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| founder = [[Conrad Anker]]<br>Jay Boyle<br>Kevin Boyle<br>John Alf Engwall
| founder = [[Conrad Anker]]<br>Jay Boyle<br>Kevin Boyle<br>John Alf Engwall
| foundation = 1983 as Alfware, Inc.<br>2017 as Skythe, Inc.
| foundation = 1983 as Alfware, Inc.<br>2017 as Skythe, Inc.
| key_people = {{Unbulleted list|Nathan Fay ([[Chief executive officer|CEO]])<ref name="deseret">{{cite news |title=About Utah company: Founder has come a long way from living in a snow cave |url=https://www.deseret.com/2016/7/17/20592167/about-utah-company-founder-has-come-a-long-way-from-living-in-a-snow-cave/ |newspaper=Deseret News |date=July 17, 2016 |access-date=July 25, 2024}}</ref>}}
| location = [[Salt Lake City]],<br>[[Utah]]
| location = [[Salt Lake City]],<br>[[Utah]]
| num_employees = 180 (2024).<ref>{{cite web |title=KÜHL Clothing Company |url=https://www.linkedin.com/company/kuhl-clothing-company |website=LinkedIn |access-date=July 25, 2024}}</ref>
| num_employees = 180 (2024).<ref>{{cite web |title=KÜHL Clothing Company |url=https://www.linkedin.com/company/kuhl-clothing-company |website=LinkedIn |access-date=July 25, 2024}}</ref>
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}}
}}


KÜHL is a privately held American company that specializes in outdoor and lifestyle apparel. Founded in 1983 under the original name Alfwear, the company rebranded as KÜHL in 1994.
KÜHL is a privately held American company that specializes in outdoor and lifestyle apparel. Founded in 1983 under the original name Alfwear (sometimes spelled "Alf Wear"), the company rebranded as KÜHL in 1994.


==History==
==History==
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A trademark filed later lists the first usage of the word mark "ALF" as 1984<ref>{{cite web |title=ALF - Trademark Details|url=https://trademarks.justia.com/751/94/alf-75194622.html |website=Justia Trademarks |access-date=July 25, 2024}}</ref>. Old clothing made by Alfwear bears the mark "älf".
A trademark filed later lists the first usage of the word mark "ALF" as 1984<ref>{{cite web |title=ALF - Trademark Details|url=https://trademarks.justia.com/751/94/alf-75194622.html |website=Justia Trademarks |access-date=July 25, 2024}}</ref>. Old clothing made by Alfwear bears the mark "älf".


In 1986, three other co-founders bought in for $2000 per person: [[Conrad Anker]], Jay Boyle, and Kevin Joseph Boyle. Jay and Conrad are brothers. Jay Boyle met Anker while working at the Holubar mountaineering shop. About the $2000 investment, Kevin said "I had $2,300 to my name; it was basically everything I had"<ref name="deseret">{{cite news |title=About Utah company: Founder has come a long way from living in a snow cave |url=https://www.deseret.com/2016/7/17/20592167/about-utah-company-founder-has-come-a-long-way-from-living-in-a-snow-cave/ |newspaper=Deseret News |date=July 17, 2016 |access-date=July 25, 2024}}</ref>.
In 1986, three other co-founders bought in for $2000 per person: [[Conrad Anker]], Jay Boyle, and Kevin Joseph Boyle. Jay and Conrad are brothers. Jay Boyle met Anker while working at the Holubar mountaineering shop. About the $2000 investment, Kevin said "I had $2,300 to my name; it was basically everything I had"<ref name="deseret" />.

At the time, Anker was a student at the University of Utah.


Initially, the company originally offered the "Alf" hat, in the style of the Peruvian [[Chullo]]<ref>{{cite web |title=Why KÜHL is Cool |url=https://www.paddypallin.com.au/blog/why-kuhl-is-cool/ |website=Paddy Pallin |date=September 20, 2023 |access-date=July 25, 2024}}</ref>.
Initially, the company originally offered the "Alf" hat, in the style of the Peruvian [[Chullo]]<ref>{{cite web |title=Why KÜHL is Cool |url=https://www.paddypallin.com.au/blog/why-kuhl-is-cool/ |website=Paddy Pallin |date=September 20, 2023 |access-date=July 25, 2024}}</ref>.
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In the late 80s, the company leadership would transition from the four co-founders down to just Kevin Boyle.
In the late 80s, the company leadership would transition from the four co-founders down to just Kevin Boyle.


At 8:40pm on Friday, October 31, 1986, Engwall was killed near Prince, Utah, when his car "ran off a winding state road and into a 15-foot deep culvert"<ref>{{cite news |title=John A. Engwall Dies in Crash |url=https://www.newspapers.com/image/563440378/?article=6fab01cc-ea7b-4e26-9e96-ae4d7d103c89 |newspaper=Intelligencer Journal |date=November 6, 1986 |access-date=July 25, 2024}}</ref>.
At 8:40pm on Friday, October 31, 1986, Engwall was killed near Prince, Utah<ref>{{cite news |title=Obituary for John Alf Engwall |url=https://www.newspapers.com/article/the-park-record-obituary-for-john-alf-en/113203789/ |newspaper=[[Park_Record]] |date=November 6, 1986 |page=A18 |via=[[Newspapers.com]] |access-date=July 25, 2024}}</ref>, when his car "ran off a winding state road and into a 15-foot deep culvert"<ref>{{cite news |title=John A. Engwall Dies in Crash |url=https://www.newspapers.com/image/563440378/?article=6fab01cc-ea7b-4e26-9e96-ae4d7d103c89 |newspaper=[[Intelligencer Journal]] |date=November 6, 1986 |via=[[Newspapers.com]] |access-date=July 25, 2024}}</ref>.


According to Anker, the company was worth about $5000 in 1986<ref>{{cite news |last1=Page |first1=Amy |last2=Page |first2=Amy |title=Flipping his cap pays off |url=https://www.newspapers.com/image/430511418/ |work=[[The Daily Utah Chronicle]] |date=November 9, 1986 |pages=[https://www.newspapers.com/image/430511418/ 10], [https://www.newspapers.com/image/430511424/ 11] |access-date=July 26, 2024 |via=[[Newspapers.com]]}}</ref>.
A few years later, Jay Boyle and Anker also left the company. Jay went off to the "Thunderbird School of Global Management" in Phoenix, Arizona, where he got his MBA between the years of 1992 and 1993. Jay would later return to KÜHL.<ref>{{cite web |title=Jay Boyle LinkedIn Profile |url=https://www.linkedin.com/in/expatcfo/ |website=LinkedIn |access-date=July 25, 2024}}</ref> Anker went off to other mountaineering pursuits.

A few years later, Jay Boyle and Anker also left the company, bought out by Kevin<ref name="deseret" />. Jay went off to the "Thunderbird School of Global Management" in Phoenix, Arizona, where he got his MBA between the years of 1992 and 1993. Jay would later return to KÜHL.<ref>{{cite web |title=Jay Boyle LinkedIn Profile |url=https://www.linkedin.com/in/expatcfo/ |website=LinkedIn |access-date=July 25, 2024}}</ref> Anker went off to other mountaineering pursuits.


Alfwear, Inc. was incorporated in 1989<ref>{{cite web |title=Alfwear, Inc. |url=https://utah-biz.com/co/alfwear-inc |website=Utah-Biz |access-date=July 25, 2024}}</ref>.
Alfwear, Inc. was incorporated in 1989<ref>{{cite web |title=Alfwear, Inc. |url=https://utah-biz.com/co/alfwear-inc |website=Utah-Biz |access-date=July 25, 2024}}</ref>.
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On August 15, 1994, Kevin Boyle filed for the trademark KÜHL<ref>{{cite web |title=KUHL - Trademark Details|url=https://trademarks.justia.com/745/61/kuhl-74561353.html |website=Justia Trademarks |access-date=July 25, 2024}}</ref>. That same year, at the Outdoor Retailer show, the company publicly re-branded itself as Kühl<ref>{{cite web |title=FAQ|url=https://www.kuhl.com/content/faq/ |website=KÜHL |access-date=July 25, 2024}}</ref>.
On August 15, 1994, Kevin Boyle filed for the trademark KÜHL<ref>{{cite web |title=KUHL - Trademark Details|url=https://trademarks.justia.com/745/61/kuhl-74561353.html |website=Justia Trademarks |access-date=July 25, 2024}}</ref>. That same year, at the Outdoor Retailer show, the company publicly re-branded itself as Kühl<ref>{{cite web |title=FAQ|url=https://www.kuhl.com/content/faq/ |website=KÜHL |access-date=July 25, 2024}}</ref>.

=== Continuing changes ===

In 2002, KÜHL switched from using a local company, Burdett Apparel Inc., for manufacturing, to using sewing companies in California, Canada, and India, according to Robin West of Alfwear<ref>{{cite news |last=Mitchell |first=Lesley |title=Burdett Apparel Sewing Its Last Stitch |url=https://www.newspapers.com/image/613525143/ |newspaper=[[The Salt Lake Tribune]] |date=August 29, 2002 |access-date=July 25, 2024 |via=[[Newspapers.com]]}}</ref>.


In 2016, KÜHL had 60 employees<ref name="deseret" />.
In 2016, KÜHL had 60 employees<ref name="deseret" />.

On May 19, 2023, Kuhl opened a shop in Jackson Hole, bringing the total number of KÜHL store fronts in the U.S. to 4. They have locations in California, Utah, Washington, and Wyoming.<ref>{{cite web |title=KÜHL Opens New Store in the Heart of Jackson Hole, Wyoming |url=https://thedaily.outdoorretailer.com/news/industry-press-releases/kuhl-opens-new-store-in-the-heart-of-jackson-hole-wyoming/ |website=The Daily |publisher=Outdoor Retailer |date=July 5, 2023 |access-date=July 25, 2024}}</ref>


=== Skythe, Inc. ===
=== Skythe, Inc. ===

Revision as of 21:02, 26 July 2024

KÜHL
Gegründet1983 as Alfware, Inc.
2017 as Skythe, Inc.
GründerConrad Anker
Jay Boyle
Kevin Boyle
John Alf Engwall
HauptsitzSalt Lake City,
Utah
Key people
Number of employees
180 (2024).[2]
Websitewww.kuhl.com

KÜHL is a privately held American company that specializes in outdoor and lifestyle apparel. Founded in 1983 under the original name Alfwear (sometimes spelled "Alf Wear"), the company rebranded as KÜHL in 1994.

History

Early history

Alfwear, Inc. was created in 1983 by John Alf Engwall.

A trademark filed later lists the first usage of the word mark "ALF" as 1984[3]. Old clothing made by Alfwear bears the mark "älf".

In 1986, three other co-founders bought in for $2000 per person: Conrad Anker, Jay Boyle, and Kevin Joseph Boyle. Jay and Conrad are brothers. Jay Boyle met Anker while working at the Holubar mountaineering shop. About the $2000 investment, Kevin said "I had $2,300 to my name; it was basically everything I had"[1].

At the time, Anker was a student at the University of Utah.

Initially, the company originally offered the "Alf" hat, in the style of the Peruvian Chullo[4].

Leadership Transition

In the late 80s, the company leadership would transition from the four co-founders down to just Kevin Boyle.

At 8:40pm on Friday, October 31, 1986, Engwall was killed near Prince, Utah[5], when his car "ran off a winding state road and into a 15-foot deep culvert"[6].

According to Anker, the company was worth about $5000 in 1986[7].

A few years later, Jay Boyle and Anker also left the company, bought out by Kevin[1]. Jay went off to the "Thunderbird School of Global Management" in Phoenix, Arizona, where he got his MBA between the years of 1992 and 1993. Jay would later return to KÜHL.[8] Anker went off to other mountaineering pursuits.

Alfwear, Inc. was incorporated in 1989[9].

Rebrand to KÜHL

On August 15, 1994, Kevin Boyle filed for the trademark KÜHL[10]. That same year, at the Outdoor Retailer show, the company publicly re-branded itself as Kühl[11].

Continuing changes

In 2002, KÜHL switched from using a local company, Burdett Apparel Inc., for manufacturing, to using sewing companies in California, Canada, and India, according to Robin West of Alfwear[12].

In 2016, KÜHL had 60 employees[1].

On May 19, 2023, Kuhl opened a shop in Jackson Hole, bringing the total number of KÜHL store fronts in the U.S. to 4. They have locations in California, Utah, Washington, and Wyoming.[13]

Skythe, Inc.

On January 3rd, 2019, the company Skythe, Inc. was registered in Utah to Kevin Boyle[14]. While the public brand is KÜHL, the legal name appears to be Skythe, Inc.[15]

Intellectual Property

As of 2024, there are at least 14 patents (plus 4 publications) assigned to "Alf Wear"[16]

References

  1. ^ a b c d "About Utah company: Founder has come a long way from living in a snow cave". Deseret News. July 17, 2016. Retrieved July 25, 2024.
  2. ^ "KÜHL Clothing Company". LinkedIn. Retrieved July 25, 2024.
  3. ^ "ALF - Trademark Details". Justia Trademarks. Retrieved July 25, 2024.
  4. ^ "Why KÜHL is Cool". Paddy Pallin. September 20, 2023. Retrieved July 25, 2024.
  5. ^ "Obituary for John Alf Engwall". Park_Record. November 6, 1986. p. A18. Retrieved July 25, 2024 – via Newspapers.com.
  6. ^ "John A. Engwall Dies in Crash". Intelligencer Journal. November 6, 1986. Retrieved July 25, 2024 – via Newspapers.com.
  7. ^ Page, Amy; Page, Amy (November 9, 1986). "Flipping his cap pays off". The Daily Utah Chronicle. pp. 10, 11. Retrieved July 26, 2024 – via Newspapers.com.
  8. ^ "Jay Boyle LinkedIn Profile". LinkedIn. Retrieved July 25, 2024.
  9. ^ "Alfwear, Inc". Utah-Biz. Retrieved July 25, 2024.
  10. ^ "KUHL - Trademark Details". Justia Trademarks. Retrieved July 25, 2024.
  11. ^ "FAQ". KÜHL. Retrieved July 25, 2024.
  12. ^ Mitchell, Lesley (August 29, 2002). "Burdett Apparel Sewing Its Last Stitch". The Salt Lake Tribune. Retrieved July 25, 2024 – via Newspapers.com.
  13. ^ "KÜHL Opens New Store in the Heart of Jackson Hole, Wyoming". The Daily. Outdoor Retailer. July 5, 2023. Retrieved July 25, 2024.
  14. ^ "SKYTHE, INC". Utah-Biz. Retrieved July 25, 2024.
  15. ^ "Terms of Use". KÜHL. Retrieved July 25, 2024.
  16. ^ "Alfwear Patents". Justia Patents. Retrieved July 25, 2024.