WJXR

WJXR

Macclenny, Florida
Broadcast area	Jacksonville, Florida
Frequency	92.1 MHz
Branding	WJXR
Programming
Format	Home shopping during the day/talk radio overnights
Ownership
Owner	Sarah and Greg Perich
History
First air date	1985
Call sign meaning	JaXsonville Radio
Technical information
Class	C3
Links
Website	www.wjxr.com

WJXR (The Bargain Channel) 92.1 FM is a U.S. radio station located in Macclenny, Florida in Baker County, with two additional offices in Jacksonville. The bulk of the station's airtime is devoted to the Bargain Channel Program, which consists of broadcasting cut-rate prices on a wide variety of items, similar to the "Trading Post"-type programs that was the genesis of cable shopping channels like the Home Shopping Network. The station was purchased in 1985 by Sarah and Greg Perich and was converted soon thereafter to a larger, more bargain-oriented format.

Popularity

The Bargain Channel's popularity rests, in part, in the idiosyncrasies of the hosts and the matchless scope of the items being sold. For example, the Bargain Channel has marketed large quantities of batteries, "miscellaneous" meats, tiger's eye men's rings, and burlap sacks. Many of the products on WJXR are sold in seemingly randomly matched packages, such as 4 packs of miscellaneous chicken combined with a 2 person vacation to either Disney World or Sea World for only $109.

Trivia

• WJXR's call letters stand for "Jacksonville Radio."

• The station's call letters are often used by hosts to greet callers. Due to their often thick Southern dialect, hosts habitually pronounce the letters as the now-signature "Dubjexar?". Another popular caller greeting is "Welcome to the Bargain Channel," with "tothebarginchannel" slurred together in a humorous fashion.

• WJXR used to have a country format, and had the slogan "Shark Country." The station logo was a shark dressed as a cowboy.

• A mascot, a chihuahua named Delia Diamonique, used to appear at remote broadcasts.

External links

• WJXR in the FCC FM station database