Mainstop: Difference between revisions
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[[File:Mainstop-mugs.JPG|thumb|The Mainstop corporate logo illustrated on two promotional coffee mugs.]] |
[[File:Mainstop-mugs.JPG|thumb|The Mainstop corporate logo illustrated on two promotional coffee mugs.]] |
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'''Mainstop''' was a large British [[supermarket]] [[Chain store|chain]], with branches across the whole of England, which rose to prominence in the |
'''Mainstop''' was a large British [[supermarket]] [[Chain store|chain]], with branches across the whole of England, which rose to prominence in the end of the 1970s. Mainstop branches were large general grocery stores, often featuring in store specialist departments, such as butchers and bakeries. |
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| ⚫ | The corporate logo consisted of four interlaced rectangles, forming an approximation of the "hash" symbol (#) from a computer font set, turned through 45°, or the letter "x" printed twice, so as to overlap. This logo was used in signage and marketing, and on promotional items, including coffee mugs widely distributed through the end of the 1970s, at the opening ceremonies of new branches.<ref>The full colour version of the logo may be seen on the Darlington branch in [http://ww2.durham.gov.uk/dre/pgDre.aspx?&SEARCH=By+Keyword&TERM=Supermarkets&ID=DRE9662&PIC=Y this photograph] from Durham County Council.</ref> |
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Mainstop branches were large general grocery stores, often featuring in-store specialist departments, such as butchers and bakeries. |
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Mainstop was originally part of [[International Stores]], itself a subsidiary of [[British American Tobacco]]. In the end of the 1970s, the largest International Stores were rebranded as 'Big I', and finally as Mainstop, although the Torquay branch was rebranded as Supernational. |
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| ⚫ | The corporate logo consisted of four interlaced rectangles, forming an approximation of the "hash" symbol (#) from a computer font set, turned through 45°, or the letter "x" printed twice, so as to overlap. This logo was used in signage and marketing, and on promotional items, including coffee mugs widely distributed through the |
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The 22 Mainstop stores ran at a loss during their brief existence, and therefore eight were returned to the International Stores fold<ref>{{cite web|url=http://beta.industrydocuments.library.ucsf.edu/documentstore/k/h/w/h//khwh0208/khwh0208.pdf|title=BAT Industries Uesful Dates - usfc.edu|date=23 April 2015}}{{dead link|date=January 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> (until Gateway took them over), whilst the remaining 15 were sold to Morrisons, Co-op and Presto in 1983.{{cn|date=December 2012}} |
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==References== |
==References== |
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Revision as of 17:16, 30 October 2018
Mainstop was a large British supermarket chain, with branches across the whole of England, which rose to prominence in the end of the 1970s. Mainstop branches were large general grocery stores, often featuring in store specialist departments, such as butchers and bakeries.
The corporate logo consisted of four interlaced rectangles, forming an approximation of the "hash" symbol (#) from a computer font set, turned through 45°, or the letter "x" printed twice, so as to overlap. This logo was used in signage and marketing, and on promotional items, including coffee mugs widely distributed through the end of the 1970s, at the opening ceremonies of new branches.[1]
Mainstop was originally part of International Stores, itself a subsidiary of British American Tobacco. In the end of the 1970s, the largest International Stores were rebranded as 'Big I', and finally as Mainstop, although the Torquay branch was rebranded as Supernational.
The 22 Mainstop stores ran at a loss during their brief existence, and therefore eight were returned to the International Stores fold[2] (until Gateway took them over), whilst the remaining 15 were sold to Morrisons, Co-op and Presto in 1983.[citation needed]
References
- ^ The full colour version of the logo may be seen on the Darlington branch in this photograph from Durham County Council.
- ^ "BAT Industries Uesful Dates - usfc.edu" (PDF). 23 April 2015.[permanent dead link]
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