Kick Energy: Difference between revisions
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'''Kick Energy''' is an [[energy drink]] marketed in the [[UK]] by creator Global Brands. Since the product was first launched it has grown to become the second largest energy drink brand in the on trade drinks market in the UK. It now controls 15.3% market share of the On Trade Functional Energy Market. |
'''Kick Energy''' is an [[energy drink]] marketed in the [[UK]] by creator Global Brands. Since the product was first launched it has grown to become the second largest energy drink brand in the on trade drinks market in the UK. It now controls 15.3% market share of the On Trade Functional Energy Market.<ref>AC Nielsen MAT 04.10.08 On & Off Trade Energy Drinks Market & GBL Ex Works Sales Data</ref> Global Brands sells and distributes about 1,000,000 cans of Kick Energy in the UK per month. Kick Energy is currently available in 250ml cans.<ref>http://www.door2doordrinks.co.uk/shop/Energy-Drinks/Kick-Energy.php</ref> |
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== Marketing == |
== Marketing == |
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In 2009, Kick Energy ran a £1.9m marketing support package to promote the brand which included sponsoring a [[Luminar Leisure|Luminar]] venues tour by boyband [[JLS]] <ref>Morning Advertiser website -http://www.morningadvertiser.co.uk/news.ma/article/82075?Ntt=Luminar&N=598283&Ne=598327&PagingData=Po_0~Ps_10~Psd_Asc</ref> Kick Energy’s marketing campaign includes branded taxis in every major UK city, trade and consumer PR and exhibitions at key trade shows. Kick Energy has also invested heavily in a programme of sports and motorsports sponsorship, including the Kawasaki World Super Bike Team |
In 2009, Kick Energy ran a £1.9m marketing support package to promote the brand which included sponsoring a [[Luminar Leisure|Luminar]] venues tour by boyband [[JLS]] <ref>Morning Advertiser website -http://www.morningadvertiser.co.uk/news.ma/article/82075?Ntt=Luminar&N=598283&Ne=598327&PagingData=Po_0~Ps_10~Psd_Asc</ref> Kick Energy’s marketing campaign includes branded taxis in every major UK city, trade and consumer PR and exhibitions at key trade shows. Kick Energy has also invested heavily in a programme of sports and motorsports sponsorship, including the Kawasaki World Super Bike Team,<ref>http://www.superbike.co.uk/news/kawasaki_world_superbike_team_to_race_at_brands_hatch_british_superbike_august_meeting_news_286635.html</ref> as well as the Stobart KICK M-Sport Ford World Rally Team <ref>http://fiestasporttrophy.co.uk/</ref> and Powerleague 5-a-side Football which are based in [[Paisley]] but operate 45 sites across the UK and are visited by approximately 125,000 customers each week. |
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Kick Energy sponsors the [[Steve Perez]] Rally team.<ref>http://www.steveperez.co.uk/events.html</ref> |
Kick Energy sponsors the [[Steve Perez]] Rally team.<ref>http://www.steveperez.co.uk/events.html</ref> |
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Revision as of 09:15, 11 January 2013
| File:L KE 250ml RGB 300dpi.jpg | |
| Product type | Energy Drink |
|---|---|
| Website | http://www.globalbrands.co.uk/energy/ |
Kick Energy is an energy drink marketed in the UK by creator Global Brands. Since the product was first launched it has grown to become the second largest energy drink brand in the on trade drinks market in the UK. It now controls 15.3% market share of the On Trade Functional Energy Market.[1] Global Brands sells and distributes about 1,000,000 cans of Kick Energy in the UK per month. Kick Energy is currently available in 250ml cans.[2]
Marketing
In 2009, Kick Energy ran a £1.9m marketing support package to promote the brand which included sponsoring a Luminar venues tour by boyband JLS [3] Kick Energy’s marketing campaign includes branded taxis in every major UK city, trade and consumer PR and exhibitions at key trade shows. Kick Energy has also invested heavily in a programme of sports and motorsports sponsorship, including the Kawasaki World Super Bike Team,[4] as well as the Stobart KICK M-Sport Ford World Rally Team [5] and Powerleague 5-a-side Football which are based in Paisley but operate 45 sites across the UK and are visited by approximately 125,000 customers each week.
Kick Energy sponsors the Steve Perez Rally team.[6]
References
- ^ AC Nielsen MAT 04.10.08 On & Off Trade Energy Drinks Market & GBL Ex Works Sales Data
- ^ http://www.door2doordrinks.co.uk/shop/Energy-Drinks/Kick-Energy.php
- ^ Morning Advertiser website -http://www.morningadvertiser.co.uk/news.ma/article/82075?Ntt=Luminar&N=598283&Ne=598327&PagingData=Po_0~Ps_10~Psd_Asc
- ^ http://www.superbike.co.uk/news/kawasaki_world_superbike_team_to_race_at_brands_hatch_british_superbike_august_meeting_news_286635.html
- ^ http://fiestasporttrophy.co.uk/
- ^ http://www.steveperez.co.uk/events.html