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'''Kaiser''' is a Brazilian beer brand launched in Divinópolis, Minas Gerais on April 22, 1982 by Luiz Otávio Possas Gonçalves. |
'''Kaiser''' is a Brazilian beer brand launched in Divinópolis, Minas Gerais on April 22, 1982 by Luiz Otávio Possas Gonçalves. |
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Revision as of 09:44, 15 June 2023
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Kaiser is a Brazilian beer brand launched in Divinópolis, Minas Gerais on April 22, 1982 by Luiz Otávio Possas Gonçalves.
Its marketing campaigns became known in the 90's through its protagonist, actor José Valien, the Kaiser Shorty.
Erstellung
Luiz Otávio Possasas Gonçalves was the owner of the Coca-Cola franchise in Minas Gerais. In the early 1980's, the company was threatened by bankruptcy because Brahma and Antarctica promoted the combined sale of their soft drinks along with their beers to the points of sale. Possas decided that, with one beer, he could fight both brands on equal terms. He took a master brewer course in Munich and opened Kaiser in 1982.[1] Within four months Coca-Cola managed to raise its market share from 15 to 48 percent, and soon the company's other bottlers in the country wanted Kaiser as well.[2]
References
- ^ Inventor de bebidas que lançou Kaiser e Kero Coco diz "nunca estar satisfeito", Folha de S. Paulo
- ^ "Em busca de volume, cervejaria Heineken reposiciona Kaiser". EXAME (in Brazilian Portuguese). Retrieved 2019-06-25.
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