Casa Sanchez Foods: Difference between revisions
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Revision as of 03:37, 17 June 2016
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| Company type | Privately held company[1] |
|---|---|
| Industry | Food |
| Predecessor | R. Sanchez & Co. |
| Founded | 1924 - San Francisco, California |
| Founder | Robert Sanchez, Sr. |
| Headquarters | San Francisco, California , United States |
Key people | Robert Sanchez, Jr.[2] |
| Products | Mexican-style sauces and tortilla chips |
| Owner | Sanchez family |
| Website | CasaSanchez.com |
Casa Sanchez is a Mexican-style salsa and tortilla chip company based in San Francisco, California. Beginning in the 1920s[3] as a tortilla manufacturer in the Mission District of San Francisco, then evolving into a salsa company in the 1960s. Casa Sanchez has grown to become one of the leaders in the Mexican-style snacks market. During 1999, the company launched a unique food give-away promotion involving a Neil Armstrong type event[clarification needed] which inspired its corporate logo.[4]
Corporate history
Original company
Roberto and Isabel Sanchez from Acaponeta, Mexico, came to San Francisco in 1923. The family established one of the first mechanized tortilla factories in Northern California then named R. Sanchez & Co. Tortillas were sold by the pound and wrapped in paper and string. They had 3 children. He died early and the children took over the business along with their mother when they were 9, 10, and 11 years old. In the 1950s, a pretty young lady for Zacatecas came looking for a job. Mr. Sanchez the 2nd, was smitten and a couple of years later the couple wed. They followed its Latino culture to the Mission District of San Francisco As other tortilla factories popped up Robert and Martha Sanchez decided to manufacture the very first fresh packaged salsa in the Country
Later developments
They have since become the highest selling salsa in California based on Neilson reports and are a strong San Francisco staple. They had 5 children all of whom worked in the business as children. They would stand on milk cartons so that they can reach the hand cranked cash register. The company’s logo is a drawing called "Jimmy the cornman",[5] inspired by Jimmy Sanchez, the youngest of the 3rd generation. It depicts the landing of the first man on the moon which in the early 1970’s was extremely popular. The slogans were: It’s the taco the Town and Flavor out of this world.
Present history
Today, the third and fourth generation family members are 16 and counting. Many are involved in the business that is now 4 generations in San Francisco. They have developed a line of over a dozen Mexican food products and have expanded to the surrounding 6 states. Casa Sanchez has been deeply involved in the community and throughout the decades has contributed over 100K in donations. They love and are very proud to be part of what makes San Francisco so amazing.
Promotional gimmicks
In 1999, Casa Sanchez attracted national attention, including that of Forbes magazine, when it unveiled its new marketing campaign: get a tattoo of "Jimmy the cornman" and get free lunch for life.[5] The promotion has come back as of March, 2010.[6]
See also
References
- ^ "Fante, Inc - Casa Sanchez Foods". manta.com. 2010.
- ^ Carlsen, Clifford (August 13, 1999). "Salsa maker lands in the chips". San Francisco Business Times.
- ^ Woo, Stu (April 1, 2010). "Free Tacos for Life, in Exchange for a Tattoo". The Wall Street Journal.
- ^ "Free Tacos for Tattoo". NBC Bay Area. April 2, 2010.
- ^ "Entrepreneur as Stunt Man". Forbes. 1999.
- ^ "Tattoo For Free Lunch Returns To SF Restaurant". CBS5. April 6, 2010.