=2 July 2015}}</ref><ref name= rodman>{{cite web|last1=Rodman|first1=Edmon J.|title=Schools go to war with Nazi-insignia clothing company|url=http://www.jewishjournal.com/community/article/schools_go_to_war_with_nazi-insignia_clothing_company_20101222|website=JewishJournal.com|publisher=Jewish Journal|access-date=2 July 2015}}</ref>
In 2010, the [[Murrieta Valley Unified School District]] banned Metal Mulisha clothing at its schools, due to graphics resembling [[Nazi]] [[Nazi symbolism|symbols and iconography]]. Some graphics appearing on Metal Mulisha's clothing line include a skull wearing a helmet resembling one worn by [[German Army (1935–1945)|German soldiers]] in [[World War II]], while on the company's logo, the "S" in "Mulisha" is represented graphically by a lightning bolt that resembles the [[Runic insignia of the Schutzstaffel|double lightning bolts]] insignia [[File:Sig runes.svg|16px|Runic "ᛋᛋ"]] of the Nazi major [[paramilitary]] organization [[Schutzstaffel]], LAB or SS.<ref>{{cite web|last1=Li|first1=Shan|title=Nazi-like insignia on bike team's clothing stirs heat at Riverside County school district|url=http://latimesblogs.latimes.com/lanow/2010/12/nazi-like-insignia-on-bike-teams-clothing-stirs-heat-at-riverside-county-school-district.html|website=[[Los Angeles Times]]|access-date=2 July 2015}}</ref><ref name= rodman>{{cite web|last1=Rodman|first1=Edmon J.|title=Schools go to war with Nazi-insignia clothing company|url=http://www.jewishjournal.com/community/article/schools_go_to_war_with_nazi-insignia_clothing_company_20101222 |work=Jewish Journal|access-date=2 July 2015}}</ref>


[[Rabbi]] Barry Ulrych, of the B’nai Chaim of [[Murrieta]] [[synagogue]], regarding the images appearing on Metal Mulisha products, stated “People say it’s just a fashion — it’s more than that — it’s an identity...These symbols are not as neutral as one might think. Symbols can hurt, and some symbols are intimidating...With this symbolism, they are glorifying the Nazi past. You can’t go through life being ignorant of symbols.”<ref name= rodman/>
[[Rabbi]] Barry Ulrych, of the B'nai Chaim of [[Murrieta]] [[synagogue]], regarding the images appearing on Metal Mulisha products, stated "People say it's just a fashion—it's more than that—it's an identity ... These symbols are not as neutral as one might think. Symbols can hurt, and some symbols are intimidating ... With this symbolism, they are glorifying the Nazi past. You can't go through life being ignorant of symbols."<ref name= rodman/>


In a letter, the company countered with the statement “Metal Mulisha founders and riders are devout [[Christians]], espousing those values prized in the religious community."<ref name= rodman/>
In a letter, the company countered with the statement "Metal Mulisha founders and riders are devout [[Christians]], espousing those values prized in the religious community."<ref name= rodman/>


==References==
==References==
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==External links==
==External links==
*{{Official website|http://www.metalmulisha.com/}}
* {{Official website|http://www.metalmulisha.com/}}


{{America's Got Talent}}
{{America's Got Talent}}

[[Category:1990s fashion]]
[[Category:1990s fashion]]
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[[Category:Clothing brands of the United States]]
[[Category:Clothing companies established in 1997]]
[[Category:Clothing companies established in 1997]]
[[Category:Companies based in Carlsbad, California]]
[[Category:Companies based in Carlsbad, California]]
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[[Category:Freestyle motocross]]
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[[Category:Monster trucks]]
[[Category:Privately held companies based in California]]
[[Category:Privately held companies based in California]]
[[Category:Sportswear brands]]
[[Category:Sportswear brands]]
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[[Category:Clothing brands of the United States]]
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[[Category:Monster trucks]]
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[[Category:Freestyle motocross]]

Revision as of 08:24, 8 August 2022

Metal Mulisha
Company typePrivate
IndustrieApparel/Retail
GenreClothing, lifestyle
Gegründet1997
GründerLarry Linkogle, Brian Deegan [Trigger Gumm]
Hauptsitz
El Segundo, California
,
Vereinigte Staaten
ProdukteAction Sports Apparel
Number of employees
11
DivisionsVendorasia™
Websitemetalmulisha.com

Metal Mulisha is an American lifestyle clothing brand that was created in 1997 by Larry Linkogle and Brian Deegan. Metal Mulisha Inc. products are sold at various retail stores and company owned stores. It also offers Metal Mulisha energy drinks under the same brand in a joint venture with Rockstar. The company currently employs about 450 people. The Metal Mulisha Monster Jam Monster truck debuted in 2012 at Reliant Stadium in Houston, Texas.[1][2][3][4][5][6][7][8][9][10]

Clothing

Formed in Bridgewater, Massachusetts, Metal Mulisha T-shirts were fashionable among youth in the 2000s. The shirts often feature existential slogans or quotes that tout the virtues of extreme sports.

In 2010, the Murrieta Valley Unified School District banned Metal Mulisha clothing at its schools, due to graphics resembling Nazi symbols and iconography. Some graphics appearing on Metal Mulisha's clothing line include a skull wearing a helmet resembling one worn by German soldiers in World War II, while on the company's logo, the "S" in "Mulisha" is represented graphically by a lightning bolt that resembles the double lightning bolts insignia Runic "ᛋᛋ" of the Nazi major paramilitary organization Schutzstaffel, LAB or SS.[11][12]

Rabbi Barry Ulrych, of the B'nai Chaim of Murrieta synagogue, regarding the images appearing on Metal Mulisha products, stated "People say it's just a fashion—it's more than that—it's an identity ... These symbols are not as neutral as one might think. Symbols can hurt, and some symbols are intimidating ... With this symbolism, they are glorifying the Nazi past. You can't go through life being ignorant of symbols."[12]

In a letter, the company countered with the statement "Metal Mulisha founders and riders are devout Christians, espousing those values prized in the religious community."[12]

References

  1. ^ "Archived copy". Archived from the original on 2016-03-04. Retrieved 2015-03-27.{{cite web}}: CS1 maint: archived copy as title (link)
  2. ^ "Archived copy". Archived from the original on 2015-03-22. Retrieved 2015-03-27.{{cite web}}: CS1 maint: archived copy as title (link)
  3. ^ "Archived copy". Archived from the original on 2015-04-20. Retrieved 2015-05-15.{{cite web}}: CS1 maint: archived copy as title (link)
  4. ^ Rook, Erin. "WinterFest cancels snow events, adds more Metal Mulisha and music". Bendsource.com. Retrieved 21 July 2018.
  5. ^ "Metal Mulisha Mini Troops - Ride Day Fun - Transworld Motocross". Motocross.transworld.net. Retrieved 21 July 2018.
  6. ^ "In Search of MX in Tahiti - Transworld Motocross". Motocross.transworld.com. 7 May 2015. Retrieved 21 July 2018.
  7. ^ "Metal Mulisha freestyle motocross riders do backflips for Napa Auto Parts opening". Lodinews.com. Retrieved 21 July 2018.
  8. ^ "Archived copy". Archived from the original on 2015-05-16. Retrieved 2015-05-15.{{cite web}}: CS1 maint: archived copy as title (link)
  9. ^ "Metal Mulisha members star in new Suicidal Tendencies video". Xgames.espn.go.com. Retrieved 21 July 2018.
  10. ^ "Q&A with Metal Mulisha co-founder Larry Linkogle". Xgames.espn.go.com. Retrieved 21 July 2018.
  11. ^ Li, Shan. "Nazi-like insignia on bike team's clothing stirs heat at Riverside County school district". Los Angeles Times. Retrieved 2 July 2015.
  12. ^ a b c Rodman, Edmon J. "Schools go to war with Nazi-insignia clothing company". Jewish Journal. Retrieved 2 July 2015.
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