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== Business ==
== Business ==
In 1894 he formed a company with [[Max Carl Traub]] (1855{{ndash}}1919) called '''Hoffmann, Traub & Co.''', which manufactured a limited range of pharmaceutical and chemical products. His father contributed the majority of the capital, Traub some patents and contracts. In 1896 Traub left the company and it was renamed '''F. Hoffmann-La Roche & Co.'''.
In 1894 he formed a company with [[Max Carl Traub]] (1855{{ndash}}1919)<ref>[http://www.deutsche-biographie.de/sfz34658.html ADB Biographie]<br>[http://www.roche.com.mx/fmfiles/re7123011/Fritz_adele.pdf (PDF)]<br>[http://www.deutsche-biographie.de/sfz33188.html ADB Biographie]</ref> called '''Hoffmann, Traub & Co.''', which manufactured a limited range of pharmaceutical and chemical products. His father contributed the majority of the capital, Traub some patents and contracts. In 1896 Traub left the company and it was renamed '''F. Hoffmann-La Roche & Co.'''.


According to [[Hans Conrad Peyer|Peyer]] (See below) "For his time, Fritz Hoffmann was unusually interested in product promotion" and paid attention to all aspects of publicity from simple advertising to packaging and promotion of key individuals such as pharmacists. He also built up international contacts for raw materials and product sales, and supported research. Following the setback of the 1st World War, these factors helped the company to recover and expand. He retired from the board of the company because of ill-health in 1919 and died the following year.<ref name=Peyer/>
According to [[Hans Conrad Peyer|Peyer]] (See below) "For his time, Fritz Hoffmann was unusually interested in product promotion" and paid attention to all aspects of publicity from simple advertising to packaging and promotion of key individuals such as pharmacists. He also built up international contacts for raw materials and product sales, and supported research. Following the setback of the 1st World War, these factors helped the company to recover and expand. He retired from the board of the company because of ill-health in 1919 and died the following year.<ref name=Peyer/>
== See also ==
* the House of {{ill|fr|Hoffmann-Oeri}}
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{{See also|{{link-interwiki|lang=de|en=Friedrich Hoffmann (disambiguation)|lang_title=Friedrich Hoffmann (Begriffsklärung)|en_text=Friedrich Hoffmann}}|Friedrich Hofmann|Hoffmann}}
{{See also|{{link-interwiki|lang=de|en=Friedrich Hoffmann (disambiguation)|lang_title=Friedrich Hoffmann (Begriffsklärung)|en_text=Friedrich Hoffmann}}|Friedrich Hofmann|Hoffmann}}
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== notes and references ==
== notes and references ==
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Revision as of 08:41, 13 August 2013

Fritz Hoffmann-La Roche
50th Birthday Picture of Fritz Hoffmann: page 34 in Peyer (1996)
Born
Fritz Hoffmann

October 24, 1868
DiedApril 18, 1920(1920-04-18) (aged 51)
NationalitySwiss, Swiss Jew
Other namesFritz Hoffmann
Occupationentrepreneur

Fritz Hoffmann, later Fritz Hoffmann-La Roche (1868, Basel (French: Bâle) – 1920, Basel) was the founder of the Hoffmann-La Roche Ltd. (French: F. Hoffmann-La Roche SA, German: die F. Hoffmann-La Roche AG).

Life

Hoffmann was born in Switzerland on 24 October 1868, and died on 18 April 1920.

His Jewish family were wealthy business people, and provided both employment experience and investment at the beginning of his business career.

He worked for a bank, a pharmacy, a chemicals merchant and a pharmaceutical trader before going into business.[1]

On 2 May 1895 Fritz Hoffmann married Adèle La Roche (1876–1938). It was a common practice in Switzerland for married couples to hyphenate the name, so from this point he was often referred to as Fritz Hoffmann-La Roche. They had two sons, Emmanuel (May 4, 1896, Basel – October 3, 1932, Basel) and Alfred (July 25, 1898–1987). The couple were divorced in 1919 and he married divorceé Elisabeth von der Mühll (1882–1970)[2].[3]

Business

In 1894 he formed a company with Max Carl Traub (1855–1919)[4] called Hoffmann, Traub & Co., which manufactured a limited range of pharmaceutical and chemical products. His father contributed the majority of the capital, Traub some patents and contracts. In 1896 Traub left the company and it was renamed F. Hoffmann-La Roche & Co..

According to Peyer (See below) "For his time, Fritz Hoffmann was unusually interested in product promotion" and paid attention to all aspects of publicity from simple advertising to packaging and promotion of key individuals such as pharmacists. He also built up international contacts for raw materials and product sales, and supported research. Following the setback of the 1st World War, these factors helped the company to recover and expand. He retired from the board of the company because of ill-health in 1919 and died the following year.[1]

See also


[5]

notes and references

  1. ^ a b de [Hans Conrad Peyer; H. C. Peyer] (1996) Roche - A Company History 1896-1996 (trans J. P. Richardson) Basel: Editiones Roche, ISBN 3-907770-59-5
  2. ^ from the House of de [Von der Mühll]
  3. ^ www.roche.com Traditionally Ahead of our Time (2008)
  4. ^ ADB Biographie
    (PDF)
    ADB Biographie
  5. ^ the House of Von La Roche; See de:La Roche, fr:La Roche#Patronyme

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