Kick Energy: Difference between revisions
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== Marketing == |
== Marketing == |
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[[File:Taxi, Boar Lane, Leeds (17th December 2012).JPG|thumb|left|Kick Energy being advertised on a Leeds Taxi |
[[File:Taxi, Boar Lane, Leeds (17th December 2012).JPG|thumb|left|Kick Energy being advertised on a Leeds Taxi]] |
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In 2009, Kick Energy ran a £1.9m marketing support package to promote the brand which included sponsoring a [[Luminar Leisure|Luminar]] venues tour by boyband [[JLS]]<ref>[http://www.morningadvertiser.co.uk/news.ma/article/82075?Ntt=Luminar&N=598283&Ne=598327&PagingData=Po_0~Ps_10~Psd_Asc Morning Advertiser website]</ref> Kick Energy’s marketing campaign includes branded taxis in every major UK city, trade and consumer PR and exhibitions at key trade shows. Kick Energy has also invested heavily in a programme of sports and motorsports sponsorship, including the Kawasaki World Super Bike Team,<ref>http://www.superbike.co.uk/news/kawasaki_world_superbike_team_to_race_at_brands_hatch_british_superbike_august_meeting_news_286635.html {{Dead link|date=February 2020 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> as well as the Stobart KICK M-Sport Ford World Rally Team <ref>{{Cite web | url=http://fiestasporttrophy.co.uk/ |title = HOME}}</ref> and Powerleague 5-a-side Football which are based in [[Paisley, Renfrewshire|Paisley]] but operate 45 sites across the UK and are visited by approximately 125,000 customers each week. |
In 2009, Kick Energy ran a £1.9m marketing support package to promote the brand which included sponsoring a [[Luminar Leisure|Luminar]] venues tour by boyband [[JLS]]<ref>[http://www.morningadvertiser.co.uk/news.ma/article/82075?Ntt=Luminar&N=598283&Ne=598327&PagingData=Po_0~Ps_10~Psd_Asc Morning Advertiser website]</ref> Kick Energy’s marketing campaign includes branded taxis in every major UK city, trade and consumer PR and exhibitions at key trade shows. Kick Energy has also invested heavily in a programme of sports and motorsports sponsorship, including the Kawasaki World Super Bike Team,<ref>http://www.superbike.co.uk/news/kawasaki_world_superbike_team_to_race_at_brands_hatch_british_superbike_august_meeting_news_286635.html {{Dead link|date=February 2020 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> as well as the Stobart KICK M-Sport Ford World Rally Team <ref>{{Cite web | url=http://fiestasporttrophy.co.uk/ |title = HOME}}</ref> and Powerleague 5-a-side Football which are based in [[Paisley, Renfrewshire|Paisley]] but operate 45 sites across the UK and are visited by approximately 125,000 customers each week. |
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* [https://web.archive.org/web/20100210184133/http://www.door2doordrinks.co.uk/shop/Energy-Drinks/Kick-Energy.php] |
* [https://web.archive.org/web/20100210184133/http://www.door2doordrinks.co.uk/shop/Energy-Drinks/Kick-Energy.php] |
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* [http://www.steveperez.co.uk/events.html] |
* [http://www.steveperez.co.uk/events.html] |
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* [http://www.globalbrands.co.uk/energy/default.asp] |
* [http://www.globalbrands.co.uk/energy/default.asp] |
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* [http://www.morningadvertiser.co.uk/news.ma/article/82075?Ntt=Luminar&N=598283&Ne=598327&PagingData=Po_0~Ps_10~Psd_Asc] |
* [http://www.morningadvertiser.co.uk/news.ma/article/82075?Ntt=Luminar&N=598283&Ne=598327&PagingData=Po_0~Ps_10~Psd_Asc] |
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Revision as of 14:05, 18 April 2023
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| Product type | Energy Drink |
|---|---|
| Produced by | Global Brands |
| Land | Vereinigtes Königreich |
| Website | globalbrands www |
Kick Energy is an energy drink marketed in the UK by creator Global Brands. Since the product was first launched it has grown to become the second largest energy drink brand in the on trade drinks market in the UK. It now controls 15.3% market share of the On Trade Functional Energy Market.[1] Global Brands sells and distributes about 1,000,000 cans of Kick Energy in the UK per month. Kick Energy is currently available in 250ml and 500ml cans.[2]
Marketing
.JPG)
In 2009, Kick Energy ran a £1.9m marketing support package to promote the brand which included sponsoring a Luminar venues tour by boyband JLS[3] Kick Energy’s marketing campaign includes branded taxis in every major UK city, trade and consumer PR and exhibitions at key trade shows. Kick Energy has also invested heavily in a programme of sports and motorsports sponsorship, including the Kawasaki World Super Bike Team,[4] as well as the Stobart KICK M-Sport Ford World Rally Team [5] and Powerleague 5-a-side Football which are based in Paisley but operate 45 sites across the UK and are visited by approximately 125,000 customers each week.
Kick Energy sponsors the Steve Perez Rally team.,[6] and from 2012 Chesterfield FC.
References
- ^ AC Nielsen MAT 04.10.08 On & Off Trade Energy Drinks Market & GBL Ex Works Sales Data
- ^ "Buy Kick Energy | Energy Drinks | Soft Drinks | Door2doordrinks.co.uk". Archived from the original on 10 February 2010. Retrieved 14 December 2009.
- ^ Morning Advertiser website
- ^ http://www.superbike.co.uk/news/kawasaki_world_superbike_team_to_race_at_brands_hatch_british_superbike_august_meeting_news_286635.html [permanent dead link]
- ^ "HOME".
- ^ http://www.steveperez.co.uk/events.html