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"Reborn"
Song by Kids See Ghosts
from the album Kids See Ghosts
ReleasedJune 8, 2018 (2018-06-08)
StudioWest Lake Ranch, Jackson Hole, Wyoming
Length5:24
Label
Songwriter(s)
Producer(s)
Audio sample
Kids See Ghosts track listing
7 tracks
  1. "Feel the Love"
  2. "Fire"
  3. "4th Dimension"
  4. "Freeee (Ghost Town, Pt. 2)"
  5. "Reborn"
  6. "Kids See Ghosts"
  7. "Cudi Montage"

"Reborn" is a song by American hip hop duo Kids See Ghosts, composed of the rappers Kanye West and Kid Cudi, from their eponymous debut studio album (2018). The song was produced by the latter of the two members and Dot da Genius, while co-produced by Plain Pat and Evan Mast, with additional production from Benny Blanco. The lead producers wrote it alongside West and Mast. Prior to release, Kid Cudi had posted about being reborn. Dot da Genius recorded with Kids See Ghosts in 2018; he recalled West as unifying him and Cudi's musical interests. According to Kid Cudi, the song is supposed to sound as if it continues questions he asked in the past.

An anthemic track, "Reborn" relies on varying lullaby style chords. The song received generally positive reviews from music critics. It was named as one of the best songs of 2018 by multiple publications, such as Complex and Vice. In the United States, the song reached number 39 on the Billboard Hot 100 and number 18 on the Hot R&B/Hip-Hop Songs chart. It was a top 50 hit in six other countries, including Canada and Greece. The song has been certified platinum in the US by the Recording Industry Association of America (RIAA). West and the Sunday Service Choir performed a rendition of it at the group's first concert in January 2019, and Kids See Ghosts performed the song live at the Coachella Valley Music and Arts Festival later that year. Nicole Millar delivered an indie pop cover version of the song for Triple J's Like a Version.

Background and development

On April 19, 2018, Kanye West announced a collaborative album with Kid Cudi.[1] The album was revealed as being titled Kids See Ghosts by West, with him setting its release date as June 8, 2018.[1] Kid Cudi had been featured on a number of tracks by West prior to the announcement, including "Welcome to Heartbreak" (2008) and "Gorgeous" (2010).[1] West released his eighth studio album Ye on June 1, 2018, with vocals from Kid Cudi included on the tracks "No Mistakes" and "Ghost Town".[2][3] After helping produce the former of the two tracks in Wyoming, American record producer Dot da Genius served as a producer for the Kids See Ghosts songs "Reborn" and "Cudi Montage" while he spent time in the state during 2018. The producer was a college student at the time he first met Kid Cudi in 2007, reminiscing in a 2018 interview on how he was new to production when the rapper "came by my studio setup in my parents' living room".[4] Despite Dot da Genius asserting their "immediate vibe" continued from the meeting onwards, he admitted West "was a very big unifier in our interests as musicians" while painting him as "on another level" the two took notice of. Commenting on recording with Kids See Ghosts in Wyoming, Dot da Genius explained that he simply "tried to make everything as epic sounding as possible" and lauded the duo as "two of the best". From his perspective, anything mediocre will not work for them "and they will definitely let you know"; he also recounted that the album is "a blessing to be a part of, and I know the music will help people".[4] The song was produced by Kid Cudi and Dot da Genius, with co-production from Plain Pat and Evan Mast, while Benny Blanco served as an additional producer. It stands along with "Cudi Montage" as one of the two tracks on Kids See Ghosts that West did not contribute to the production of. The lead producers co-wrote the song with West and Mast. With a length of 5 minutes and 24 seconds (5:24), "Reborn" stands as the longest song on the album.[5][6]

On October 4, 2016, Kid Cudi shared a Facebook post revealing that he checked himself into rehab "for depression and suicidal urges".[7] The rapper confessed to having felt ashamed while saying he is not "at peace" and hasn't been "since you've known me", asserting that if he had not gone to rehab, he "would've done something" to himself.[7] Close to the post's conclusion, Kid Cudi wrote, "I'll be back, stronger, better. Reborn."[7][8] He went on to explain in a July 2018 Billboard cover story that the song is intended "to sound like a continuation" of questions asked in his past work, representing where things are "at now" for Kids See Ghosts and where it "go[es] from here". Kid Cudi said of the reasoning behind this that he does not think "people got that record" from him and opened up about it not "ha[ving] been said that I'm good, that I'm OK", admitting he wasn't "good" in the past.[9] The rapper revealed he had thoughts around how to "let the world know" and that he felt great about West deciding to use the song, "because it was perfect for both -- we are both reborn after what we went through. I couldn't have made a song like 'Reborn' until now, because I didn't feel reborn yet." Kid Cudi also spoke of how Kids See Ghosts "knew" the track was one of the songs they wanted to use while recording for the album in Wyoming.[9] The member references depression in the song, a mental state he had been struggling with since the age of 13.[10] The song includes West touching on his issues with mental health, which he had rapped about in the past on his previous two albums The Life of Pablo (2016) and Ye, though mostly so on the latter.[10]

Composition and lyrics

Musically, "Reborn" is an anthemic track.[11][12] A number of music journalists viewed it as a sequel to Kid Cudi's single "Pursuit of Happiness" (2009).[13][14][15] The song has a staccato beat, which is driven by piano.[13][16][17] It is reliant on lullaby-like chords, with the song including chord changes.[12][18] Drums are heavily featured.[17][19] The intro features piano keys, alongside humming from Kid Cudi.[6][20][21] The chorus is a mantra, performed by the member repeatedly.[22][23][24] It sees him chanting and crooning in a gentle,[11][13][25] harmonic tone.[19][26] After the chorus, West delivers his verse.[15] An organ is used to close the song.[11] The song's lyrics deal with personal themes of both West and Kid Cudi, including the ones they have overcome and the message of rebirth is repeated throughout.[27] West discusses his bipolar disorder and the controversies surrounding that, while Cudi touches on his issues with depression and reaches his emotional summit.[12][27]

The song's chorus, sung by Kid Cudi, acknowledges both artists' pasts and offers insight to how they will both move on from their difficulties:[19][27]

I'm so, I'm so reborn
I'm moving' forward
Keep moving' forward
Keep moving' forward

Release and promotion

Nicole Millar in 2018
Nicole Millar covered the song in April 2019 for Like a Version, with her cover altering the original's composition somewhat.

On June 8, 2018, "Reborn" was included as the fifth track on Kids See Ghosts' eponymous debut studio album, switching position from its originally slated release as the seventh and final track.[22][28] On the day it was released, multiple tracks from the album were mislabeled on streaming services as the result of a technical error, including "Reborn" being falsely labeled as the first track on the album, "Feel the Love".[6][29] American comedian Pete Davidson shared a blurry picture of him and his then-girlfriend Ariana Grande at the listening party for Kids See Ghosts on June 8, 2018, which he captioned with the song's title alongside varied emojis.[30] The couple went on to get matching tattoos that read "Reborn" in tribute to the song.[31]

For the first concert that they were billed as Kids See Ghosts, the duo performed the song at the 2018 Camp Flog Gnaw Carnival.[32] Though "Reborn" was the sixth track of the set, it was the fifth track they performed that was released under the Kids See Ghosts moniker.[33] While performing, West forgot several of the lyrics to his verse.[34] West's wife Kim Kardashian shared rehearsal footage of his gospel group the Sunday Service Choir via her Instagram Story on January 6, 2019; the footage included Kids See Ghosts joining the group to perform the song.[35] The next day, the Sunday Service Choir performed a gospel rendition of the song with West during their first concert.[36][37] It was the second track to be performed, beginning at one minute and 35 seconds into the concert, at which Kid Cudi was an attendee.[36] At one point of the performance, a large number of group members replicated his hums from the hook.[38] For his weekend two set at the 2019 Coachella Music Festival, Kid Cudi brought out West as a surprise, with them performing a rendition of the song from the Sahara Tent.[39][40] Accompanied by an entourage of instrumentalists and back up singers, Canadian-Australian musician Nicole Millar delivered an indie pop cover version of "Reborn" on April 12, 2019 for Triple J's weekly segment Like a Version.[41] An alternative build and drop were included in the cover, though the hook was similar to that of the original.[41] The original songwriters received credit as the song's composers.[42]

Reception

Critical reception

The song has received widespread critical acclaim from music critics. Russell Dean Stone of Highsnobiety praised the track, calling it an "anthemic standout about healing and coming through dark times, the times where you’re entirely without hope that end with stepping into the light and taking a deep breath."[11] Jayson Greene of Pitchfork, in a review for Kids See Ghosts, described "Reborn" as "the most unhurried and atmospheric music of [the album]", as well as calling West's verse one of his best in years.[19] Writing for The Line of Best Fit, Eoin Donnelly considered it to be "clearly ordained as the emotional centrepiece of KSG," applauding the duo's display of vulnerability on the track.[43]

HipHopDX's Narsimha Chintaluri dubbed the track "the album's moving centerpiece," opining that Cudi's performance "makes you feel as warm and vulnerable and seen as the best of his early work" and additionally noting the "exactness" West's verses, which he described as "his most militant and focused turnout in ages."[44] Marty Sartini Garner of The A.V. Club described Cudi's voice on the song as "soft but assured," also writing that West is "more direct than he has been since The Life Of Pablo's "Real Friends.""[25] One less positive response came from Rolling Stone, with writer Christopher R. Weingarten deeming it overly repetitive, drawing comparisons to "that Post Malone YouTube that was just the chorus of "Rockstar" looped over and over again."[45]

Accolades

Complex listed "Reborn" as the 43rd best song of 2018.[46] It was ranked by Joe as the second best song of the year.[47] The staff of Vice placed the song at number 20 on their list of the 100 best songs of 2018.[48] The listeners of Australian radio station Triple J voted the song as the 196th most popular of 2018.[49] Eric Renner Brown of Billboard ranked the song as the fourth best from the five albums produced by West in 2018.[a][50] Cam Wolf of GQ pointed out the song as the best on the album and claimed that the chorus is what "really pulls the track together and makes it KIDS SEE GHOSTS' best".[27] "Reborn" has been described by Andreas Hale of Billboard as the "spiritual successor" to "Pursuit of Happiness" and he called it the album's best song.[14] Hale writes "between the captivating Cudi hook, [West's] strong lyrical offering and the magnetic production, this feels like a moment where Cudi found the magic that made 'Pursuit of Happiness' such a massive hit."[14] Hale further wrote that the song "pulls the listener in" with its "undeniable vibe" and will "certainly connect with listeners" with every listen.[14]

Commercial performance

Upon the release of Kids See Ghosts, "Reborn" debuted at number 39 on the US Billboard Hot 100.[51] By doing so, it stood as the highest charting track from the album and the only one to reach the top 40 of the Hot 100.[51] The song further peaked at number 18 on the US Hot R&B/Hip-Hop Songs chart.[52] On January 4, 2019, the song was certified gold by the Recording Industry Association of America (RIAA) for pushing 500,000 certified units in the United States, becoming the album's first track to achieve the certification.[53] "Reborn" later received a platinum certification from the RIAA for reaching 1,000,000 certified units in the country.[54]

In Canada, the song attained its highest chart position by reaching number 30 on the Canadian Hot 100.[55] Elsewhere, "Reborn" entered Australia's ARIA Singles Chart at number 55.[56] In Europe, the song experienced modest success. It peaked at number 35 on the Singlid tipp-40, becoming the only track from Kids See Ghosts to chart in Estonia.[57] The song performed similarly in Greece, entering at number 37 on the Greece International Digital Singles chart and standing as the album's best performing track on the chart.[58] "Reborn" further peaked within the top 60 in Slovakia,[59] Ireland,[60] the United Kingdom,[61] and Portugal.[62]

Credits and personnel

Recording

Personnel

  • Kid Cudi – songwriter, production
  • Dot da Genius – songwriter, production
  • Evan Mast – songwriter, co-production
  • Kanye West – songwriter
  • Plain Pat – co-production
  • Benny Blanco – additional production
  • Andrew Dawson – engineer, mixer
  • Zack Djurich – engineer
  • Mike Malchicoff – engineer
  • William J. Sullivan – engineer
  • Thomas Cullison – engineer
  • Noah Goldstein – engineer
  • Mike Dean – mixer
  • Jess Jackson – mixer
  • Sean Solymar – assistant mixer

Credits adapted from the liner notes of Kids See Ghosts.[5]

Charts

Certifications

Certifications and sales for "Reborn"
Region Certification Certified units/sales
United States (RIAA)[54] Platinum 1,000,000‡

‡ Sales+streaming figures based on certification alone.

Notes

  1. ^ Pusha T's Daytona, West's Ye, Kids See Ghosts, Nas' Nasir, and Teyana Taylor's K.T.S.E.

References

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