Rosenbauer
 | |
| Company type | Aktiengesellschaft |
|---|---|
| Industry | Trucks and other vehicles |
| Founded | 1866 |
| Headquarters | Leonding, Upper Austria, Austria |
| Products | Fire and rescue vehicles, firefighting equipment |
| Revenue |  €865,4 million (2015) [1] |
Number of employees | 450,629 (2022)[2] |
| Website | www.rosenbauer.com |
The Rosenbauer Group is one of the world’s three largest manufacturers of fire-service vehicles and firefighting equipment, based in Leonding, Austria. The company is majority family-owned.
Rosenbauer supplies the fire fighting sector in over 100 countries with a wide range of custom fire and rescue apparatus and services. It produces its extensive series of fire fighting vehicles and aerials in three continents, to both European and US standards.
History
Founding and development 1866 to 1994
The first Austria-wide firefighting enterprise was founded by Johann Rosenbauer in Linz in 1866. Beside manual fire pumps from different manufacturers, helmets, buttons and so on, the company was also selling equipment for fencing, sports and playgrounds. Konrad Rosenbauer took over the company in 1888, a turning point from which it would manufacture its own fire extinguishing equipment. After moving to a larger site, the company traded its name for K. Rosenbauer & Kneitschel, Fabrik für Lösch- und Wehrgerät und Metallwaren.
In 1908, Rosenbauer started producing gas-powered pumps. The first fire truck was built 1918. In 1926, the new Automobilspritzengesellschaft Lohner & Rosenbauer shipped its first vehicle to China. From 1930 onward, Rosenbauer was also able to produce its own two-stroke engines (today, engines are provided by others, notably BMW and Volkswagen).
The company had a production site in Iran, until the fall of the Shah.
Since the 1970s, Rosenbauer has collaborated with Carvatech, for the manufacture of firefighting vehicle bodies.
In the middle of the 1980s, Rosenbauer introduced the Falcon, a vehicle which had a chassis developed especially for firefighting vehicles. The Falcon, with many custom and unproven parts, was prone to failures and long down-time, dooming custom chassis apparatuses to failure in Europe.
Since 1994
Rosenbauer International AG has been listed on the Vienna Stock Exchange since 1994.
In 2010, Rosenbauer had over 2000 employees worldwide and turnover was about €595 Million Euros. Over 90% of the production is exported and the company has sites in Luckenwalde (Germany), Passau (Bavaria), Karlsruhe (Germany), Oberglatt (Switzerland), Madrid, Lyons (Sioux Falls, South Dakota), Wyoming (Minneapolis, Minnesota) and Singapore.
The company has expanded activities to flying firefighting vehicles, water cannons for police forces and has come back on the firefighters fittings (uniforms, helmets and others).
Beginning of 2011, German Federal Cartel Office sentenced Rosenbauer, Schlingmann GmbH & Co. KG, Albert Ziegler GmbH & Co. KG and Iveco Magirus Brandschutztechnik GmbH to a total of €28 million fines for cartel practices in Germany.[3][4] Rosenbauer part of the fine was 10,5 Millionen Euro. The head of Rosenbauer Julian Wagner then resigned from his post for "health reasons".[5] Successor became Dieter Siegel.
Company boss Siegel rejected Rosenbauer's own COVID vaccination campaign in 2020 and said he "admired" any company that took on the risk for a vaccine and the possible side effects. A vaccination campaign he said is "not the role of companies".[6]
Following the trend towards electromobility, in 2021 Rosenbauer presented an electrically operated emergency vehicle for city fire brigades. The Rosenbauer RT ("Revolutionary Technology") is an electric vehicle built in 2014 in Austria as a concept model. As of 2021, the electric trucks had been introduced in Berlin, Amsterdam and Dubai. Vice president of sales and marketing Mark Fusco said the company would start building them at its Minnesota plant in 2023. The BMW diesel engine was used only to charge the batteries. Fusco estimated the cost at $1.1 to $1.2 million but claimed savings on fuel and maintenance would make up for the extra cost in three to five years.[7]
At the end of July 2022, it was announced that Dieter Siegel was resigning from his position as CEO. Siegel held this position for eleven years, and CFO Sebastian Wolf is to succeed him as CEO on August 1, 2022.
Shareholders and sales
The company is majority family-owned. As of July 2011, 51% of the company belongs to the Rosenbauer BeteiligungsverwaltungsGmbH, 5% to institutional investors and the remaining 44% is free float.
The company is majority family-owned. During the COVID-19 crisis in 2020, Rosenbauer made record sales of more than one billion euros and also more profit.[6]
Markets and users
Rosenbauer vehicles are delivered to 130 countries worldwide.[8]
Europe
Europe and the US are main markets for Rosenbauer products. The c, mpany has a nearly dominance in equipping German fire brigades.There is no serious competitor to Rosenbauer on the market. All other fire brigade outfitters are smaller and have a smaller portfolio.
The Chech company THT, producing fire engines and accessories since 1899 in Vysoké Mýto is a competitor on the european market. THT uses Scania and Tatra chasis and is known for their water tenders. For vehicles with leaders Magirus of Iveco Group is one of the largest competitor in Germany, using Iveco vehicles but occasionally also platforms from other truck manufacturers.
North America
Europe and the US are main markets for Rosenbauer products. From the 2,000 vehicles produced annually worldwide by Rosenbauer, 700 are produced in US. Rosnebauer has around 250 sales offices in Canada and USA.[9]
Products
At German fire brigardes the Rosenbauer vehicles have the reputation of being technically very complex, but not always suitably robust and easy to use.
Airfield crasher tender
Rosenbauer builds the Simba and Panther airfield fire engines. The Panther vehicle is offered in Panther 4x4, 6x6 and 8x8 versions and is in use at airports in more than 80 countries.[8] Simba is based on a chasi of small German company Titan Spezialfahrzeuge; Panther is basicly an equiped a MAN-truck.
AT Conventional fire engine and water tender
.jpg)
The most distributed vehicles of Rosenbauer in Europe are conventional fire engine and water tenders of AT-line ("Advanced-Technology"), produced since 1994. The vehicles have an extinguishing agent tank of 1200-5500 l water and 100-500 l foam agent. The vehicles with AT body are made of aluminum clamping components and Fiber-reinforced composite parts. AF-line is based on MAN or Scania trucks.
See also
References
- ^ "Results 2015".
- ^ "Results 2015".
- ^ "Archived copy". Archived from the original on 2012-05-01. Retrieved 2012-06-28.
{{cite web}}: CS1 maint: archived copy as title (link) - ^ http://www.business-wissen.de/nachrichten/iveco-muss-175-millionen-euro-kartellstrafe-zahlen/Iveco[permanent dead link]
- ^ Um 13:13, 26 08 2011 (2011-08-26). "Nach Kartell-Affäre: Rosenbauer-Chef tritt zurück". Die Presse (in German). Retrieved 2022-07-31.
{{cite web}}:|first=has numeric name (help)CS1 maint: numeric names: authors list (link) - ^ a b "Rosenbauer schüttet im Coronajahr 2020 für Aktionäre mehr Geld aus". DER STANDARD (in Austrian German). Retrieved 2022-07-31.
- ^ Stradling, Richard (2021-10-19). "All-electric fire truck gets showcased in Durham". News and Observer.
- ^ a b "Betrugsverdacht bei Feuerwehr-Ausstatter Rosenbauer". www.maz-online.de (in German). Retrieved 2022-07-31.
- ^ "Rosenbauer America Dealers". Rosenbauer. Retrieved 2022-07-31.
External links
- Company History
- Rosenbauer AG
- Rosenbauer America
- Vienna Stock Exchange: Market Data Rosenbauer International
| International | |
|---|---|
| National | |
