Draft:London International Awards: Difference between revisions
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For 26 years, LIA held its one-night awards ceremony in London.<ref>{{cite web|title=Whassup Garners Grand Prize at LIAA|date=14 November 2000 |url=https://www.shots.net/news/view/59215-whassup-garners-grand-prize-at-liaa}}</ref> However, in 2012, LIA made the decision to no longer hold its annual Award show. LIA replaced the Award Show with ‘Creative Conversations’, a fully-funded educational initiative created to give back to the industry by developing, educating, inspiring and nurturing emerging talent from around the globe.[see: Creative LIAisons] |
For 26 years, LIA held its one-night awards ceremony in London.<ref>{{cite web|title=Whassup Garners Grand Prize at LIAA|date=14 November 2000 |url=https://www.shots.net/news/view/59215-whassup-garners-grand-prize-at-liaa}}</ref> However, in 2012, LIA made the decision to no longer hold its annual Award show. LIA replaced the Award Show with ‘Creative Conversations’, a fully-funded educational initiative created to give back to the industry by developing, educating, inspiring and nurturing emerging talent from around the globe.[see: Creative LIAisons] |
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For the first time in 2010, the same year as the Awards' 25th Anniversary, LIA awarded statues to global Network of the Year, Agency of the Year and Production Company of the Year. In 2017, LIA added Regional 'Of the Year' Awards to Australia / New Zealand; Asia; Europe; North America; the Middle East / Africa; and South America as additional components of its Global Of the Year honors. These were followed by Independent Agency Of the Year Awards for Regional and Global in 2022.<ref>{{cite web|date=9 November 2022 |url=https://www.adforum.com/news/serviceplan-named-global-independent-network-of-the-year-europe-regional-independent-agency-of-the-year-and-europe-regional-design-company-of-the-year-at-2022-london-international-awards}}</ref> |
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For the first time in its history, LIA cancelled the 2020 Awards season due to the global COVID-19 Pandemic.<ref name="MMM">[https://www.mmm-online.com/home/channel/lia-cancels-2020-awards-due-to-coronavirus/ "LIA cancels 2020 awards due to coronavirus"]</ref> |
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2021 saw the company appoint Terry Savage, former Chairman of the [[Cannes Lions International Festival of Creativity]], as Chairman of LIA.<ref name="Savage Stable">[https://www.thestable.com.au/terry-savage-becomes-chairperson-of-lia/ "Terry Savage Becomes Chairperson of LIA"]</ref><ref name="Savage Mad">[https://www.mad-daily.com/london-lures-terry-savage/ "London lures Terry Savage"]</ref><ref name="Savage CBA">[https://campaignbriefasia.com/2022/10/17/lia-awards-chairman-terry-savage-three-factors-make-lia-awards-judging-process-so-powerful/ "LIA Awards Chairman Terry Savage: Three Factors Make LIA Awards Judging Process So Powerful"]</ref> |
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The 2022 Awards Festival introduced the Creativity in PR competition and the Creativity in the Metaverse competition.<ref>{{Cite news|date=2022-07-12|title=Ronald Ng Named 2022 Creativity in the Metaverse and Evolution Jury President at LIA Awards|work=Little Black Book|url=https://www.lbbonline.com/news/ronald-ng-named-2022-creativity-in-the-metaverse-and-evolution-jury-president-at-lia-awards}}</ref> |
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The 2023 Awards Festival saw the addition of a Creativity in Business-to-Business competition.<ref name="Branding in Asia B2B">[https://www.brandinginasia.com/lia-announces-new-competition-for-2023-creativity-in-business-to-business-led-by-jury-president-eka-roula/ "LIA Announces New Competition For 2023: Creativity In Business-to-Business Led by Jury President Eka Ruola"]</ref> |
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== Judging == |
== Judging == |
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Revision as of 19:14, 29 June 2024
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| London International Awards | |
|---|---|
| Awarded for | Creativity, innovative ideas and new technology in advertising, digital media, production, design, package design, music & sound and branded entertainment |
| Land | Worldwide |
| First awarded | 1986 |
| Website | www.liaawards.com |
London International Awards, or LIA (formerly known as London International Advertising Awards, LIAA), is a global competition that awards creativity in the advertising and brand communications space as well as the producer of a global educational initiative called Creative LIAisons.[1]
LIA is one of five global shows included in the WARC Creative 100 Rankings.[2][3]
History
London International Awards is a fully woman-owned company.[4] It was founded in the United Kingdom in 1986 by its current President, Barbara Levy.[5]
It was the first international advertising award of its kind to acknowledge all media and methods from around the world to be judged by a diverse global jury.[6]
At its inception, the competition awarded international submissions for the best advertising in the main communications media of Cinema, Television, Print, Outdoor and Radio. New categories have been added regularly and today the awards include not only traditional advertising, but recognize every touch-point between a brand and the consumer, including: digital, social media, health & pharmaceuticals, technology, audio, production, public relations, strategy, design and package design.[7]
In 2004, the word "Advertising" was removed from the competition's name to reflect the fact that it observes more than only "advertising" in an ever-changing industry.
In 2008, LIA revamped its entire judging event by having all judges gather together in Las Vegas.[8] In recent years, there have been 17 separate panels that gather over a 10-day period.
For 26 years, LIA held its one-night awards ceremony in London.[9] However, in 2012, LIA made the decision to no longer hold its annual Award show. LIA replaced the Award Show with ‘Creative Conversations’, a fully-funded educational initiative created to give back to the industry by developing, educating, inspiring and nurturing emerging talent from around the globe.[see: Creative LIAisons]
For the first time in 2010, the same year as the Awards' 25th Anniversary, LIA awarded statues to global Network of the Year, Agency of the Year and Production Company of the Year. In 2017, LIA added Regional 'Of the Year' Awards to Australia / New Zealand; Asia; Europe; North America; the Middle East / Africa; and South America as additional components of its Global Of the Year honors. These were followed by Independent Agency Of the Year Awards for Regional and Global in 2022.[10]
Judging
As of 2023, the seventeen LIA Jury panels, each one headed by a Jury President, are composed of nearly 190 experienced members of agencies, production companies, design houses, and technology companies. These panels decide on the Gold, Silver and Bronze Statue Winners as well as the finalists. Each Jury is given the noncompulsory opportunity to award a Grand LIA to a piece of work that has achieved a Gold statue.
Each juror sees every piece of work entered within the category (or categories) that he or she is required to judge. It is required that all jurors are on site for judging from the first round through statue discussions to ensure that all jurors see every piece of work. LIA has no quotas for winners, and every juror is fully aware of all winners when judging is completed.[11]
Judging is held annually at the Encore Las Vegas over a 7-to-10-day period in late September/early October.
Awards
In 1985, LIA commissioned a British art student, Mary Griffiths, to design the LIA statue. The 17" LIA statue is a winged figure that is hand cast in metal prior to a gold, silver, bronze, black (for Grand LIA winners), red (Chinese Creativity Festival) or Blue (for Regional Winners) plating. It stands on a custom black nickel finished base with an engraved plate displaying the year, medium, category, client/brand and the recipient's name and location.[12]
For 26 years, LIA held its one-night awards ceremony in London.
For the first time in 2010, the same year as the Awards' 25th Anniversary, LIA awarded global Network of the Year,[13] Agency of the Year, and Production Company of the Year designations.
In 2011, LIA gave a one-off award sponsored by JetBlue to filmmaker Morgan Spurlock's POM Wonderful Presents: The Greatest Movie Ever Sold, dubbed "The Greatest Award Ever Sold" for its analysis of product placement and the inner workings of the ad industry.[14]
In 2017, LIA added Regional 'Of the Year' Awards to Australia / New Zealand; Asia; Europe; North America; the Middle East / Africa; and South America as additional components of its global 'Of the Year' honors. These were followed by In-House ‘Of the Year' Awards for Regional and Global in 2022.[15]
2023 introduced the Created for Creatives LIA Legend and Holding Company of the Year Awards.[16]
In past years, LIA published a hardbound, full-color Annual showcasing all of the winners and finalists from that given year.[17]
Creative LIAisons
In 2012, LIA launched an educational initiative called 'Creative Conversations'. The inaugural program consisted of approximately 60 young creatives who were able to have roundtable discussions with: Susan Credle, Israel Diaz, Sonal Dabral, Tony Calcao, Jeremy Craigen, Faris Yakob, Neil French, Dörte Spengler-Ahrens, Jonathon Ker, Ralph van Dijk, and Scott Elias, among others.
In 2015, the program was rebranded as Creative LIAisons. The event consists of panel discussions, interactive workshops, seminars that are not only industry-centric, but also touch on topics that are relevant to today's culture and lifestyle, brand building and future worldwide trends.[18][19]
As Creative LIAisons runs concurrently with LIA Judging, attendees receive one-on-one mentoring from many of the LIA jurors. LIA allocates seats to industry associations, media partners and companies that support the awards festival through entries.[20]
Some professionals in their respective fields that have presented at Creative LIAisons are: Matt Eastwood, Global Chief Creative Officer, McCann; Bob Isherwood, former Worldwide Creative Director, Saatchi & Saatchi; Mark Tutssel, former Leo Burnett Executive Chairman; Susan Credle, Chief Creative Officer, FCB Global; Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide Network; Doerte Spengler-Ahrens, CCO, Jung von Matt/SAGA; Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman India, Ogilvy; Rob Belgiovane, former Group CCO, BWM Dentsu; Diane Jackson, Chief Production Officer, DDB; Pum Lefebure, Co-founder and Chief Creative Officer, Design Army;[21][22] Matt MacDonald, Executive Creative Director, BBDO; Ralph van Dijk, Founder of Eardrum Australia; Taras Wayner, Chief Creative Officer, North America, Wunderman Thompson; Jeremy Craigen, former Chief Creative Officer, INNOCEAN; Lara Logan; previous Keynote Speaker Daymond John; and many more.[23]
In 2021, as a response to the COVID-19 pandemic, Creative LIAisons morphed into a series of global virtual one-to-one coaching and networking sessions for young creatives.[24] The program resumed in-person sessions running concurrently with LIA judging in 2022. 2023 sees the Creative LIAisons 'Global Coaching Academy' continue with in-person and virtual sessions consisting of approximately 120 mentees in Las Vegas and 170 virtual mentees.
References
- ^ "Record Entries for London Ad Awards". 18 October 2000.
- ^ "WARC Rankings Creative 100"
- ^ "Stagwell (STGW) Agencies Recognized By World Advertising Research Center (WARC) Creative 100 And Effective 100". www.stagwellglobal.com. 8 December 2021.
- ^ "London International Awards".
- ^ "Winners of LIA 2016".
- ^ "Barbara Levy, Founder and President speaks about LIA". 26 January 2023.
- ^ "London International Awards 2023 Winners".
- ^ "Jeremy Craigen: I'll Judge LIA… If You Hold It In Vegas!". 6 April 2016.
- ^ "Whassup Garners Grand Prize at LIAA". 14 November 2000.
- ^ . 9 November 2022 https://www.adforum.com/news/serviceplan-named-global-independent-network-of-the-year-europe-regional-independent-agency-of-the-year-and-europe-regional-design-company-of-the-year-at-2022-london-international-awards.
{{cite web}}: Missing or empty|title=(help) - ^ "Better Odds in Vegas: Every Juror on Every Piece of Work in Their Categories at LIA Awards"
- ^ "R.S. Owens Custom Awards - over 75 years of American craftsmanship".
- ^ "SIPG Health sweeps LIA 2022 with "Network of the Year" trifecta". www.ipghealth.com.
- ^ "LIA Special Award - The Greatest Award Ever Sold".
- ^ "The Stable - Regional of the Year".
- ^ "London International Awards Introduces New Holding Company of the Year Award"
- ^ "London International Awards deadline extended, final jury confirmed"
- ^ "More than Just an Awards Show: Creative LIAisons"
- ^ "Ad life lessons from LIAisons 2019"
- ^ "Learnings from Creative LIAisons"
- ^ "How Design Army's Pum Lefebure would spend a perfect day in D.C." The Washington Post.
- ^ "Women Working In The Arts: Pum Lefebure".
- ^ "LIA Day 1: Unlike anything else"
- ^ "Raphael Janan Kuppasamy: a quiet success story"
External links
Category:International awards Category:Advertising awards Category:Communication design Category:Awards established in 1986 Category:1986 establishments in England Category:Arts awards in the United Kingdom
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