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(2007). "A Critical Review of Marketing Research on Diffusion of New Products". In Naresh K. Malhotra (ed.). Review of Marketing Research. Vol. 3. Armonk:...12 KB (1,813 words) - 23:40, 16 February 2024
Perspective", (originally published in 1988), reprinted in: Review of Marketing Research: Special Issue - Marketing Legends, Vol. 1, Naresh K. Malhotra...60 KB (7,146 words) - 15:35, 9 September 2024- (2010). Customer Co-Creation: A Typology and Research Agenda. In: Review of Marketing Research, vol. 6, p. 84-106. Retrieved on the 10th of February, 2020....28 KB (3,636 words) - 20:18, 20 December 2023
- to audio and visual research and applications in marketing". Review of Marketing Research, 10, p. 244. doi:10.1108/S1548-6435(2013)0000010012. Lim, Angelica;...12 KB (1,439 words) - 08:38, 2 July 2024
- pictures: Envisioning market research". In Naresh K. Malhotra (ed.). Review of Marketing Research. M.E. Sharpe. pp. 197–198. ISBN 978-0-7656-1306-6. Marco Pedroni...7 KB (775 words) - 04:06, 7 April 2024
- Innovation Diffusion according to Rogers, Bass and Moore," Review of Marketing Research, Naresh Malhorta (ed.), ME Sharpe Publications, 2009 Eitan Muller...12 KB (1,154 words) - 20:47, 20 December 2023
- Perspective", (originally published in 1988), reprinted in: Review of Marketing Research: Special Issue - Marketing Legends, Vol. 1, Naresh K. Malhotra...43 KB (4,245 words) - 03:05, 18 August 2024
- (ed.) Review of Marketing Research, Armonk, NY: M.E. Sharpe, 2008 Libai, Barak; Eitan Muller, Renana Peres, The Diffusion of Services, Journal of Marketing...16 KB (1,638 words) - 03:25, 28 July 2023
Traditional and Contemporary Approaches", in Malhotra, N. K., Review of Marketing Research, Vol 1, Armonk, London, 2005, pp 3-33 Bagozzi, R., Gurhan-Canli...157 KB (20,365 words) - 08:58, 5 September 2024
