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On 16 March 2018 Blackery released the single ‘Dirt’ produced by [[Toby Scott]], distributed as [[FLAC]] under her RWG Records label.<ref name="dirt">{{cite web |url=https://www.recordoftheday.com/record-of-the-day/2018-03-20/dirt-2018 |title=Dirt |date=20 March 2018 |website=recordoftheday.com |quote=Her previous releases have clocked up over 6 million combined streams|accessdate=1 January 2019}}</ref> The song entered the UK iTunes chart at Number 28 and rose as high as number 15,<ref>{{cite web|url=http://teneightymagazine.com/2018/03/22/emma-blackery-releases-new-single-dirt/ |author=Joanna Turner |date=22 March 2018|title=Emma Blackery Releases New Single Dirt |website=teneightymagazine.com|accessdate=22 December 2018}}</ref><ref>{{cite web|url=https://celebmix.com/emma-blackery-returns-with-sassy-new-single-dirt/|title=Emma Blackery Returns With Sassy New Single "Dirt"|date=19 March 2018|website=CelebMix.com|accessdate=22 December 2018}}</ref> and ''Record of the Day'' described it as a "slick combination of [[Nordic popular music|Scandi-pop<!-- redirected -->]]" and "sassy American pop".<ref name="dirt" /> She released her next single ‘Agenda’ in May 2018. A lyric video was released alongside the single release on Blackery's Vevo account.<ref>Emma Blackery &ndash; {{YouTube|DZZzaVllIuQ|Agenda (Lyric Video)}}, 2018</ref><ref>Emma Blackery &ndash;
On 16 March 2018 Blackery released the single ‘Dirt’ produced by [[Toby Scott]], distributed as [[FLAC]] under her RWG Records label.<ref name="dirt">{{cite web |url=https://www.recordoftheday.com/record-of-the-day/2018-03-20/dirt-2018 |title=Dirt |date=20 March 2018 |website=recordoftheday.com |quote=Her previous releases have clocked up over 6 million combined streams|accessdate=1 January 2019}}</ref> The song entered the UK iTunes chart at Number 28, rose as high as number 15,<ref>{{cite web|url=http://teneightymagazine.com/2018/03/22/emma-blackery-releases-new-single-dirt/ |author=Joanna Turner |date=22 March 2018|title=Emma Blackery Releases New Single Dirt |website=teneightymagazine.com|accessdate=22 December 2018}}</ref><ref>{{cite web|url=https://celebmix.com/emma-blackery-returns-with-sassy-new-single-dirt/|title=Emma Blackery Returns With Sassy New Single "Dirt"|date=19 March 2018|website=CelebMix.com|accessdate=22 December 2018}}</ref> and ''Record of the Day'' described it as a "slick combination of [[Nordic popular music|Scandi-pop<!-- redirect -->]]" and "sassy American pop".<ref name="dirt" /> She released her next single ‘Agenda’ in May 2018. A lyric video was released alongside the single release on Blackery's Vevo account.<ref>Emma Blackery &ndash; {{YouTube|DZZzaVllIuQ|Agenda (Lyric Video)}}, 2018</ref><ref>Emma Blackery &ndash;
{{YouTube|cNaFG4JT8AY|Agenda (Official Video)}}, 2018</ref> She later released ‘Icarus’ and ‘Take Me Out’.<ref>{{cite web|url=http://essentiallypop.com/epop/2018/06/emma-blackery-releases-new-single-icarus/|title=Emma Blackery Releases New Single ‘Icarus’|date=23 June 2018|website=Essentiallypop.com|accessdate=22 December 2018}}</ref><ref>{{cite web|url=https://celebmix.com/emma-blackery-releases-new-single-icarus/|title=Emma Blackery releases new single ‘Icarus’|date=23 June 2018|website=CelebMix.com|accessdate=22 December 2018}}</ref><ref>{{cite web|url=https://www.stereoboard.com/content/view/219274/9|title=Emma Blackery Shares New Song Take Me Out From Upcoming Debut Album ‘Villains’ - Stereoboard|first=Jon|last=Stickler|website=Stereoboard.com|accessdate=22 December 2018}}</ref><ref>{{cite web|url=http://ventsmagazine.com/2018/08/10/emma-blackery-releases-new-single-take-me-out/|title=Emma Blackery releases new single ‘Take Me Out’|date=10 August 2018|website=Ventsmagazine.com|accessdate=22 December 2018}}</ref>
{{YouTube|cNaFG4JT8AY|Agenda (Official Video)}}, 2018</ref> She later released ‘Icarus’ and ‘Take Me Out’.<ref>{{cite web|url=http://essentiallypop.com/epop/2018/06/emma-blackery-releases-new-single-icarus/|title=Emma Blackery Releases New Single ‘Icarus’|date=23 June 2018|website=Essentiallypop.com|accessdate=22 December 2018}}</ref><ref>{{cite web|url=https://celebmix.com/emma-blackery-releases-new-single-icarus/|title=Emma Blackery releases new single ‘Icarus’|date=23 June 2018|website=CelebMix.com|accessdate=22 December 2018}}</ref><ref>{{cite web|url=https://www.stereoboard.com/content/view/219274/9|title=Emma Blackery Shares New Song Take Me Out From Upcoming Debut Album ‘Villains’ - Stereoboard|first=Jon|last=Stickler|website=Stereoboard.com|accessdate=22 December 2018}}</ref><ref>{{cite web|url=http://ventsmagazine.com/2018/08/10/emma-blackery-releases-new-single-take-me-out/|title=Emma Blackery releases new single ‘Take Me Out’|date=10 August 2018|website=Ventsmagazine.com|accessdate=22 December 2018}}</ref>



Revision as of 01:48, 1 April 2019

Emma Blackery
Performing at the Manchester Arena, 2016
Background information
Birth nameEmma Louise Blackery
Born (1991-11-11) 11 November 1991 (age 32)
Basildon, Essex, England
OriginBrighton
GenresPop
Occupations
Instruments
  • Vocals
  • guitar
  • ukulele
Years active2012 (2012)–present
LabelsRWG Records
WebsiteEmma Blackery's channel on YouTube

Emma Louise Blackery[1] (born 11 November 1991)[2] is an English singer-songwriter, YouTuber vlogger, and author from Basildon, Essex.[3] She publishes Vevo music videos, EPs, and singles since 2012. She was on concert tours with Busted and for her first LP record Villains, released in 2018 on her label RWG Records.

In 2015 she received a Gold YouTube Play Button after her main channel reached more than one million subscribers.[4] She performed her music and was a panelist at YouTube events including Summer in the City and VidCon, she also contributed twice to YouTube Rewind. In 2017 she published Feel Good 101: The Outsiders' Guide to a Happier Life as book based upon her 2013 Feel Good 101 video series.

Career

Before her career as musician and YouTuber Blackery worked as waitress.[5] Since 2018 she manages her own indie label RWG Records.[6] In April 2018 she experimented with a paid promotion in Cute Without Ya published under a CC-BY licence.[7] In 2018 she also explored influencer marketing on her blog.[8]

Music

Blackery's first EP, ‘Human Behaviour’, was released in early 2012.[9] In July 2013, Blackery released her second EP, ‘Distance’, accompanied by a music video for the lead track, ‘Go the Distance’.[10] The EP reached No. 1 on the iTunes Rock chart within the first week of its release.[11][12] Blackery released her third EP, ‘Perfect’, on 11 November 2014, her 23rd birthday,[13] and the song ‘Perfect’ entered the UK Rock & Metal Singles Chart at number 8.[14] Her fourth EP, ‘Sucks to Be You’, came out in 2016.[15][16] The single peaked at No. 85 on the Scottish Singles Chart.[17]

On 4 April 2016, Blackery announced that she would be joining pop punk band Busted as a special guest on their Pigs Can Fly Tour 2016.[18] She toured by herself in October 2016 and from May to June 2017.[19] She also performed at YouTube events.[20] ‘Sucks to Be You’ was the runner-up for the first Summer in the City Song of the Year award.[21]

In April 2017, she launched her Vevo channel, with the videos for ‘Nothing Without You’, ‘Don't Come Home’, and ‘Magnetised’.[22][23] On 26 May, Blackery released her fifth EP, ‘Magnetised’.[24] On 2 June, the EP debuted at No. 63 on the UK Albums Chart, becoming her first EP to chart on the Official Album Chart.[25] The EP peaked at No. 5 on the UK Independent Album Chart and No. 2 on the Official Independent Album Breakers Chart.[26][27] On 6 August, Blackery received a Summer in the City Song of the Year award for ‘Nothing Without You’.[28][29] The cover art for ‘Magnetised’ was also featured in the Apple Keynote event for the iPhone X in September 2017.[30][3]

On 16 March 2018 Blackery released the single ‘Dirt’ produced by Toby Scott, distributed as FLAC under her RWG Records label.[6] The song entered the UK iTunes chart at Number 28, rose as high as number 15,[31][32] and Record of the Day described it as a "slick combination of Scandi-pop" and "sassy American pop".[6] She released her next single ‘Agenda’ in May 2018. A lyric video was released alongside the single release on Blackery's Vevo account.[33][34] She later released ‘Icarus’ and ‘Take Me Out’.[35][36][37][38]

On 31 August 2018 Blackery released her debut album, ‘Villains’.[39][40] In June she performed ‘Third Eye’ live at the 9th VidCon Night Of Awesome.[41] She then partnered with HMV for a UK-wide tour where she did small in-store performances and album signings. The album reached #5 in the Pop ITunes Charts as well as being in the top 20 Official UK Charts.[42]

The European Villains Tour planned for March 2018 was postponed to October.[43][44] On 4 October 2018 the tour started in the Parkteatret (Oslo), followed by Stockholm, Copenhagen, Sugarfactory (Amsterdam), Hamburg, Berlin, Vienna, Munich, Cologne, Frankfurt, Academy 2 (Manchester), O2 Institute2 (Birmingham), The Garage (Glasgow), Tramshed (Cardiff), and ended at KOKO (London) on 25 October 2018.[45][46] London based singer-songwriter Lilly Ahlberg was the Special Guest of the Villains Tour.[47] A reviewer for Never Enough Notes at KOKO observed "angst, passion, and energy in every word" and stated that Blackery has "a knack for live shows; full of attitude, high energy and a phenomenal vocal performance".[48]

YouTube

Blackery currently has three active YouTube channels, and multiple previously active channels which have either been deleted, left inactive,[49] or re-branded into new channels.[50]

  • Emma Blackery – Blackery's main channel, created in May 2012, on which she hosts her primary content including vlogs, music videos, comedy sketches and other miscellaneous content. She began to gain a following from reading excerpts from Fifty Shades of Grey on her channel, but these videos were later removed due to copyright complaints.[51] During her Fifty Shades of Grey series, Blackery also began uploading comedy vlogs, inspired by Shane Dawson and Dan Howell.[52] Some of her most viewed videos as of January 2019 were ‘The Sims in Real Life’ with 3.8 million views, ‘If Websites Started dating’ with 3.3 million views, and ‘If Tampon Commercials Were Honest’ with 5.3 million views. In 2018 this channel had nearly 1.5 million subscribers.[5]
  • Vloggery – Blackery's second active channel which is dedicated to vlogs, tips, advice, serious talk subjects and any other content in which she feels doesn't belong on her main channel. She presented Summer in the City 2017 in three videos. Since 12 May 2018 she hasn't posted on this channel.
  • EmmaBlackeryVEVO – Blackery also has a channel created solely to upload her music videos, including "Nothing Without You (Official Video)", "Magnetised (Official Video)", "Don't Come Home (Official Lyric Video)", "Dirt", "Dirt (Acoustic)", "Agenda (Lyric Video)", "Agenda (Official Video)", "Icarus (Lyric video)" and "Take Me Out".[53]

In 2015 Blackery received a Gold YouTube Play Button for more than one million subscribers. In 2017 she expressed her unhappiness with YouTube Rewind.[54] Her video My thoughts on Google+ was viral in 2013 and updated at the end of 2018 to celebrate the end of Google+.[55][56]

Book

Blackery published Feel Good 101: The Outsiders' Guide to a Happier Life, based upon her Feel Good 101  video series (2013), where she addressed depression, self harm, and anxiety among other issues.[57] In September 2017, the book was released.[58][59][60]

Personal life

Blackery grew up in Basildon, Essex, and finished sixth-form at Bromfords School.[5][61] She now lives in Brighton.[5] In 2015 Blackery disclosed that she was diagnosed with chronic fatigue syndrome.[62]

Blackery's music was influenced and inspired by blink-182, Pixie Lott, Green Day, Busted, Tessa Violet, Good Charlotte, The White Stripes, My Chemical Romance, Paramore, Avril Lavigne, Placebo, Nine Inch Nails, and Twenty One Pilots among others.[63][64]

Discography

Albums

Titel Peak chart
position
[65]
Release details
Human Behavior EP
  • Released: 17 May 2012
  • Label: Independent
  • Formats: Digital
Distance EP
  • Released: 16 July 2013
  • Label: Independent
  • Formats: Digital
Perfect EP
  • Released: 11 November 2014
  • Label: Fireflight[66]
  • Formats: Digital
Sucks to Be You
  • Released: 27 May 2016
  • Label: Independent
  • Formats: Digital
Magnetised 63
  • Released: 26 May 2017
  • Label: Independent
  • Formats: Digital, CD, Vinyl
Villains 24
"—" denotes releases that did not chart or were not released in that territory.

Singles

Titel Year Peak chart
position
[67]
Album
"My Thoughts on Google+"[55] 2014 Non-album singles
"I've Been Worse" 2015
"Your Own Shoes"
"Sucks to Be You" 2016 85[17] Sucks to Be You
"Look What You Made Me Do"
"Let Me Be"
"Nothing Without You" 2017 Magnetised
"Fixation"[68]
"Magnetised"[69]
"Instead"
"Don't Come Home"
"Human Behaviour"
"Dirt"[6] 2018 47 Villains
"Agenda"
"Icarus"
"Take Me Out"
"Dirt (acoustic)"[70] Non-album singles
"—" denotes releases that did not chart or were not released in that territory.

Bibliography

  • Feel Good 101: The Outsiders' Guide to a Happier Life (Sphere, 2017, ISBN 978-0751569230)

See also

References

  1. ^ Blackery, Emma (4 March 2014). "My middle name is Louise. LOUISE. LIKE EVERY OTHER EMMA ON THIS PLANET". Twitter. Archived from the original on 26 August 2015. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  2. ^ "Emma Blackery FAQ". emmablackery.com. Archived from the original on 1 July 2013. Retrieved 5 June 2013. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  3. ^ a b "Will singer Emma Blackery benefit from the iPhone X factor? ". The Guardian. 13 September 2017. Retrieved 26 November 2018. She's adorable.
  4. ^ Emma Blackery's channel on YouTube. Retrieved 30 March 2019.
  5. ^ a b c d Tommy Wathen (29 August 2018). "Meet the YouTuber from Basildon with nearly 1.5 million subscribers and an upcoming music tour". EssexLive.news. Retrieved 30 March 2019.
  6. ^ a b c d "Dirt". recordoftheday.com. 20 March 2018. Retrieved 1 January 2019. Her previous releases have clocked up over 6 million combined streams
  7. ^ Emma Blackery (14 April 2018). Cute Without Ya on YouTube.
  8. ^ Emma Blackery (23 November 2018). "Black(ery) Friday Picks". emmablackery.blogspot.com. Retrieved 30 March 2019.
  9. ^ Emma Blackery (17 May 2012). "Human Behaviour EP – Emma Blackery". bandcamp.org. Archived from the original on 29 December 2014. Retrieved 4 January 2019. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  10. ^ Emma Blackery (21 July 2013). Go The Distance (Official Video) on YouTube.
  11. ^ "TuneCore Artists Score Big on iTunes July Charts". PRWeb. 25 July 2013. Retrieved 21 February 2014.
  12. ^ "THE UPLOAD TOUR 3 – Emma Blackery, BriBry and Dave Giles". theacademydublin.com. 2014. Archived from the original on 25 February 2014. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  13. ^ "Perfect EP by Emma Blackery". iTunes. 20 October 2014. Retrieved 20 October 2014.
  14. ^ "Official Rock & Metal Singles Chart Top 40". iTunes.
  15. ^ Annemarie Cutruzzola (28 May 2016). "Emma Blackery's Sucks to Be You EP and Headline Tour". CelebMix.com.
  16. ^ Rachel Kiki (14 May 2016). "Emma Blackery Releases Single From Upcoming EP". teneightymagazine.com. Retrieved 17 January 2019.
  17. ^ a b "Official Scottish Singles Sales Chart Top 100 03 June 2016 - 09 June 2016". Official Charts.
  18. ^ "Busted reveal Emma Blackery and Wheatus will join their UK tour". Newsbeat. BBC Online. 4 April 2016. Retrieved 4 April 2016.
  19. ^ "Emma Blackery Concert Setlists & Tour Dates". Setlist.fm.
  20. ^ Christy Ku (6 August 2017). "Emma Blackery at Summer in the City 2017: Headline Recap". teneightymagazine.com.
  21. ^ Erin Sutton (14 August 2016). "Summer in the City Awards 2016 Round-Up". teneightymagazine.com. Retrieved 17 January 2019.
  22. ^ "Musical Discovery: 'Nothing Without You' by Emma Blackery". The Life of a Thinker. 12 April 2017.
  23. ^ Carly Lanning (29 March 2017). "#WCW Emma Blackery rocks for all the Harry Potter-loving introverts out there". The Daily Dot. Retrieved 15 January 2019.
  24. ^ "Emma Blackery Announces New EP 'Magnetised'". CelebMix.com. 15 March 2017.
  25. ^ "Official Albums Chart Top 100 02 June 2017 - 08 June 2017". Official Charts.
  26. ^ "Official Independent Albums Chart Top 50 02 June 2017 - 08 June 2017". Official Charts.
  27. ^ "Official Independent Album Breakers Chart Top 20 02 June 2017 - 08 June 2017". Official Charts.
  28. ^ ".@emmablackery won song of the year with her absolute BOP 'Nothing Without You' and we are all too emotional #sitc2017". Twitter (video). 6 August 2017. Retrieved 6 August 2017.
  29. ^ Louise Griffin (7 August 2017). "Summer in the City Awards 2017 Round-Up". teneightymagazine.com. Retrieved 1 January 2019.
  30. ^ Helen Meriel Thomas (13 September 2017). "DIY artist Emma Blackery reacts to album being featured during iPhone launch". NME. Retrieved 28 February 2018.
  31. ^ Joanna Turner (22 March 2018). "Emma Blackery Releases New Single Dirt". teneightymagazine.com. Retrieved 22 December 2018.
  32. ^ "Emma Blackery Returns With Sassy New Single "Dirt"". CelebMix.com. 19 March 2018. Retrieved 22 December 2018.
  33. ^ Emma Blackery – Agenda (Lyric Video) on YouTube, 2018
  34. ^ Emma Blackery – Agenda (Official Video) on YouTube, 2018
  35. ^ "Emma Blackery Releases New Single 'Icarus'". Essentiallypop.com. 23 June 2018. Retrieved 22 December 2018.
  36. ^ "Emma Blackery releases new single 'Icarus'". CelebMix.com. 23 June 2018. Retrieved 22 December 2018.
  37. ^ Stickler, Jon. "Emma Blackery Shares New Song Take Me Out From Upcoming Debut Album 'Villains' - Stereoboard". Stereoboard.com. Retrieved 22 December 2018.
  38. ^ "Emma Blackery releases new single 'Take Me Out'". Ventsmagazine.com. 10 August 2018. Retrieved 22 December 2018.
  39. ^ "Emma Blackery's New Album 'Villains' Is Deeply Introspective And Conceptual". Essentiallypop.com. 30 August 2018. Retrieved 25 December 2018. It's a rollercoaster of a listen, but it'll appeal to both fans and the casual listener alike.
  40. ^ Chris Stokel-Walker (10 August 2018). "How Emma Blackery went from YouTube fame to IRL music career". Music. Wired UK. Retrieved 25 December 2018.
  41. ^ Hailey Mim (3 July 2018). "Girl Report | VidCon 2018". GSSGC. Retrieved 4 January 2019.
  42. ^ "Villains by Emma Blackery". Itunes.apple.com. Retrieved 22 December 2018.
  43. ^ Beth Jefferies (28 November 2017). "Emma Blackery Announces European Tour". teneightymagazine.com.
  44. ^ Beth Jefferies (12 February 2018). "Emma Blackery Postpones European Tour". teneightymagazine.com.
  45. ^ Helen Payne (4 May 2018). "Emma Blackery Unveils New Single Agenda". stereoboard.com. Retrieved 27 January 2019.
  46. ^ "Emma Blackery - Beta". dancedeets.com (in Danish). 2018. Retrieved 27 January 2019.
  47. ^ "Emma Blackery European Tour 2018". wizpro.com. 27 November 2017. Retrieved 28 January 2019. Plus Guest Lilly Ahlberg
  48. ^ Amy Butcher (19 November 2018). "LIVE | Emma Blackery at KOKO, London | 29 October 2018". neverenoughnotes.co.uk. Retrieved 30 March 2019. Emma Blackery's live performance delivered intoxicating synth melodies and passionate vocals at London's KOKO
  49. ^ TheseSilentSeas's channel on YouTube, 2011
  50. ^ Emma Blackery (28 August 2016). So when are you gonna delete THIS channel? on YouTube.
  51. ^ Lewis, Tim; Fox, Killian; Michael, Lizzi (7 April 2013). "YouTube UK: 20 of Britain's most popular online video bloggers". The Guardian. Retrieved 21 February 2014.
  52. ^ Lander-Boyce, Teoh. "EMMA BLACKERY: THE JEKYLL AND HYDE WITHIN". Retrieved 11 April 2016.
  53. ^ EmmaBlackeryVEVO channel on YouTube, 2017
  54. ^ Emma Blackery (8 December 2017). YouTube Rewind: The Truth (Why I'm saying NO next year) on YouTube.
  55. ^ a b Emma Blackery (8 November 2013). My Thoughts on Google+ on YouTube, as of 2019 about 4M views.
  56. ^ Emma Blackery (4 November 2018). My Thoughts on Google+ [2018 EDITION] on YouTube.
  57. ^ Emma Blackery (17 August 2017). Reacting To My Old Advice Videos... on YouTube.
  58. ^ Liam Dryden (9 February 2017). "EXCLUSIVE: Emma Blackery Tells Us All You Need To Know About Her New Book". Wetheunicorns.com.
  59. ^ Conor Riley (9 February 2017). "Emma Blackery Discusses Feel Good 101 Book". Teneightymagazine.com.
  60. ^ Annemarie Cutruzzola (10 February 2017). "Emma Blackery Announces 'Feel Good 101' Book". CelebMix.com.
  61. ^ Howeson, Louise (19 February 2015). "Emma Blackery YouTube blog has grossed 57 million views so far and helped launch her music career". Echo News. Retrieved 16 February 2016.
  62. ^ Emma Blackery (13 July 2015). I Have Chronic Fatigue Syndrome on YouTube.
  63. ^ Rich Wilson (2018). "Emma Blackery". AllMusic. Retrieved 28 January 2019.
  64. ^ Emma Blackery (25 March 2016). 10 Albums That Changed My Life! on YouTube.
  65. ^ "EMMA BLACKERY Full Official Charts History". Official Charts.
  66. ^ Kiersten Nordin (14 July 2016). "Fireflight Merch Halts Sales". teneightymagazine.com. Retrieved 17 January 2019.
  67. ^ "Official Singles Sales Chart Top 100 23 March 2018 - 29 March 2018". Official Charts.
  68. ^ Benedict Townsend (6 November 2017). "Watch Emma Blackery Break Down Her EP 'Magnetised' Track By Track". wetheunicorns.com. Retrieved 24 January 2019.
  69. ^ "Emma Blackery - Magnetised". AllMusic. Retrieved 24 January 2019.
  70. ^ "Dirt (acoustic) - Single". Apple Music. 27 April 2018. Retrieved 7 January 2019.