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The '''International Advertising Association''' ('''IAA''') with world secretariat in NY City was founded on April 8, 1938 by Thomas Ashwell (publisher of "Export Trade & Shipper" magazines) and 12 other managers from the [[advertising industry]] in the [[Harvard Club of New York]]. Their goal was information exchange about successful practices in international [[advertising]].<ref>http://www.iaaglobal.org/default.aspx?id=a841eb14-acd5-4de6-b697-f734ef7f4f7d</ref> In 1954 the "Export Advertising Association", as it was called until then, took its present name. <ref>{{cite book|url=https://books.google.de/books?id=kyk5DQAAQBAJ&pg=PA166&lpg=PA166&dq=iaa+chapters&source=bl&ots=ve72kauIX_&sig=0fR1RiEgDSjGa3qCVSgKZ-XKMCI&hl=en&sa=X&redir_esc=y#v=onepage&q=iaa%20chapters&f=false|title=Advertising Organizations and Publications: A Resource Guide|year=2000|isbn=978-0761912378|publisher=Sage|author=John Philip Jones|chapter=IAA |pages=159-167}}</ref>
The '''International Advertising Association''' ('''IAA''') with world secretariat in NY City was founded on April 8, 1938 by Thomas Ashwell (publisher of "Export Trade & Shipper" magazines) and 12 other managers from the [[advertising industry]] in the [[Harvard Club of New York]]. Their goal was information exchange about successful practices in international [[advertising]].<ref>http://www.iaaglobal.org/default.aspx?id=a841eb14-acd5-4de6-b697-f734ef7f4f7d</ref> In 1954 the "Export Advertising Association", as it was called until then, took its present name. <ref>{{cite book|url=https://books.google.de/books?id=kyk5DQAAQBAJ&pg=PA166&lpg=PA166&dq=iaa+chapters&source=bl&ots=ve72kauIX_&sig=0fR1RiEgDSjGa3qCVSgKZ-XKMCI&hl=en&sa=X&redir_esc=y#v=onepage&q=iaa%20chapters&f=false|title=Advertising Organizations and Publications: A Resource Guide|year=2000|isbn=978-0761912378|publisher=Sage|author=John Philip Jones|chapter=IAA |pages=159-167}}</ref>


IAA is the only international organisation representing all three pillars of the advertising and communications industry:<ref name="adforum2014">{{cite web | title=IAA launches the case for advertising - International Advertising Association | website=Adforum.com | date=2014-02-20 | url=https://www.adforum.com/tradeorg/6665459/press-releases/26668/iaa-launches-the-case-for-advertising | access-date=2017-07-11}}</ref>
IAA is the only international [[industry association]] representing all three pillars of the advertising and communications industry:<ref name="adforum2014">{{cite web | title=IAA launches the case for advertising - International Advertising Association | website=Adforum.com | date=2014-02-20 | url=https://www.adforum.com/tradeorg/6665459/press-releases/26668/iaa-launches-the-case-for-advertising | access-date=2017-07-11}}</ref>
*advertising customers,
*advertising customers,
*advertising agencies (including [[creative agency|creative agencies]], [[public relations]], [[market research]] etc.) and
*advertising agencies (including [[creative agency|creative agencies]], [[public relations]], [[market research]] etc.) and

Revision as of 13:29, 11 July 2017

The International Advertising Association (IAA) with world secretariat in NY City was founded on April 8, 1938 by Thomas Ashwell (publisher of "Export Trade & Shipper" magazines) and 12 other managers from the advertising industry in the Harvard Club of New York. Their goal was information exchange about successful practices in international advertising.[1] In 1954 the "Export Advertising Association", as it was called until then, took its present name. [2]

IAA is the only international industry association representing all three pillars of the advertising and communications industry:[3]

The IAA is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals

— IAA mission statement[4]

Campaigns

In 2009 the "Hopenhagen"-campaign was created by the IAA in support of the United Nations Climate Change Conference (COP15). In the interest of the entire industry it has through its chapters launched various pro bono campaigns illustrating the the role of marketing communications to economies.[5][6][7][3] The IAA has been accused of entertaining close connections with the tobacco industry and helping in fighting limitations on tobacco advertising.[8]

Structure

The IAA is structured in 56 national chapters that operate with considerable autonomy. [9][10] After formation of a strategic alliance with Effie Worldwide in 2015, 5 European chapters are partners of Effie Worldwide and run tbe local Effie offices.[11][12][13] Notable people include India chapter's president Neeraj Roy.[14]

The board of directors is elected for two years. Current Chairman & World President is Felix Tataru of GMP Romania[15].[16][17]

Mitglieder

Today, IAA has 26 corporate members [18] and 4000 individual members from 76 countries across the world as well as 60 accredited member institutions and 30 organizations.

Among the corporate members are:

IAA Award

The biennial IAA Award was established in 1951 as the "IAA Man of the Year Award" for outstanding contribution to the advertising and marketing field. In the mid-1980s, the award’s name was changed to simply "IAA Award". Recipients in the current millenium are:[40][41]

John Wren, President and CEO Omnicom Group, New York

Literature

  • Wolfgang J. Koschnick: Standard Dictionary of Advertising, Mass Media and Marketing. de Gruyter, S. 229
  • official web presence
  • Featuring information and videos presented by the International Advertising Association on YouTube
  • "International Advertising Association". AdAge. 2003-09-15. Retrieved 2017-07-11.
  • Bottomley, F. David; de Mooij, Marieke K. (1995). "Testing Knowledge and Insight in International Advertising: The IAA Diploma in International Advertising". International Journal of Advertising. 14 (1). Informa UK Limited: 79–92. doi:10.1080/02650487.1995.11104599. ISSN 0265-0487. {{cite journal}}: Invalid |ref=harv (help)

References

  1. ^ http://www.iaaglobal.org/default.aspx?id=a841eb14-acd5-4de6-b697-f734ef7f4f7d
  2. ^ John Philip Jones (2000). "IAA". Advertising Organizations and Publications: A Resource Guide. Sage. pp. 159–167. ISBN 978-0761912378.
  3. ^ a b "IAA launches the case for advertising - International Advertising Association". Adforum.com. 2014-02-20. Retrieved 2017-07-11.
  4. ^ http://www.iaaglobal.org/Mission-Statement.aspx
  5. ^ "'The Case for Advertising' - IAA pitches ads as vital public service in global campaign". Marketing Magazine. 2014-02-23. Retrieved 2017-07-11.
  6. ^ "The Case for Advertising". Welcome to IAA Global. Retrieved 2017-07-11.
  7. ^ "IAA launches the case for advertising - International Advertising Association". Adforum.com. 2014-02-20. Retrieved 2017-07-11.
  8. ^ http://sciencecorruption.com/ATN173/00208.html
  9. ^ Mack, Charles (1991). The executive's handbook of trade and business associations : how they work, and how to make them work effectively for you. New York: Quorum Books. p. 192. ISBN 978-0-89930-531-8.
  10. ^ http://www.iaaglobal.org/chaptercontacts.aspx
  11. ^ https://www.effie.org/worldwide/partners
  12. ^ https://www.effie.org/search?utf8=%E2%9C%93&search_form%5Bkeyword%5D=iaa
  13. ^ "The International Advertising Association (IAA) and Effie Worldwide are pleased to announce a new multi-year strategic alliance". 2015-04-21.
  14. ^ http://www.dnaindia.com/money/report-neeraj-roy-elected-international-advertising-association-india-chapter-president-2259990
  15. ^ http://www.gmp.ro/
  16. ^ http://www.iaaglobal.org/files/IAA%20Global%20Board%20of%20Directors_20162018_August2016(1).pdf
  17. ^ http://www.business-review.eu/news/key-move-felix-tataru-is-officially-the-president-of-iaa-global-110049
  18. ^ http://www.iaaglobal.org/files/Corporate%20Members%20Directory%20Dec%202014%20EXCEL.pdf
  19. ^ https://www.adforum.com/info/partners
  20. ^ http://www.bbdo.com
  21. ^ http://www.crain.com
  22. ^ http://www.bloomberg.com
  23. ^ http://www.dentsu.co.jp
  24. ^ http://www.draftfcb.com
  25. ^ http://www.dwtc.com
  26. ^ http://www.euronews.com
  27. ^ http://www.ft.com
  28. ^ http://www.gazprombank.ru
  29. ^ http://www.google.com
  30. ^ http://www.hakuhodo.co.jp
  31. ^ http://www.havas.com
  32. ^ http://www.hearst-shkulev-media.ru
  33. ^ http://www.leoburnett.com
  34. ^ http://www.microsoft.com
  35. ^ http://www.aga-adk.com
  36. ^ http://www.sesameworkshop.org
  37. ^ http://www.asahi.com
  38. ^ http://www.ogilvy.com
  39. ^ http://www.wsj.com
  40. ^ http://www.dentsu.com/news/release/pdf-cms/2008023-0409.pdf
  41. ^ http://www.iaaglobal.org/files/FOR%20THE%20RECORD%20IAA%20Award%20-%20May%202014.pdf
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