Kaiser (beer): Difference between revisions

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Kaiser is a Brazilian beer brand launched in Divinópolis, Minas Gerais on April 22, 1982, by Luiz Otávio Possas Gonçalves.

Its marketing campaigns became known in the 90's through actor José Valien, the Baixinho da Kaiser (Kaiser Shorty).^[1]

Since 2010 the brand has been owned by Heineken Brasil.^[2]

Erstellung

Luiz Otávio Possasas Gonçalves was the owner of the Coca-Cola franchise in Minas Gerais. In the early 1980s, the company was threatened with bankruptcy because Brahma and Antarctica promoted the combined sale of their soft drinks along with their beers to the points of sale. Possas decided that, with one beer, he could fight both brands on equal terms. He took a master brewer course in Munich and opened Kaiser in 1982.^[3] Within four months Coca-Cola managed to raise its market share from 15 to 48 percent, and soon the company's other bottlers in the country wanted Kaiser as well.^[4]

References

^ "Por onde anda o Baixinho da Kaiser? | Memória". VEJA SÃO PAULO (in Brazilian Portuguese). Retrieved 2023-06-15.
^ "G1 > Economia e Negócios - NOTÍCIAS - Heineken anuncia compra da dona da Kaiser". g1.globo.com. Retrieved 2023-06-15.
^ Inventor de bebidas que lançou Kaiser e Kero Coco diz "nunca estar satisfeito", Folha de S. Paulo
^ "Em busca de volume, cervejaria Heineken reposiciona Kaiser". EXAME (in Brazilian Portuguese). Retrieved 2019-06-25.

[1] "Por onde anda o Baixinho da Kaiser? | Memória". VEJA SÃO PAULO (in Brazilian Portuguese). Retrieved 2023-06-15.

[2] "G1 > Economia e Negócios - NOTÍCIAS - Heineken anuncia compra da dona da Kaiser". g1.globo.com. Retrieved 2023-06-15.

[3] Inventor de bebidas que lançou Kaiser e Kero Coco diz "nunca estar satisfeito", Folha de S. Paulo

[4] "Em busca de volume, cervejaria Heineken reposiciona Kaiser". EXAME (in Brazilian Portuguese). Retrieved 2019-06-25.

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 '''Kaiser''' is a Brazilian beer brand launched in [[Divinópolis]], [[Minas Gerais]] on April 22, 1982, by [https://www.jusbrasil.com.br/processos/nome/47910247/luiz-otavio-possas-goncalves Luiz Otávio Possas Gonçalves.]
-Its marketing campaigns became known in the 90's through [https://pt.m.wikipedia.org/wiki/Jos%C3%A9_Valien actor José Valien], the  ''Baixinho da Kaiser'' (''Kaiser Shorty'').<ref>{{Cite web |title=Por onde anda o Baixinho da Kaiser? {{!}} Memória |url=https://vejasp.abril.com.br/coluna/memoria/por-onde-anda-o-baixinho-da-kaiser/ |access-date=2023-06-15 |website=VEJA SÃO PAULO |language=pt-BR}}</ref>
+Its marketing campaigns became known in the 90's through actor [[:pt:José_Valien|José Valien]], the ''Baixinho da Kaiser'' (''Kaiser Shorty'').<ref>{{Cite web |title=Por onde anda o Baixinho da Kaiser? {{!}} Memória |url=https://vejasp.abril.com.br/coluna/memoria/por-onde-anda-o-baixinho-da-kaiser/ |access-date=2023-06-15 |website=VEJA SÃO PAULO |language=pt-BR}}</ref>
-Since 2010 the brand is owned by [[Heineken Brasil]].<ref>{{Cite web |title=G1 > Economia e Negócios - NOTÍCIAS - Heineken anuncia compra da dona da Kaiser |url=https://g1.globo.com/Noticias/Economia_Negocios/0,,MUL1441674-9356,00-HEINEKEN+ANUNCIA+COMPRA+DA+DONA+DA+KAISER.html |access-date=2023-06-15 |website=g1.globo.com}}</ref>
+Since 2010 the brand has been owned by [[Heineken Brasil]].<ref>{{Cite web |title=G1 > Economia e Negócios - NOTÍCIAS - Heineken anuncia compra da dona da Kaiser |url=https://g1.globo.com/Noticias/Economia_Negocios/0,,MUL1441674-9356,00-HEINEKEN+ANUNCIA+COMPRA+DA+DONA+DA+KAISER.html |access-date=2023-06-15 |website=g1.globo.com}}</ref>
 == Creation ==
-Luiz Otávio Possasas Gonçalves was the owner of the [[Coca-Cola]] franchise in Minas Gerais. In the early 1980s, the company was threatened by bankruptcy because Brahma and Antarctica promoted the combined sale of their soft drinks along with their beers to the points of sale. Possas decided that, with one beer, he could fight both brands on equal terms. He took a master brewer course in Munich and opened Kaiser in 1982.<ref>[http://www1.folha.uol.com.br/mercado/1183552-inventor-de-bebidas-que-lancou-kaiser-e-kero-coco-diz-nunca-estar-satisfeito.shtml Inventor de bebidas que lançou Kaiser e Kero Coco diz "nunca estar satisfeito"], ''Folha de S. Paulo''</ref> Within four months Coca-Cola managed to raise its market share from 15 to 48 percent, and soon the company's other bottlers in the country wanted Kaiser as well.<ref>{{cite web|access-date=2019-06-25|language=pt-BR|title=Em busca de volume, cervejaria Heineken reposiciona Kaiser|url=https://exame.abril.com.br/marketing/em-busca-de-volume-cervejaria-heineken-reposiciona-kaiser/|work=EXAME}}<!-- auto-translated by Module:CS1 translator --></ref>
+Luiz Otávio Possasas Gonçalves was the owner of the [[Coca-Cola]] franchise in Minas Gerais. In the early 1980s, the company was threatened with bankruptcy because [[Ambev|Brahma and Antarctica]] promoted the combined sale of their soft drinks along with their beers to the points of sale. Possas decided that, with one beer, he could fight both brands on equal terms. He took a master brewer course in Munich and opened Kaiser in 1982.<ref>[http://www1.folha.uol.com.br/mercado/1183552-inventor-de-bebidas-que-lancou-kaiser-e-kero-coco-diz-nunca-estar-satisfeito.shtml Inventor de bebidas que lançou Kaiser e Kero Coco diz "nunca estar satisfeito"], ''Folha de S. Paulo''</ref> Within four months Coca-Cola managed to raise its market share from 15 to 48 percent, and soon the company's other bottlers in the country wanted Kaiser as well.<ref>{{cite web|access-date=2019-06-25|language=pt-BR|title=Em busca de volume, cervejaria Heineken reposiciona Kaiser|url=https://exame.abril.com.br/marketing/em-busca-de-volume-cervejaria-heineken-reposiciona-kaiser/|work=EXAME}}<!-- auto-translated by Module:CS1 translator --></ref>
 == References ==