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Cogobuy and their subsidiary IngDan have [[Strategic Alliance|Strategic Alliances]] with large Internet enterprises including [[Baidu]], [[JD.com]], [[Tencent]], [[Qihoo 360]] and other large Internet enterprises to provide all-round services in the supply chain, product promotion, distribution and financial support areas. <ref name="PR News Wire">{{cite web| title = Cogobuy and Chanjet Enter Strategic Cooperation| publisher = PR News Wire| year = 2015| url = http://www.prnewswire.com/news-releases/cogobuy-and-chanjet-enter-strategic-cooperation-300048048.html}}</ref>
Cogobuy and their subsidiary IngDan have [[Strategic Alliance|Strategic Alliances]] with large Internet enterprises including [[Baidu]], [[JD.com]], [[Tencent]], [[Qihoo 360]] and other large Internet enterprises to provide all-round services in the supply chain, product promotion, distribution and financial support areas. <ref name="PR News Wire">{{cite web| title = Cogobuy and Chanjet Enter Strategic Cooperation| publisher = PR News Wire| year = 2015| url = http://www.prnewswire.com/news-releases/cogobuy-and-chanjet-enter-strategic-cooperation-300048048.html}}</ref>

==Awards and Rankings==

* China Top 100 E-Commerce Company 2012
* Mobile Internet Innovation Star 2012



==References==
==References==

Revision as of 06:39, 7 April 2015


Cogobuy Group PLC
Company typePublic
SEHK400
IndustrieConsumer Electronics
GegründetDecember 10, 2010 (2010-12-10) in Shenzhen, China
GründerKang Jingwei
Hauptsitz,
Area served
Worldwide
Key people
Kang Jingwei (Chairman and CEO), Li Feng (Senior Vice President)
RevenueIncrease RMB$2.4 billion (2013)
Increase RMB$200 million (2013)
Total assetsIncrease RMB$1.58 billion (2013)
Total equityIncrease RMB$3.7 billion (2013)
Number of employees
700
WebsiteCogobuy.com

Cogobuy Group PLC provides an e-commerce platform for electronic goods in China. The Company promarily deals with computer and telecommunication hardware. Cogobuy and it's subsidiaries operate in China and distribute their products globally.

Übersicht

Cogobuy is one of the largest e-commerce companies that serves the electronics manufacturing industry in China.[1] Cogobuy operates the largest transaction-based e-commerce platform for IC and other electronic components in China as measured by GMV in 2013, (Analysys International & CSCI Investment Bank). [2]

Cogobuy's e-commerce platform, includes a direct sales platform, an online marketplace and a team of technical consultants and sales representatives. Cogobuy provides customers with comprehensive online and offline services across presales and post sales stages. In 2013, Cogobuy fulfilled orders with a GMV of approximately 3.9 billion RMB. Cogobuy serve electronics manufacturers including SMEs, which represent a lucrative and fast-growing segment of the IC and other electronic components market with a significant demand. Cogobuy offer a wide selection of products through there e-commerce platform, which are sourced from approximately 500 suppliers, including some of the top brand-name suppliers in key product categories.

History

File:Cogobuy Senior Management.jpg
Cogobuy Senior Management

Cogobuy was incorporated as an exempted company with limited liability in the Cayman Islands on February 1, 2012. [3] The founder, Mr. Kang, had extensive experience in the electronic components industry in China. Cogobuy's core business is the trading business of IC and other electronic components and has been carried out by the Predecessor Entities since their inception. The Predecessor Entities were previously owned by Viewtran, a company listed on the NASDAQ stock market, of which Cogobuy Controlling Shareholder Mr. Kang is a 38.7% shareholder. Cogobuy acquired the Predecessor Entities from Viewtran on November 15, 2012.

In 2013, the Company acquired certain complementary businesses. On February 1, 2013, Cogobuy acquired the Total Dynamic Entities, and on November 20, 2013, acquired the Envision Global Entities, together with their respective businesses.

E-Commerce Platform

File:Cogobuy E-Commerce Website.png
Cogobuy E-Commerce Website 2015

The Cogobuy e-commerce platform is an integration of a front-end user interface and a back-end cloud computing system. The front-end user interface consists of a direct sales platform, on which Cogobuy offer IC and other electronic components to customers directly and a marketplace platform launched in 2013, on which third-party merchants sell their products to customers and pay Cogobuy commissions. The back-end of the technology platform is built upon a cloud computing system that integrates different aspects of Cogobuy's business operations and provides various enterprise enablement services. In 2013 the direct sales platform and marketplace platform accounted for 98.9% and 1.1% of there total revenue, respectively.

Cogobuy’s online sales increased 18-fold to 3.9 billion RBM ($630.30 million) in 2013 from 217 million RMB ($35.07 million) in 2012, garnering about a 50% share of the Chinese online electronics parts market with 96.5% of Cogobuy‘s clients being small and midsize companies.[4]

Mobile Application Cloud

During the rapid growth of the mobile Internet Cogobuy developed a cross-device experience with mobile services called, Cogobuy Cloud in January 2013. Cogobuy embedded the user interface of Cogobuy Cloud on WeChat, a mobile social networking platform operated by Tencent Holdings Limited, and extremely popular among Chinese mobile users. Cogobuy uses the same cloud computing system as their back-end infrastructure to support both their mobile application and website. Cogobuy was the first company to use WeChat as a business platform serving electronics manufacturers.[5]

Cogobuy Cloud allows users to access account information and execute the entire procurement process on-the-go. To use Cogobuy Cloud users add the official Cogobuy Cloud service account to their WeChat contact list by scanning the QR code displayed on the homepage of cogobuy.com.[6]

IngDan Platform

File:IngDan-Experience-Center.jpg
The IngDan Experience Center 2015

In 2013 Cogobuy launched the subsidiary company IngDan Ltd with the slogan "Hatch The Internet of Things".[7] An online and offline platform focusing on the hardware innovation sector. The platform provides information on hardware innovation, knowledge of the supply chain and supply chain demand docking for IoT innovation entrepreneurs. It is a one-stop hardware innovation business platform with its core being the "supply chain". IngDan is currently China’s largest hardware IoT innovator [8] that links entrepreneurs with the suppliers and supports startups from the beginning of a concept to mass production.

Strategic Collaborations

Cogobuy and their subsidiary IngDan have Strategic Alliances with large Internet enterprises including Baidu, JD.com, Tencent, Qihoo 360 and other large Internet enterprises to provide all-round services in the supply chain, product promotion, distribution and financial support areas. [9]

Awards and Rankings

  • China Top 100 E-Commerce Company 2012
  • Mobile Internet Innovation Star 2012


References

  1. ^ "Cogobuy to Hold First International Conference in US Reinforces Leading Position as IoT Supply Platform". AVISTA Group. 2014.
  2. ^ "Cogobuy to Hold First International Conference in US Reinforces Leading Position as IoT Supply Platform" (PDF). CSCI Finance Holdings. 2014.
  3. ^ "Cogobuy Group (0400 HK): A product of fruitful M&A" (PDF). SBI China Capital Financial Services Limited. 2014.
  4. ^ "Chinese online electronics distributor Cogobuy raises $177 million in an IPO". Vertical Web Media. 2014.
  5. ^ "Achieves Record High in Gross Merchandise Value ("GMV")". ACN Newswire. 2014.
  6. ^ "Mobile Application Cogobuy Cloud" (PDF). HKEx news. 2014.
  7. ^ "A Platform for Hardware Supply Chain and Resources". IngDan Ltd. 2015.
  8. ^ "Leading the New Era of Intelligent Hardware with Synergized Strengths". Reuters. 2014.
  9. ^ "Cogobuy and Chanjet Enter Strategic Cooperation". PR News Wire. 2015.