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'''Mother Nature Network''' (mnn.com) is |
'''Mother Nature Network''' (mnn.com) is a website with news and information related to sustainability, health, lifestyle, technology, money, food, home, and family. Founded in 2009 by former marketing executive [[Joel Babbit]] and [[The Rolling Stones|Rolling Stones]] keyboardist [[Chuck Leavell]], it is the flagship property of Narrative Content Group, whose equity partners include [[CNN]] and [[Discovery Communications]].<ref name=":0">[http://www.similarweb.com/website/mnn.com "MNN.com Analytics"] SimilarWeb. Retrieved 2015-08-02.</ref> |
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==Content== |
==Content== |
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Revision as of 13:03, 2 July 2017
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Type of site | News and information related to sustainability and responsible living |
|---|---|
| Available in | English |
| Headquarters | Atlanta |
| Created by | Joel Babbit & Chuck Leavell |
| Industry | Media |
| URL | mnn.com |
Mother Nature Network (mnn.com) is a website with news and information related to sustainability, health, lifestyle, technology, money, food, home, and family. Founded in 2009 by former marketing executive Joel Babbit and Rolling Stones keyboardist Chuck Leavell, it is the flagship property of Narrative Content Group, whose equity partners include CNN and Discovery Communications.[1]
Content
It covers a wide range of topics beyond traditional "green" issues – including family, pets, travel, health, home, and food.[2][3]
Board of directors
- Joel Babbit, CEO of MNN, Narrative Content Group
- Thomas Bell Jr., Chairman of Mesa Capital Partners (former Chairman and CEO of Young & Rubicam and Chairman of U.S. Chamber of Commerce)
- Gerald Benjamin, Co-Founder and Managing Partner of Atlanta Equity
- A.D. "Pete" Correll, Co-Founder and Chairman of Atlanta Equity (former Chairman and CEO of Georgia-Pacific Corporation)
- Doug Hertz, CEO of United Distributors Inc. and Partner in the Atlanta Falcons
- Chuck Leavell, Keyboardist for the Rolling Stones
Business model
MNN sells no traditional advertising, following instead a content marketing, sponsorship oriented model.[2] Sponsors include:
- Aflac
- AT&T
- The Coca-Cola Company
- CSX Transportation
- Dunkin' Brands
- Georgia Aquarium
- Georgia-Pacific
- Johnson & Johnson
- Mercedes-Benz
- NAPA
- S. C. Johnson & Son
- Southern Company
- UL
Nonprofit partners
MNN has worked with a wide range of nonprofit organizations, including:
- American Farmland Trust
- Captain Planet Foundation
- Nature Conservancy
- National Wildlife Federation
- UCLA Institute of the Environment and Sustainability
References
- ^ "MNN.com Analytics" SimilarWeb. Retrieved 2015-08-02.
- ^ a b "Has Mother Nature found key to Web success?," USA Today (2012-12-24)
- ^ "Mother Nature becomes a dot-com," The Atlanta Journal-Constitution (2008-07-20)