Fratire: Difference between revisions
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'''"Fratire"''' is a term used to denote [[genre fiction]] written for and marketed to young men in a [[politically incorrect]] and [[masculine]] fashion. The genre's two founding authors were [[Tucker Max]] and [[Maddox]]. |
'''"Fratire"''' is a term used to denote [[genre fiction]] written for and marketed to young men in a [[politically incorrect]] and [[masculine]] fashion. The genre's two founding authors were [[Tucker Max]] and [[Maddox (writer)|Maddox]]. |
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==The genre== |
==The genre== |
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Fratire features male protagonists, usually in their twenties and thirties, in their quest for women, alcohol and immaturity. The genre was founded with [[Tucker Max]]'s ''[[I Hope They Serve Beer in Hell]]'' and followed shortly thereafter by [[Maddox]]'s ''[[Alphabet of Manliness]]''. More generally, it is said to include the [[Miller Lite]] [[Man Laws]] and the [[Burger King]] "I Am Man" [http://www.youtube.com/watch?v=PbGEOob5x4g] commercial. According to one of the authors, "fratire as a genre represents the non-mainstream literary reaction to the feminization of masculinity," although not all the books address this so directly.<ref>{{cite web |
Fratire features male protagonists, usually in their twenties and thirties, in their quest for women, alcohol and immaturity. The genre was founded with [[Tucker Max]]'s ''[[I Hope They Serve Beer in Hell]]'' and followed shortly thereafter by [[Maddox]]'s ''[[Alphabet of Manliness]]''. More generally, it is said to include the [[Miller Lite]] [[Man Laws]] and the [[Burger King]] "I Am Man" [http://www.youtube.com/watch?v=PbGEOob5x4g] commercial. According to one of the authors, "fratire as a genre represents the non-mainstream literary reaction to the feminization of masculinity," although not all the books address this so directly.<ref>{{cite web |
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Revision as of 00:43, 7 April 2008
"Fratire" is a term used to denote genre fiction written for and marketed to young men in a politically incorrect and masculine fashion. The genre's two founding authors were Tucker Max and Maddox.
The genre
Fratire features male protagonists, usually in their twenties and thirties, in their quest for women, alcohol and immaturity. The genre was founded with Tucker Max's I Hope They Serve Beer in Hell and followed shortly thereafter by Maddox's Alphabet of Manliness. More generally, it is said to include the Miller Lite Man Laws and the Burger King "I Am Man" [2] commercial. According to one of the authors, "fratire as a genre represents the non-mainstream literary reaction to the feminization of masculinity," although not all the books address this so directly.[1]
Origins of the term
Fratire is a portmanteau of fraternity and satire. The term was introduced by New York Times' reporter Warren St. John in an article title "Dude, here's my book" in 2006, supposedly it was the only word allowed by the editor.[2][3] The term aimed to classify the recent publication of male-centric books that focused on alcohol and sexual themes. Publishers continued to push the genre as a sales tactic. After the success of the books published by Max and Maddox, publishers and reporters attempted to capitalize on the trend with new iterations of the word, including lad lit, "dicklit," "frat-lit" and "menaissance."[4][5][6][7]
Criticism of fratire
Tucker Max himself, after first hearing the term, was quoted as saying, "Great Holy Jesus. Warren, that is awful. First off, I wasn't in a fraternity. Neither was Maddox. In fact, none of the writers you are profiling in your article was in a frat. Please, call it anything else." [8]
Melissa Lafsky of the New York Times described the genre as "misogyny for sale." [9]
Authors
See also
References
- ^ Tucker Max (6/08/2006). "Pass the Beer: In Defense of "Fratire"". The Huffington Post. Retrieved 2008-02-22.
{{cite web}}: Check date values in:|date=(help) - ^ NYT: Dude, here's my book
- ^ Tucker Max (6/08/2006). "Pass the Beer: In Defense of "Fratire"". The Huffington Post. Retrieved 2008-02-22.
{{cite web}}: Check date values in:|date=(help) - ^ Harkin, James (2006-09-16). "The return of the real man". Financial Times. Retrieved 2008-02-18.
{{cite news}}: Check date values in:|date=(help) - ^ Harris, Paul (2006-07-09). "The Menaissance". The Observer. Retrieved 2008-02-18.
{{cite news}}: Check date values in:|date=(help) - ^ Martens, Ellin (2006-06-11). "The Menaissance". Time Magazine. Retrieved 2008-02-18.
{{cite news}}: Check date values in:|date=(help) - ^ [1] Amazon.com: Fratire products
- ^ Tucker Max (6/08/2006). "Pass the Beer: In Defense of "Fratire"". The Huffington Post. Retrieved 2008-02-28.
{{cite web}}: Check date values in:|date=(help) - ^ Melissa Lafsky (6/06/2006). "Misogyny For Sale: The New "Frat-Lit" Trend". The Huffington Post. Retrieved 2008-02-22.
{{cite web}}: Check date values in:|date=(help)