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#REDIRECT [[Tesco]]
{{Infobox_Company|
|name = Stewarts Supermarket Limited
|defunct = 1997
|type = Former supermarket chain
|fate = Purchased by [[Tesco]]
|parent = [[Associated British Foods]]
|successor = [[Tesco]]
}}
[[Image:StewartsHolywood.jpg|250|right|thumb|A Stewarts off-licence in [[Holywood]], [[County Down]]]]
'''Stewarts Supermarket Limited''' (traded as '''Stewarts''' and '''Crazy Prices''') was a supermarket chain in [[Northern Ireland]]. The chain was purchased by [[Tesco]] in 1997.

==History==
===Stewarts/Crazy Prices===
The company slogans were 'No-one delivers value like Stewarts' and 'No-one delivers freshness like Stewarts'. A television advertising campaign in the late 1980s included a cover version of the song [[The_Loco-Motion|Locomotion]] with these slogans replacing 'Come on baby, do the Locomotion'. (The song was then popular because of [[Kylie Minogue]]'s successful 1988 cover).

Crazy Prices' long-time advertising theme was alternate lyrics set to the tune [[Tiger Feet]] by [[Mud_(band)|Mud]].

===Tesco===
On 21 March 1997, [[Tesco]] agreed the purchase of the food retailing and related businesses of [[Associated British Foods]] in the whole of Ireland for £643 million.<ref>{{cite web | title = Tesco plc Annual Report and Financial Statements 1998 | publisher = [[Tesco]] | date = | url = http://www.tescoplc.com/files/pdf/reports/annual_report_1998.pdf | accessdate = 2014-03-25}}</ref> The acquisition was completed in May after regulatory approval was granted. The Northern Ireland businesses were 19 Stewarts, 9 Crazy Prices and six other (Westside Stores and Bloomfields), 78 Stewarts Wine Barrel off-licence stores, the sports goods retailer [[Lifestyle Sports & Leisure Ltd]]. (marketed as "Lifestyle Sports"), the meat processing and packing business Kingsway Fresh Foods Ltd. and the fresh fruit and vegetable distributor Daily Wrap Produce Ltd.

This was a major expansion of Tesco's presence in Northern Ireland, its only other presence in Northern Ireland being a Tesco Metro in Belfast City Centre. Other Great Britain-based retailers had entered the Irish market around the same time. [[Sainsbury's]] had opened two stores at [[Ballymena]] and [[Forestside]] by the time Tesco completed the Stewarts purchase and would open seven more between then and 2003. [[Safeway (UK)]] formed [[Safeway Stores (Ireland)]] along with [[Fitzwilton]], taking over a number of former [[Wellworths]] stores.

The Republic of Ireland stores (Powers Supermarkets Ltd trading as [[Quinnsworth]] and Crazy Prices) became [[Tesco Ireland]] while the Northern Ireland stores became part of the Tesco core UK business.

==References==
{{Reflist}}

[[Category:Retail companies disestablished in 1997]]
[[Category:Supermarkets of Northern Ireland]]
[[Category:Supermarkets of the United Kingdom]]
[[Category:Defunct retail companies of the United Kingdom]]


{{Defunct UK grocers}}

Revision as of 02:51, 30 May 2015

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