Narcity Media
 | |
| Formerly | MTL Blog Inc. (2013–2015) |
|---|---|
| Company type | Private |
| Industry | Media Advertising Computer software Technology |
| Founded | 2015 |
| Founders | Charles Lapointe Joshua McRae |
| Headquarters | |
Key people | Charles Lapointe (CEO) |
| Services | Online services |
| Website | www |
Narcity Media Inc. is a Canadian online media company that owns and operates Narcity and MTL Blog. The company was founded in 2015, and is based in Toronto, Ontario with offices in Montreal, Quebec. The company focuses on creating content for millennials and Gen Z’s in Canada and the United States.
History
In 2013, the company was created as MTL Blog Inc. and focused on creating content for millennials in Montreal.[citation needed]
In 2014, the company started offering sponsored content to its clients rather than just display advertising. This generated some controversy with some users pointing out editorials that were labeled as sponsored.[1] In 2015, MTL Blog Inc. was renamed to Narcity Media Inc. and the agency division was created to cater to both brands.[2]
In 2016, the company expanded to Vancouver and across the rest of Canada.[3] It also partnered with Telefilm Canada in October 2016[4] to distribute a video series featuring Canadian celebrities such as Charlotte Cardin and Kardinal Offishall.[citation needed]
In 2016, the company launched a "Anti-Ad Blocking" feature on all of its websites, forcing users to either whitelist the website or login through Facebook.[3][5]
In 2019, Narcity Media expanded its offerings to the United States, creating Narcity USA, where content is being published in many states, including Georgia, Florida and Texas.[6]
In 2020, Narcity partnered with Interac to distribute a video series featuring small businesses across Canada. This campaign was selected as a finalist at the Digiday Content Marketing Award in the category of ‘Best Use of Native Advertising/ Sponsored Content’.[7]
In 2021, the company inked its biggest sponsored content deal to date with Mazda, for a cross-country campaign.[8]
Technology
Formerly powered by an internal CMS called Lilium CMS. As of April 2021, the company merged to the RebelMouse CMS.
References
- ^ "MTL Blog Caught With Hidden Sponsored Content". Stop MTLBlog. August 2014. Retrieved 8 April 2017.
- ^ "MTL Blog Inc". Federal Corporation Information - 868390-5. Retrieved 8 April 2017.
- ^ a b Jacques, Gabrielle (6 April 2016). "Narcity Média à la conquête de l'ouest". Infopresse (in French). Infopresse. Retrieved 8 April 2017.
- ^ Reid, Regan (21 October 2016). "Telefilm targets milllennials with social campaign". Playback Online. Playback Online. Retrieved 8 April 2017.
- ^ Bilton, Ricardo (22 January 2016). "The Canadian approach to fighting ad blockers: trade ads for user data". Digiday. Digiday. Retrieved 8 April 2017.
- ^ "Narcity Makes Its Official Launch Into The United States". www.narcitymedia.com. 26 October 2019.
- ^ "Barkley, AMC Networks and Major League Baseball are Digiday Content Marketing Awards finalists". www.digiday.com. Digiday Awards. 23 March 2021.
- ^ "Seeking Nature". www.narcitymedia.com.