Pentagon rapid response operation: Difference between revisions
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Revision as of 21:27, 30 October 2016
The Pentagon rapid response operation was a propaganda initiative by the United States Department of Defense (a.k.a. The Pentagon) to "quickly respond to news media stories critical of ... the war in Iraq, as well as other stories the Defense Department leadership doesn't like."[1] The operation was created in October 2006 and lasted to mid 2007.[2]
A Pentagon memo seen by the Associated Press news agency said the new unit would "develop messages" for the 24-hour news cycle and aim to "correct the record".[3] The unit would reportedly monitor media such as weblogs and would also employ "surrogates", or top politicians or lobbyists who could be interviewed on TV and radio shows.[3]
Model Used
The Rapid Response Operation was modeled after a political campaigns, such as that made famous by Bill Clinton's successful 1992 presidential race, that use "rapid response" action to answer opponents' assertions quickly.[4]
Information Branches
The operation had four branches, According to an Oct. 3 2006 memo from Dorrance Smith. The branches, according to the memo, are:[5]
- New Media: Covering the Internet, podcasting, DVDs and Web sites, including YouTube.
- Rapid Response: Covering letters to the editor.
- TV and Radio Booking: Covering civilian and military guests for cable network and radio programs.
- Surrogates: Covering analysts who speak publicly, often on behalf of the Pentagon.
See also
- Pentagon military analyst program
- Propaganda in the United States
- Public affairs (military)
- U.S. Military Television Network
References
- ^ "Pentagon boosts PR arsena". CNN. 2006-10-31.
- ^ http://rawstory.com/news/2007/Pentagon_kills_Rumsfeld_propaganda_unit_0713.html
- ^ a b "Pentagon boosts 'media war' unit: The US defence department has set up a new unit to better promote its message across 24-hour rolling news outlets, and particularly on the internet". BBC News. 2006-10-31.
- ^ http://www.cbsnews.com/news/pentagon-to-expand-pr-operation/
- ^ http://www.cnn.com/2006/US/10/31/pentagon.pr/index.html?_s=PM:US
External links
- David Martin On The Pentagon's 'Quick-Reaction Squad' CBS News, November 10, 2006
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