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| terr chan 1 = Channel 16
| terr chan 1 = Channel 16
| sat serv 1 = [[Freesat]]
| sat serv 1 = [[Freesat]]
| sat chan 1 = Channel 800
| sat chan 1 = Channel 800<br>Channel 814 (QVC Extra)<br>Channel 818 (QVC Style)
| sat serv 2 = [[Sky (UK and Ireland)|Sky]]
| sat serv 2 = [[Sky (UK and Ireland)|Sky]]
| sat chan 2 = Channel 640<br>Channel 667 (Sparkle TV)<br>Channel 683 (QVC Style)
| sat chan 2 = Channel 640<br>Channel 667 (QVC Extra)<br>Channel 683 (QVC Style)
| sat serv 3 = [[Astra 2A|Astra 2A South]]
| sat serv 3 = [[Astra 2A|Astra 2A South]]
| sat chan 3 = 12032 H 27500 2/3
| sat chan 3 = 12032 H 27500 2/3
| sat serv 4 = [[Eutelsat 28A]]
| sat serv 4 = [[Eutelsat 28A]]
| sat chan 4 = 12560 V 27500 2/3 (Sparkle TV)<br>12606 V 27500 2/3 (QVC Style)
| sat chan 4 = 12560 V 27500 2/3 (QVC Extra)<br>12606 V 27500 2/3 (QVC Style)
| cable serv 1 = [[Virgin Media]]
| cable serv 1 = [[Virgin Media]]
| cable chan 1 = Channel 740
| cable chan 1 = Channel 740
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On 26 October 2010 a second channel was launched in the UK, [[QVC Beauty]], available to viewers of [[Freeview (UK)|Freeview]], [[Sky (UK & Ireland)|Sky]] and [[Freesat]].<ref>{{cite web|url=http://www.freeview.co.uk/Channels/Lifestyle/QVC-Beauty|title=Freeview/ Home/ Channels/ Lifestyle/ QVC Beauty|work=[[Freeview (UK)]]|accessdate=4 May 2011}}</ref>
On 26 October 2010 a second channel was launched in the UK, [[QVC Beauty]], available to viewers of [[Freeview (UK)|Freeview]], [[Sky (UK & Ireland)|Sky]] and [[Freesat]].<ref>{{cite web|url=http://www.freeview.co.uk/Channels/Lifestyle/QVC-Beauty|title=Freeview/ Home/ Channels/ Lifestyle/ QVC Beauty|work=[[Freeview (UK)]]|accessdate=4 May 2011}}</ref>


QVC had planned to begin broadcasting in [[High-definition television|high-definition]] from September 2012, to be followed by the launch of two new 24-hour channels on [[Sky (UK & Ireland)|Sky]].<ref>{{cite web|url=http://www.broadcastnow.co.uk/news/broadcasters/qvc-plans-hd-and-extra-channels-after-studio-move/5042900.article|title=QVC plans HD and extra channels after studio move|publisher=Broadcast|date=31 May 2012}}</ref> On 11 February 2013 '''Sparkle TV''' and '''Twinkle TV''' launched on Sky, however, {{As of|2013|May|lc=y}} QVC HD has yet to launch. On 1 July 2013, Twinkle TV was renamed QVC Style.
QVC had planned to begin broadcasting in [[High-definition television|high-definition]] from September 2012, to be followed by the launch of two new 24-hour channels on [[Sky (UK & Ireland)|Sky]].<ref>{{cite web|url=http://www.broadcastnow.co.uk/news/broadcasters/qvc-plans-hd-and-extra-channels-after-studio-move/5042900.article|title=QVC plans HD and extra channels after studio move|publisher=Broadcast|date=31 May 2012}}</ref> On 11 February 2013 Sparkle TV and Twinkle TV launched on Sky, however, {{As of|2013|lc=y}} QVC HD has yet to launch. On 1 July 2013, Twinkle TV was renamed QVC Style. Sparkle TV became QVC Extra on 12 August 2013, with both channels added to Freesat.<ref>{{cite web|url=http://www.a516digital.com/2013/08/qvc-branches-out-with-two-new-channels.html|title=QVC branches out with two new channels from 13th August|publisher=a516digital|date=9 August 2013}}</ref> The following day saw the channels relaunch with availability expanded to Freeview via the connected red button on QVC Beauty.<ref name="Extra Style">{{cite web|url=http://www.theretailbulletin.com/news/qvc_to_launch_two_new_standalone_shopping_channels_09-08-13/|title=QVC to launch two new standalone shopping channels|publisher=The Retail Bulletin|date=9 August 2013}}</ref>


==QVC Active==
==QVC Active==
QVC Active is an [[interactive television]] service made accessible using the red button on QVC UK's [[cable television|cable]], [[Sky (UK & Ireland)|Sky]] and [[digital terrestrial television|digital terrestrial]] services. Across each enhanced television platform, QVC provides information including a 24 hour [[TV Guide]], best selling products of that day and an ability for the viewer to interact with QVC UK's inventory. Customers viewing the [[Sky (UK & Ireland)|Sky]] and cable TV platforms can buy products using their [[set-top box]].
QVC Active was an [[interactive television]] service made accessible using the red button on QVC UK's [[cable television|cable]], [[Sky (UK & Ireland)|Sky]] and [[digital terrestrial television|digital terrestrial]] services. Across each enhanced television platform, QVC provided information including a 24 hour [[TV Guide]], best selling products of that day and an ability for the viewer to interact with QVC UK's inventory. Customers viewing the [[Sky (UK & Ireland)|Sky]] and cable TV platforms could buy products using their [[set-top box]].


In 2008 QVC UK launched a multiscreen video service accessible via the [[interactive television]] layer, making four video streams available to [[Sky (UK & Ireland)|Sky]] viewers via the red button:
In 2008 QVC UK launched a multiscreen video service accessible via the [[interactive television]] layer, making four video streams available to [[Sky (UK & Ireland)|Sky]] viewers via the red button:
Line 61: Line 61:
*Today's Special Value presentation
*Today's Special Value presentation
*[[QVC Beauty]], also a separate channel on Freeview, Sky and Freesat.
*[[QVC Beauty]], also a separate channel on Freeview, Sky and Freesat.

On 13 August 2013, QVC Active closed as a result of more customers using mobile devices for ordering.<ref name="Extra Style" />


==Products==
==Products==

Revision as of 03:21, 13 August 2013

QVC
Ownership
OwnerQVC

QVC UK is a digital television shopping channel broadcast in the United Kingdom. It was formed in 1993 when QVC, Inc. formed a deal with Sky TV to create a UK version of the US channel. "QVC — The Shopping Channel" first broadcast in the UK on 1 October 1993. QVC UK - 20% owned by Sky - moved into profit after five years of broadcasting. In 1998, it turned its first net profit (£12.5 million), against a loss of £228,000 in 1997.[1]

History

The United States channel was formed in West Chester, Pennsylvania. It is a multinational corporation, specialising in televised home shopping. It was founded in 1986 by Joseph Segel. QVC broadcasts in five countries to 141 million consumers. The name is an initialism—standing for "Quality, Value, Convenience. However, unlike in the USA, this initialism is no longer used on air in the UK.

Operation in the UK

The UK company became a wholly owned subsidiary of the US broadcaster since 2004.[2] The UK operation operates from two sites - its studios and headquarters are based at Chiswick Park,[3] a 'campus'-style development on the site of a derelict London Transport bus depot in West London.[4] From its UK launch until June 2012, QVC's headquarters and broadcasting facilities were based at Marco Polo House, the former British Satellite Broadcasting headquarters in Battersea. Its centre and distribution warehouse had moved to Kirkby, in Knowsley, on Merseyside, in 1998 from Liverpool's Harrington Dock. The company also has outlet stores in Warrington and Shrewsbury.

In June 2011, it was reported that QVC UK had begun carrying out trials of 3D broadcasting. This was merely an experiment, a spokesperson said.[5]

The channel broadcasts live 17 hours a day (the remainder being repeated content) year round. QVC UK claims a market penetration of 15.4 million homes on the cable, satellite, and digital terrestrial TV. The satellite 'footprint' also takes in much of western Europe. Retail sales for the year 2008 reached £360+ million.

On 26 October 2010 a second channel was launched in the UK, QVC Beauty, available to viewers of Freeview, Sky and Freesat.[6]

QVC had planned to begin broadcasting in high-definition from September 2012, to be followed by the launch of two new 24-hour channels on Sky.[7] On 11 February 2013 Sparkle TV and Twinkle TV launched on Sky, however, as of 2013 QVC HD has yet to launch. On 1 July 2013, Twinkle TV was renamed QVC Style. Sparkle TV became QVC Extra on 12 August 2013, with both channels added to Freesat.[8] The following day saw the channels relaunch with availability expanded to Freeview via the connected red button on QVC Beauty.[9]

QVC Active

QVC Active was an interactive television service made accessible using the red button on QVC UK's cable, Sky and digital terrestrial services. Across each enhanced television platform, QVC provided information including a 24 hour TV Guide, best selling products of that day and an ability for the viewer to interact with QVC UK's inventory. Customers viewing the Sky and cable TV platforms could buy products using their set-top box.

In 2008 QVC UK launched a multiscreen video service accessible via the interactive television layer, making four video streams available to Sky viewers via the red button:

  • QVC Live
  • QVC +1 (a time delayed service)
  • Today's Special Value presentation
  • QVC Beauty, also a separate channel on Freeview, Sky and Freesat.

On 13 August 2013, QVC Active closed as a result of more customers using mobile devices for ordering.[9]

Products

QVC organises its product range into eight distinct categories:

  • beauty
  • fashion and accessories
  • jewellery
  • craft and leisure
  • for the home
  • home electronics
  • garden and DIY
  • clearance

Presenters

Past presenters

References

  1. ^ QVC UK Moves into Profit, Broadcast, London, 21 May 1999.Accessed 7 January 2011.
  2. ^ Sky sells QVC stake for £49m, 29 February, Digital Worldz.Accessed 13 August 2011.
  3. ^ QVC to move to Chiswick Park, Robin Parker, Broadcast magazine, 27 July 2010.Accessed 13 August 2011.
  4. ^ We act for QVC on Chiswick Park move, Bond Pearce property consultancy's corporate website, Undated.Accessed 13 August 2011.
  5. ^ QVC Shopping Channel Experimenting With 3D, 3dfocus.co.uk, 6 June 2011.Accessed 13 August 2011.
  6. ^ "Freeview/ Home/ Channels/ Lifestyle/ QVC Beauty". Freeview (UK). Retrieved 4 May 2011.
  7. ^ "QVC plans HD and extra channels after studio move". Broadcast. 31 May 2012.
  8. ^ "QVC branches out with two new channels from 13th August". a516digital. 9 August 2013.
  9. ^ a b "QVC to launch two new standalone shopping channels". The Retail Bulletin. 9 August 2013.

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