Timberland (company): Difference between revisions
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Although their boots are designed for [[hiking]] and [[mountaineering]], they are popular as a primary element of [[fashion]]. The Timberland Company also has many items for sale in the apparel market including watches, leather goods, eyeware and other goods. |
Although their boots are designed for [[hiking]] and [[mountaineering]], they are popular as a primary element of [[fashion]]. The Timberland Company also has many items for sale in the apparel market including watches, leather goods, eyeware and other goods. |
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In 2007, Timberland was named one of the |
In 2007, Timberland was named one of the hundred best companies to work for by [[CNN Money]], and the 104th best company to work for in the state of New Hampshire.<ref name=CNN/> |
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==Company history== |
==Company history== |
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Revision as of 12:13, 17 January 2009
| Timberland Company Logo | |
| Company type | Public (NYSE: TBL) |
|---|---|
| Industry | Textile |
| Founded | Boston, Massachusetts (1952) |
| Headquarters | , |
Number of locations | 85 (US) 18 (Canada) 4 (U.K.) |
Key people | Sidney W. Swartz, Chairman Jeffrey B. Swartz, President/CEO Kenneth P. Pucker, Executive VP/COO |
| Products | Apparel |
| Services | Heavy Duty Boots |
| Revenue | $1,566 million USD |
Number of employees | 2,016 (US) 3,402 (foreign) |
| Website | Timberland.com |
| Footnotes / references [1] [2] | |
Timberland (NYSE: TBL) (or more informally Timbs, Timbos or Timmies) is a trademark for a number of lines of outdoors wear, primarily boots, manufactured by The Timberland Company. Its three key locations are in Stratham, New Hampshire; Danville, Kentucky; and Ontario, California.
Although their boots are designed for hiking and mountaineering, they are popular as a primary element of fashion. The Timberland Company also has many items for sale in the apparel market including watches, leather goods, eyeware and other goods.
In 2007, Timberland was named one of the hundred best companies to work for by CNN Money, and the 104th best company to work for in the state of New Hampshire.[1]
Company history
- In 1918, Timberland founder Nathan Swartz began his shoe-making career in Boston, Massachusetts, as an apprentice stitcher.
- In 1952, Swartz bought half an interest in The Abington Shoe Company in Boston, mainly doing contract work for other manufacturers.
- In 1955, he bought the remaining interest and brought his sons into the company.
- In 1960, the Swartz family introduced the then innovative injection-molding technology into the footwear industry. This enabled the production of virtually waterproof boots by connecting the soles to the leather uppers without stitching.
- In 1973, the brand name "Timberland" was introduced for the waterproof leather boots produced by the company. Because the boot proved to be very popular, the company name was officially changed to The Timberland Company.
- In 1978 and 1979, Timberland added casual and boat shoes to its boots product line.
- In the 1980s, the company expanded internationally - first into the Italian market and, later, to many other countries.
- Sidney Swartz, one of the founder's sons, took the helm at the company (he still serves as Chairman). Under his leadership, Timberland started to become a lifestyle brand and added clothing and women's shoes to its products.
- Throughout the 1990s, the Timberland Company added more product lines such as backpacks, watches, and kids' footwear.
- In 1998, the Timberland PRO series of "Workboots for the Professional" was launched to further expand into the lifestyle market. Jeffrey Swartz stepped up to become Chief Executive Officer of the company and brand his grandfather and father had started.
- In December 2006, the company acquired howies, the Welsh clothing company.[3]
- On April 26, 2007, Timberland acquired skateboard-footwear company, Ipath.[4]
- In October 2007, the company launched a United Kingdom website at www.timberlandonline.co.uk
Community involvement
The Timberland Company is also active in community service, partly through its sponsorship of the Boston-based City Year (a program labeled as an “urban Peace Corps”, which strives to unite young people of varied backgrounds). It also participates in the Path of Service program, which gives employees 40 hours of paid time-off to serve in their communities, and now gives 30 employees two to three weeks a year to aid in disaster relief. Timberland aided over 170 projects with over 9,000 volunteers and generating over 53,000 hours of labour during their latest Earth Day on April 19, 2007, across the globe.[5]
In popular culture
- The American composer and record producer Timbaland (birth name Timothy Z. Mosley) got his stage name after the Timberland boot became popular in hip-hop fashion, when he was an apprentice with fellow producer DeVante Swing.
- Many hardcore and underground rappers of the 1990s made references to Timberland boots, particularly members of the Wu-Tang Clan,Biggie Smalls, Tupac Shakur Mobb Deep, and the Boot Camp Clik.
- Rapper Jay-Z also mentions the boots in his 02 song 03 Bonnie & Clyde
External links
- Company web site
- www.timberlandonline.co.uk : e-commerce web site
- www.timberland.fr : French web site
- Profile of Timberland's carbon neutrality on NBC Video
References
- ^ a b "100 Best Companies to Work For 2007". CNNMoney.com. Retrieved 2007-09-05.
- ^ "The Timberland Company - Overview". Hoovers. Retrieved 2007-09-05.
- ^ BBC NEWS | UK | Wales | Mid Wales | Timberland buys 'green' company
- ^ "Timberland Announces Acquisition of IPATH". 2007-04-26. Retrieved 2007-09-05.
{{cite web}}: Check date values in:|date=(help) - ^ Timberland - About Us